Download - NIIT Emperia - A Case Study by (Vasant Singal, NIIT) at OMCAR 2009 - The Online Marketing Summit
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NIIT Imperia Confidential 05Mar09
STAY SHARP
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NIIT Imperia Confidential 05Mar09
WITH
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NIIT Imperia Confidential 05Mar09
Management Programs from the
IIM’s
Now in
your city
after office hours
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NIIT Imperia Confidential 05Mar09 4
IIM Ahmedabad
IIM Calcutta
IMT Ghaziabad
IIFT New Delhi
IIM Lucknow
IIM Indore
ACADEMIC ALLIANCES
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NIIT Imperia Confidential 05Mar09
• Sourced From The Best Faculty & Reputed Institutes
• Standard Open Programs Or Customized Programs
• Programs Pitched At Different Seniority LevelsHIGH QUALITY EDUCATION
• Programs delivered conveniently to balance work with learning
• No outstation travel required: No cost or time loss
• 18 Centres across the countryCONVENIENCE
• Facilitate quick ramp ups
• Common and uniform inputs
• Replicate the class room experience
TOP QUALITY FACULTY SIMULTANEOUSLY AVAILABLE ACROSS LOCATIONS
• Direct from institutes
• Subject to their intern controls and evaluation systemsCERTIFICATION
5
IMPERIA’S VALUE PROPOSITION
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NIIT Imperia Confidential 05Mar09
REACH & SALES/MARKETING
OPERATIONS & ACADEMIC PROCESSES
TECHNOLOGY
TEACHER –STUDENT
INTERACTION EXPERIENCE
InstituteNIIT Imperia
CERTIFICATION
EVALUATION
PEDAGOGY
LIVE CLASSROOM
DELIVERY
6
NIIT IMPERIA MODEL
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NIIT Imperia Confidential 05Mar09
Studio (5)
Remote Classrooms
running(18)
Corporate Classrooms (6)
Operational Cities (17)
7
NIIT IMPERIA STUDIOS AND REMOTE CLASSROOMS
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NIIT Imperia Confidential 05Mar09
REPLICATION OF LIVE CLASSROOM EXPERIENCE
- Full features of face-to-face teaching
- Raised-hand seeking teacher’s
attention
- Quizzes randomly created by the
teacher
- Tabulation of responses
8
“SYNCHRONOUS LEARNING”
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NIIT Imperia Confidential 05Mar09
STUDIO VIEW
9
CLASSROOM VIEW
NIIT IMPERIA - TECHNOLOGY EDGE
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NIIT Imperia Confidential 05Mar09 10
Telecom IT ITES Healthcare Government BFSI FMGC
ALUMNI FROM CORPORATES
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NIIT Imperia Confidential 05Mar09
MANAGEMENT LEVEL PROGRAM
Senior Managerial Level (above
10 yrs. of work experience)
• Senior Management Program- IIM Calcutta
Middle Managerial Level ( 5 to
10 yrs. of work experience)
• Executive General Management Program- IIM Lucknow
• Executive Program in Advanced Marketing Strategy- IIM Indore
• Advanced Program in Strategic Management- IIM Calcutta
Junior Managerial Level (3 to
5 yrs. of work experience)
• Post Graduate Certificate Program in Management- IIM Indore
• Post Graduate Certificate in International Business- IIFT New Delhi
• Executive Program on Managing Business Decisions- IIM Calcutta
Entry Level (0 to 3 yrs. of work
experience)
• Certificate Program in Business Administration- IIM Indore
• Executive Program for Young Managers- IMT Ghaziabad
• Executive Program in Applied Finance- IIM Calcutta
• Post Graduate Certificate in Sales & Marketing- IIM Indore
• Post Graduate Certificate in Retail Management- IIM Indore
• Certificate Program in Management of Software Development- IIM
Calcutta
• Executive Program in Supply Chain Management- IIM Calcutta
11
ADDRESSING MANAGEMENT DEVELOPMENT NEEDS
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NIIT Imperia Confidential 05Mar09
Offline Marketing Online Marketing
TV/Press/Radio/Outdoors etc Internet
Monologue Dialogue
Spray N Pray Aim & Shoot
Qualitative Quanititative
Attention Engagement
INTERNET – TARGETING AND ENGAGEMENT
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NIIT Imperia Confidential 05Mar09
1. Search Marketing
2. Content Networks
3. Selective ad networks
4. Niche Publishers
We’ve used a wide variety of online mediums to
reach out to our TG.
PERFORMING CHANNELS
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NIIT Imperia Confidential 05Mar09
Search
• Yahoo
• MSN
Content
Google content network
Ad networks
Tyroo
Komli
Admagnet
Youmint
Ibibo
Publishers
AOL
Monster
Cricbuzz
NDTV
ZEE News
Monster
Times Job
SOURCE OF TRAFFIC
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NIIT Imperia Confidential 05Mar09
We observed a fair amount of leads during late evening hours!
HOUR WISE LEADS
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NIIT Imperia Confidential 05Mar09
• Over the Jan feb lead generation cycle, we encountered a problem of getting a lot of leads which were non contactable over the phone numbers mentioned
• Such leads were an issue for us and resulted in the contact centre spending a lot of time trying to contact such leads and the agents ending up getting frustrated
NON RPC PROBLEM
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NIIT Imperia Confidential 05Mar09
SMS LEAD VALIDATION PROCESS
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NIIT Imperia Confidential 05Mar09
SMS LEAD VALIDATION PROCESS
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NIIT Imperia Confidential 05Mar09
SMS Going with the Brand
name
SMS LEAD VALIDATION PROCESS
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NIIT Imperia Confidential 05Mar09
SMS LEAD VALIDATION PROCESS
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NIIT Imperia Confidential 05Mar09
SMS LEAD VALIDATION PROCESS
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NIIT Imperia Confidential 05Mar09
TV
Newspaper
Magazines
Radio
Outdoor
Digital Marketing
Ground Events
Direct Marketing
Trade
Point of Purchase
INTEGRATED MARKETING
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NIIT Imperia Confidential 05Mar09
Advantages
• Pay for Results
• Campaign Management by Experts
• Faster Response
• Cost Reduction
Disadvantages
• Only CPM monitization by some publishers
PAY FOR PERFORMANCE MODEL
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NIIT Imperia Confidential 05Mar09
Search Marketing
Search Optimization
Contextual Advertising
E-mail- Viral Marketing
RSS Feed
Site Target Banner
Social Networks
Blog Sites
Community Forums
SMS Alert
ROAD AHEAD