Download - Nex gen challenge
Hello.
We are cADets
And this is our big idea
Ignite memories, Unite families
Objectives
To reignite memories from past television experiences
To remind viewers of family
togetherness through television
Strategy
By portraying MediaCorp as a family companion who has
stood by them through 50 years
By highlighting MediaCorp’s efforts to meet their new
demands
Campaign
Television Commercial to attract TV viewers to digital website
Website encourages engagement and interactivity
Digital invitation to families to attend MediaCorp’s event
Step 1:
Step 2:
Step 3:
The Hook
Storyboard (TVC)
Refer to storyboard attached
3-pronged call to action
Recognize snippets of video shown in montage
Evoke desire to re-watch shows/episodes
Share their nostalgic experiences with past shows
Desired response
To create a MediaCorp family account
MediaCorp Fam Acc
A website dedicated to connect MediaCorp’s products in one
single platform
Can be extended into an App (android, iOS, BB)
Family Account
All in one platform
The Interface
Benefits
Links all MediaCorp’s products in a single platform
Shared by members in the family
Able to share resources/activities within family account
Digital Invitation
A personalized digital invitation would be sent to each family
account 3 weeks prior to the actual event in line with MediaCorp’s
effort
Rationale
Extend TV viewing experience out of home
Embrace new digital platforms to fulfill family needs
Interactive and engaging
Convenient (linking products in a single website)
Something that has not been done before
Relevant way to reach out to consumers in highly digitalized
world
Expected outcomes
Buzz generated, seen as the next IN thing
Increased turnout rate for the event
Better customer relations for MediaCorp
Ultimate Goal
MediaCorp has been and will always be a part of people’s lives, even more so now with multi-screens touch points
Thank you
Tan Yi Xin Jasmine
Chua Yuxuan
Lau Kia Yong