SELF-QUALIF IED LEAD GENERATION SPECIALISTS
LIMITED TIME OFFER: Free Flash Catalogue (See last page for details)
Lead Generation at its Best . . . Lifestyle Media Group, which was established in 1999, has over 12 years of online marketing and lead generation experience and is the UK’s most highly targeted lead generation specialist. Our flagship brand Catalink.com is used by millions of households across the UK every year.
LMG clients range from niche mail order companies, through to high-street retailers and department stores; from tourist boards in the Outer Hebrides to multinational package holiday and travel companies; from political parties to charities; but they all have one thing in common, they all have a message they want to convey.
Whether it is “buy my products”, “vote for my party”, “visit my county”, “fly with me” or “help my cause” they all want to engage directly with new consumers and realise lead generation offers them the perfect opportunity to do so.
With over 2 million members and an ever expanding network of high-profile partners across the full range of media, LMG provides the perfect medium for its clients to promote themselves and their products or services to a huge audience of potential lifelong customers.
A Selection of Our Unique High Profile Direct Partners
Back to Basics – Lead Generation . . .
Lead generation ISN’T like Google’s Pay Per Click (PPC) where you
bid on keywords and hope an unknown visitor you have just paid
Google £1.50 to click your advert, goes on to make a purchase.
What you pay for with lead generation IS the actual name,
telephone number, address and email address of a person who
has purposefully shown a genuine interest in your brand.
Lead generation ISN’T like list rental where you rent a million
“one-time-only-use” names and send out costly “one-off” mail
shots or email campaigns. What you pay for with lead generation
IS a prospects contact details you keep for life, consumers you
can communicate with, contact by email, conventional mail or
even SMS and use as many times as you want.
It’s all in the definition! So, let’s make sure we are all on the same page . . .
Lead generation ISN’T like an affiliate program with costly upfront
setup fees and maintenance fees, with no guaranteed returns and
commission rates driven up by your competitors. What you pay for
IS a pay-for-results only service based on a budget you can
control with no large setup fees or monthly maintenance and no
commission, just a one-lead-one-payment basis.
Lead generation ISN’T like printed adverts with big upfront costs
for limited space reaching a largely miscellaneous audience and
providing little or no ROI tracking. What you pay for IS unlimited
space to engage with a targeted audience who you can track and
identify as they request your literature or click through to your
website.
The Lead Generation Process . . . Lifestyle Media Group has a permission-based opt-in membership of 2 million adults growing by 30,000 every month and generating over 4 million page views across our network of sites.
How can we tell if they are potential customers for your brand? It’s simple . . . firstly we attract an audience through:
Our flagship sites: Catalink.com, TravelBrochures.co.ukPartnerships with major Newspapers & MagazinesPartnerships with major UK TV & radio corporationsA network of niche high quality partnersOur own LMG network of niche sites and landing pagesPPC and Affiliate NetworksNatural search results (SEO)Lastly – and most importantly word of mouth
Secondly we get to know our audience by:Tracking how they arrive at our websitesCollecting full contact dataObserving what they find interesting
Thirdly we build a relationship with them by:Sending emails which match their interestsEncouraging them to return to the site to take up new opportunitiesIntroducing them to the kind of brands we know they would be interested in based upon their historic interactions with LMG
And as a result our members love us because they trust the LMG brand and know it represents first-rate companies:
They can continually return to find new brandsWe meet their evolving family needsWe become their first port of call when they are looking for something newWe provide a free serviceOur sites are appealing and easy to useOrdering literature is a speedy process
All Forms of Literature . . . LMG provides lead generation services for a wide range of clients and across an equally wide range of formats. Whether you have a traditional printed catalogue or brochure , a downloadable PDF or online Flash brochure, or simply an eNewsletter you send out regularly, LMG can help you grow your customer base.
Using proven, effective methods, we introduce exactly the type of consumers who are a perfect match for your brand, helping to:
Build targeted permission-based customer email and address listsBuild your brand awareness from within a new environmentAcquire new customers who otherwise may never have come across your brand
LMG Puts You in Control of Your Lead Generation
Choose with whom you want to engageChoose how many new leads you needChoose how much you want to spend
Digital Signups
Traditional Paper Requests
Standard Features . . . Each client is provided with a dedicated page on the Catalink website with unlimited space for their company/literature description, an image to promote their literature or newsletter and a link to their website. Each client can then:
Choose relevant categories in which to feature their literatureAdd up to 20 keyword tags to enhance search results furtherSet their own budget to ensure there is no wasted expenditure
Which means they only attract genuinely interested consumers.
The Small Print – Please Read Carefully!
No Setup Fee
No Subscription Fee
No Annual Fee
Only Pay for Results
Standard Listing
Quality and Flexibility. . . When generating the huge volume of leads that LMG achieve, it is of key importance to ensure they are of the highest quality, and that they are 100% accurate. Each lead is verified during the sign up process against the Royal Mail postcode database (PAF Verified).
Delivery MethodsLeads can be provided to clients in flexible time scales, either real-time, daily or weekly and in many different ways :
CSV (Comma Separate Values) file sent via emailCSV file uploaded to remote FTP or SFTP siteXML inline in emailsPost/Get Url string injection
Password protection and file compression (.zip) is available for all delivery methods.
The field/column order and data formatting (e.g. date of birth in yyyymmdd or ddmmyyyy format etc) of all files can be customised to match your existing systems, making importing new data to your internal system simple and convenient.
Additional ChecksThe sign up PAF check is just the start of a complex set of verification systems which each lead is passed through:
The name and email address is checked against a database of fake names and profanities to ensure your literature is not sent out to “Mickey Mouse”.
Email addresses are verified and any found to be incorrect are run through a matching algorithm which accurately updates the email address 99% of the time.
Telephone numbers are matched against a format, area code database to ensure accuracy.
Duplicate filtering ensuring leads are 100% unique.
Enhanced Features . . .
Video Capabilities
Visual Effects: Extra ImagesIf you wish to add an additional image to your page and direct it to a different page on your websites we can accommodate that.
Extra Bonus: Improving your Google PageRank. Every company wants to appear as near the top of Google natural searches as possible. LMG websites enjoy very high Google PageRanks of 6-7. Over time, this powerful “inbound” web link from one or more LMG websites will effectively help to increase your own website’s Google PageRank (for more details on Google PageRank please visit http://en.wikipedia.org/wiki/PageRank).
Visual Effects: VideoHave you spent a fortune producing a commercial or short video? Great! We can embed it into your page alongside your text so that visitors can watch it while reading about your company, helping reinforce your brand.
Open Web Link &Extra Image
Increased Reach . . . The White Label Way
LMG have setup and continually develop new relationships with leading media companies and other high profile partners, all of whom embed our lead generation platform within their website and drive their visitors to it. These White Label versions of our sites dramatically expand the reach of LMG and the audience it is able to attract.
Clients feature on all, or any, of the white label sites in much the same way as they do on LMG sites. This “front page advertising” provides excellent increased promotion and brand awareness and enables you to reach into specific consumer audiences as they:
Visit their favourite newspaper portalEnjoy their chosen TV or Radio programmeMake use of lifestyles sitesArrange a trip, move house or seek advice
LMG White Label Partners reach a combined adult audience of tens of millions nationwide whose interests know no boundaries. Whatever your brand has to offer, LMG can make you visible to a relevant audience.
A Selection of Our Retail Clients . . .
Whether you have a printed catalogue, electronic catalogue, monthly newsletter, enewsletter, information pack or any other type of literature, arranging to feature it on one of the LMG websites will take just a few moments of your time. Simply send us:
A jpeg image of the cover of your literature (or send a copy in the post)A short description of your products or service
That’s it! We do the rest . . .
There are, however, many optional promotional opportunities which we will be pleased to discuss with you such as:
Monthly newsletter advertisingBanners and various other visual sponsorshipsFront page (and white label front page) advertisingSolus (stand alone) email broadcastsDedicated campaigns to generate larger volumes of leads
For more details or if you have any questions please call us on 01799 544656
The Next Step . . .
tel: 01799 544656 fax: 01799 541747e-mail: [email protected]
Lifestyle Media Group Ltd
As an added bonus, for this month only, new clients are offered a completely free conversion and hosting service for an Online Flash Catalogue*. Simply provide us with a PDF version of the literature you would like to display and we will do the rest! Visitors to your specific page on one of the LMG websites can then instantly view your literature online. The details of each LMG member who has viewed your Flash Catalogue will be provided to you in the same way and on the same basis as your normal requests. If you have enquired about Online Flash Brochures through other companies before, you will know what a costly business this is running into many hundreds and sometimes thousands of pounds to setup and usually involving an additional fee per page view. So, hurry and take advantage of this generous time-limited offering.
LIMITED TIME OFFER . . .
*Online Flash CatalogueWe take your standard PDF file and convert it into a catalogue which can be viewed online via a normal Internet Browser:
Example Links: Example 1 Here Example 2 Here