Northeast Beef Promotion InitiativeNortheast Beef Promotion InitiativeNortheast Beef Promotion InitiativeNortheast Beef Promotion Initiative
Foodservice Committee Update2009 Cattle Industry Annual Convention
FY 2008 Recap
New Foodservice Relationships – 30 Restaurant Shows Attended – 2
Flat Iron Chef Competition Restaurant Partnership Promotions – 4
Charlie Brown’s Steakhouse (2) Hoss’s Steak House GreenLeaf Grille
Beef Backer Award Winners – 2 regional; 1 national* Charlie Brown’s Steakhouse – chain* Maloney & Porcelli – independent
Total Expenses (Direct, Compensation, Overhead)
$92,175.18 (Budgeted $100,000)
GreenLeaf Grille Promotion Recap
Caesar Steak salad
Budgeted item to be 3% of menu sales mix; the salad promotion accounted for 4.85% of menu mix.
FY 2009 Foodservice Plan
Strategy & Objectives Extend the reach of national strategies & objectives Leverage beef’s appeal among consumers while
driving beef demand through innovation Increase value and quality of beef offered on the menu Build relationships with foodservice professionals Conduct partnerships with regional chains Disseminate veal materials when possible, as region
leads the nation in veal consumption
Future Partners
Bugaboo Creek Steakhouse Currently serving Flat Iron as result of successful menu item
at Charlie Brown’s Working on adding Ranch Steak or Chuck Roll cuts
The Greene Turtle Hoping to add Ranch or Denver Steak to menu