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Future of Mobile Commerce
April 27, 2010
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eBay Classifieds Group
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Classifieds - An Ancient Form of Commerce
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Redefining a Segment
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Mobile: The fastest growing area at eBay
“ We expect our mobile apps to generate $1.5 billion in gross merchandise volume [sales] in 2010”
– John Donahoe, eBay CEO April 2010
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Kijiji App: Simplicity and mobility
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Gumtree Applications cover 6 markets
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Feature-rich eBay Classifieds Application in USA
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Bilbasen – Bringing motors classifieds to your mobile
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Mobile commerce: Tipping point being reached?
Worldwide Shipment of Smart Phones (M)
15% 18% 20%Market share
“Smartphone market expected to reach 45% of handset shipments by
2015.”
– Gartner
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e-Commerce history repeating itself? Barriers declining
Lack of habit Never had the chance
Worries with paiement
37%
29% 28%
25%
21%
18%17%
Complicated
13%
Prefer real contact
15%
12%
2008 2010
Reasons for not using mobile commerce
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Mobile advertising - Growing fast
Global Advertising Spend ($Bn)
186 173 181 190 200
179147 141 139 138
5155 63 72 84
23 4 6 9
7264 65 67 70
2008 2009 2010 2011 2012
TV Print Online Mobile Others
489443 453
473500
2%2%
-6%-6%
+13%+13%
+44%+44%
-1%-1%
0.5%0.5%Total
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Innovation Is a Must
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eBay Classifieds – innovator in mCommerce
Take photo of item and list for sale in under 60 seconds!Take photo of item and list for sale in under 60 seconds!
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Marktplaats – Coming soon to your iPhone !
See where the closest selling items are through Augmented Reality !See where the closest selling items are through Augmented Reality !
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Augmented Reality: The Future of Location-Specific Services
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Snaptell: innovation example in buy-side mCommerce
Take a picture of a book or DVD Take a picture of a book or DVD & compare prices across online stores& compare prices across online stores
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eBay on the iPad: Redefining “leisure computing”
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Primitive forms of m-commerce also changing people’s life
•Mobile-led classifieds, Bangladesh
•Leader in mobile & PC•SMS, WAP driven
“How much is grain selling for today?”
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0
20
40
60
80
100
120
140
160
0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85
Portugal
NorwaySweden
Malaysia
Philippines
Indonesia
Netherlands
Denmark
Finland
Canada
United States
GermanyUK
New ZealandAustralia
Japan
Singapore
Taiwan
Hong Kong
Italy
Spain
FrancePoland
Egypt
South Africa
Puerto Rico
Bolivia
Uruguay
Ecuador
Costa Rica
Panama
Dominican Rep.
Ireland
Colombia
Peru
Venezuela
Chile
Mexico
Argentina
Brazil
Internet users per 100 inhabitants
Mob
ile s
ubsc
riptio
ns p
er 1
00 in
habi
tant
sNew opportunities via mobile channel
Neither Web only
Mobile-led Mobile + Web
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Mobility is the future – whatever the means
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Thank You!