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No More Bad Signs!
PROMOTE YOUR COLLECTION WITH GRAPHIC DESIGN*
* (EVEN I F YOU’ R E N OT A DES I GN ER ! )
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Your PresentersMary Kinser
Collection Development Librarian
Whatcom County Library System
Amy Jones
Communications Specialist/Graphic Designer
Whatcom County Library System
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We’ll discuss:
• Our own display sign woes & how we solved them
• Remaking our image – staying fresh & modern
• Cross-promoting collections
• Basic design principles & tools anyone can use
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Standard display idea: Romance
What images would you expect to see?
What phrases would you expect to be used?
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WHERE WE STARTED vs. WHERE WE ARE NOW
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Why use broad concepts?Appeal to more patrons
Opportunity to highlight lots of materials
Supports whole-collection RA
Easier to replenish displays
Increases engagement and interest
Stops people in their tracks!
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Our process
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LIMITED vs. BROAD
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Let’s give it a try!
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HOW IMAGES SHAPE MESSAGE
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Design Thinking: what problem are you trying to solve?
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Design Thinking: Audience
Who are you talking to?
What do they understand?
What tone should you use?
How do you want them to feel?
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Broad Concept: HUMORfor Adults, Teens, and Kids
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Broad Concept: HEROESfor Adults, Teens, and Kids
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Creating ConsistencyConsistent elements create a unified look – even when the styles of illustration are very different
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Choosing Fonts and ColorsDifferent combinations of fonts and colors create distinct feelings, even with the same image and layout.
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Guiding Words
What is the personality of your library?
How do you want people to feel when they interact with your library and/or collection?
Now pair up or work on your own to brainstorm two guiding words.
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Resources to get you started:
• Canva - Free Version
•Adobe Spark - Free Version
• Freepik or Vecteezy(for vector illustrations)
• Unsplash Photos
• Canva For Work: $9.95 per month (includes brand options)
•Adobe Spark Premium: $9.99 per month (includes brand options)
• iClipart.com subscription (photos and vector illustrations): $7.50 per month
• Adobe Stock subscription (high quality photos and vector illustrations): $29.99 per month
• Creative Cloud (Illustrator, Indesign, Photoshop) through TechSoup: $19.99 per month
• Free Illustrator tutorials through Adobe!
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Advice from Chip KiddChip Kidd is an American graphic designer, best known for his book covers. Based in New York City, Kidd has become one of the most famous book cover designers to date. Kidd is currently the associate art director at Knopf, an imprint of Random House. ~ Wikipedia
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Questions?