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November 24, 2014
Claudia Adriazola Director, Health and Road Safety
EMBARQ, World Resources Institute
Road Safety and the Urban Environment
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An increasingly urban, car-filled world
World’s urban population
will double by 2050
1 billion motor vehicles
today will triple by 2050
2009 20500
1
2
3
4
5
6
7
2.5
5.2 Global Urban Population
Developing Countries
World Urban Population(billions)
1970 1980 1990 2000 2010 2020 2030 2040 20500
0.5
1
1.5
2
2.5
3
3.5World Car Population
(billions)
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80%+ of the population of the Americas live in urban areas
Cities are key to reducing traffic fatalities
40– 45%of traffic fatalitiesoccur in urbanareas
73% of US traffic fatalities occur within cities and 5 miles of urban areasSource: US DOT 2006
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The challenge of cities
Congestion
Air Quality
Safety
Cities designed for traffic not people
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Reduce driving, overall exposure
Daily VKT / Capita (Urban Roads)US FWHA 2008
An
nu
al T
raff
ic F
atal
itie
s /
100
,000
po
p.
More driving means more crashes
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Car users are still the minority
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Speed limits of 45mph or more in dense urban areas does not make sense- but are common!
Our perception of speed often does not match its impact in an accident
Speed
Claes Tingvall
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Good street design matters!
This 600 meter contraflow road
experienced 2.5 times the accident rate of Mexico city
Before
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Good street design matters!
After
Now a complete street, part of
Metrobus Line 5 based on EMBARQ recommendations
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Shifting to High-Quality Mass transportBRTs have reduced
crashes in Guadalajara
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Are safe systems realistic?
Street modifications can have a significant impact
Creating safe systems
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Safer streets = Better use of public space
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Safe Access to Transport
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Safer city and neighborhood design
Smaller blocks, connected streets
Walkable amenities
Fewer arterial-oriented superblocks
Proximity to jobs, city center, transit
Complemented by appropriate population densities
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Co benefits
Raises Property Values
$
Increased productivity, physical activity and health
Economic Impact Improved Air Quality
Better connected bike /ped facilities
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EMBARQ is helping cities become safer and more livable
Cities Safer by Design
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Make Traffic Safety a policy priority for cities
Data and research should drive street design- not “convenience”
Behavioral change is an important piece of dealing with traffic safety issues – creating a safe system through mobility and urban development improvements is key
The co-benefits of safer cities are other great long-term returns on the investment
Key takeaways
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95% reduction in child road deaths in Korea between 1988 and 2012
Began safe systems approach in 1989
Focus on school zones
Signage, speed limit of 30kmh, traffic calming, sidewalk protection, clear access
How do we get to Vision Zero?
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Set ambitious targets like vision zero
Conduct data-driven assessments
Prioritize segments for action: Mass Transport, Walking and Biking in the Americas need to be protected
Evaluate and adjust strategy
Next steps for cities