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OER Content Development
February 2nd 2010Phyllis H. Hillwig
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Agenda• How is it done currently?
• How can OER build and scale content for large-scale adoption?
• What is the future of content development?
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What Do We Do?
Help EducationEntities:• Create products faster• Convert fixed
development costs to variable costs
• Innovate throughout the development cycle
• Refresh and Ensure materials are ready for mass consumption
Must-Haves: for High-Stakes Education Programs
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Based on the Knowledge FromTraditional PublishersTraditional Publishers SchoolsSchools
Non-ProfitsNon-Profits
OEROER
DOD StarbaseDOD Starbase
Flat World KnowledgeFlat World Knowledge
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Connexions is: a place to view and share educational material made of small knowledge chunks called modules that can be organized as courses, books, reports, etc.
Anyone may view or contribute: • Authors: create and collaborate • Instructors: rapidly build and share custom collections • Learners: find and explore content Where does content come from?• Authors/contributors• Teachers/ students• Content service providers• Publishers
Content Development in
Source: http://cnx.org/
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Authors/Contributors Recommendations
Benefits:Subject matter expertsLow-cost solutionChannels to students,teachers, and peers
Author’s good willDependent on endorsementIncomplete, modularLimited presentation options
Author’s good willDependent on endorsementIncomplete, modularLimited presentation options
Challenges:Challenges:
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Recommendations• Pre-qualify SMEs.• Invest in a small internal staff.• List and train best practices.• Be flexible.• Encourage completion and consistency.• Leverage networks within for adoption.• Engage peers to review and spot check.
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PublishersPros:Known brand identityPublished at own costTrusted and known qualityOn-level, audience centeredHuge variety of publishers
Pros:Known brand identityPublished at own costTrusted and known qualityOn-level, audience centeredHuge variety of publishers
Cons:Business model not developed with OER ideals Messy to untangle rightsOpen to learn more, but guarded
Cons:Business model not developed with OER ideals Messy to untangle rightsOpen to learn more, but guarded
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Recommendations with Publishers
• Understand their business models and value they bring
• Community of users have value to the publishers, is there a blend model?
• Many are open to new possibilities in today’s market.
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Service ProvidersPros:In the business of building commercial-ready content Work-for-hire and fastNetwork of resourcesWork along side to build courses strategicallyDo “additional work”
Pros:In the business of building commercial-ready content Work-for-hire and fastNetwork of resourcesWork along side to build courses strategicallyDo “additional work”
Cons:Will cost more than just hiring SMEs Dependent on client’s brandDoes not have a body of content to adopt
Cons:Will cost more than just hiring SMEs Dependent on client’s brandDoes not have a body of content to adopt
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Recommendations with Service-Providers
Use them if you: • want to build content quickly and consistently.• need support. (project management, editing, art,
other services)• have a small internal project management Q/A
teams
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Building for AdoptionAnyone can build content, but what are the
ingredients for large-scale adoption?
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Questions to Check• Do you know your competitors?• Will it engage the user?• Does it have adequate support materials?• Does it use visuals and media well?• Do you understand copyright?• Do you have reviewers who can endorse and influence? • Does it have clear, measureable, learning objectives?• Does it integrate well?• Can we find it easily?• Is it complete?
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Content Facts• To build a strong OER community, you need a critical
mass of quality and scalable content at all levels of learning.
• Understand the advantages and disadvantages to content solutions to help sculpt content development decisions.
• Plenty of room for a variety of solutions.• While content access is free, content creation is not.
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The Future……is Here
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Measureable ValueBased on the economic crisis, tighter
scrutiny, age of transparency
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Design and User Experience as Differentiators - CONTEXT
What is remembered is through experience each step of the way
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Life-Long Learners
Know that your users can be anyone, anywhere, with a variety of needs
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Multi-Delivery and Integration
audio
video
game sim
illustration
photo
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Mobile NationExpect anywhere, anytime access to
learning
How will you change content to adapt?
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All About the Individual•Customization down to the individual.
LMS
Student #1 Curriculum
Student #2 Curriculum
Learning Objects Learning Paths
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New Research
• Motivation, Challenge, Emotion, Age give us insight into learning
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Not About Content, but Eyeballs and Attention
Is value measured by how many users and long you can keep a user engaged?