Download - Newzoo eSports Country Report (Dummy)
© 2014 Newzoo
Sizing & Profiling eSports' Popularity | Country X eSports Report Featuring Results of Newzoo’s Primary Consumer Research October 2014
© Image courtesy of
Turtle Entertainment
/ESL Gaming
© 2014 Newzoo
DUMMY REPORT
Available Countries
OTHER RELEVANT REPORTS
PC Gaming. Power to the People.
Long established in Asia, eSports and free-to-play, have now broken out of their niche and into Western markets. Does this prove there is a direct relationship between the two phenomena? At Newzoo, we believe so. It is not surprising that it is free-to-play titles such as League of Legends, Dota2 and World of Tanks have taken the lead in the recent boom of Sports in the West. Time spend has now become an equally important KPI as money spend for game companies, and that is essentially what eSports does. It gives gamers the opportunity to spend even more time on their favourite game franchise and ultimately… money. In this report eSports also includes playing amateur leagues and watching other amateur gamers play competitive games.
Just how big is the eSports boom in? And who are the eSports viewers and active participants? This report provides the answers.
Sizing & Profiling eSports' Popularity | Country X Introduction
ESPORTS COUNTRY REPORTS ARE AVAILABLE ON THE FOLLOWING COUNTRIES:
KEY COUNTRY FACTS
www.newzoo.com/esports
Peter Warman CEO Newzoo [email protected] +31 (0)20 6635816
NEWZOO
Global Games Market Report Premium
www.newzoo.com/pcreport
www.newzoo.com/global-games-service
POPULATION
ONLINE POPULATION
GAMERS
PAYING GAMERS
ANNUAL SPEND / PAYER
2014 REVENUES (EXCL. TAX)
16,140,000
9,800,000
4,660,000
2,270,000
$129
$290,000,000
DU
MM
Y REP
OR
T
32% AWARE OF ESPORTS
VIEWERS OR PARTICIPANTS
of all gamers aged 10-50 is aware of eSports
of all gamers aged 10-50
watches eSports or participates in
(amateur) eSports.
GAMERS AGED 10-65
3.8M
11% 33% of all eSports aware gamers aged 10-50 watches eSports or participates in (amateur) eSports.
405K
LEVEL OF ESPORTS INVOLVEMENT
amongst all eSports viewers and participants
eSports Awareness and Involvement | Country X Amongst all gamers aged 10 to 65
215K
ESPORTS SEGMENTS
frequent viewers and active
participants
190K
ESPORTS ENTHUSIASTS
OCCASIONAL VIEWERS
that only watch eSports sometimes
eSports Enthusiasts & Occasional Viewers
Country X
DU
MM
Y REP
OR
T
HOME SITUATION
eSports Audience Demographics | Country X Age/Gender split of eSports Enthusiasts & Occasional Viewers
OTHER FACTS
on eSports Enthusiasts
41% living together or alone with
children.
8% of eSports enthousiasts that play PC/Mac games are big spenders,
versus 9% for all gamers.
6% Of eSports enthousiasts
plays on a Xbox One
BIG SPENDERS
NEXTGEN
KEY DEMOGRAPHICS
of eSports Enthusiasts (inner circle) & Occasional Viewers (outer circle)
ESPORTS ENTHUSIASTS
87% is male
OCCASIONAL VIEWERS
12% is >35yrs
74% is male
21% is >35yrs
Country X
DU
MM
Y REP
OR
T
© 2014 Newzoo
DEMOGRAPHICS
© Image courtesy of Turtle Entertainment /ESL © 2014 Newzoo
Home Situation | Country X of eSports Enthusiasts, Occasional eSports Viewers and Total Population aged 10 to 65
© 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer
eSports Enthusiasts Occasional Viewers Home Situation
41% of enthusiasts have kids versus 32% for the total population &
24% for occasional viewers
Total Population
215K 190K 7.0 Million
Country X
DU
MM
Y REP
OR
T
31% of enthusiasts have a full-time
job versus 40% for the total population
Work Situation
© 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer
eSports Enthusiasts Occasional Viewers Total Population
215K 179K (> AGE 15) 6.39 Million
Country X
Work Situation | Country X of eSports Enthusiasts, Occasional eSports Viewers and Total Population aged 10 to 65
DU
MM
Y REP
OR
T
© 2014 Newzoo
MEDIA BEHAVIOUR
© Image courtesy of Turtle Entertainment /ESL © 2014 Newzoo
Device used to watch online video
51% of occasional viewers use a
mobile phone to watch online video content versus 28% of
enthusiasts
© 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer
eSports Enthusiasts That watch online video
Occasional Viewers That watch online video
Total Population That watch online video
155K 128K 2.44 Million
Country X
Device Used to Watch Video Content | Country X for eSports Enthusiasts, Occasional eSports Viewers and Total Population aged 10 to 65
DU
MM
Y REP
OR
T
TV Channels watched
37% of enthusiasts watch VT4
compared to 27% of the total population
© 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer
eSports Enthusiasts Occasional Viewers Total Population
215K 190K 7.8 Million
Country X
TV Channel Popularity | Country X for eSports Enthusiasts, Occasional eSports Viewers and Total Population aged 10 to 65
DU
MM
Y REP
OR
T
Subscription Spotify
89% of the total population has never been
subscribed to Spotify versus 70% of occasional viewers
© 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer
eSports Enthusiasts
Occasional Viewers Total Population
215K 190K 7.8 Million
Country X
Spotify Subscribers | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and Total Population aged 10 to 65
DU
MM
Y REP
OR
T
Subscription Netflix
13% of enthusiasts are currently
subsribed to Netflix versus 2% of the total population
© 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer
eSports Enthusiasts Occasional Viewers Total Population
215K 190K 7.8 Million
Country X
Netflix Subscribers | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and Total Population aged 10 to 65
DU
MM
Y REP
OR
T
© 2014 Newzoo
GAME BEHAVIOUR
© Image courtesy of Turtle Entertainment /ESL © 2014 Newzoo
MMO Spending
66% of enthusiasts pay to play
MMOs compared to 50% of all MMO gamers
© 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer
Total MMO Gamers eSports Enthusiasts That play MMO games
Occasional Viewers That play MMO games
182K 140K 1.21 Million
Country X
MMO Game Spending | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and All MMO Gamers
DU
MM
Y REP
OR
T
Mobile spending
© 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer
54% of enthusiasts & occasional
viewers spend money mobile gaming versus 23% of all mobile
gamers
Country X
Total Mobile Gamers eSports Enthusiasts That play Mobile games
Occasional Viewers That play Mobile games
178K 162K 2.43 Million
Mobile Game Spending | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and All Mobile Gamers
DU
MM
Y REP
OR
T
Franchise Popularity
46% of enthusiasts play FIFA compared
19% of occasional viewers
© 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer
Total Gamers That play the below franchises
eSports Enthusiasts That play the below franchises
Occasional Viewers That play the below franchises
162K 147K 2.86 Million
Country X
Game Franchise Popularity | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and All Mobile Gamers
DU
MM
Y REP
OR
T
Console used
© 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer
22% of occasional viewers use a PS4
versus 15% of enthusiasts & 9% of all console gamers
Total Gamers That play Console games
eSports Enthusiasts That play Console games
Occasional Viewers That play Console games
162K 176K 2.2 Million
Country X
Console Use | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and All Gamers
DU
MM
Y REP
OR
T
© 2014 Newzoo
HARDWARE
© Image courtesy of Turtle Entertainment /ESL © 2014 Newzoo
Active headset use
© 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer
57% of enthusiasts use a headset more than 25% of their game time versus
19% of all gamers
eSports Enthusiasts Occasional Viewers
215K 190K 3.78 Million
Country X
Headset Use While Gaming | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and All Gamers
Total Gamers
DU
MM
Y REP
OR
T
Headset budget
© 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer
24% of enthusiasts have a budget of
over $100 versus 12% of all gamers
eSports Enthusiasts That own / plan to buy a headset
Occasional Viewers That own / plan to buy a headset
188K 177K 2.26 Million
Country X
Headset Budget | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and All Gamers
Total Gamers That own / plan to buy a headset D
UM
MY R
EPO
RT
Retail vs. e-tail
Country X
© 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer
35% of enthusiasts buy peripherals
online versus 24% of all gamers
eSports Enthusiasts That own game harwdare peripherals
Occasional Viewers That own game harwdare peripherals
177K 161K 1.68 Million
Total Gamers That own game harwdare peripherals
Retail vs E-tail for Peripheral Purchases | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and All Gamers
DU
MM
Y REP
OR
T
Your Access to More Data | Newzoo Data Explorer The report includes a login to the Newzoo Data Explorer that allows you to cross-analyze consumers with various levels of eSports involvement across 100 variables that are listed below.
General Demographics • Gender • Age • Education • Income • Work situation • Home situation • Hobbies and general interests Media, Payments and Hardware • Social networks used: e.g. local social networks,
Facebook, • Whatsapp, Instagram • TV Channels watched most frequently • Mobile service provider used: e.g. local providers, T-
Mobile, • Verizon, AT&T • Cross-screen media behaviour: e.g. music & video
streaming, • ebooks, on-demand & pay TV • Subscriptions: e.g. Xbox Live Gold, PlayStation Plus,
Steam, Spotify, Netflix, HBO • Global payment solutions used: e.g. Visa,
MasterCard, PayPal, PaySafe Card • Mobile Phone and Tablet Brand devices used: e.g.
iPhone, iPad, Galaxy, Kindle • Hardware brands used: e.g. Plantronics, Razer,
Kingston, Roccat, Madcatz, Steel series • Headset use: e.g. in terms of share of playing time, e-
tail vs retail preference
Game Behavior and Spending • Total number of (non-)gamers • Players per market segment: Mobile, Console,
PC/MMO • Play frequency per market segment • Time spent playing per market segment • Genre preferences per market segment • Gamers segmentation statements: Casual, Mid-
core , Core • Paying players per market segment • Level of spending on games per segment: non-,
small-, average- and big spenders Console/PC-specific • Console used & owned • Own or play for key franchises: e.g. Skyrim, GTA,
Call of Duty, Bioshock, Just Dance, FIFA • Source of downloaded PC/Mac games: e.g.
Steam, Origin, Filesharing • Use of PC vs Apple, laptop vs. desktop • Share of digital downloads in total spending • Importance of game extensions as buying reason MMO-specific • Free-to-play versus Pay-to-Play • Preferred MMO type: e.g. RTS, RPG, Shooter,
Sports, Battle Arena, Resource/Casual • Use of PC vs Apple, laptop vs. desktop • Popular MMO franchises played: e.g. World of
Warcraft, League of Legends, World of Tanks, Dungeons & Dragons Never Winter, DotA 2
All Variables The variables below can all be analyzed for the total online population, gamers and consumers with a certain level of eSports involvement. They can also be used the other way around: to analyze eSports involvement of any group of consumers defined by any (combination of) the below variables.
THE NEWZOO DATA EXPLORER
SUPPORT
If you require assistance in using the Newzoo Data Explorer, please contact: Bente de Heij [email protected] +31 (0)20 6635816
© 2014 Newzoo
Sizing & Profiling eSports' Popularity | Country X eSports Report Featuring Results of Newzoo’s Primary Consumer Research October 2014
© Image courtesy of
Turtle Entertainment
/ESL Gaming
© 2014 Newzoo
DUMMY REPORT
Available Countries