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• OLA is an app that provides a customer with a ride from point A to point B.
• The app is easy to use and eliminates the need to call a taxi service.
• The cars are clean, safe and road worthy.
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BRAND KEY MODEL
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5
•CARPOOLING SERVICES•UNORGANIZED PLAYERS (Auto rickshaws / taxis)
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BRAND KEY MODEL
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• People who mobile from one place to another for any purpose
• Customers who are in need of cab instantly
• Customers whose safety at night is the priority during travelling
• People who value time
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BRAND KEY MODEL
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People finish their work even while travelling (last minute studies, office presentations,
planning etc.)
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BRAND KEY MODEL
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FUNCTIONAL BENEFIT: Making cities more
accessible by seamlessly connecting riders
to drivers through apps
EMOTIONAL BENEFIT: Safety by design
SELF EXPRESSIVE BENEFIT: Everyone's
“Private Driver”
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PERFORMANCE: Get customers where & when they
want to go, promptly, efficiently, comfortably & safely
SUPERIOR SERVICE: Timely pickup, private usage &
customer care
QUALITY: Providing courteous service in clean, well
maintained cars
CONVINIENCE: Rewards, reference, OLA money etc.
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BRAND KEY MODEL
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VALUES : OLA’s corporate strategy is price leadership (providing its customers with the highest possible value at the lowest price)
BELIEFS : OLA beliefs in providing a professional, safe, quick & convenient transportation service to all
PERSONALITY : OLA is helpful, innovative transport problem solver who is professional, considerate and caring
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BRAND KEY MODEL
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OLA CUTS MID DAY TRAVEL PRICES TO ₹5 PER KILOMETRE
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BRAND KEY MODEL
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• OLA provides a solution to a real problem that imapctsmillions of people
• OLA has disrupted the monopoly of taxi cab transportation that exists in many city and reinvented the experience from top to bottom
• OLA is literally like having an almost instant ‘PICK ME UP’ service whenever customers need it
WHICH IS WHAT EXACTLY CUSTOMERS ARE LOOKING FOR
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BRAND KEY MODEL
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To all who need to hail a cab, OLA is an app that provides you with a simplest and most reliable taxi service around.
With the touch of a button on OLA APP, a driver will pick you up within minutes
‘NOW THAT’S REVOLUTIONARY’
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PRESENTATION BY:
Sagar Paul