Download - NP6 Morning at the DMA, the 1st October 2014
We know your clients!
NP6 Morning at the DMA, the 1st October 2014
NP6 Group
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A unique offering in data
management
A key player in consumer
insight:
• 110 employees • Turnover of €15 million in 2013
• Paris, London, Bordeaux
• Certified ISO 9001
• Member of SNCD, DMA
• A company dedicated to predictive marketing
• Subsidiary of NP6
• 4 offers :
– Market research analysis
– Modeling/data mining
– Geomarketing
– Training in market research
• € 5M turnover
• Member of ESOMAR board
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They trust us
__Context and objectives___________
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Context of difficult distribution
Internet user is king
Better knowledge of the data for better targeting
Deliverability is the catalyst of datamining
__Context and objectives___________
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Context of difficult distribution
The Rules are constantly evolving and are orientated towards the
behavioural analysis of your targets
Content
filtering
SPF RBL DKIM
DMARC
Domain
reputation
Domain
Keys
Content
filtering
RBL
Personal
behaviour
IP Reputation
Domain
reputation
SPF SPF
SPF
DKIM
Global behaviour
IP Reputation
DomainKeys
Sender ID Global Behaviour
RBL
RBL
RBL Content
filtering
Two indicators that are used today
The propensity to react, which calssifies the individual at the heart of the target with less volume for maximum reactivity
The reactivity, which classifies the targets according to their reactivity, but gives a chance to the new ones, we then have
volume whilst maximising the reactivity
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__How to score?_________
Every individual in your database is marked
according to his/her reactions and to his/her probability to react.
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Read more:
www.np6.co.uk/resources/documentation/
London
23 Hanover Square London, W1S WJB +44 (0)20 37148915
Paris
7 rue du Pasteur Wagner 75 011 Paris +33 (0)1 75 43 76 10
www.np6.co.uk
__Contact us!_____________________
Bordeaux
104 bis Quai des Chartrons 33 300 Bordeaux +33 (0) 5 57 92 65 63
