Winkelcentrum Kronenburg
NIEUWEGEINCITYPLAZA
4 October 2017
2
o GLA of 53,600 m²
o Approximately 167 stores & catering facilities
o 2,250 (paid) parking spaces
o 6.8 million visitors per year
o Located in city centre of Nieuwegein
o Easy accessibility
o Website & social media
o Marketing & events
o Free WiFi
o BREEAM certificate in progress
o Subsidy granted for installing 740 solar panels
FLOORPLAN KEY FACTS
CITYPLAZANIEUWEGEIN
3
Source: Strabo 2017
Catchment area of 613,800
inhabitants:
• Primary catchment area of
170,800 inhabitants (0-10
minutes)
• Secondary catchment area of
506,000 inhabitants (10-20
minutes)
CATCHMENT AREA
Location Shopping Centre Cityplaza
Origin of visitorsPrimary catchment area
Secondary catchment area
4
ACTIVITY LAST YEARS
Renegotiation / rent renewal
New lease
Relocation of tenant
Extension of store
Temporary lease
5
5
Case 1Case 2
Net rent
Net rent + turnover rent
Turnover rent
CASESRELOCATION OF TENANT AND EXTENDING STORES
Case 1Case 2
6
6
Result after splitting the store, raising the store front by 50 cm and opening of both tenants.
INCREASE IN GRI
+28%
SITUATION Q4-2016 SITUATION Q1-2017
CASE 1RELOCATION OF TENANT, SPLITTING STORE IN TWO, UPGRADE LOOK AND FEEL
7
7
CASE 2EXTENDING STORES WITH NEW STORE FRONTS
8
8
extensionINCREASE IN SURFACE
+6%
CASE 2EXTENDING SHOPS WITH NEW SHOP FRONT
9
EVENTS CITYPLAZA 2017
10
NEW STORE OPENINGS 2017
11