Download - Online Forums and Social Media Marketing
Online Forums and SMMOnline Forums and SMM
Presented by: Owais Rafiq
SMM Campaign
Peer Influence Analysis
And
WOM in Online Communities
Going
Viral
Peer Influence AnalysisPeer Influence Analysis
Mass ConnectorsPeople who know a wide variety of people
Mass MavensPeople who know stuff
http://www.slideshare.net/Dana-Maven/peer-influence-analysis-7091697?from=share_email
Social Network AnalysisSocial Network AnalysisMany types of Research Methods
of which Social Network Analysis is one
Any Group of people connected by particular social relationships belong to a social network
http://prezi.com/2ipiargvxpwh/social-network-analysis/
Corporate and Non Profit Corporate and Non Profit BloggingBloggingNew tactic and metric to directly target and
influence consumer and/or opinion leaders“Sticky” Blog; details, simplify lives, hapiness,
fun, and bring people together
Non Profits; Creates a conversation, Highlights the organization, lack resources
Effectiveness of NP Blogs ;18% very effective , 55% somewhat effective
http://www.youtube.com/watch?v=iR4C9VF7v94http://www.slideshare.net/kellyrosin/corporate-blogs-7097383http://www.slideshare.net/ClaireSpeed/corporate-blogs-for-nonprofits-claire-speedfinal1
Going ViralGoing Viral1. Keep it short2. Maket them share3. Seeding4. Relevant5. Accessible6. Celeberity use7. Buzz8. Heated Comments9. Data-Driven
http://www.slideshare.net/hemanththiru/how-to-make-viral-promotions-by-marketingyogi
Boards, Forums, and CommunitiesBoards, Forums, and Communities
originated as online bulletin boards then newsgroups into very specific topic discussions (virtual communities) language, norms, rules, politics, nettiquette- community/culture into itself
◦ Forums are community and are typically founded around a specific topic or community group
now hybrids; blog/forums, social media/forums
Top ForumsTop Forums
http://www.big-boards.com/
Why should I care?Why should I care?New social media websites are in the core, nothing more then differently organized good old forums.Tony Anicic, http://inchoo.net/online-marketing/forums-and-social-media-marketing/
Blogging gets all the publicity but discussion forums and ratings/reviews account for over 60% of the posts about products and service.Peer influence analysis HBR
Companies that ignore their own customer discussion forums do so at their own risk. Mary Cronin, The Internet strategy handbook
The most active forum contributors are mass influencers or ‘Mavens’ Malcom Cladwell, Tipping Point
-80% of impressions come from 6.2% of people -Discussion forums account for 24 million people or 13.4% of
the US online population
So, as marketers we NEED to be ACTIVE in online forums…
Marketers can leverage forums to…Marketers can leverage forums to…
Find out what customers want and issues faced Create targeted (niche) marketing strategies Manage reputation Build brand awareness
We do this by, building We do this by, building relationships and credibilityrelationships and credibility
CreateCreate1. Find a forum2. Join it, introduce,
but do NOT add links
3. Add valuable contributions
4. Add your link to your signature
1. Understand your business needs
2. Develop Guidelines
3. Develop a Community
4. Promote your community
5. Managing
ContributeContribute
Takes time to build credibility and relationships…
Questions?Questions?