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HOME & SCHOOL 2.0Joe Mazza
Thurs., March 13, 2014Reno, NevadaSharing your learning?
Use #nvsummit2014
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Today’s Resource Links
• TodaysMeet Backchannel link: (todaysmeet.com/nvsummit2014)
• Knapp Elementary Family Engagement Wiki (knappwiki.wikispaces.com)
• On Twitter? Use #nvsummit2014 to share your learning today
• Leadlearner.com
• Visit slideshare.net (search nvsummit2014) to find all slides & links shared today.
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My work
• K-12 Director for Connection Teaching, Learning & Leadership in NPSD
• Former Lead Learner at Knapp Elementary School in NPSD
• “Principals’ Use of Social Media To Communicate Between Home & School” University of Pennsylvania, May 2013
• Blogger: Edutopia, Connected Principals, Parent Involvement Matters, Smartblogs, LeadLearner.com
• National IEL Consultant
• PennGSE Innovation Coach
• Weekly #PTchat Moderator on Twitter
• #PTchat Radio Host (iTunes)
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Connecting Schools in a Digital Age
#nvsummit2014
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#nvsummit2014
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Commodore 64 kid
#nvsummit2014
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#nvsummit2014
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Hubbard Woods School (K-4)
Winnetka, Illinois
Supporting Post: 3 investment good leaders make in creating other leaders
#nvsummit2014
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Community-building through technology
WGST - Hubbard WoodsSupporting Publication: Methods That Matter II
#nvsummit2014
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COMMUNITY - BUILDING
CollaborativeTransparent
Relationship-drivenBuilds trust
Implemented with (not to)Partnership and shared
#nvsummit2014
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Collaborate by default
Shared problem Shared action planShared research Shared actionsShared next stepsShared parents’ perspectives
#nvsummit2014
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If we’re serious about collaborating we’re using collaborative tools by default.
#nvsummit2014
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Image credit: http://www.secularstudents.org
Family engagement insanity = continuing to expect parents to come to us... #nvsummit2014
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Schools Must Meet Parents Where They Are If They Are Committed to Building & Maintaining Home-School Partnerships
• 460,000 people sign up for Twitter accounts each day. 70% of these sign-ups are aged 18-35. (Pew Internet Study, 2011)
Supporting Post - Case for eFACE #nvsummit2014
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Where to begin?
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Invest in Communication Without Technology
Beyond the Bakesale (2007) - Four Core Beliefs
#nvsummit2014
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FACEFamily And Community Engagement
Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino
The research is robust.
#nvsummit2014
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Welcome. Honor. Respect.
#nvsummit2014
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Get Connected...See through the lens of those already using these tools
#nvsummit2014
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Joined Twitter in 2011 as @Joe_Mazza
10 Family Engagement Rock Stars to Follow TODAY
@LarryFerlazzo – ESL teacher@gpescatore25 – Parent @FCEnetwork via IEL@Cybraryman1 – Retired educator@TonySinanis – Lead Learner@sirotiak02 - Teacher@ptaswilson - PTA@DrJoeClark - Supt@DrSteveConstantino – Supt@7MrsJames – Teacher in AU
Image credit: coroflot.com
Supporting Post - Parents’ Guide to Twitter
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Social media based professional development is now available where teacher preparation and educational leadership programs miss the mark.
#nvsummit2014
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Family engagementTechnology integration
Collaborative transparency
#nvsummit2014
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Weekly Hashtag Chats
#nvsummit2014
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#PTchat (Parent-Teacher Chats)
Wednesdays at 6PM PST
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#PTchat (Parent-Teacher Chats)
Wednesdays at 6PM PSTInside a “ptchat”
#nvsummit2014
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#PTchat (Parent-Teacher Chats)
Wednesdays at 6PM PST
Impact
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#PTchat (Parent-Teacher Chats)
Wednesdays at 6PM PST
Reach
*Not pictured Australia, India, UK, France, Germany, Finland, Turkey, Spain, China, Netherlands
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Where’s Nevada?#nved is the official state hashtag
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Meets virtually every Monday night at 9PM CST
Supporting Post: The origin of #ohedchat by Jeremy Evans
#nvsummit2014
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What is the impact of social media tools like Facebook, Blogs, Instagram, Youtube, Wikis & Twitter on home-school partnerships?
#nvsummit2014
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Pre-Dissertation
Is there any research out there re: the use ofsocial media to connect home & school?
#nvsummit2014
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Dissertation Debrief
Use of Social Media Tools By School Principals to Communicate Between Home & School
Joe Mazza, University of Pennsylvania
#nvsummit2014
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�Qualitative Case Study Analysis
-> 3 Principals-> 3 Parent leadership groups-> Actual social media evidence
What works? What doesn’t? Next steps?
#nvsummit2014
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FACEFamily And Community Engagement
Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino
The research is robust.
#nvsummit2014
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eFACEelectronic Family And Community
Engagement
voicemail
fax machine
P.A. system
460,000 per day (Pew Internet Survey)
#nvsummit2014
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Epstein’s 6 Types of Involvement
Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
#nvsummit2014
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Epstein’s 6 Types of Involvement
Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
#nvsummit2014
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Family Engagement Core Values
1)All parents have dreams for their children and want
the best for them.
2)All parents have the capacity to support their
children's learning.
3)Parents and school staff should be equal partners.
4)The responsibility for building partnerships
between school and home rests primarily with
school staff, especially school leaders.
(Henderson & Mapp, 2007)
Image credit: http://www.howstuffworks.com
#nvsummit2014
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Findings
School principals are responsible
Limited leadership preparation for using
social media tools
Tools offer two-way communication by
default
Tools offer direct and immediate access
to principal
Educational “branding” occurs
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Findings (cont.)
Learning community can communicate in the
same conversation without being in the same
room
A true depth of how many parents utilized
social media tools to support teaching and
learning is unclear
One size does not fit all. There is a single “one
tool” that all parents use. Various
“preferences” came from parents at each of
the schools studied.
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Findings (cont.)
Schools used social media tools to recognize, announce, solicit feedback, remind, build relationships and engage learning community directly and indirectly connected to school.Above all, parents seek face to face, two-way communications with respect to eye contact, tone, empathy, respectSocial media tools aimed to complement family engagement efforts already in place by three schools, not replace them.
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Implications for Practice
–It’s not about the technology
Focus on embedding core beliefs of school, family and community partnerships before engaging social media tools. How school and parent leaders can go about entering the world of social media to engage families and the community.
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It’s not about the tools, but the relationships
“Technology should be like oxygen; ubiquitous, necessary, and invisible.”
@ChrisLehmann
#nvsummit2014
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Implications for Practice (cont.)
–Capacity Building
Need for University and school-based professional development for school leaders on school, family and community partnerships. Need for professional development for school leaders, educators, parents and other learning community members on use of social media tools
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Implications for Practice (cont.)
–One Size Does Not Fit All
Access, home use and training needs should be identified consistently; Per district, per school, per class.Schools must identify which tools work best, and which tools parents already depend on in their personal lives. Build a “menu of communication offerings” to “meet parents where they are.”
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#PARENTCAMPSat, 11/2/13
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Ongoing Face to Face Two-Way CommunicationsFour Core Beliefs (Henderson & Mapp, 2008)
Email Distribution ListFamily Engagement Wiki
Home & School 2.0Twitter
Text Alerts
“Mobile App”?
PollEverywhereSkype Parent-Teacher Conferences
Remind 101 - Text Alerts
A “MENU” of communications grown over time
Google Voice/Text line
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•How Do You Know What Forms of Communication YOUR Parents Are Using For Work & Home?
#nvsummit2014
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•ASK THEM in multiple ways
Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.
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Epstein’s 6 Types of Involvement
Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
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Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.
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Welcoming-Honoring-RespectingMain Lobby Components
• Welcoming front office staff
• Clocks relating to timezones of our families
• Parent Resource Center
• Parent Computer Kiosk
• Signage in top 5 languages
• Student work
• Sitting Area
• Principal’s Office
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How do liability concerns impact family engagement?
December 21, 2013Winter Sing-A-Long
Gym Capacity: 626
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Face to face two-way communication - A foundation or
“home button” for home-school partnerships
Image credit: inspiredmamadesigns.blogspot.com
Supporting Post: Leadership “Home Button”
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Getting Started With Social Media Checklist
1. Identify and invest in family engagement core values.
2. Become a connected educator.
3. Understand the distinct communication needs of your school families.
4.Understand the parameters.
5.Share decision-making.
Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.
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Getting Started With Social Media Checklist
6. Build capacity.
7. Technology is not the answer to solving conflict.
8. Introduce new tools.
9. Offer a menu of offerings.
10. Ongoing fidelity checks are necessary.
Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.
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Shared eFACE Efforts Implemented @KnappElementary
#nvsummit2014
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Supporting Post - Home & School 2.0Average parent-teacher-community attendance = 43 (pre live feed option = 13) for monthly home and school meetings
anymeeting.com
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“Meet Families Where They Are”What does that mean for your school?
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Plant the seeds. Provide ongoing training for parents & teachers.
Overlay Tool: Twitterfall
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Supporting Post - 12 Reasons to Get your School Tweeting
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“@KnappElementary: @MissMorrison’s students read their newly published eBooks to 2nd grade buddies today & will share them with their family tonight!”
dinner table
Tell me about this book you published.
Supporting Post - 5 Ways Being Connected Helps My Students
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Supporting Post: #EdCamp Comes to @KnappElementary
#EdCamp style PD comes to @KnappElementary
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November 2, 20132013 Keynote
Dr. Adam Berman
2012 Keynote Melissa Bilash (@MomCongressPA)
Follow-up Post on ParentCamp via Edutopia
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Ongoing Face to Face Two-Way CommunicationsFour Core Beliefs (Henderson & Mapp, 2007)
Email Distribution ListFamily Engagement Wiki
Home & School 2.0Twitter
Text Alerts
“Mobile App”?
PollEverywhereSkype Parent-Teacher Conferences
Remind 101 - Text Alerts
Offer A “Menu” of Communications (Restaurant-Style)
Google Voice/Text line
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How will you communicate this to families?
#nvsummit2014
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“Menu” of Communications� Face to Face� Phone� Send a note� Zippslip� Skype� E-mail� Google Text� Twitter
� Knapp App (Apple/Android)� Edmodo� Home & School 2.0 Mtg� H&S Facebook Page
Supporting Post - “I’m Overwhelmed with all the technology here.”
[Back to School Night Slide]
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Supporting Post - Evolution of Lead Learner by George Couros
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pennfinn13.wordpress.comfacebook.com/pennfinn13
Inside Finland’s Education System3/23/13 - 3/30/13
in education March 25-29
TEACHERS - ADMIN - PARENTS - STUDENTSConnected Learning Community
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Family Engagement Wiki knappwiki.wikispaces.com
Parent Perspectives
Image credit: akademifantasia.org
What Do Knapp Parents have to say about eFACE efforts?
(Video Link)
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How Will You Move Forward?
PLAY CLIP
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(12-13 family/staff bumper sticker)
@Joe_Mazza – LeadLearner.com Using Social Media to Maximize Family And Community Engagement