Download - Open data - Raw material for new business
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Open DataRaw material for new business
Ville PeltolaInnovation DirectorCTO Office IBM Europe
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Open public data movement is growing
Open - Machine Readable - Free
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Open private data movement is just starting
What is the business case?
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First, lets talk about beer
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Malt and hops are the raw ingredients / material for beer
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Crude oil is raw material for gasoline and plastics
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Can we share raw materials?
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Sure we can, but...
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Some raw materials are never shared
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Do companies share their raw materials and assets?
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The ’most important asset’ in companies – is it shared?
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Sharing of intellectual properties?
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There isn’t really a culture of sharing in business
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Lets talk about data
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”Data is the new oil”- Clive Humby, ANA Senior marketer’s summit, 2006
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”Data matures like wine,applications like fish”
- James Governor, Top 11 Best Data Quotes
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Lets look at some examples and ideas
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Example: Chicago’s snow portal
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Idea: How about it Lassila & Tikanoja?!
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Example: Road congestion data from cellular networks
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Idea: Free samples of data
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Idea: Different API levels
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’Web of APIs’ – (Application Programming Interface)
“Not having an API today is like not having a Web Site in the ‘90s”
Now8559
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Emerging tools and services for API management
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Give me ’midata’
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Midata fueling new startups
Your energy data
Your shopping data
Your banking data
...
Startup A
Startup B
Startup C
...
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Data is a different kind of raw material –it’s value can grow when it is shared
Startups from open public dataPitch midata business ideas to companies
Something else innovative?!