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How To Make Money In the Mobile Apps Business
Quick OverviewMarket RecapTop Business Models Discovery - Growth MechanismsBest Practices for Any App
How Many Apps? Over 1 million apps in apps stores worldwide 59.6% of the apps are iOS Android is 32.3%, Blackberry 4.4% Est. 1,000 new apps added daily to iOS Est. 1,400 new apps a day added on Android
market Top categories include (By volume of apps)
Entertainment - 16.78% Games – 12.36% Lifestyle – 8.02% Utilities – 7.13%
Where is the Demand?
Top Business Models
88% of top 250 grossing iOS apps are freemium Android piracy on the rise, advertising it is!
Paid = PremiumSome Aspects of Premium Apps:Higher retention rates of usersPerception of value is controlled
by price and app store collateralRevenue is realized only oncePaid apps are costly to promote
Premium – What Can You ControlPrice PointIcon, Keywords, Description, ScreenshotsApp Content
Premium – What Cant You Control Placement/Features # of installs Rating
Premium Best PracticesLower the barrier to entry, make
a free version to drive visibilityLaunch with a high price point,
never start with a sale unless you have built in brand awareness
Cross promotion in all existing applications
Freemium – Free with StringsAspects of FreemiumBarrier to entry is lowLifetime value is revenue
measurementPotentially unlimited max
revenue from userPredictable ROI against paid
marketing
Freemium – What Can You Control# of InstallsIcon, Keywords, Description, ScreenshotsApp ContentIAP pricing, ad placements, frequencyRetention
Freemium – What Cant You Control Features/Placement Ratings
Freemium Best PracticesNever limit how much you will
let people payUse Metrics to verify your
businessConsumption, sources and sinks
Incent sharing and activity with virtual goods/other value
Tricks to RetentionIncent return behavior/usageGive reasons to re-enterFocus heavily on the first minute
of experienceBetter to keep people then make
them stayMeasure on day, week, month
and other
Mobile Monday LansingMarch 26th 2012
Reference