NE MISSOURI REGIONAL PLANNING
COMMISSION
BROADBAND STUDY
Regional Technology Planning Team Report
August 2011
BROADBAND RESIDENTIAL NEEDS STUDY
RESIDENTIAL STUDY BACKGROUND
Survey mailed June 2011
4000 homes randomly sampled.
541/14% returned.
400 returned surveys analyzed
Provides margin of error of ± 5 percentage points
3
RESIDENTIAL STUDY: WHO RESPONDED
NOTE: 4.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED COUNTY OUTSIDE
THE REGION AS THEIR COUNTY OF RESIDENCE
County Frequency % of total respondents County pop as % of NE
Missouri Region Population
Adair 168 44%
46%
Clark 33 9%
13%
Knox 18 5%
7%
Lewis 116 30%
18%
Schuyler 11 3%
8%
Scotland 36 9%
9%
RESIDENTIAL SURVEY: WHO RESPONDED ?
59%
86%
64%
36%
82%
35%
4%
30%
60%
12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Gender Race Residence Kids Home
Note: Remaining % is non-response
Female
Male
White
Other
Urban
Rural Yes
No
Rent
Own
RESIDENTIAL SURVEY: AGE OF RESPONDENTS
RESIDENTIAL SURVEY: INCOME OF RESPONDENTS
Median Income of Surveyed HH > Median HH income of the region
(35% did not respond to income question)
County
Median Household
Income (Census)
Adair 31,531
Clark 35,713
Knox 30,963
Lewis 37,721
Schuyler 30,948
Scotland 33,256
NE Missouri 33,355
Missouri 45,149
RESIDENTIAL SURVEY: COMPUTER OWNERSHIP
AND INTERNET ACCESS AT HOME
1% RESPONDENTS) OF THOSE WITH COMPUTER DIDN’T ANSWER IF
THEY HAD INTERNET OR NOT AT HOME
RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY
FIRST HAVE ACCESS TO BB/ HSI AT HOME ?
2%
8%
16%
19%
56%
9%
34%
30%
11% 10%
0%
10%
20%
30%
40%
50%
60%
Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs
% HH with Computer % HH with BB or HSI at home
Computer trend line Internet trend line
RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE
1%
2%
2%
3%
7%
9%
17%
59%
0% 10% 20% 30% 40% 50% 60% 70%
Other
Don't Know
Satellite
Cellular BB
Dial-up
Fixed Wireless
Cable
DSL
SOME WITH INTERNET DID NOT INDICATE THE TYPE THEY HAVE AT HOME
KEY ISSUE: AVAILABILITY
11
KEY ISSUE: SERVICE
APPLICATIONS (RESIDENTIAL)
12%
14%
15%
18%
19%
19%
21%
29%
32%
37%
43%
54%
61%
62%
70%
71%
80%
86%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Home based-business
Sell online
Work from home
Contribute to a web-site or blog
Look for place to live
Take class or do homework
Share something online that you created
Play online vedio or games
Vist state or local gov. sites
Look for job online
Whatch TV or other vedios
Online banking
News or politics
Buy online
Social networking site
Health or medica information
Information to buy services and products
Keep in touch with friends and family
Internet Activity in Last 7 Days
RESIDENTIAL STUDY – IMPORTANCE OF INTERNET AND
COMPUTER ACCESS
45%
23%
18%
6%
8%
0% 10% 20% 30% 40% 50%
Very Important
Important
Somewhat Important
Not at all important
Don't know
BUSINESS STUDY BACKGROUND
Online survey available from:
April 2011 to August 2011
29 local businesses responded
21% were satellite offices
29% had satellite locations
32 questions about broadband or high-speed
Internet services in the Northeast region
15
BUSINESS STUDY – RESPONSES BY COUNTY
16
Adair 83%
Lewis 1%
Schuyler 7%
Scotland 7%
EMPLOYEE BUSINESS SIZE
17
BUSINESS CATEGORIES
18
DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS?
Do you have Internet service at your business?
NO =0% Yes = 100%
19
CURRENT INTERNET PROVIDER
Top 3 Mentioned
CableOne
Missouri Rural Telephone
Mark Twain
Service established Early 90s-2010
20
TYPES OF INTERNET CONNECTIONS
21
WHY NOT BROADBAND?
22
BROADBAND SERVICE RATINGS
23
SUPPORTED INTERNET APPLICATIONS
24
HOW IMPORTANT
25
100% said would be beneficial if broadband capacity were improved
in the region.
COST OF SERVICE
26
ONLINE BUSINESS SURVEY
8 businesses had other comments about
broadband service availability in the region.
Some included:
Good conditions in Adair County.
Need enhanced, true T1.
Seems like we are lagging in technology.
Need more competition!
27
INDIVIDUAL SECTOR DATA
Agriculture
Economic
Development Sector
Energy Sector
Environment Sector
Healthcare Sector
Higher Ed Sector
K-12 Education Sector
Library Sector
Local Government
Public Safety
Tourism
Workforce
Development
28
MAPS
Review maps provided by State of Missouri
29
BROADBAND PROVIDERS RESPOND
Feedback on data and current initiatives from
broadband providers.
30
BROADBAND STRATEGIC PLANNING
Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.
It is a large scale, high-level planning exercise
It provides specific guideposts and pathways to better help the region build long term broadband sustainability
Addresses both availability (supply) and adoption (demand) within the region.
31
BROADBAND STRATEGIC PLANNING PROCESS
The Strategic Planning process is split into four (4) phases:
Phase 1 (Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.
Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.
Strengths, Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed.
32
SWOC ANALYSIS
The definitions of the four (4) SWOC elements are as follows:
Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.
Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.
Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.
Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.
33
SWOC ANALYSIS
Phase 2: cont’d
The analysis should cover a wide range of issues
including those centered on:
residential, business and institutional broadband availability
and adoption,
whether available bandwidth(s) are sufficient for current as well
as near and long term needs and applications,
potential upgrade and expansion possibilities,
reliability of existing networks,
related matters.
Providers are asked during Phase 2 to present their
ideas on possibilities for advancing the broadband
environment.
34
UNDERSTANDING SWOC
SWOC ANALYSIS
36
SWOC ANALYSIS
The definitions of the four (4) SWOC elements are as follows:
Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.
Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.
Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.
Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.
37
BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.
In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.
38
BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
Phase 4: Drafting and Finalization of the Strategic
Plan by the RTPT.
The Strategic Plan will consist of :
1. Introduction and Regional Overview
2. Purpose Statement
3 Detailed SWOC Findings and Analysis
4. Strategic Direction(s)
Short, medium and long term goals and objectives to boost broadband
adoption and availability.
Action Items and Implementation Plan
5. Financial, human and organizational resource considerations
6. Timelines and benchmarks for measuring progress
39
Additional Discussion
40
Connect with us at
MOBroadbandNow
http://mobroadbandnow.com/
Follow us on Facebook and Twitter
41
THANK YOU FOR
YOUR PARTICIPATION
IN THE NORTHEAST
BROADBAND
PLANNING PROJECT!
42