Download - Oneup presentation
Competition
Non existence since the only Greek crowd funding platform is Groopio but hasn’t got the same profile as ONEUP.
Crowd Funding
• In 2014, 22,252 projects were successfully funded on Kickstarter.
• 3.3 million people from nearly every country on the planet backed a project last year.
• 2.726 backers were from Greece!
Source: https://www.kickstarter.com/year/2014/data
Target Groups
Primary Target: 18+ men and women from all socio-economic class, internet users and card owners from Greece and abroad
Secondary Target: foundations and businesses from Greece and abroad
Communication Objectives
• Build awareness
• Explain relationship of donor – entrepreneur
• Make crowd funding a “cool” and “easy” way to engage donors
• Trigger donations
Positioning Statement
To people that want through ONEUP to help Greek budding entrepreneurs in need get the support and seed funding they need in order to turn a great idea into a successful and sustainable business
Creative Strategy
ONEUP makes crowd funding worth investing/supporting
Praksis BCC integrityInnovative Greek entrepreneurshipCreate networks
to
all donors
Communication Strategy
Public Relations
CorporateCampaign
Digital Marketing
Bannercampaign
MobileSocial media
Corporate Campaign
Television: spotRadio: radio spots & sponsorshipsBus stop postersMetro signsFree Press: Athens Voice, lifo, free Sunday,
skywalker
Digital Marketing
Banner CampaignQuality Content:blog posts, press releases and articles
on authority and general interest websites. Keyword StrategySocial Media: facebook, twitter, instagram,
Linkedin, youtube
Social Media Mission
Connect with 18+ men and women, and call to action to donation.
Content Pillars
Crowd funding, entrepreneurship, economy, investments