Download - Non-profit ROI Poetry Slam: The Return
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The ReturnHow the National Wildlife Federation® captures return on investment through engagement using Twitter.
Based on Edgar Allan Poe’s The Raven, first published in 1845.
As read by…Danielle Brigida
Social Media Outreach [email protected]
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What can we measure?
Social interactions and what they stand for…
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Potential Metrics to Track
• # of Friends
• People taking action
• People blogging about us
• People linking to us
• People participating in programs
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I used Twitter to engage…
…and learned what people liked.
WILDLIFE
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Web Traffic From Twitter
Page views nevermore?
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$$ REVENUE $$
Engagement
NWF’s Goals Are To Increase:
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I Continued Tracking…• Friends thru Social
Media
• People taking action• People blogging
about us
• People linking to us
• People participating in programs
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Used “Listening” Tools
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Replies and Feedback
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A chance for program assistance?
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People share their wildlife sightings
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http://search.twitter.com
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NWF: Wildlife Watch on
Robin in Park,
Maryland #NWF
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Understanding Social Media
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Set Tangible Goals
• 50 unique Twitter Users
• 200 Wildlife sightings in first month
• At least 5 tweets a day
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Combine Old and New Techniques
NWF Press Release
Blog
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Working Together Made It Possible to Integrate Twitter
Twitter Feed On Our Website!
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Learn and Apply
Originally uploaded to Flickr by Steven S.
Study…then Test!
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Always Consider the Immeasurable Benefits...
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This I hope and so much more