Download - OACAC Gen X
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X The Game Show
Generation
Jeff Kallay, Experience Evangelist
Parents
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X Saves the World - The Game Show
"Keep On Movin"
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X The Game Show
Generation
Jeff Kallay, Experience Evangelist
Parents
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-Recap Boomers, Xers, and Millennials (American Generations)
-Play Generation X Pop Culture Multimedia Trivia Game Show
-Understanding the Generation X Parent-Your Questions and Observations
Manage the Expectations
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Recap Boomers, Xers, andMillennials
(American Generations)
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“In America, each generation is a new people.”Alec de Tocqueville, 1830
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LifeCourse Associates www.lifecourse.com
4Number of books by Howe and Strauss
Generations, 13th Generation, The Fourth Turning and Millennials Rising
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Howe and Strauss
23.4Average Number of Years of
American Generations
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Howe and Strauss
14American Generations (18 New World)
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Howe and Strauss
4Number of Generational Cycles and
Number of Generations Per Cycle
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Name + Birth YearsAwakening + 1701-1723
Liberty + 1724-1741Republican + 1742-1766
Compromise + 1767-1791
Revolutionary Cycle
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Name + Birth YearsTranscendental + 1792-1821
Gilded + 1822-1842Progressive + 1843-1859
Civil War Cycle
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Name + Birth YearsMissionary + 1860-1882
Lost + 1883-1900G.I. + 1901-1924
Silent + 1925-1942
Great Power Cycle
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Name + Birth YearsBoomer + 1943-1960
X + 1961-1981Millennials + 1982-2000/01
15th (Homeland?) + 2000/01-20??
Millennial Cycle
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Howe and Strauss
4/24 Stage/2 Stroke Per Cycle
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Name + Birth Years = Description Awakening + 1701-1723 = Idealist
Liberty + 1724-1741 = ReactiveRepublican + 1742-1766 = Civic
Compromise + 1767-1791 = Adaptive
Revolutionary Cycle
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Name + Birth Years = DescriptionTranscendental + 1792-1821 = Idealist
Gilded + 1822-1842 = ReactiveProgressive + 1843-1859 = Adaptive
Civil War Cycle
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Name + Birth Years = DescriptionMissionary + 1860-1882 = Idealist
Lost + 1883-1900 = ReactiveG.I. + 1901-1924 = Civic
Silent + 1925-1942 = Adaptive
Great Power Cycle
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Name + Birth Years = DescriptionBoomer + 1943-1960 = Idealist
X + 1961-1981 = ReactiveMillennials + 1982-2000/01 = Civic
15th (Homeland?) + 2000/01-20?? = Adaptive
Millennial Cycle
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Idealist birth CivicReactive birth Adaptive
Civic birth IdealistAdaptive birth Reactive
Repeat
4 Stage / 2 StrokeIdealist Reactive
CivicAdaptive
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Rebels against the elder-built world and against the generation before it.
(Millennial>X)
Redirects society towards its own inclinations.
Each Generation
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Is shaped by their surroundings and by the generations with which they interact.
While being born becomes history, and as they age they make history.
Each Generation
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MillennialLargest, most wanted, most watched over, and most diverse generation in American history.
Howe and Strauss “Millennials Rising”
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3.6Average birthrate of Millennials
(in millions)
Howe and Strauss “Millennials Rising”
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$50kParents willing to pay for an ovum from an
attractive, high IQ, female at a top university
Howe and Strauss “Millennials Rising”
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50%Increase in amount of stuff in weight in
average American homes vs. 20 years ago
US News and World Report, 2005
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83%College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education, November 2007
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35% are non-white (and Latino).
1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent.
Largest separation in wealth in American history.
About Millennials
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Remember “Baby on Board” signs?
Celebrated by Hollywood: Three Men and Baby,Baby Boom, Mr. Mom, and Disney princesses.
Bike helmets, car seats, nanny cams, and more.
About Millennials
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Raised by attached parents.“Helicopter Parents” or “Blackhawks”
Parents are “Best Friends” and co-purchasing.
Conservative. Or is the term Conventional?
About Millennials
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X“A generation that can sneakily trump boomer
narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
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Born 1961-1981.
Sandwiched between Boomers and Millennials.
Smaller Population = 46 million vs. 70+ million each for both Boomers and Millennials.
About Generation X
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Born and raised as independent latch-key kids.Sexual Revolution, Watergate, Vietnam,
Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth.
Demonized by Hollywood: Rosemary’s Baby, The Exorcist, Taxi Driver, Pretty Baby, and The Omen.
About Generation X
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The last generation to care about the culture part of pop culture
So let’s review some Generation X pop culture...
About Generation X
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Let’s Meet Our Contestants!
X The Game Show
Generation
Parents
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Contestant #1Todd Pilipovich - Youngstown State University
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Contestant #2Mandy Steiner - Capital Univesity
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Contestant #3Greg Landis - University of Akron
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Let’s Play Generation X Multimedia Trivia!
X The Game Show
Generation
Parents
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RulesThree Ten Point Questions Each for a
Total of Thirty Points Possible (One = Photo, Video and Audio)
Audience, Fellow Contestant or Mobile Lifeline You Can Use Your Lifeline Once
Judge’s Decision is Final
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Contestant #1 - Childhood
1969 - Children’s Television Workshop, Sesame Street
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1969-1974 Brady Bunch (Season Five Opening Theme)
Contestant #2 - Childhood
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Contestant #3 - Childhood
1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
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Contestant #2 - Youth
1981 - MTV Music Television
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Contestant #3 - Youth
1984 - Lena’s 99 Red Ballons/99 Luftballons
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Contestant #1 - Youth
1984-1992 - NBC’s The Cosby Show
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Contestant #3 - Rising Adulthood
1989 and 1994 - Wynona Rider Movies (2004 Mean Girls)
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1991 - Nirvana, Nevermind, Smells Like Teen Spirit
Contestant #1 - Rising Adulthood
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Contestant #2 - Rising Adulthood
1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS
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Tie-Breaker
1971 - Willy Wonka & The Chocolate Factory
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Let’s Give Away Prizes!
X The Game Show
Generation
Parents
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Understanding the Generation X Parent
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X“A generation that can sneakily trump boomer
narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
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Playing to win by half expecting to lose.
Accepting wide gaps between personal outcomes and sex roles.
Proud of their ability to cut through the hype.
About Generation X
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Becoming cautious in family life and gradually mellowing in personality.
Dedicated to starting and maintaining stable families, something their Silent generation
parents did not.
About Generation X
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Becoming cautious in family life and gradually mellowing in personality.
Dedicated to starting and maintaining stable families, something their Silent generation
parents did not.
About Generation X
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Members include the founders of: GoogleeBay
AmazonMeet-upYouTube
But, in spite of this “first” creativity...
Generation X
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...will be known as the “last” generation. The last; to produce and hold onto vinyl albums,
to remember TV dials that stopped at 13 channels,to express resistance to corporate servitude,
to produce “old-fashioned” movie stars, and to care about the culture part of pop culture.
Generation X
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StealthGeneration X parents (vs. Boomer helicopter)
And, Generation X behavior
Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World
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They will question the valueof the “amenities” arms race and of attending college
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“We’re equipped.
We’re wary enough to feel a connection to the past; we’re young enough to be wired; we’re snotty enough to
not settle for crap; we’re resourceful enough to endure our labors on the margins; we’re experienced enough to
know that change begins on the margins.
Beyond that, we’re all we got.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
The Generation X Duality:
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Betrayed by social institutions in their youth.
Boomer envy. A study of contrasts.
Their second cohort millennials have vastly different social moments and history molding them.
Pragmatic.
To the point.Stealth in behavior.
Generation X Low Down
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Recommended Reading
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Download Session PDFwww.targetx.com>click “iThink Blog”>Presentation Slides
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When It’s Time to Change - You’ve Got to Re-Arrange
Advice from the Brady Bunch, “Time to Change”
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Jeff Kallay, Experience Evangelist
X The Game Show
Generation
Parents