![Page 1: One Minute Potted History of Commerce: From Silk Road to Silicon Valley](https://reader035.vdocument.in/reader035/viewer/2022062706/557d3939d8b42af30d8b4925/html5/thumbnails/1.jpg)
One Minute Potted History of Commerce
© Copyright Helen Cousins, Xcel Business Solutions Sept 2012
From Silk Road to Silicon Valley
by
Helen Cousins
![Page 2: One Minute Potted History of Commerce: From Silk Road to Silicon Valley](https://reader035.vdocument.in/reader035/viewer/2022062706/557d3939d8b42af30d8b4925/html5/thumbnails/2.jpg)
2September 2012
Building a Business in the Digital Age
People, not technology, build businesses. Nothing will change that.
![Page 3: One Minute Potted History of Commerce: From Silk Road to Silicon Valley](https://reader035.vdocument.in/reader035/viewer/2022062706/557d3939d8b42af30d8b4925/html5/thumbnails/3.jpg)
3September 2012
Maslov’s Hierarchy of Needs Adapted by Helen
Physiological
Safety
Love
Trade
Self Esteem
Self ActualisationMorality, creativity…
TRADE:My addition to
Maslov’s Hierarchy
![Page 4: One Minute Potted History of Commerce: From Silk Road to Silicon Valley](https://reader035.vdocument.in/reader035/viewer/2022062706/557d3939d8b42af30d8b4925/html5/thumbnails/4.jpg)
4September 2012
Stone Age => Silk Road => Silicon Valley
Stone Age trade• Hints of long range commerce
• By boat 15,000 years ago • Cave paintings / tools
Stone Age trade• Hints of long range commerce
• By boat 15,000 years ago • Cave paintings / tools
![Page 5: One Minute Potted History of Commerce: From Silk Road to Silicon Valley](https://reader035.vdocument.in/reader035/viewer/2022062706/557d3939d8b42af30d8b4925/html5/thumbnails/5.jpg)
5September 2012
Stone Age => Silk Road => Silicon Valley
Silk Road• China to Mediterranean
• Goods travelled by camel• 200 BC to 1400 AD
• Ended by Black Death
Silk Road• China to Mediterranean
• Goods travelled by camel• 200 BC to 1400 AD
• Ended by Black Death
![Page 6: One Minute Potted History of Commerce: From Silk Road to Silicon Valley](https://reader035.vdocument.in/reader035/viewer/2022062706/557d3939d8b42af30d8b4925/html5/thumbnails/6.jpg)
6September 2012
Stone Age => Silk Road => Silicon Valley
Medieval Trade• Da Gama – East• Columbus –West• Dutch – Australia
Medieval Trade• Da Gama – East• Columbus –West• Dutch – Australia
![Page 7: One Minute Potted History of Commerce: From Silk Road to Silicon Valley](https://reader035.vdocument.in/reader035/viewer/2022062706/557d3939d8b42af30d8b4925/html5/thumbnails/7.jpg)
7September 2012
Stone Age => Silk Road => Silicon Valley
Corporate Trade• Corporations
• East India Company• Limited Liability c 1800
Corporate Trade• Corporations
• East India Company• Limited Liability c 1800
![Page 8: One Minute Potted History of Commerce: From Silk Road to Silicon Valley](https://reader035.vdocument.in/reader035/viewer/2022062706/557d3939d8b42af30d8b4925/html5/thumbnails/8.jpg)
8September 2012
Stone Age => Silk Road => Silicon Valley
Internet • Roots in US military 1950’s
• First email in 1971 (40 yrs ago)• www began 1991 (20yrs ago)
Internet • Roots in US military 1950’s
• First email in 1971 (40 yrs ago)• www began 1991 (20yrs ago)
![Page 9: One Minute Potted History of Commerce: From Silk Road to Silicon Valley](https://reader035.vdocument.in/reader035/viewer/2022062706/557d3939d8b42af30d8b4925/html5/thumbnails/9.jpg)
9September 2012
Stone Age => Silk Road => Silicon Valley
Beyond eCommerce• Web 3.0?
Beyond eCommerce• Web 3.0?
![Page 10: One Minute Potted History of Commerce: From Silk Road to Silicon Valley](https://reader035.vdocument.in/reader035/viewer/2022062706/557d3939d8b42af30d8b4925/html5/thumbnails/10.jpg)
10September 2012
It’s complicated…
Business needs to work. Technology can’t fix broken business models. Technology is not complicated.
It’s people that make it seem complicated.Make it simple.