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DIGITAL IS THE NEW DIGITAL IS THE NEW NORMALNORMAL
Deputy Chief Constable
Gordon Scobbie
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Policing in a digital Policing in a digital age ………….age ………….
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Facts on social media Facts on social media growthgrowth 30 million30 million registered users on registered users on over 700 million users worldwideover 700 million users worldwide
Up to Up to 400,000400,000 people sign up to people sign up to everydayeveryday
Now over Now over 5 Billion5 Billion
90 million90 million
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What do we know about What do we know about media users?media users?
■ ■ They post content onlineThey post content online
■ ■ Display their likes and Display their likes and dislikesdislikes
■ ■ Like to take pictures and Like to take pictures and record videosrecord videos
■ ■ Can make it go viralCan make it go viral
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They post content online – Some They post content online – Some is amusing Fenton! 2 million is amusing Fenton! 2 million viewsviews
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And when they witness something – photo from 7/7 bombing
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To say they don’t feel safe – To say they don’t feel safe – Bognor Regis Facebook Site – Bognor Regis Facebook Site – Make our streets safe againMake our streets safe again
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To Organise ProtestsTo Organise Protests httphttp://www.ukuncut.org.uk://www.ukuncut.org.uk
And to respond while at a demonstration
http://twitter.com/sukeySMS
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Social media as a news Social media as a news channelchannel
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ConnectivityConnectivity
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How have Police How have Police responded ?responded ?
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THE POLICE EVERYBODY ELSE
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SOCIAL MEDIA REQUIRES SOCIAL MEDIA REQUIRES BRAVERYBRAVERY
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Exploiting the benefits
LISTENING
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TWIT CAM – YOU TUBE
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ANGUS FOX
Smartphone AppSmartphone App
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Protest in Dudley today, come and support #EDL
RT Protest in Dudley today, come and support #EDL
Muslims with knives rioting in Dudley #EDL
RT 100s Muslims with knives rioting in Dudley – get here! #EDL
There are no Muslims rioting in Dudley – all quiet #EDL
RT police say There are no Muslims rioting in Dudley – all quiet #EDL
#EDL supporter stabbed by Muslim in Dudley
RT #EDL supporter stabbed by Muslim in Dudley – come and support us
#EDL no one stabbed, this is misinformation. Follow for accurate facts
#EDL misinformation being spread by EDL – listen to police tweets
#EDL police say no one has been stabbed- EDL lying
#EDL police allowing muslims to attack whites in Dudley
#EDL no one has been attacked in Dudley
#EDL don’t react to EDL lies – police say no one been attacked#EDL thank you police for accurate tweets
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SUPPORT AND SUPPORT AND GUIDANCEGUIDANCE
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MAKING THE CASEMAKING THE CASE
Learning through Learning through ‘engagement’‘engagement’
Influential thinkersInfluential thinkers
World EventsWorld Events
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You’ve got to grab their You’ve got to grab their attentionattention
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Strategic Session for Police Strategic Session for Police LeadersLeaders
Google HQ – LondonGoogle HQ – LondonHamish Nicklin – GoogleHamish Nicklin – Google
■■ The ‘end of digital’ – Minority The ‘end of digital’ – Minority ReportReport
■ ■ Google Strategy – ‘mobile first’Google Strategy – ‘mobile first’
■ ■ Police – ‘Digital First’Police – ‘Digital First’
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Google – 4 trendsGoogle – 4 trends
SOCIAL SOCIAL internet geared towards social sharing internet geared towards social sharing
MOBILEMOBILE Huge growth in smart phones Huge growth in smart phones
VIDEOVIDEO 33% of all internet traffic will rise to 90% 33% of all internet traffic will rise to 90% soon soon
CONVERGENCE CONVERGENCE Virtual/real world hard to Virtual/real world hard to separate separate
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So what ?So what ?
INSIGHTINSIGHT what are people thinking, doing, what are people thinking, doing, saying?saying?
CONSULTATIONCONSULTATION Constant ‘beta’mode Constant ‘beta’mode
DEMOCRATISATIONDEMOCRATISATION Collaborate outside the Collaborate outside the organisation organisation
COMMUNICATIONCOMMUNICATION Real time + powerful Real time + powerful
RISKRISK Attitude must change Attitude must change
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National StrategyNational Strategy
Agreed by ACPOAgreed by ACPO 3 main strands3 main strands
1. 1. KEEPING UPKEEPING UP
2. 2. JOINING UPJOINING UP
3. 3. LEADERSHIPLEADERSHIP Mandate from the topMandate from the top
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Governance – Keeping Governance – Keeping UpUp Awareness sessions to forcesAwareness sessions to forces
Focus on ‘engagement’Focus on ‘engagement’
Public order intelligence + Public order intelligence + investigation includedinvestigation included
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Public Order MarketingChildren and Young PersonsE Crime
Counter Terrorism
Missing Persons
Stalking Internal Communications
Corporate Comms
Operational Policing
Events Policing
Roads Policing
Digital Engagement
Online Reporting
Joining upJoining up
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Governance – Joining upGovernance – Joining up
ACPO High Level Cross Business ACPO High Level Cross Business area on Digital Media area on Digital Media
Set up with the purpose of joining up Set up with the purpose of joining up the use of digital media across policing the use of digital media across policing in England, Scotland and Walesin England, Scotland and Wales
Representatives from Forces;Representatives from Forces;
and
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UK position pre-riotsUK position pre-riots
National Guidance – EngageNational Guidance – Engage National strategy signed off of by National strategy signed off of by
ACPOACPO Chief officers leading from the Chief officers leading from the
frontfront Good external links to Digital Good external links to Digital
AgendaAgenda
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London Riots – August 2011London Riots – August 2011
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People used social media to People used social media to organiseorganise
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During Riots in Wolverhampton During Riots in Wolverhampton
Used throughout toUsed throughout to:: Update CommunitiesUpdate Communities Prevent the spread of mis-information Prevent the spread of mis-information
and rumourand rumour 5000 plus5000 plus new followers new followers within 24 within 24
hourshours of riot of riot
West Midlands – West Midlands – Superintendent Mark Superintendent Mark PaynePayne
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DANGERS OF NOT BEING DANGERS OF NOT BEING INVOLVED WITH SOCIAL MEDIA IN INVOLVED WITH SOCIAL MEDIA IN EMERGENCY SITUATIONSEMERGENCY SITUATIONS
If no information is coming from If no information is coming from the authoritiesthe authorities
The gap will be plugged by The gap will be plugged by speculationspeculation
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Home Secretary Home Secretary MeetingsMeetings August 2011August 2011 Politicians, Police, Civil Servants, Politicians, Police, Civil Servants,
SM industrySM industry Positive way forwardPositive way forward Value during crisisValue during crisis Close current gapsClose current gaps Switching off ‘not an option’Switching off ‘not an option’
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LESSONS LEARNED LESSONS LEARNED EVENT EVENT Tuesday 13 September Tuesday 13 September 20112011Key themes Forces who had already invested Forces who had already invested
time using social media were time using social media were better prepared when the better prepared when the disorders took placedisorders took place
Forces cannot deal with crisis Forces cannot deal with crisis situations and establish a situations and establish a meaningful social media presence meaningful social media presence at the same timeat the same time
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LESSONS LEARNED EVENT LESSONS LEARNED EVENT Tuesday 13 September 2011Tuesday 13 September 2011
Key themesKey themes
Recognition of the need for timely Recognition of the need for timely responses at the commencement responses at the commencement of any potential disorder, critical of any potential disorder, critical incident or high level profile eventincident or high level profile event
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COMMUNITIES COMMUNITIES
‘‘Virtual’ and ‘Real’ came Virtual’ and ‘Real’ came togethertogether
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Capability GapsCapability Gaps
Lack of trained staffLack of trained staff Insufficient technology – to monitor, Insufficient technology – to monitor,
analyse and captureanalyse and capture No ‘local’ on-line community No ‘local’ on-line community
engagementengagement No pre-planned intelligence co-No pre-planned intelligence co-
ordinationordination No 24/7 emergency contact with No 24/7 emergency contact with
and
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Governance – Joining upGovernance – Joining up
ACPO High Level Cross Business ACPO High Level Cross Business area on Digital Media area on Digital Media
Set up with the purpose of joining up Set up with the purpose of joining up the use of digital media across policing the use of digital media across policing in England, Scotland and Walesin England, Scotland and Wales
Representatives from Forces;Representatives from Forces;
and
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Joining upJoining up
ACPO High
Level Group
Digital
Investigation
DAC Kavanagh
Digital
Intelligence
ACC Rowe
Digital
Engagement
DCC Scobbie
Technology
Andrew Watson
Organisational
Learning
CC Gargan
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So what now ?So what now ?
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PartnershipPartnership
Government, Police + other law Government, Police + other law enforcement agencies enforcement agencies
SM providers involvedSM providers involved
Enhanced capability + capacityEnhanced capability + capacity
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Engagement is the foundation Engagement is the foundation which which
Supports:Supports:
IntelligenceIntelligence
InvestigationInvestigation
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National GovernanceNational Governance
ACPO High LevelACPO High Level
Home Office Social Media Project Home Office Social Media Project BoardBoard
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Future DriversFuture Drivers
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UK Government Strategy UK Government Strategy on Digitalon Digital Police ‘ Digital by default’Police ‘ Digital by default’
Paradigm shift on internetParadigm shift on internet
Disruptive technologyDisruptive technology
Opportunistic natureOpportunistic nature
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George Osbourne May George Osbourne May 20112011 Changing accountabilityChanging accountability
Changing policy makingChanging policy making
Changing public servicesChanging public services
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AccountabilityAccountability
Access to informationAccess to information
Giving public a voiceGiving public a voice
33rdrd party analysis party analysis
UK Govt intention – world leader UK Govt intention – world leader in open datain open data
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Opportunities for Opportunities for PolicingPolicing Participation of public in problem Participation of public in problem
solvingsolving
Build trust + confidenceBuild trust + confidence
View public as partnership View public as partnership resourceresource
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Policy MakingPolicy Making
Draft legislation/policy for public Draft legislation/policy for public scrutiny scrutiny
Reducing regulation – ‘Red Tape Reducing regulation – ‘Red Tape Challenge’Challenge’
‘‘Open Source’ policy makingOpen Source’ policy making
Implications for the PoliceImplications for the Police
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Changing Public ServicesChanging Public Services
Reduced CostReduced Cost Shifting 30 % public services = Shifting 30 % public services =
£1.3 b savings£1.3 b savings Public Service Reform – ‘Digital by Public Service Reform – ‘Digital by
default’default’ Drive up service deliveryDrive up service delivery Govt interested in recruiting Govt interested in recruiting
those with skills to deliverthose with skills to deliver
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Current DriversCurrent Drivers
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High
Capability
High
mobility
Low
The emergence of mobileThe emergence of mobile
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Planet FacebookPlanet Facebook
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0M
50M
100M
150M
200M
250M
300M
350M
400M
450M
500M
550M
2007
2008
2009
FacebookOpen Registration
Facebook becomes available internationally
800 M
2011
More than 800 million users Across 70 Different Languages
Mother joins Facebook
Facebook’s growth
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LeadLeadership at all levelsrship at all levels
From the Head of the From the Head of the
organisationorganisation
“ “Leading from the edge”Leading from the edge”
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A sign of changing times - A magazine is an I- Pad that doesn’t work - 3.5 million views
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Questions?????Questions?????