Download - Online marketing tips and training
Video Marketing ●Social Media ● Web Design ● SEO
Creating Online Marketing ChannelsSmall businesses doing what big businesses do
Experts in
online lead
generation
Our logo and
mascot: Spot
What we will cover todayThe Marketing MatrixUnderstand how business is being done on the web
Content MarketingCreating assets that both attract and convert
Conversion Centered DesignChecklist for your website
Revenue Platform ExtensionDrop ship model to leverage your distributors
The Marketing MatrixChanneling your leads
Advanced E commerce funnel
LIST
Simplified sales funnel
This channel is 100% virtual until you develop
content
Establish a buyer personaYou’re probably not doing this
Who is your buyer?What do they like?
How are they buying?When are they buying?Where are they buying?
Married?Homeowners?
Education?Kids?
Hobbies?
Content MarketingTargeted & distributed to your ideal buyer
Tweeting cuts indexation time by
50% and reduces the time it takes
Googlebot to find your content from 2
hours to :02 seconds- Sarah Evans
Content MarketingTargeted & distributed to your ideal buyer
• Weekly/Daily Blogs• Facebook posts• Podcast• Articles • Guest posts• Web pages (silos)• Landing pages• Lots more…
Website Content: blogsShared media and SEO
Scrollable
Hyperlinks
Share links
Tags
Website Content: silo structureStrong roots for your website
Vs.
Home Page
KW1 KW2 KW3
Silo Page Sidebar
Silo Page Sidebar
Images
Optimize contentSilo index
Ad space
FB Like Box
Share links
TagsSpaceCTALinkImage
Proper posting on Social Don‘t post like a wild animal
Conversion Centered DesignCatch leads on the inter “net”
Create a system of assetsIf you build it they will come
Website Must-HavesHome page design Blog index
Silo Page Blog post template
Sub silo page Sidebar design
Landing page system Yoast SEO plugin
Free Content Offer Google analytics
Email marketing integration Social media share links
Landing Page SystemCapture data of your buyers
Video SeriesWebinarE-book
WhitepaperInfo-graphic
Free OffersEducate your buyer persona
Engagement Assets:
Impression Assets:Features on your web properties that
attract strong attention: headlines, graphics, videos, etc.
Features that require the viewer take action steps in order to acquire more:
Click Here, Buy Now, Sign Up, etc.
Your Marketing Must Stand OutPeople must remember you!
Sales Platform ExtensionLeverage your distributor access
Your Marketing ChecklistHow do I create a buyer persona?
How do I grow my list?Which social sites do I need to be on?How do I create a content schedule?
What do I blog about?How do I start a podcast?
How do I track all this?Can I outsource any of this and how?
How do I start selling on Amazon?How do I find a webmaster?
And many, many other logistical questions…
How can we help?
We teach our clients how to do this for themselves and how to maximize the efforts of their staff to achieve these goals.
