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Norwegian Ministry of Fisheries and Coastal Affairs
Objectives in the Norwegian Seafood industryNorwegian Minister of Fisheries and Coastal Affaires
Mr Svein Ludvigsen
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Norwegian Ministry of Fisheries and Coastal Affairs
The Riches of the Sea – Norway`s Future
Great potential
• Norwegian waters – one of the most productive sea areas in the world
• Wide range of excellent seafood
• Large and wild fish stocks
• Excellent opportunities for aquaculture
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Norwegian Ministry of Fisheries and Coastal Affairs
The Riches of the Sea – Norway`s Future
SALMA – fresh cured salmon A new and innovative way of eating healthy fish
” SALMA gave meinspiration to create
new dishes”
Charles TjessemBocuse d’Or 2003
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Norwegian Ministry of Fisheries and Coastal Affairs
The Riches of the Sea – Norway`s Future
Sustainable management
• Essential to safeguard future in the fishing industry
• Promote key principles of resource management
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Norwegian Ministry of Fisheries and Coastal Affairs
The Riches of the Sea – Norway`s Future
Norway as a seafood nation
• Abundant fish resources– 3,3 millions tonnes a
year
• 90 % export– to more than 150
markets
• More one third from aquaculture industry
• Norway is a major supplier of high quality seafood
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Norwegian Ministry of Fisheries and Coastal Affairs
The Riches of the Sea – Norway`s Future
Norway - Singapore
• Free trade agreement between EFTA and Singapore entered into force January 2003
• Singapore is an important marked for Norwegian seafood, especially salmon
• Seafood export from Norway to Singapore in 2003 – more than 14 million US dollars
• Potential for increased trade between Norway and Singapore
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Norwegian Ministry of Fisheries and Coastal Affairs
The Riches of the Sea – Norway`s Future
New market demands and Food safety
• Reliable exporter of high quality and safe seafood\
• The power of the consumer is growing
• Seafood from Norway ensures food safety and sustainable management
• Washington 2006 – Conference to further
advance public knowledge and understanding of the role seafood plays in human health.
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Norwegian Ministry of Fisheries and Coastal Affairs
The Riches of the Sea – Norway`s Future
Norwegian seafood
• Is an excellent source for healthy nutrients
• Gives a more balanced diet
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Norwegian Ministry of Fisheries and Coastal Affairs
The Riches of the Sea – Norway`s Future
High quality seafood products made to comply
with the consumers taste and needs