Download - Nmdl final
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KleenexShelby Exel
NMDL Final Presentation
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History 1925 Kleenex was advertised in Ladies
Home Journal; marketed towards women only
Kimberly- Clark corporation is the creator of the original “Kleenex” brand
The word Kleenex is now used to describe any facial tissue
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Expanding the Brand!
Our goal is to expand the brand using digital marketing
There are many facial tissues but I want Kleenex to be on top!
Creating a signature phrase or icon will help spread the brand
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Target Audience Men AND Women over the age of 30
They are more likely to have families to take care of
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Big Idea Kleenex would be based more towards
families
Women and men over 30 can relate to family based ads
Using children can catch peoples hearts
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KPI Sales would prove how my digital
marketing is affecting the campaign
My main goal would be to make a profit while outselling other facial tissues
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Twitter Twitter is a fast and cheap way to advertise
Interacting with twitter users catches peoples attention and sets you apart from other Twitter users
Retweets help easily spread your brand
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Blogging Blogs are a great way to get feedback
I would interact with bloggers to see what they want out of my product
Negative feedback will only help you
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Facebook Facebook is an easy way for people to “like”
a brand
Once the brand is “liked” small ads will show up on peoples screens
Facebook can be used to share comments about the brand and to
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YouTube YouTube can be used to show off
commercial
Contest can be created to advertise Kleenex
30 second ads before videos can be created
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Budget Kleenex now = $51 million
My Kleenex campaign = $30 million
Commercial fees = $110,000.00 per commercial
The main goal is to spend less then the brand does now and to create a larger profit
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Keep It Clean, Use A Kleenex!