Download - Next Step Navigation [CASE V]
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Follow the 2010 CASE V Conference on Twitter#CASEV
Next Step Navigation
Communications and Web Track sponsored by Alumni Magnet
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@ehodgso
Higher education web for 10 years
Consulting and implementation background
University of Iowa Foundation
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Two Guiding Principles
Web sites are built for visitors Web sites are built for a purpose
bankofamerica.com | google.com
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Key Takeaways
Anticipate user next steps
Build a content categorization strategy
Understand content types
Design a page to promote stickiness
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Why go to the trouble?
Photo by Bert Werk via Flickr
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“The Web is a selfish place. People don’t have time. They scan pages looking for something specific. Most people have absolutely no interest in links such as ‘What We Do’ and ‘Who We Are’. They only care about what you can do for them.”
- Gerry McGovern
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The Ugly, The Bad, and The Good
www.cocc.edu | www.ttu.edu | www.du.edu
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Anticipate their needs
Photo by James Cridland via Flickr
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User Experience
Assume every visit is the user’s first
Assume the user knows nothing about you
Photo by wsimmons via Flickr
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User Experience
Their browser, their rules
They have one task in mind
Photo by Al Power via Flickr
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Site Analytics
The more clicks, the more data
Path tracking
Continual site improvement
Photo by muir.ceardach via Flickr
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Popularity contest
Pages
Actions
Keywords
Let them tell you
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Content categorization
Photo by dfulmer via Flickr
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Categories
NavigationAcademics, About, Admissions, Development…
AudiencesFuture students, Current students, Parents, Faculty and staff…
ActionsApply, Visit campus, Give, Register…
Photo by Mykl Roventine via Flickr
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www.champlain.edu
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Content inventory
Page title
Content categories
Page owners/authors
Parent page
Navigation structure
Renewal plan
Photo by (nutmeg) via Flickr
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Content types to categorize
Marketing
News and events
Actions
Photos and videos
Profiles
Navigation
Social Content
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www.utexas.edu
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www.iue.edu
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Design for stickiness
Photo by Tjflex2 via Flickr
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Design Principles
Stacked layout
Flexible content areas
Scan ability
Photo by Mike Rohde via Flickr
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Wireframes
Templates Home page Sectional page Content page Specialty pages
Wireframe elements Page minimums Navigation structure Content types Flexible elements
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www.fiu.edu
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www.bu.edu
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www.okwu.edu
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Getting started
Set categories for all content
Train your authors
Document your activities
Photo by Phil Gyford via Flickr
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Session handouts are available at
www.casefive.org/conference/presentations/
Username: CASEV_attendee | Password: Chicago
Follow the 2010 CASE V Conference on Twitter@CASE_DistrictV. Use the #CASEV hashtag when you tweet!
Today’s session evaluations will be e-mailed to you.