Download - Newspapers are dead, long live the content
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Newspapers are dead? Long live the content!
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hi, I’m Luca from Sketchin
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This isn’t a newspaper anymore
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This is a newspaper
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a new level of expectation
everything, everytime, everywhere
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discovering new behaviors and needs
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5 countries
25+ projects
10’000+ hours research
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1. FIELD RESEARCH
2. DISCOVERYINTERVIEWS
3. QUANTITATIVERESEARCH
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11 new emerging behaviors
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#1
People inform themselves using the device nearest to them, independently of context.
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#2
People seek information online as soon as they become aware of a piece of news or an event.
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#3
People acquire further insight into content starting with paper and continuing to digital.
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#4
People do not distinguish between digital, paper, and television brands and always expect total coherence between them.
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#5
People never draw from only one single source.
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#6
People switch the channel they are using based on the succession of news, regardless of the platform that provides them.
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#7
People are prepared to pay for a specific digital content only when they are in need of it.
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#8
People love publishing products that are simple and with a strong value proposition.
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#9
People comment on social networks, but in an increasingly private and selective way.
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#10
People seek both authoritative and entertaining content, but do not accept both from the same source.
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#11
People take the multimedia for granted, without perceiving it as a plus.
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strategy & design for editorials today
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a future-friendly model
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Social + Mobile & content first
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Create a unique physical-digital design system
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Create an omnichannel language
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Create a content system
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Frequenza consigliata
1-2 post/giorno
Fasce orarie consigliate
- 13:00-16:00 settimana
- 12:00 - 13:00 weekend
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Frequenza consigliata
5+ post/giorno
Fasce orarie consigliate
- 13:00-15:00
Frequenza consigliata
1-2 post/giorno
Fasce orarie consigliate
- 8:00-21:00 settimana
L M M G V S D
Design for a Rithm
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Explore progressive discovery
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Explore content curation
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Explore content digests
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Explore alternatives approach