Download - Ontario In The Creative Age
Ontario in the Creative AgeA dissection of the report by
Roger Martin and Richard Florida on economic prosperity
Satoshi Takano & Melanie Ta - Transform Ontario Institute
This is Roger Martin…
This is Roger Martin…
This is Roger Martin…
and this is Richard Florida.
This is Roger Martin…
and this is Richard Florida.
Together…
Together…They presented the results of a study to
Premier McGuinty
The Premier asked them to do 3 things.
1. Undertake a study of
the changing composition of Ontario’s economy and workforce.
1. Undertake a study of
the changing composition of Ontario’s economy and workforce.
2. Examine historical
changes and projected future trends affecting Ontario.
1. Undertake a study of
the changing composition of Ontario’s economy and workforce.
2. Examine historical
changes and projected future trends affecting Ontario.
3. Provide recommendations to the Province
on how to ensure Ontario’s economy and people remain globally competitive and prosperous.
Long Story Short…
“Ontario is well-positioned to compete and prosper in this
ongoing global economic transformation.”
“We must transform from a routine-oriented to a
creative-oriented economy.”
Creative-oriented economy?
Relax…Let me explain.
Routine-Oriented is defined as...
Routine-Oriented is defined as...
Repetitive tasks with a set of
operating procedures.
Routine-Oriented is defined as...
Repetitive tasks with a set of
operating procedures.
In essence, it’s an algebraic
formula with an answer.
Routine-Oriented is defined as...
Repetitive tasks with a set of
operating procedures.
In essence, it’s an algebraic
formula with an answer.
Can be outsourced, out-tasked, replicated & automated – by anyone.
While Creative-Oriented is about having…
Analytical Skills
While Creative-Oriented is about having…
Analytical Skills
• Recognizing patterns and solving problems
While Creative-Oriented is about having…
Analytical Skills
• Recognizing patterns and solving problems
• Determine how systems work, and change conditions to modify the outcome
While Creative-Oriented is about having…
Social Intelligence SkillsAnalytical Skills
• Recognizing patterns and solving problems
• Determine how systems work, and change conditions to modify the outcome
While Creative-Oriented is about having…
Social Intelligence SkillsAnalytical Skills
• Recognizing patterns and solving problems
• Determine how systems work, and change conditions to modify the outcome
• Collaborate with others
While Creative-Oriented is about having…
Social Intelligence SkillsAnalytical Skills
• Recognizing patterns and solving problems
• Determine how systems work, and change conditions to modify the outcome
• Collaborate with others
• Uses fluid, deductive reasoning to produce better answers
While Creative-Oriented is about having…
Social Intelligence SkillsAnalytical Skills
• Recognizing patterns and solving problems
• Determine how systems work, and change conditions to modify the outcome
• Collaborate with others
• Uses fluid, deductive reasoning to produce better answers
• Oral and writing skills
While Creative-Oriented is about having…
Social Intelligence SkillsAnalytical Skills
• Recognizing patterns and solving problems
• Determine how systems work, and change conditions to modify the outcome
• Collaborate with others
• Uses fluid, deductive reasoning to produce better answers
• Oral and writing skills
Can’t be outsourced, out-tasked, replicated or automated
– by anyone.
So, Creativity.What do we need to do?
Keys to Unlocking Creativity
Vision
Mission
4-Way Strategy
Keys to Unlocking Creativity
Vision
Mission
4-Way Strategy
Adapt and Thrive in the Creative Economy
Keys to Unlocking Creativity
Vision
Mission
4-Way Strategy
Adapt and Thrive in the Creative Economy
Half of the workforce to have high-paying, high-
value jobs by 2030
Keys to Unlocking Creativity
Vision
Mission
4-Way Strategy
Adapt and Thrive in the Creative Economy
Half of the workforce to have high-paying, high-
value jobs by 2030
Keys to Unlocking Creativity
Harness the creative potentials of Ontarians
Vision
Mission
4-Way Strategy
Adapt and Thrive in the Creative Economy
Half of the workforce to have high-paying, high-
value jobs by 2030
Keys to Unlocking Creativity
Harness the creative potentials of Ontarians
Broaden our talent base
Vision
Mission
4-Way Strategy
Adapt and Thrive in the Creative Economy
Half of the workforce to have high-paying, high-
value jobs by 2030
Keys to Unlocking Creativity
Harness the creative potentials of Ontarians
Broaden our talent base
Establish social safety nets
Vision
Mission
4-Way Strategy
Adapt and Thrive in the Creative Economy
Half of the workforce to have high-paying, high-
value jobs by 2030
Keys to Unlocking Creativity
Harness the creative potentials of Ontarians
Build Province-wide geographic advantage
Broaden our talent base
Establish social safety nets
So let me tell you how we get there…
From the Top.
Adapt and Thrive in the Creative Economy
Creativity Creates Competitiveness
Creativity Creates Competitiveness
New jobs in in the coming decade will be in creativity-oriented and service
occupations.
Here’s something interesting…
FACT: Since 1987,
the unemployment rate
of routine-oriented jobs
have NEVER been lowerthan
while the unemployment rate
of Creativity-oriented jobs
have NEVER been HIGHER
than
Here are some more facts...
Earnings rise as jobs that require analytical and social intelligence skills increase.
$18,700Average rise in earnings as analytical skills
increase from 25th to 75th percentile.
$25,100Average rise in earnings as social
intelligence skills increase from 25th to 75th
percentile.
-$8,100Reduction in earnings as physical skills increase from 25th to 75th percentile.
Working harder = Higher Pay
Working harder = Higher Pay
Only for jobs that demand more social intelligence and analytical skills.
So, where is Ontario at?
So, where is Ontario at?
Actually, workers in Ontario have greater incentive to develop physical skills.
So, where is Ontario at?
Actually, workers in Ontario have greater incentive to develop physical skills.
But, the stats show…
More social intelligence and analytical skills and fewer physical skills are being
demanded.
Therefore, Ontario’s Mission must become…
Mission: Half of the workforce to have high-paying, high-value jobs by 2030
Question…
How do we create a high-paying,
high-value job?
Companies must create more complex business models.
Companies must create more complex business models.
Powered by people that can execute, and compete on a global scale.
So, where does it all start?
So, where does it all start?
Early. Very early.
Return on investment in early childhood development are higher than those in later in life stages.
Return on investment in early childhood development are higher than those in later in life stages.
“Invest in programs that unleash my creativity inside and outside of the classroom.”
And well into post secondary education.
And well into post secondary education.
Which I will talk more on later…
Now, in order to transform to the creativity-oriented economy
there is …
Simple Formulato building a distinct advantage
Simply Put.
Simply Put.
Distinct Global
Advantage=
Simply Put.
Distinct Global
Advantage= +
More Complex Business Models
Simply Put.
Distinct Global
Advantage= +
More Complex Business Models
More Workers with Analytical
& Social Intelligence
Simply Put.
Distinct Global
Advantage= +
More Complex Business Models
More Workers with Analytical
& Social Intelligence
Together - Draw out more creativity, command higher wages, solve more global problems
Knowing that, there are…
Strategic pillars to Ontario’s prosperity.
1st Strategic Pillar
Harness the Creative Potential of Ontarians
Increase Creativity in ALL Jobs.
Increase Creativity in ALL Jobs.
This means managing and organizing so workers can contribute and employ their
thinking skills.
This stimulates the TRIPLE PLAY.
This stimulates the TRIPLE PLAY.
Workers more engaged.
Productivity Improves.
Province Prospers.
But, it all starts with management.
Yes, managers.
“Develop more effective, creative managers that unleash employees’
social intelligence skills.”
“Develop more effective, creative managers that unleash employees’
social intelligence skills.”
“Let me help my company discover creative, globally competitive advantages.”
“Develop more effective, creative managers that unleash employees’
social intelligence skills.”
And Market Ontario as a Creative Province.
2nd Strategic Pillar
Broaden our Talent Base.
In 2005, it was predicted that…
70% of all future jobs in Canada will require some post secondary education
70% of all future jobs in Canada will require some post secondary education
In 2007, only 40% of 18-24 year olds attended post secondary
70% of all future jobs in Canada will require some post secondary education
“Help me stay in post secondary education.”
In 2007, only 40% of 18-24 year olds attended post secondary
3rd Strategic Pillar
Establish New Social Safety Nets.
Having tolerance, openness and diversity will always win.
“Reduce barriers to regulated professions, and let me fulfill my Canadian dreams.”
And again… start young.
And again… start young.
It’s worth it.
9:1cost-benefit ratio on higher
education achievements and lower crime by starting
in early childhood education.
But, don’t forget those before us…
But, don’t forget those before us…
There will be those that need moreassistance during the transformation
process.
Consider wage insurance for longer tenure workers.
“Encourage me to serve my community and transform my skills.”
4th Strategic Pillar
Build Province-wide geographic
advantage.
Here is the Coles Notes Version...
Here is the Coles Notes Version...
50% of all creativity-oriented jobs in Ontario are based in Toronto.
Here is the Coles Notes Version...
50% of all creativity-oriented jobs in Ontario are based in Toronto.
And those that live in the “mega-region”benefit from the creativity.
But...
But...
“Clusters” outside of the mega-region, juiced by creativity are forming as people
move to rural areas.
So, the solution is to…
“Connect rural regions to the mega-region and build more fibre and infrastructure in Ontario.”
Which will add the speed and velocity to…
Move goods, people, and ideas.
In Summary…
Ontario is about to transform.
Ontario is about to transform.
To prosper and thrive in this creative economy, we must adapt and harness the
full talents of the people.
But we MUST act now.
But we MUST act now.
Before it’s too late.
[email protected] [email protected]
Transform Ontario Institute