Download - Open Social Developers Garage
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getting viral nowit’s never too late
siqi chenserious business, inc
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alexander lesiqi chen
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in the beginning, was awesome
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then not so awesome
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“... the barrier to going viral on Facebook is exponentially higher ...meaning that exponential growth of the sort seen by the first few dozen apps on Facebook is nearly impossible.”
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“... the barrier to going viral on Facebook is exponentially higher ...meaning that exponential growth of the sort seen by the first few dozen apps on Facebook is nearly impossible.”
June 2007
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numbers
10,000,000 pages / day
5,000,000 users
700,000 users daily
80,000 new users / day
2 people
10 days (part time)
4 months ago
$0 marketing
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adapti. make applications, not widgets
ii. deeply integrate the social graph
iii. innovate on incentives and psychology
iv. refocus on metrics, a:b testing
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widgetslive on tiny boxes in profile pages
simple, limited feature set and content
implement trivial interactions
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applicationsself contained within canvas pages
are full featured and expansive
implement interesting interactions
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friends for sale
profiles of expensive (cute) people
walls, comments, gifts, pokes
newsfeeds, minifeeds, economics
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integrating social data
go beyond mass invites -
‘natively embed’ social data -
create new interactions and viral channels
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engaging
profiles, rankings, economics
commenting, gifting, poking
surf for cute people
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incentives & psychology
social designreciprocation, scarcity, social proof
incentive designgame mechanics, economics, currencies
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metrics for virality
for every new user
how many new users do they convert?
> 1.0 is good
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virality in depth
for each new user, track:
# of invitations # of notifications # of minifeed stories # of profile clicks
# + other channels
for each channel, track:
% clicked % installed % uninstalled
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allocations
you aren’t being punished. you’re being rewarded for a:b testing
fact - new installs jumped by 20% after allocation changes
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scalability
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Don’t scale until you need to.
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unless you’re on Facebook.
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scalingbad hardware will kill you
bad hosting will kill you
your database will always kill you
memcached will save you
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scalingbad hardware will kill you
bad hosting will kill you
your database will always kill you
memcached will save you
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development
ruby on rails yeah, it scales
rfacebookwe don’t use it much, it works okay
cache_fuchris wanstrath’s canonical memcached plugin for rails
magic_multi_connectionswe’re developing a replacement, but this works fine
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the end.
questions?