Online PR Or, Storytelling in a Social Media World
Paul Miller, Head of Digital Strategy
#cisionuk
Section Divider The Storytelling
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in 1950 #cisionuk
#cisionuk
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"We live in a time not of mainstream but of many streams
or even, that we have come to delta"
John Cage
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THE CANON (MAINSTREAM MEDIA)
CHATTER (SOCIAL MEDIA) INFLUENCE
METRICS
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01/05/2010 08/05/2010 15/05/2010 22/05/2010 29/05/2010
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Goal Conversions Unique Pageviews Entrances
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Section Divider The Story
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“Consumers don’t by products so much as narratives”
William Gibson
Pattern Recognition (2003)
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Section Divider Questions
Power your story.
Paul Miller
Head of Digital Strategy
uk.cision.com
@cisionuk
#cisionuk
