Download - Oatmeal Crisp
Transcript
Consumer InsightsConstance de la Chaise de Longueil, Tina Hu, CeiliHubbard, Justina Li, Tarek Mavani, Max Hirst
Problem
Cereal
consumption
Oatmeal Crisp
penetration
Target consumer
47Tarek
Breakfast?
DadHus-
band
Consumer insight
Middle-aged men crave a
quick, wholesome breakfast
but have to get it on the go
since they do not have time to
cook, which limits their ability
to spend more of the morning
with family
Research Methods
Laddering Analysis
Consumption Chain Mapping
Social Media Observation
Oatmeal Crisp Internal Data
Research Findings
Convenience Wholesomeness Family
Oatmeal Crisp
Too delicious to share.
frosted flakes
Share what you love, with you who love.
Recommendation
TV Spot Packaging
Evaluation Promotion
Questions?