Download - Newspaper Analysis
Analysing Local Newspapers
Key Terminology
barcode
gimmicks
secondary lead
typeface
lead story
headlines
punsslogans
puffs
display admenu
columns small/line ad
typeface
lead story
headlinespuns
display ad
columns
Identifying Conventions of a Local Newspaper
menu
Oxford TimesContent: There are a variety of areas covered within this local newspaper; such as, music, wildlife, theatre, local news, and
art. In terms of the voice, the appear is written formally , although there are times at which the paper aims to connect with
the readers better through the use of opinions and somewhat colloquial phrases. What is most evident about this paper is
the variety, with stories ranging from science to local community events. It may
be that this paper is trying to reflect modern day culture, predominantly.Images: There are images used and
incorporated into the main articles, most of which depict people. The image sizes vary, although there is the use of a large image to support the lead story; in this way an identity is being assigned to the article.
The images are not overly professional or stylised, generally, rather they seem to depict reality accurately. The images are ordered as though to appear as though
they are framed, but some of the images extend their frame.
Adverts: This newspaper only features one advert on the first two pages, which is
advertising a local offer. However throughout the rest of the paper i have
found many adverts, the majority of which are advertising music events, the theatre,
fares and auctions.
Identifying Conventions of a Local Newspaper
typeface
lead storyheadlines
display ad
columns
menusecondary lead
Content: The content is aimed at the local audience and is adult focused; this is
evident through the material covered such as property pages, job vacancies, and the
fact that the cover story itself is addressing serious matters. There is only one cover story, whilst two articles are advertised
with the relevant page numbers. The voice of the paper is formal, although there is the
opportunity to write in to the paper as a member of the community, this appears to be more informal. On the whole, the paper covers a broad range of topics, including; crime, charity work, business, animals,
cinema, etc.Images: Again the images used are
depicting people, whilst being placed amongst the articles. The image sizes vary, although there is the use of a large image
to support the lead story. The images appear to be fairly unprofessional due to
what is being pictured and the backgrounds used The images on the cover extend their frames, however throughout the rest of the paper the imaged used are
fit squarely beside blocks of text.Adverts: This newspaper features many
adverts which cover a wide range of areas such as; jobs, self-storage, local venues to hire, schools, housing, etc. The choice of adverts featured highlights the audience
being mostly adults.
Leighton Buzzard Observer
secondary lead
typeface
lead story
headlinesslogans
puffs
display ad
columns
small/line ad
Identifying Conventions of a Local Newspaper
London MetroThe content in this newspaper is very varied; including from politics, sports,
arts, local events, celebrity gossip, etc. The audience for the magazine is
commuters, meaning the audience is likely include young people and adults, this is evident through the wide range
of areas covered.All the images on the cover depict one
person, with images appearing relatively professionally. Overall, the
voice of the newspaper is formal, with aspects of informality present within the gossip pages. Within articles the images are squarely framed by blocks of text. Circular frames appear on the cover,
placed within a large rectangular strip. Images depicting celebrities have no
background, they appear in front of or surrounding text. There are many fonts and colours used, some of which appear
to be sophisticated whilst others are more “fun”. The paper also uses many
font sizes. The articles are predominantly written in black ink in an
easy to read font.