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EXCLUSIVELYCURATEDBY:
OFFICIALSHOWREPORT2018
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HYALURONICACID2.0
Hyaluronicacidisgettinganupgradewithaseriesofnewproducts,puttingthismoisture-boosting
ingredienttothefore.Specialformulationstargetingmen,higherconcentrationsdevelopedforhome-use,andnovelcross-categoryproductsareallowingthis
timelessclassictoreinventitself.
QUICKFIXFast,easy,efficient- anewsetoftoolshelps
consumersperfecttheirbeautyroutineswithzerofussandtime-savingapplicationtechniques.Thesequick-fix,on-the-goproductsareanidealfitforthefast-
paced,versatilelifestylesoftheMillennialgeneration.
ALLTHATGLITTERS
Intunewithtoday’sInstagramculture,incessantlylookingforwaystoshineonline,glitterishavingamajorrevival.Visibleparticles,addingsparkletoanypartofthefaceorbody,oncepopularinthe70’s,arenowconsideredcoolagainbyyoungergirls.Thetrendisreflectedinnovelformulationsfromprofessionalmake-upartists,socialmediastars,andinfluencers.
COLORSORCERYThealchemyofbeautyproductsabletochange,
releaseorhidecoloruponapplicationisanewsourceoffascination.Notmerelyagimmick,thesenovelformulationsarealsomulti-taskingintheirabilityto
provideavastspectrumofskincarebenefitscombinedinonerecipe.
BODY-LICIOUSTheglobalwellnesstrendisinfluencingwhatweeat,howweexerciseandwhatweputonourskin.No
wonderthefocusrestsnolongerexclusivelyonfacialproducts,butafull-bodyexperience,mimickingthe
benefitsofspatreatmentsandpushingtheagendafortheuseofnaturalingredients.
Introducing COSMOPROF TRENDS curated by BEAUTYSTREAMS, renownedbeauty trend forecasting source. The report showcases selected productsexhibited at COSMOPROF WORLDWIDE BOLOGNA 2018, and analyzes the latestbeauty trends they represent.
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TREND:COLORSORCERYThealchemyofbeautyproductsabletochange,releaseorhidecoloruponapplicationisanewsourceoffascination.Notmerelyagimmick,thesenovelformulationsarealsomulti-taskingintheirabilitytoprovideavastspectrumofskincarebenefitscombinedinonerecipe.
SKINCARE
EYRACOSMETICS- ITALYBLUEVENOMHall19PC(L15)
COLORCOSMETICS
ITALCOSMETICI- ITALYJELLYHYDRATINGMAKEUPCREAMHall18(D36-E21)
NAILS
NESPERTA- POLANDSEMILACFLASHSUNLIGHTHall36(N18-O17)
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SKINCAREEYRACOSMETICS- ITALYBLUEVENOMHall19PC(L15)Thisnaturallyblueformulaisasexoticasitlooks.Withscorpion,viper,andbeevenomsasitsprincipalingredients,thecreamisananti-agingpowerhouse,withanabsorptionpotentialofupto350%,thankstoanenzymewhichinnaturehelpsthevenomtopenetratefasterintothevictim.Uppedwithhyaluronicacid,vitaminE,argan oil,panthenol,betacarotene,andascorbicacid,itreduceswrinklesandspeedsupwoundhealing,withouttransferringitscolorontotheskin.
TREND:COLORSORCERY
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COLORCOSMETICSITALCOSMETICI- ITALYJELLYHYDRATINGMAKEUPCREAMHall18(D36-E21)Atthecoreofthismake-upcreamaremicroencapsulatedpigmentsthatreleasecolorduringapplication,smoothingthecomplexion.Theresultisamoreevenskintoneandfinerpores.Duetoacombinationofactiveagents,thisjelly-texturedformulaalsocomeswithanti-agingbenefits:champagneandgrapeextractsspurantioxidantactionandprotectagainstUVrays,whilehyaluronicacidandbaobaboilprovidemoistureandemollients.
TREND:COLORSORCERY
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NAILSNESPERTA- POLANDSEMILACFLASHSUNLIGHTHall36(N18-O17)Keepingupwiththediverseschedulesoftoday’swomen,thisseriesofsixnailpowderscomeswithahighlevelofflexibility,quicklychangingcolorundertheinfluenceofsunlight.Itgivestheweareran opportunitytoremainlow-keyinaprofessionalenvironment,whileshowingmorecharacterinaprivateormorerelaxedsetting.
TREND:COLORSORCERY
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TREND:BODY-LICIOUSTheglobalwellnesstrendisinfluencingwhatweeat,howweexercise,andwhatweputonourskin.Nowonderthefocusrestsnolongerexclusivelyonfacialproducts,butafull-bodyexperience,mimickingthebenefitsofspatreatmentsandpushingtheagendafortheuseofnaturalingredients.
SKINCARE
HELANS.R.L.- ITALYFIRMINGCREAMINTENSEANTI-SLACKENINGHall21N(F2-G1)
SKINCARE
ALMAK- ISRAELRESHAPEDEADSEAMUDSCRUBHall19PC(C12)
SKINCARE
THEOPHILEBERTHON-FRANCETHEBODYSERUMWITH6NATURALACTIVEINGREDIENTSHall19PC(J9)
SKINCARE
HEMPCARE- ALLEGRINI- ITALYHEMPCARE- DRYBODYOILHall19PC(I10)
SKINCARE
D’ALCHEMY- POLANDNECK&DÉCOLLETAGEWRINKLEREFILLHall19PC(L3)
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TREND:BODY-LICIOUS
SKINCAREHELANS.R.L.- ITALYFIRMINGCREAMINTENSEANTI-SLACKENINGHall21N(F2-G1)Dieting,hormonalimbalance,andpregnancycancauseskinslackening.Tocounteractthat,Helan proposesatargetedformulabringingbacktonicityandelasticitytotheinnerarm,innerthigh,belly,andbuttocks.Thecreamlimitswaterloss,re-normalizestheskin’sbarrier,andre-enforcesintra-cellularcohesionviaessentialsugars.PomegranateextractsandBulbine frutescens aidintheformationofnaturalcollagen,whilenourishingtheskinisamixofargan,avocado,passionfloweroils,andUcuúba butters,whicharerichinfattyacids.
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SKINCARETHEOPHILEBERTHON-FRANCETHEBODYSERUMWITH6NATURALACTIVEINGREDIENTSHall19PC(J9)Thisall-in-oneactionserumissuitableforbody,hair,andskin.Formulatedwithoutanywaterorconservatives,itspowercomesentirelyfromasetof100%natural,activeingredients,whichincludeolive,macadamia,sweetalmond,sunfloweroil,andorganiccamelina oil,alongwithtocopherol(vitaminE).Theseofferstrongsofteningandmoisturizingbenefits,protectcells,andnourishskin.Whenappliedduringamassage,thedry-oilformulaalsosmoothsoutcelluliteandenhancesmicrocirculation.
TREND:BODY-LICIOUS
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SKINCAREALMAK- ISRAELRESHAPEDEADSEAMUDSCRUBHall19PC(C12)ReshapeDeadSeaMudScrubcombinesPhytoless (aplant-based,skin-firmingcomplexthathasbeenclinicallyproven)withmineral-richmudfromtheDeadSea.WhilePhytolessfightscellulite,thenutritivemudboostsmicrocirculationwhenappliedwithmassageaction.Madeof100%naturaloils,extracts,andgenuineDeadSeaminerals,includingapricotseedpowder,argan oil,andSheabutter,thescrubexfoliatesandreshapesfatcells,leavingasmoothappearanceandpreparingskinforthebrand’stoninganti-cellulitegel.
TREND:BODY-LICIOUS
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SKINCAREHEMPCARE- ALLEGRINI- ITALYHEMPCARE- DRYBODYOILHall19PC(I10)MadewithorganichempoilgrowninItaly,alongsideacombinationofotherorganicingredientssuchasalmondoil,thisdry-oilformulabringsradianceandsoftnesstoskin,withoutmakingitgreasy. Naturallyrichinvitaminsaswellasomega-3andomega-6,hempisconsideredanelixirofyouth,abletoimprovethequalityandstrengthofskinthankstoitsmoisturizing,nourishing,andantioxidizing properties.
TREND:BODY-LICIOUS
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SKINCARED’ALCHEMY- POLANDNECK&DÉCOLLETAGEWRINKLEREFILLHall19PC(L3)Thisthoughtfulanti-agingformulaisdesignedtofillinandevenoutwrinklesontheneckanddécolleté,brightenhyperpigmentation,andstimulatetheproductionofbeta-endorphins,whicheliminatetheeffectsofstress.Itcomesinabiophotonic glassbottleofferingmaximumUVprotectiontopreserveitsnatural,botanicalingredientsandcontainsplanthydrosols(insteadofordinarywater)obtaineddirectlyfromplantsmakingthisproductparticularlyrichinnutrients.Puredamaskroseessentialoilisusedinsteadofsyntheticfragrance.
TREND:BODY-LICIOUS
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TREND:HYALURONICACID2.0Hyaluronic acid is getting an upgrade with a series of new products, puttingthis moisture-boosting ingredient to the fore. Special formulations targetingmen, higher concentrations developed for home-use, and novel cross-category products are allowing this timeless classic to reinvent itself.
SKINCARE
66°30- FRANCEHYPER-HYALURONICANTI-AGINGORGANICSERUMFORMENHall19EG(41)
SUPPLEMENT
ENZYMPRO- SWITZERLANDREGULATPRO®HYALURONHall22(A71)
SKINCARE
HBWTECHNOLOGY- FRANCESKINFACE50SERUMHall38(A33)
HAIR
MAXXELLE- ITALYHAIRRECOVERYSERUMHall35(B70)
COLORCOSMETICS
MADARACOSMETICS- LATVIACITYCC/HYALURONICANTI-POLLUTIONCCCREAMSPF15Hall21N(C14)
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SKINCARE66°30- FranceHYPER-HYALURONICANTI-AGINGORGANICSERUMFORMENHall19EG(41)Thisserumhasbeenspecificallyformulatedformen.Itisalcohol-freeandboastsanunusuallyhighconcentration(10to50timeshigherthanstandardproductsonthemarket)ofvegetal,lowmolecular-weightsodiumhyaluronate,imbuingtheitemwithstronganti-inflammatoryaction,capabletosootherazorburnsanddeliveranti-agingbenefits.Theproductisalsocertifiedorganic.
TREND:HYALURONICACID2.0
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SKINCAREHBWTECHNOLOGY- FRANCESKINFACE50SERUMHall38(A33)Targetingmaturewomen,this“better-aging”serumblendsthreetypesofhyaluronicacid(low,medium,andhighmolecularweight)with11vitaminsandfivecellgrowthfactors(IGF1,acidFGF,basicFGF,VEGF,EGF),allowingagingcellstosendsignalsofdistress,whichdiminishwithage.Theactionissaidtorelaxskin,stimulatecellulargrowth,andincreasethebiosynthesisofcollagen.Partofthecompany’shomecareline,itallowstoachieveresultssimilartoprofessionalcabintreatments.
TREND:HYALURONICACID2.0
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HAIRMAXXELLE- ITALYHAIRRECOVERYSERUMHall35(B70)Whilehyaluronicacidhasbeenlongneglectedasanactiveingredientinhaircareproducts,thisfillerserumforhairmixesthemoisturizingagentwithhydrolyzed keratinandapricotkerneloil,providinganintensivereconstructionofthehairfiber.Itisbilledtorestoredamagedhair’swaterbalance,protectitfromstress,whileaddingbody.FreeofSLES,parabens,andsilicone,thisitemfurtherdeliversonitsnaturalpromisewithacertifiedcompostablepackagingthatbiodegradeswithouttoxicresidue.
TREND:SELFIE-READYTREND:HYALURONICACID2.0
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COLORCOSMETICSMADARACOSMETICS- LATVIACITYCC/HYALURONICANTI-POLLUTIONCCCREAMSPF15Hall21N(C14)OrganicskincarebrandMadara introducesanewapproachtoUVprotection,developedspecificallyfortheurbandweller.Itsnewcolor-correcting(CC)creamcombinesbeautifyingactionwithananti-pollutionformulaandthehydratingpropertiesofhyaluronicacid.Whileshieldingskinfromurbantoxinsthatareknowntoclogpores,disturbtheskin’smicrobiome,andcauseinflammation,thissunscreenproductinstantlyimprovescomplexion,provideslastinghydration,andgetsridofdullnessaswellasdarkspots.
TREND:HYALURONICACID2.0
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SUPPLEMENTENZYMPRO- SWITZERLANDREGULATPRO®HYALURONHall22(A71)Inthisanti-agingbeautydrink,theingestionofhyaluronicacidishelpedbyaveganandorganicconcentrateproducedbyso-calledcascadefermentation.Thispatentedprocessbreaksdownactiveingredientsintoabioavailableform,makingiteasierforthebodytoabsorbthemandhavethempenetratedeeper.Testedbyindependentparties,thedrinkimprovesskinmoistureandelasticity,whilealsogivingaboosttonail,hair,andconnectivetissue.
TREND:SELFIE-READYTREND:HYALURONICACID2.0
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TREND:ALLTHATGLITTERSIn tune with today’s Instagram culture, incessantly looking for ways to shineonline, glitter is having a major revival. Visible particles, adding sparkle to anypart of the face or body, once popular in the 70’s, are now considered cool againby younger girls. The trend is reflected in novel formulations from professionalmake-up artists, social media stars, and influencers.
COLORCOSMETICS
INTERCOSGROUP- ITALYDRAMABLASTFIREWORKSLIPSTICKHall15(C10-D9)
COLORCOSMETICS
PHARMACOS- ITALY3DMETALEYESHADOWHall15B22-C30
COLORCOSMETICS
CLAREBLANC- POLANDMAGICDUST- PURESILVERHall19EG(15)
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COLORCOSMETICSINTERCOSGROUP- ITALYDRAMABLASTFIREWORKSLIPSTICKHall15(C10-D9)Thislipstickmarriescomfortwith3Dspecialeffects,thankstothecompany’srecipebasedoncolor dimensiontechnologiesandlong-wearpolymers,whichproducepearlescenteffectsthatarealmostself-illuminating.Ametallicconcentratedescendsonthelipslikelooseglitter,whilemeltingsoftlyforafull-color effect.Theresultisathree-dimensionalsparklebutwithavelvetytexture.
TREND:ALLTHATGLITTERS
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COLORCOSMETICSPHARMACOS- ITALY3DMETALEYESHADOWHall15B22-C30Conceivedasa“cream-to-powder”blend,thistalc-freeeyeshadowiseasytoapplywithafirmyetcreamytexture,whichfixesinstantlyandlastslonger.Pigmentsmeltinanovelmixofresins,waxes,andoilsproducingamultidimensional,yetweightlessfinishthatilluminatestheeyeandleavesnovolatilecomponents.
TREND:ALLTHATGLITTERS
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COLORCOSMETICSCLAREBLANC- POLANDMAGICDUST- PURESILVERHall19EG(15)Thismulti-useproductcanbeappliedasaneyeshadowaswellasahighlightertothefaceandbody.Whenaddedtoothercosmetics,suchaspowders,lipglosses,andfoundations,itgivesproductsafreshglow.Madeof30%puresilver,theshimmery,highlylight-reflectivedustisavailableinfourpigmentedshades:puresilver,coldbeige,warmgold,andgoldenrose.
TREND:ALLTHATGLITTERS
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TREND:QUICKFIX
PERSONALCARE
TREDA- TURKEYREMOVERETOUCHPENHall22(A37-B38)
SKINCARE
FOREO- SWEDENUFOHall19PC(D4-E3)
Fast, easy, efficient - a new set of tools helps consumers perfect theirbeauty routines with zero fuss and time-saving application techniques.These quick-fix, on-the-go products are an ideal fit for the fast-paced,versatile lifestyles of the Millennial generation.
SKINCARE
BIOTRISSEAG- SWITZERLANDCRYSTALPEELINGLENSHall38(A49)
NAILS
THESIGNTRIBEBYCOSNOVA– GERMANYNAILFIX&CHILLHall19PC(H18-I19;H24-I25)
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PERSONALCARETREDA- TURKEYREMOVERETOUCHPENHall22(A37-B38)Witheyebrowgroomingproductstrending,thisretouchpenistappingintothezeitgeistwithalittleextra.The100%liposoluble waxformula,packedintoanergonomicapplicator,isaneasywaytoreshapeeyebrowsonthegoandgetridoffacialhairwhereneeded.Producedfromrealbeeswax,itrequiresnoheatbeforeuseandfitsintoeverypocket.
TREND:QUICKFIX
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SKINCAREFOREO- SWEDENUFOHall19PC(D4-E3)Hereisadevicedesignedtoturnalengthy20-minutesheetmasktreatmentintoa90-secondtreat.ItcombinesHyper-InfusionTechnology(heating,cooling&T-Sonicpulsations)withred(anti-aging),green(brightening)andblue(anti-acne)LEDlighttherapy.Tobeactivated,masksareattachedtotheapp-controlleddevice,whichthenglidesacrosstheface.Heatopensthepores,pulsationshelptransportactiveingredientsintotheskin,whilethecoldlockstheminside.
TREND:QUICKFIX
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SKINCAREBIOTRISSEAG- SWITZERLANDCRYSTALPEELINGLENSHall 38(A49)Thisnaturalpeelingdevicecomeswithapatentedabrasivesurfacemadeofquartz,saidtostimulatecellactivity,remedyimperfections,andimprovepenetrationofskincareproducts,whilegentlyexfoliatingandcleansingskin.Thecrystallensisadjustable,allowingtoregulatethedepthofdermabrasion.Itcanbeusedwithorwithoutadditionalcosmeticproducts,andisalsosuitableforsensitive,dryandproblematicskin.
TREND:QUICKFIX
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TREND:QUICKFIX
NAILSTHESIGNTRIBEBYCOSNOVA–GERMANYNAILFIX&CHILLHall 19PC(H18-I19;H24-I25)Billedasthefirstnailpolisherasercreamonthemarket,thisformulaisfreeoftheunpleasantsmellsofregularnailpolishremovers,makingitpossibletouseitinsocialsettingswithoutupsettinganyone.Aminutefollowingapplication,thecreamcanberemovedwithacottonpad.Infusedwithanourishingcomplex,includingmacadamia,sweetalmond,argan,andsesameoils,aswellasvitaminE,theitemalsoleavesnailandcuticleswellhydratedandhealthy.
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ExclusiveReportCuratedby: