Download - Noynoy Aquino Presidential bet 2010
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NOYNOY AQUINOMinus the Hype
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BACKGROUNDHISTORY
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A SOCIAL CONTRACT WITH THE FLIPINO PEOPLE
The platform of Senator Benigno “Noynoy” S. Aquino III
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Transformational Leadership
the nation’s first and most determined fighter of corruption
a government that prioritizes jobs that empower the people to rise above poverty
making education the central strategy for investing in our people
recognizing the advancement and protection of public health, which includes responsible parenthood
a truly impartial system of institutions that deliver equal justice to rich or poor.
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Economy
recognizing farms and rural enterprises as vital to achieving food security and more equitable economic growth
well-considered programs that build capacity and create opportunity among the poor and the marginalized
creates conditions conducive to the growth and competitiveness of private businesses
creates jobs at home, so that working abroad will be a choice rather than a necessity
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Government Service
discerning selection based on integrity, competence and performance
professional, motivated and energized bureaucracies with adequate means to perform their public service missions.
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Gender Equality
promotion of equal gender opportunity in all spheres of public policies and programs.
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Peace and Order
Mindanao policy that seeks a broadly-supported just peace and will redress decades of neglect of the Moro and other peoples of Mindanao.
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Environment
encourage sustainable use of resources to benefit the present and future generations.
planning alternative, inclusive urban developments where people of varying income levels are integrated in productive, healthy and safe communities
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This platform is a commitment to change that Filipinos can
depend on. With trust in their leaders, everyone can work and build a greater future together.
*To view Senator Aquino’s full platform, go to: http://www.noynoy.ph/.
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A PSYCHOLOGICAL PERSPECTIVE
Noynoy Aquino’s Campaign and Persuasion
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Persuasion
The process by which a message induces change in beliefs, attitudes, and/or behaviors
Perfect example: campaigning for
presidential elections
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Central Route of Persuasion
people focus on the ARGUMENTS and respond with favorable thoughts
makes people THINK about the issue uses STRONG ARGUMENTS more likely to lead to attitudes and
behavior changes that “stick”
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Peripheral Route of Persuasion
people are influenced by INCIDENTAL CUES (ex. Speaker’s physical attractiveness, popularity, emotions)
focus on cues that trigger acceptance WITHOUT MUCH THINKING
may lead merely to superficial and temporary attitude change
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CAMPAIGN MATERIALS
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PINOY NOYNOY TV COMMERCIAL
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SIYA NA NGA
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ELEMENTS OF
PERSUASION
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The Communicator
credibility, believability▪ perceived trustworthiness
= look straight in the eye= if audience believes that communicator is NOT trying to persuade them= argue against self-interest
▪ Perceived expertise = knowledgeable
= speaks confidently= dresses the part
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The Communicator
• Attractiveness and liking
• Physical appeal
• Similarity
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The Message Content
• REASON vs. EMOTION(depends on the audience)
• More persuasive through association with GOOD FEELINGS
(link to message, make more impulsive decisions)
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Channel of Communication
repetition▪ lingering familiarity▪ increases the ease with which it comes
to mind better if difficult messages are
WRITTEN better if easy messages are
VIDEOTAPED PERSONAL influence over MEDIA
influence
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The Audience
• uninvolved audiences use PERIPHERAL CUES
• peripheral cues used less by those with a high need for cognition
• to stimulate thinking (CENTRAL ROUTE):
• ask rhetorical questions• multiple speakers• make people feel responsible for evaluating
or passing along the message
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SOCIALPSYCHOLOGY
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Social Psychology
The study of how people think about, influence, and relate to one another.
Social influences shape our behavior Social behavior is biologically rooted
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Mar Roxas Steps Down
• Conformity- change in behavior or belief as the result of real or imagined group pressure.
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Noynoy’s Entry
Normative Influence- conformity based on a person’s desire to fullfil others’ expectations, often to gain acceptance.
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Noynoy’s Campaign
Social Comparison- Evaluating one’s opinions and abilities by comparing oneself with others
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Why Noynoy is on Top as the Next Leader
Transformational Leadership-leadership that, enabled by a leader’s vision and inspiration, exerts significant influence
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?ABnoy
...
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HACIENDA LUISITA CASE
Noynoy faces critics
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Facts
6,435 hectare sugar plantation estate in Tarlac Originally part of the landholdings of the
Compañia General de Tabacos de Filipinas, or Tabacalera
Now owned by Hacienda Luisita Inc. since 1958 (70%) Cojuangco Family = Cory and her brothers and
sisters Noynoy owns 1/32 stocks
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Issues
1. Land Distribution to Farmers
▪ GSIS Resolution No. 1085 and Central Bank Monetary Board Resolution No. 1240 from 1957
1967 came and went with no land distribution taking place
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Issues
1980: The Marcos government filed a case was filed on May 7 against the Cojuangco company TADECO for the surrender of Hacienda Luisita to the Ministry of Agrarian Reform, so land could be distributed to the farmers at cost, in accordance with the terms of the government loans given in 1957-1958 to the late Jose Cojuangco, Sr., who died in 1976. (Republic of the Philippines vs. TADECO, Civil Case No. 131654, Manila Regional Trial Court, Branch XLIII)
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Issues
1987: Mendiola Massacre At least a
dozen protesters were killed in the violent dispersal
More were seriously injured.
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Issues
2. Stock Distribution to Farmers▪ 1988: nearly 5,000 to 6,000
hectares of the estate was placed under Stock Distribution Option (SDO)
▪ allowed landowners to give farmers shares of stock in a corporation instead of land
By 2005, the Dept of Agrarian Reform cancelled SDO
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Issues
3. Justice for victims of Hacienda Luisita Massacre
16 November 2004 14 dead (2 of which were children) and
121 injured, 32 from gunshot wounds, 11 were children or in their teens, and four were over sixty years old.
A year after, no one is charged still
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Held
[insert court’s decision here]
Or
[insert Noynoy’s formal statement here]
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Noynoy’s Answer
“Sa aking palagay, dapat siguro umalis na ang pamilya ko doon. Hangga’t nakikihalo kami diyan,
lalagyan at lalagyan lang ng pulitika.”
(In my opinion, perhaps our family should get out of Hacienda Luisita. For as long as we are involved there, they will always put political color on the
issue)
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Corporation Code
Title IIISection 23
Unless otherwise provided in this Code, the corporate powers of all corporations formed under this Code shall be exercised, all business conducted and all property
of such corporations controlled and held by the board of directors or trustees to be elected from among the holders of stocks, or where there is no stock, from among the members of the corporation, who shall hold office for one (1) year until their successors are elected and qualified.
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TWO SIDES OF THE STORY
Let’s look at them both!
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Title
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Benigno Simeon Cojuango-Aquino III
Liberal Party Standard BearerSenator (2007- present)
___________________________ Retreat Cost Battle Cry Mortal Enemy
LABAN!
∆ Strength: Clean record ∆ Weakness: Mama’s boy
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HELPFUL HARMFUL
INTERNAL
An “aura of goodness”
Undeniably clean record
Inherited dynasty
Dependency on parents’ legacy
to fuel support
EXTERNAL Possible actor of change-
that “Obama” factor
• To shed the veil of Abnoy
• Put naysayers down
To be swallowed up by his
party-mates
Danger of hype over Cory’s
death dying down
S W
O T
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HELPFUL HARMFUL
INTERNAL
Really passionate about corruption
God-fearing man
Has the popular vote (so far)
because of endorsers & general
hype
Lacks experience
Simply the right guy at the right
time
EXTERNAL
Step out of his own shell
Possibly an uncorrupt (or at
least less so) 15th President?
Show what he’s capable of
People desperate for another
Ninoy, good chance of falling short
No track record
S W
O T
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Conclusion
Link: Cory Aquino as National Hero Historian AmbethOcampo: only
naysayer “Wait 10, 15 years until the hype
dies down. We need time to be able to form a right perspective. If people still remember Cory, then go, but chances are people will forget.”
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Thing is, we don’t have 15 years May 10, 2010
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