Download - Online fundraising platforms
Good Social Part 3: Online fundraising platforms and useful
resources
This is the 3rd part of a 3 piece research report. For other parts please visit http://www.slideshare.net/maverickdigital
Contents
In this presentation:
Online fundraising platforms
Resources – useful sites to visit for nonprofits
In related presentations:
Top 14 Tips for Creating a successful digital presence
Learnings from the top social networks for nonprofits
Trend analysis – what is hot for social good?
Part 1
Part 2
All parts of this presentation is available on SlideShare:
http://www.slideshare.net/maverickdigital
Introduction
New technologies and social media are changing the world.
Mobile and online networks and related technologies created new and easy
means of fundraising for non-profits.
Every day a new startup is joining the social good scene, providing new
opportunities and services for non-profits.
Fundraising platforms have changed the way nonprofits and their volunteers
reach supporters.
Online fundraising is a big financial market which is growing at around 20%
every year over the past 3 years. It is surely a dynamic market and some
organisations are making a profit while generating social good.
In the third part of our Social Good presentation we analysed global, US
and UK specific leading fundraising platforms.
You can also find some useful resources for planning your digital presence
as a non-profit organisation.
Online
fundraising
platforms
New ways to reach new
supporters
Causes.com
From the founder of Napster, Causes used 170
million people to raise over $40 million since
2007.
Causes is the world’s largest platform for
activism and philanthropy.
It empowers individuals to create grassroots
communities called “causes” that take action
on behalf of a specific issue or nonprofit
organisation.
It is open to charities as well as personal
fundraising activities such as “Donate a
birthday”
They have 9 million fans on Facebook and use
this as a platform to raise awareness of each
fundraising activity.
Causes receives $0 from contributions and
takes no additional fee from transactions.
kiva.com
Kiva is a microfinance platform, which gives
credit to low-come individuals as small as $25
to empower them running their own small
business.
It is a grassroots operation founded in 2005
and mainly run by volunteers in the field.
Borrowers pay back the loan after a period of
time.
100% of every dollar lent on Kiva goes directly
towards funding loans; Kiva does not take a
cut.
Crowdrise.com
Crowdrise is an online fundraising,
crowdsourcing platform combining contests
and social networking to do social good.
It started in September 2009 as a unique
campaign to support Maasai Wilderness
Conservation Trust.
Now, it is one of the top 10 Internet activist
platforms, open to charities as well as personal
fundraising activities.
Crowdrise has 4.95% charge on each
donation.
Networkforgood.org
Funded by AOL, Yahoo and Cisco,
Networkforgood not only acts as an online
fundraising platform but also provides payment
services for other online social good platforms.
For example Causes.com manages all
transactions through Networkforgood
exclusively.
Also provides fundraising widgets which allows
nonprofits to take fundraising viral.
Network for good takes a 3-5% processing fee
based on the tool charities use to get the
donation.
Firstgiving.com
Similar to Networkforgood, Firstgiving is also a
payment processing service for other online
social good platforms as well as being an
online fundraising platform.
As one of the biggest platforms on the market,
they reach 13 million donors and have raised
$1billion so far.
Donations incur a 5% FirstGiving fee for
investing into online giving. Also 2.5% credit
card merchant fees added to this amount.
FirstGiving also charges nonprofits a yearly
$500 amount if they choose to use the admin
tool.
Justgiving.com
As a part of Firstgiving.com, Justgiving is the
biggest online fundraising platform in UK.
Vodafone is a partner of Justgiving and
together they provide JustTextGiving, an SMS
based fundraising platform.
Over 8,000 charities, including the top 10
charities in the UK registered to this platform.
JustGiving also has Facebook and iPhone
apps which allows nonprofits to receive
donations through different channels.
JustGiving takes 5% from each donation as
their service fee.
Virginmoneygiving.
com
Virgin Money’s Giving website is a fundraising
platform.
Over 1,500 charities including the top 10
charities in the UK are registered on this
platform.
Virgin charges only 2% fee per donation (plus
£100 setup cost).
In the UK, charities also benefit from Gift Aid
and Virgin doesn’t charge for the collection.
bmycharity.com
Bmycharity.com is another popular fundraising
platform in UK.
They don’t charge any commission on any
donations. However there is a one off £180
setup fee for charities.
There are 350 charities present on this
platform along with several thousands of
personal fundraisers.
However, after Help for Heroes joining the site
in 2010, the popularity is increasing rapidly.
Razoo.com
Another online fundraising platform allowing
fundraisers to setup an area for collecting
donations for a charity.
It provides an interface allowing fundraising
directly from Facebook and iPhone.
The organisation gets 3% commission from all
the funds raised for the interactive services
provided
Ammado.com
Ammado is a global donations platform which
supports 75 different currencies.
It is more of a service provider, rather than a
community.
It has Facebook widget and on-site donation
widgets as well as a website which allows
nonprofits to create fundraising appeals.
Ammado deducts a 5% fee from all donations.
For online payments only, an additional charge
(approximately 2.5%) is deducted to cover
providers' processing charges.
onepercentclub.com
1% Club, is a type of microcredit platform
which aims to connect smart development
projects with people, money and knowledge
around the world.
Members can support a project by donating
time or money.
Donors follow the development of their project
online and can continue to support different
projects.
1% Club withholds 1% of the project donations
made by individuals, foundations, associations
and schools and charges a 5% service fee on
donations from businesses. Plus transaction
costs, depend on payment method.
rainmakerapp.com
Rainmaker is a new platform, that allows
people to donate through a tweet (and Paypal).
Other than initiation of the donation with a
tweet, the rest of the mechanism is similar to
other fundraising platforms.
Rainmaker gets a donation processing fee of
3% plus regular PayPal transaction fees which
is 2%.
mydonate.com
A new comer in the market, myDonate is a
platform by BT.
It is a free fundraising service where 100% of
donations go directly to charity.
As it only launched a year ago, the number of
nonprofits using the site is not as high as other
platforms.
missionfish.com
Mission Fish is helping charities to raise funds
by trading on eBay.
It also gives eBay users an efficient way to
donate to their charity of choice.
Mission fish helps charities by processing
donations, collecting Gift Aid and consulting
how to use eBay marketplace.
Other sites to mention
www.charitygiving.co.uk
www.thebiggive.org.uk
www.globalgiving.co.uk
www.twitpay.com
www.chipin.com
www.givezooks.com
www.pinkdingo.com
www.charitiestrust.org – Sponsor.me
Good to know Some useful resources
Organisations that review nonprofits
http://greatnonprofits.org/
http://www.guidestar.org/
http://www.charitynavigator.org
Also:
http://www.ssireview.org/articles/entry/the_role_of_b
rand_in_the_nonprofit_sector
http://www.ssireview.org/articles/entry/ten_nonprofit_
funding_models
Volunteering Networks
http://www.sparked.com
http://www.handsonnetwork.org/volunteers
http://www.generationon.org/
http://www.allforgood.org/
http://www.do-it.org.uk/
http://vinspired.com/
Also on Mobile Do Some Good Network by Orange:
http://itunes.apple.com/gb/app/do-some-good-bite-
size-volunteering/id421658498
Social Networking Useful Links for nonprofits
http://www.google.com/nonprofits/videos.html
http://googlefornonprofits.blogspot.co.uk/
http://www.facebook.com/nonprofits?v=app_170371
75766
https://facebook-inc.box.com/shared/tgft7ujmsp
http://www.youtube.com/nonprofits
http://www.hope140.com
http://www.casefoundation.org/topic/social-media
Search Engine Optimisation Useful Links for nonprofits
http://www.google.com/trends/#utm_medium=et&ut
m_campaign=en&utm_source=us-en-et-insights
http://www.schema.org/Organization
http://www.schema.org/Event
http://www.schema.org/Product
Brands that use Social Media for Social Good Very Good
Starbucks
http://www.votegivegrow.com/
Pepsi Refresh
http://www.refresheverything.com/
Thank you Please get in touch if you want to discuss how can we help to enhance your presence online. Sevil Ozer Crespo
0778 951 2984
Visit our website for more information.
www.mavdig.co.uk