Download - Nonprofit Grant: National Safe Boating Council - Saved by the Beacon National Safe Boating Campaign
Saved by the Saved by the Beacon Beacon
CampaignCampaign
National Safe National Safe Boating CouncilBoating Council
savedbythebeacon.com #savedbythebeacon
USCG Non-Profit USCG Non-Profit Grant Grant
This campaign directly addresses
Objective 2: Boating Safety Outreach
of the RBS Strategic Plan 2012 – 2016
savedbythebeacon.com #savedbythebeacon
Saved by the BeaconSaved by the Beacon• Idea: Prompted by NBSAC Boats and
Associated Equipment request• Goal: Help recreational boaters understand
the importance of emergency locator (406 MHz) beacons and how to use them correctly in the case of a boating emergency
• Deliverables: Share real-life examples of people who have been‘Saved by the Beacon’ through PSAs, infographics, and a book/e-book
savedbythebeacon.com #savedbythebeacon
Saved by the BeaconSaved by the Beacon• Saved by the Beacon will emphasize the
difference between the use of EPIRBs (Emergency Position Indicating Radio Beacons) for one’s boat versus PLBs (Personal Locator Beacons) for one’s life jacket.
• The campaign will also compare the benefits of beacons to other commonly used mariner’s communications devices such as VHF radios, GPS trackers and cellphones.
savedbythebeacon.com #savedbythebeacon
• The campaign launched at Miami Boat Show February 17th 2015, co-hosted with NSBC Sustaining Member, ACR Electronics Inc.
• The event included a live Search and Rescue Demo and Expert Panel Discussion with USCG, NOAA, FWC, and the NSBC.
• In just two days, media efforts resulted in 12,619 Impressions and 167 Direct Engagements, resulting in a 27.8% engagement rate.
Saved by the BeaconSaved by the Beacon
savedbythebeacon.com #savedbythebeacon
Saved by the Saved by the Beacon Beacon
CampaignCampaign
National Safe National Safe Boating CouncilBoating Council
savedbythebeacon.com #savedbythebeacon