Download - Ogra skincare.pptx final
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ÓGRA SKINCARE
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WHY WE CHOSE ÓGRA….
Good Reviews
Previously used their products
Intrigued by the background
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FOUNDERS
Bill Kenny Michael Hickey
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WHAT IS ÓGRA SKINCARE?
Ógra skincare is a unique and
luxurious skincare brand which is
based around its main ingredient
Peat.
Retail and Spa ranges.
It is based in Tullamore Co.Offaly
where the Kenny family oiriginate.
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OIRIGINS
As a young child Bill’s mother used Peat as a remedy.
Croghan bog body found.
Bill saw the opportunity in 2007 and began research with his son John.
Enlisted the help of Michael in 2009 and launched the first products.
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CHANGES IN ÓGRA
Took on Michael Hickey as a partner
Launched a range of products
Name change: Óg Ireland → Ógra Skincare
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CHANGES CONTD.
Change of Packaging
Spa products developed
Expanding internationally
Online presence
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SWOT ANALYSIS
Strengths Weaknesses• Website and web shop
development • Potential to gain loyal
online customers • Provides online
catalogue of information about products
• Support from Enterprise Ireland
• Financial support
• Difficulty in obtaining debt
• Currently only have equity finance with 6 shareholders
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SWOT ANALYSIS CONTD.
Opportunities Threats• New markets
• Global expansion outside of the European Union to Russia and potential to be recognised internationally
• High potential profitability with expansion
• Brand recognition
• Ógra is relatively unknown outside of Ireland and the UK
• New brand entering into new foreign markets will need strong marketing presence
• Threat of new entrants into the luxury skincare market
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FUTURE PLANS
Development of range to cater for specific skin conditions
Clinical trials
Grants and research and development
Co-operate with Enterprise Ireland
In the next 5 years China
Expansion into Russia
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Thank you for listening, We will now take any questions…