NFC: In Touch With Innovation
Koichi Tagawa Sony
Chairman, NFC Forum
AIPIA Congress Tokyo
October 2, 2012
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About NFC
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NFC is a Wireless Communication
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Global Interoperability
Form Factor Free
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NFC: How Does It Work? 3 communication modes
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Connect the world of apps
with the physical world …Apps
jump into the world and touch people,
objects and other apps.
Connect devices through
physical proximity … magical
connection of devices by simply
touching them. A true device “hand
shake”.
Connect to an interactive wallet … Incorporates the use of a secure element
to allow your phone to act like an “interactive
card” for payment, transportation, ID and
physical access
Tag/Card Reader/Writer (Terminal)
Multi-standard (ISO/IEC14443, JIS X 6319-4/Felica, ISO/IEC15693)
Peer to Peer (Device to Device)
NFCIP-1, NFCIP-2 (ISO/IEC18092, ISO/IEC21481)
Card Emulation (Secure Element)
EMVCo/ISO/IEC14443, JIS X 6319-4/Felica
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Three Mandatory NFC Modes
a different look
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Card Emulation Peer-to-Peer Reader/ Writer
Similar quantity to
contactless plastic cards
Features
- Infrastructure compatible
- Virtual card
- Network enabled card
- Payment and Transport
10 times, or more larger
quantity than Terminals
Never before in the hands
of consumers
Open applications
New Paradigm!
Never existed before
Open applications
New Frontier!
100 – 300+ million devices per year
NFC is Consumer facing !
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NFC Provides a Unique Bridge
Virtual World Physical World
Consumers Retailers
Consumers Marketers
Consumers Manufacturers
NFC Users NFC Users
This will weave NFC into the fabric of people’s
lives and drive greater use and demand.
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Momentum is Building
Berg Insight – 100 million cell phones using NFC technology predicted to be sold this year alone
Deloitte – In 2013 there may be as many as 300 million NFC smartphones, tablets and eReaders sold
Frost & Sullivan – By 2015, NFC will be the most-used solution for mobile payment, enabling worldwide
transactions totaling about $151.7 billion
Gartner Research – 50% of smartphones will have NFC capability by 2015
Juniper Research – By 2017, 1 in 4 US consumers will use NFC-enabled devices to pay for goods in-store
Yankee Group – Global mobile transactions predicted to grow to more than $1 Trillion by 2015
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NFC Phones Here Now
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Available in the market…
Acer Cloud
S500 Acer Liquid
Cloud S500 BIackBerry
Bold 9900/9930
Acer E320
Liquid Express
Blackberry Curve
9350/60/70
BIackBerry
Bold 9790
Cmii 1/3 BIackBerry
Curve 9380 Fujitsu Arrows µ F-
07D
Casio Ruggedized
IT-800RGC 35 Casio DT-X8 Google Galaxy
Nexus
Nexus S HTC Desire C HTC Droid
Incredible 4GLTE HTC Evo 4GLTE HTC Incredible
HTC One X
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More NFC Phones Available Now
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HTC Ruby /
Amaze
Huawei Sonic/
Turkcell T20 Lenovo K800 LG Optimus 3D
Max/ 3D Cube LG Optimus Elite LG Optimus
L5/L7
LG Optimus LTE/2 LG Optimus
Net
LG T530/
Ego LG Optimus Vu
LG Viper Mobiwire
Cosyphone
Motorola
Droid Razr Motorola
MC75A HF
Motorola Photon
Q 4G LTE Nokia 603 Nokia 700
Nokia 701
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More NFC Phones Available Now
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Nokia 801T Nokia 808
Pureview Nokia Oro
Nokia
C7 / Astound Nokia N9
Orange San Diego
Pantech Sky Vega
LTE
Pantech Sky
Vega Racer Porsche Design
P'9981 Prada by LG 3.0 Samsung Galaxy
Mini 2
Samsung Galaxy
Note
Samsung
GALAXY S II
Samsung
S5230/S5260
Samsung Galaxy
S Advance Samsung Galaxy S
Blaze 4G
Samsung
SHW-A170K Samsung
GALAXY S III
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More NFC Phones Available Now
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Samsung Wave 578 Samsung Wave M / Y
Sonim
XP3300 Core NFC Sonim XP and NFC Sony Xperia
S/P/Ion/Sola
Turkcell
MaxiPRO5
Xolo X900 ZTE Turkcell
MaxiPLUS5 Turkcell T11
Maxiphone
And more being released…
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NFC Tablets
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A fast-moving new segment, with several models recently announced and put
on the market with more rumored to be in the works:
The Sharp RW-T110 NFC2.3
Tablet announced in March
expands on the NFC
capabilities of the RW-T107
Tablet from 2011
Google Nexus 7 was announced
in June 2012, and is now available
in the US, UK, France, Germany,
Spain, Canada, and Australia
Samsung Galaxy Note II
phone/tablet with NFC – release
and launch dates coming soon..
Samsung also is rumored to be
prepping a new tablet with NFC
functionality
TazPad from TazTag aimed
at retail was launched in
France
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NFC Tablets
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A fast-moving segment, there are many NFC enabled tablets on the market
now, with more rumored to be coming from Samsung, Asus, Lenovo, and
more
Google Nexus 7
TazTag TazPad
Sharp RW-T107/T110
Kuoziro FT701W
LG Optimus Vu Samsung Galaxy Note
Panasonic BizPad Asmaitha Sruta
7” Tablet DLI 9000
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More NFC Devices
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Examples of additional types of NFC devices, available now and on the way…
Moneto: NFC
microSD for the
iPhone & Android
Revosys V5
interactive taxi
terminal/tablet
ViVOtech NFC
payment terminals
Sony RC-S380
reader/writer Glidepoint NFC
trackpad
Smart Meters for
utility companies Nintendo Wii
U controllers Payment wristbands
RhythmTrak
Heart Monitor
NFC “Digital Gum
Goods” by Razorfish
NFC in Consumer Electronics
Pairing NFC Devices
– Home computer components
– In-car devices
– Home entertainment systems
– Headsets and handsets
– Cameras and printers / digital frames
Connectivity
– Quick, secure Bluetooth and Wi-Fi set-
up
– Fast data transfer
– Audio handover
Information Gathering
– Read product history from smart tag to
NFC phone
16 NFC Forum
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NFC and
Active and Intelligent Packaging
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NFC
Single step
Natively supported in
major OS
No lighting required
Up to 1MB data
Active and Passive
Commerce option
QR Codes
Multiple steps
App installation
required
Lighting required
Up to 3KB data
Passive
No commerce option
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NFC and QR Codes
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NFC
Active (intelligent)
3 operating modes
Multi-purpose
Security options
Commerce option
B2B2C
Proximity RFID
Passive
1 operating mode
Single-purpose
Few security options
No commerce option
B2B only
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NFC and Proximity RFID
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Commercial Uses
Package tracking
Content identification
Temperature exposure
log
Authentication
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NFC and Active Packaging
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NFC tags used to authenticate high-end
product
Complementing location-based services,
tracks bottles from production to end user
Protects against counterfeit and fraud
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Example: Opus One Wines
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A tag is placed on each bottle label holding a unique identifier, vintage, bottle size, and validation code
Bottle is scanned before placing in a wooden case, which is also tagged
The case tags are matched against palette tags
The palette tag is matched to the invoice upon delivery
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Opus One: How It Works
Example: Shipping Tag
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AIOI•Systems Co., Ltd.
Rewritable shipping tag with
NFC and e-ink display
Smart tag used to show
distribution lists or barcodes for
logistics
Enables network-linked logistics
management
Efficient; reduces paper
consumption
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NFC Brings Efficiency
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More flexible data management via NFC devices
NFC and barcodes working together
NFC-based picking system achieves ROI within
2 years
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Promotional Uses
Personal messages
Coupons and discounts
for future purchases
Promotional offers
Cross-sales
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NFC and Active Packaging
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Informational Uses
Dosage directions
Ingredient lists
Emergency numbers
Information sources
Freshness status
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NFC and Active Packaging
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The NFC Forum
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Mission and Goals
The mission of the NFC Forum is to advance the
use of NFC technology by:
– Developing standards-based specifications that
ensure interoperability among devices and services
– Encouraging the development of products using NFC
Forum specifications
– Educating the market globally about NFC technology
– Ensuring that products claiming NFC capabilities
comply with NFC Forum specifications
– Promoting the NFC Forum N-Mark
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Define and Stabilize Technology
Refine Technology
Expand Ecosystem
Promote End User Usage
Support Interoperability
Enhance Technology
Support Ecosystem
2008 2011 2010 2012/13 2009
We Are Well into the Journey
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Members – September 2012
SPONSOR MEMBERS
PRINCIPAL MEMBERS
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Members – September 2012
NONPROFIT MEMBERS
IMPLEMENTER MEMBERS ASSOCIATE MEMBERS
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NFC Forum Activities
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Current Focus of Work
Establish the N-Mark as the global symbol of NFC functionality
Continue to develop and enhance specifications to meet market
demand
Expand and simplify the Certification Program to speed products to
market
Focus on educating the ecosystem about the potential of NFC
through liaisons, Special Interest Groups, partnerships, and industry
outreach
Establish confidence and credibility in the technology for everyone in
the value chain
Clarify the basis upon which innovation, partnerships, and the NFC
ecosystem will flourish
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NFC Forum N- Mark
Consumer-facing mark
Available for devices and software via free
click-through license agreement
Universal symbol for NFC technology
Shows where to touch another N-Mark to
use NFC technology
Use on smart posters, devices, packaging,
software, POPs, signage, labels, cards,
and much more
Represents ease, convenience, greater
device functionality, and fast action
Download at:
www.nfc-forum.org/resources/N-Mark/
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Compliance Program
Components
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Certified Device
Plugfests
Certification Program
Interoperability Program
Compliance Program
2012 and Beyond
Vertical Special Interest Groups
(SIGs)
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Awareness of
Technical
Committee Ecosystem
Committee
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NFC Today
Core specifications are in place
Products being certified
N-Mark launched and supported by many
global companies
Multiple use cases on multiple devices
being deployed
What’s next: optimizing NFC for all potential
use cases
NFC is a Horizontal Technology
Reaches across multiple devices and multiple use cases
Consumers may not realize NFC is the technology
behind every use case
“Killer apps” like phones for payment and transit will only
be part of the eventual deployment, e.g.:
– Tag reading
– Consumer electronics pairing
– Digital media transfer
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Consumer demand for NFC is essential for success.
NFC enables multiple use cases. To capture wider
consumer demand, broader use cases must be facilitated.
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Our Solution
Build a platform for Special Interest
Groups (SIGs) to get involved with NFC
Rationale:
– Give industries the resources to figure out
how NFC can work in their vertical
– Provide a common approach to achieve
industry-wide interoperability, usage of marks,
consumer education, etc.
– Facilitate discussion and development
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Vertical SIGs
2-way communication makes this work
– Obtain business requirements for possible specifications and
certification implications
– Jointly work on education and guidelines for each industry (e.g., white
papers, demos, best practices, how-to guides, etc.)
– Look at NFC from the consumer perspective and make sure the value
proposition is there
First-Generation NFC
CE
Payment
Retail
Health Care
Airlines Transit New
An Invitation to AIPIA Members
Join the NFC Forum
Participate in a SIG (e.g., Retail)
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In Summary
NFC is a broad and robust technology
Our work is focused on ensuring a smooth and
timely deployment for solutions providers
– Specifications that cover all use cases now and in the
future
– Certification program that ensures compliance without
undue complexity
– Educational programs in conjunction with vertical
market players to show and encourage the breadth of
possible uses
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Thank you!
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