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Off-Highway Vehicle Registration Program Marketing Project Updatefor the Nevada State Off-Highway
Vehicle Commission
Lora Hendrickson, MXT Media
March 12, 2019
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Clark County, NV – Contract Overview
• The purpose of this project is to develop a marketing plan that would promote awareness of the OHV Registration Program, ultimately resulting in a higher rate of OHV user registration across Nevada.
• Consultant shall make a second presentation to the Commission to review the draft marketing plan and materials that have been developed.
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Website
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Contract Years• Y1: Sept 2016 – June
2017 Market ResearchCreate Content, VideosLaunch Website
• Y2: July 2017 – June 2018Public Outreach & EventsPromote WebsiteAdvertise
• Y3: July 2018 – June 2019OHV Registration Events
Public Outreach
NDOW Ads
Rack Card
Billboard
USFS Posters
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Y3: OHV Registration Events• Sept 29 – Las Vegas – ATV
Cycle Sports
• Oct 13 – Pahrump –Parker’s Kawasaki
• Oct 20 – Las Vegas – Ride Now Boulder
• Nov 10 – Logandale Trails
• Jan 16 – Mesquite • Feb 9 – Las Vegas – 4
Wheel Parts• Feb 23 – Las Vegas – Ride
Now Rancho• March 2 – Pahrump –
Parker’s Kawasaki• March 16 – Mesquite • March 23 – Boulder City• March 30 – Overton
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Advertising for OHV Registration Events
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Advertising for OHV Registration Events
OHV Registration Event Video --https://youtu.be/cM6ArdLUubs
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OHV Registration Event Photos
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Public Outreach• Oct 6, 2018 & Feb 16, 2019Public Outreach at the Pioneer Saloon in Goldsprings, NV
• April 10 – 14, 2019 Clark County Fair
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NDOW Hunting & Fishing GuidesFull Page Ads
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Rack Card
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Billboards
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US Forest Service Posters
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OHV Registration Numbers
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OHV Registration Numbers
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Marketing Materials
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State Grant Update
https://youtu.be/yS3hnbkqNSE