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Delivering value through data visibility and data science in
high growth organizations
Olmo Martinez
Data scientist
ZX Ventures / AB-Inbev
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Romans conquered the Mediterranean without a calculator. Why do I need data?
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Manage increasing complexity through data + systems
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Do you have a data culture? Do you have a data culture?
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Do you have a data culture?
How many people can code? How many people can write SQL? How many people can work with Python / R for data analysis?
Do you have a data culture?
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If you don’t … How confident are you that you can change this? Will it be valuable to change this?
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Data visibility vs. data science
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User Report Min Skill Iteration Time Purpose
Click Dashboard CEO 3-6 months Top level
Click KPIs + some 3rd party
Manager 1-2 months
Flags Daily metrics
1-3 Why
Pivot tables Intermediate
Excel
Predefined downloadable +
3rd party All + Pivot 1-4 weeks
Flags 1-5 Whys
Advanced Excel Self generated reports + 3rd
party Analysts 1-5 days 3-6 Why
Advanced: SQL + Python Basic: Systems + Git +
Algorithms n.a. Data Ninjas
1-20 days 5-7 Why
Build stuff Exploration
1
2
3
4
5
external API access + Data Ninja
+ (Dashboard) n.a. Partners 1-4 weeks Data value chain
integration
Data Science
Data visibility
Data visibility & science
Data visibility +
(data science products)
Value is (not only) in the eye of the beholder
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Do you have a data culture? Where should the CDO + CTO be? As needed
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Do you have a data culture? Where should the CDO + CTO be?
Anticipating needs
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Do you have a data culture? Where should the CDO + CTO be?
Fighting to catch up
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Do you have a data culture? Where should the CDO + CTO be?
Fools or visionaries
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Do you have a data culture? Where should the CDO + CTO be?
Lazy or unskilled
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Do you have a data culture? Where should the CDO + CTO be? Slightly before
things are needed
Thinking 3h ahead
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How to position myself 30 mins ahead …
Expected value
Expected Effort
Kill ASAP or rethink
Keep on background. Can you break it on smaller pieces?
Kill or find more value
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How to position myself 30 mins ahead and maximize value vs. effort
Value hypothesis
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Value hypothesis
Start small
How to position myself 30 mins ahead and maximize value vs. effort
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Value hypothesis
Start small Fail gracefully
How to position myself 30 mins ahead and maximize value vs. effort
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Value hypothesis
Start small Fail gracefully Scale fast
How to position myself 30 mins ahead and maximize value vs. effort