Transcript
Page 1: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

Online Exhibitor Listings forRSNA 2018

Liz CoxMap Your Show

Exhibitor WebinarJuly 2018

Page 2: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

Update | OCTOBER 8, 2015

1. INTRODUCTION

2. HOW WILL ATTENDEES FIND ME?

3. BEST PRACTICES FOR EXHIBITORS

4. STANDING OUT

5. QUESTIONS/CONCLUSION

Page 3: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

Update | OCTOBER 8, 2015

HOW ATTENDEES USE THE ONLINE TOOLS

Page 4: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

ATTENDEE USAGE

“94% of attendees engage in pre-planning efforts.”- Center for Exhibition Industry Research (CEIR)

“More than half of all exhibitors will not properly complete their standard listing.”- MYS

“3 out of 4 attendees have already decided which exhibitors they are going

to see before they get to the show.”- Center for Exhibition Industry Research

(CEIR)

Page 5: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

RSNA 2018

2 exhibit halls600+ exhibitors30+ product categories400+ educational sessions

Page 6: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

ATTENDEE USAGE

Page 7: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

Update | OCTOBER 8, 2015

BEST PRACTICES FOR EXHIBITORS

Page 8: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

EXHIBITOR SHOWROOMS

• Company Name / Contact Info• Company URL• Social Media Links• Link to Booth• Product Categories• Company Description

All exhibitors receive:

Page 9: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

EXHIBITOR DASHBOARD

Logistics:• Exhibitor Manual• Badges & Housing• Contact Name/Email/Phone

Marketing:• Company Information• Company Description• Product Categories• Access to Stats

Login Information Required:[email protected]@mapyourshow.com

Page 10: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

• Email campaigns• Social media• Company website• Blog posts• Print ads

SHARE!

Page 11: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

Update | OCTOBER 8, 2015

STANDING OUT

Page 12: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

PREMIUM LISTING ($600)

Company Logo Product Images

Press Releases Access to Opt-In Online Leads

Page 13: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

PREMIUM PLUS LISTING ($1,000)

Video Priority Placement

Featured Exhibitor Search Corner Peel

Page 14: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

LIMITED SPONSORSHIPS (Includes the PREMIUM PLUS LISTING)

Home Page (+$5,000)

Product Category (+$2,000)Exhibitor Highlights (+$500)

Floor Plan – North Hall & South Hall Available (+$4,000)

Page 15: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

Update | OCTOBER 8, 2015

CONCLUSION

Page 16: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

TAKEAWAYS / ACTION ITEMS

• Update your company description & categories

• Conduct your own keyword searches

• Share your presence at the show

• Upgrade?

Page 17: Online Exhibitor Listings for RSNA 2018...RSNA 2018 Liz Cox Map Your Show Exhibitor Webinar July 2018 Update | OCTOBER 8, 2015 1. INTRODUCTION 2. HOW WILL ATTENDEES FIND ME? 3. BEST

Update | OCTOBER 8, 2015

QUESTIONS?

Liz Cox | Map Your [email protected]

If you’d like to view this webinar again, the recording will be posted at:

https://www.rsna.org/Exhibitor-Webinars/


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