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Ice Breaker:I Love Parmesan Cheese. Past the
embarrassing point straight to awkward.
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Open Data.We all know it is a good thing.
Why isn't everyone on board? CONTROL● Civilization is hard-wired for control● Our entire ecosystem is structured around it
○ This isn't really bad, but open is new.● Decisions
○ Conscious○ Instinctive
Openness Violates the Binding Element ...Hard sell.
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Data. Your Brain. Decisions.
● Cognitive Science○ Our brain is a data ninja. Is that data restricted?○ New pathways drive deeper creativity
■ aka: Better Decisions● You want to buy a car?
○ Do we use a single data point to make this decision? Probably Not■ Kick the tires■ Ask a friend■ read reviews■ consumer reports■ Aggregate Information. Make Decision.
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What's the punchline?
If we want a business to make better decisions why wouldn't we structure data in the organization like it exists in our mind?
Open.