Fred Messmann, Deputy DirectorRachel Johnson, Communications DirectorNational Safe Boating CouncilJune 12, 2012
National 501(c)3 non-profit organization
Dedicated to promoting a safer recreational boating experienceOutreachEducationTraining
Strategic Plan of the National Recreational Boating Safety Program (2012-2016)
Objective 2 Boating Safety Outreach, Primarily Strategy 2.8, Deliver Messages Via Marine Dealer Network
Objective 8 Operator Compliance-USCG Required Safety Equipment, primarily Strategy 8.2, Analyze Required and Recommended Equipment
USCG published Area of Interest for non-profit grants, Produce, and Distribute “Vessel Point of Sale” Training Program Designed for Employees of Marine Distributors, Marinas, and Marina Stores
Partnered with Personal Floatation Device Manufacturers Association (PFDMA), and Association of Marina Industries (AMI)
Interest to include Marine Retailers Association of America (MRAA) and others
Four Components in the Grant1. Training for marine industry personnel, video
production to include testing and certification2. Development and distribution partnering with
AMI3. Life Jacket partnering with PFDMA4. Life Jacket targeting getting children into
properly fitted life jackets(Fifth component, print material, not funded)
• Key: Boating Safety Advocates and Industry Working Together
• Boating Safety Advocates and Retail have the same Customer• Different Motives – Sales for Safety and Wear vs.
Sale for Profit
• Water Sports Industry Association (WSIA) – suggestion at last year’s conference is true• “Point of Safe” / “Point of Sale” –
Interchangeable
USCG Requested Development to Include:
Federal Carriage Requirements Content of USCG “Safety Package” often
included in boat sales by marine industryImportance of life jacket wearAvailability of RBS safety coursesVessel safety checksProper register DSC, VHF-FM radiosInfo on approved alternatives to required
equipment, life jackets and VDS
Development Will Consider:
FAQ included in grant application based on three years experience
Lessons Learned from previous fast track grant on Point of Sale that developed the pull up banner
Input from manufacturers, retail and marine industry
USCG approval, accuracy and grant goals being met, Joe Carro, USCG HQ, grant technical manager
Strategy 8.2 to Evaluate:
Re-boarding laddersAnchor and ground tackleVHF radioPLB and EPIRBPersonal lightsAutomatic fire extinguishersAutomated External Defibrillators (AED)
Strategy 8.2 continued
Different specification Personal Flotation DeviceLife Raft Inflatable Buoyant Apparatus (IBA)Helmets PWC’sRedesigned electronic charting man overboard
function
Include accepted recommendations in the video training component
The “Team” is under development with the PFDMA conference acting as kick off for scoping and topic subject matter experts
Fred Messmann, chair Virgil Chambers, NSBC Pam Dillon, NASBLA Rachel Johnson, NSBC outreach Objective 2 PFDMA, all life jacket components, Objective 4 AMI, all distribution components, strategy 2.8 USCGAUX, Strategy 2.8 - Marine Dealer Visitation Bob Sweet, USPS PPG, Jim Parraco and Jason Bedogne, video and testing
Strategic Plan of the National Recreational
Boating Safety Program (2012-2016):
• Objective 2: Boating Safety Outreach• Objective 4: Life Jacket Wear• Strategy 11.2: Provide Public Access to Effective Grant Products
April – May 2012
• 1,130 placements
• Ad equivalency of more than $1 million
• Over 380 million impressions
• 2012 Press Kit
• Magnetic Postcard
• Mailer
• Lenticular Postcard
• Press Releases
Saved by the Jacket Stories
• May 19, 2012
• Goal: To promote the importance of life jacket wear and boating safety• Industry Partners:
• iSi Components• Leland, Ltd.• Halkey-Roberts
• Retail Partners:• West Marine• Cabela’s
33 Applications Received – 12 Selected
$24,000 in resources/ funding
Coordinated effort with NASBLA
Prepare instructor candidates to teach effective NASBLA-approved basic boating safety courses to recreational boaters
Boating Practices/ Standards
Teaching Techniques/ Interactive Methods
Defensive boat handling instructor course focusing on maneuvers and techniques
Five courses offered from April – August 2012
Fred Messmann - [email protected] Johnson - [email protected]
National Safe Boating Council(703) 361-4294
Facebook.com/NationalSafeBoatingCouncilTwitter.com/SafeBoatCouncilYouTube.com/OutreachNSBC