| Hospitality News ME | Issue 88 | Jun - July 201328
A true pioneer of all hospitality events in the region, HORECA kicked off on April 9th and ran until the 12th at the Beirut International Exhibitions & Leisure Center (BIEL). On its 20th anniversary, the annual regional tradeshow stretched its wings across some 15,000m2 to showcase everything from product offerings to an extensive array of live demonstrations, competitions and workshops, as well as exceptional pavilions
And as the confetti came out for the 20th anniversary revelry, there was another great cause for celebration. Lebanese President Michel Sleiman decorated HORECA’s visionary Nouhad Dammous with the National Order of the Cedar. The nod is a culmination of the luminary’s efforts to literally pluck the local hospitality industry from oblivion, polish its image both nationwide and globally, and set the academic foundation for its future.
The fair endorsed Beirut as the Capital of Taste while also unveiling a string of exciting new features and add-ons. Demand
HORECA 2013: Packing a punch
for exhibition space surpassed expectation with 385 plus
exhibitors, as well as a buyer and trade professional visitor turnout that pushed the 14,000 mark.
HORECA has unyieldingly supported innovation, rewarded creativity and commended excellence with the myriad competitions it organizes. Its unremitting priority has been to be a regional assembly for the hospitality and food industries, a place where professionals can network among peers and discover solutions by which to improve their businesses.
HORECA LEBANON 2013
Minister Fady Abboud
decorates Nouhad Dammous
wih National Order of the
Cedar on behalf of the
President of the Republic
Opening ceremony
Hospitality News ME | Issue 88 | Jun - July 2013 | 29
Overview of the exhibitionTurkish Pavilion
Italian Pavilion
Brazilian ambassador
Minister Vrej Sabounjian, Joumana Dammous-Salamé,
Mahmoud Joueidi and Randa Dammous-Pharaon
Mohamed Choucair awards Joumana Dammous-Salamé for her
outstanding contribution to the Lebanese Hospitality industryVisitors check out latest products
Cutting the ribbon
| Hospitality News ME | Issue 88 | Jun - July 201330
HORECA LEBANON 2013
An impressive panel of judges from far and wide across the world chaired the contests and challenges. Lebanon’s Organizing Committee for Salon Culinaire and the Junior Chef Competition Charles Azar, executive pastry chef, Four Seasons Hotel, Joe
Barza, chef consultant and Maroun Chedid, managing partner, Maroun Chedid sal, kept an eye on things.
From France, the Salon Culinaire jury consisted of, guest of honor and président de l'Academie de Cuisine Jacques Charrette,Michelin Star chef Pierre Caillet,pastry chef and international culinary advisor Ludovic
Chesnay, technical director of Le Cordon Bleu Paris Jean
François Deguignet, president of l'Association Les Cuisiniers de la République Française Guillaume Gomez, baker, pastry master and bread ambassador Roland Herzog, owner of Marguin restaurant Christophe
Marguin, founder World Bread Contest and owner of Boulangerie Pozzoli Francois Pozzoli and president of Académie Nationale de Cuisine Lucien Veillet, from the UK chef patisserie consultant Claire Clark MBE MOGB, from Italy 2 Michelin star and owner of Ilrigoletto restaurant Giovanni D'amato, from Kuwait culinary creative development and production director of MMC Catering Samaan Hilal and from Egypt celebrity chef and business development manager MENA of Meat & Livestock Australia (MLA) Tarek Ibrahim and from Syria Mohamad Orfali executive chef, Fatafeat TV.
The Junior Chef Competition jury was made up of Lebanon’s executive chef of Le Royal Hotels & Resorts Souheil Al
Ghazal, executive pastry chef of Fauchon de Paris Simon Atallah,executive chef of the Phoenicia Hotel Beirut Thomas Figovc,executive chef of Le Gray Hotel Abdallah Khodor and executive chef and television personality Chef Chadi Zeitouni.
More than 250 chefs from major hotels and restaurants throughout Lebanon competed in 18 different categories
Hospitality Salon Culinaire
Jury panel
Pierre Caillet, Guillaume Gomez & Jean Francois Deguinet
Zgharta Institute students
Hospitality News ME | Issue 88 | Jun - July 2013 | 31
COLD CANAPES
1. Gold Hilton Beirut Habtoor
Grand Hotel, Gilbert FarahSilver Le Gray Hotel, Mohamad NehmehSilver Le Royal Hotels &
Resorts, Charbel Tony KallasBronze Lamisse Catering,Antonios Al JalekhBronze Saida Rest House,Mohamad Kaddoura
COLD PLATTER OF POULTRY,
MEAT OR FISH
2. 1st Gold Le Royal Hotels &
Resorts Elie Georges Bteich3. Gold Hilton Beirut Habtoor
Grand Hotel, Ahmad TarhiniSilver Casino Du Liban, Imad SayeghSilver Casino Du Liban, Mahdi AwadaSilver Movenpick Hotel & Resort
Beirut, Amoun WissamBronze Crowne Plaza Hotel,
Mohamed MerhiBronze Tamar Rotana, Hani Younis
OPEN SHOWPIECE
4. Gold Movenpick Hotel &
Resort Beirut, Hassan NassarSilver Casino Du Liban, Hanna MakarySilver Talal IssaSilver Le Gray Hotel, Omar GhanameSilver Phoenicia Hotel Beirut,
Hassan Sallam
6 COURSE SET DINNER MENU
5. 1st Gold Burgundy, Abdo Faddoul6. Gold Saida Rest House,Mohamad Kaddoura7. Gold Sofil Catering, George Sarkis8. Gold Movenpick Hotel &
Resort Beirut, Yassin KazanSilver Le Royal Hotels &
Resorts, Bechara Antoun HokayemSilver Phoenicia Hotel Beirut,Rouba AhmadiehSilver Casino Du Liban, Fady TabetSilver Golden Tulip Serenada
Hotel, Rida Asaad JouniBronze Le Blanc Catering, Ramy SmeetBronze Le Gray Hotel, Rodrigue Jabbour
THEMED CELEBRATION CAKE
9. 1st Gold Phoenicia Hotel
Beirut, Mohamad Jamal10. Gold Moulin D'or, Tony ChoucairSilver Safir Heliopolitan Hotel,Nasser MerhiBronze Crowne Plaza Hotel,Ayman HusseinBronze Gefinor Rotana, Nidal Aridi
1
3
5
7
6
8
4
2And the winners are:
Bronze Golden Tulip Galleria
Hotel, Pierre Bou Merhy
THREE PLATED DESSERT
PRESENTATION
11. 1st Gold Sofil Catering,Hassan Bou Alih12. Gold Magnolia Bakery,Jonas LowSilver Cooks and Trays, Nizar ZeitounySilver Phoenicia Hotel Beirut,Tarek SerharBronze Casino Du Liban, Rawad SleimanBronze Lamisse Catering, Farid Bou SamraBronze Le Blanc Catering,Ibrahim HassanBronze Le Gray Hotel, Jad Abou ChokerBronze Moulin D'or, Dany Zoughaib
LIVE FRESH PASTA
COMPETITION
13. Gold Phoenicia Hotel Beirut,Mohamad Nehme and Khalil RabahSilver Le Gray Hotel, Abed Tarhini and Mohamed JaberBronze Chez Angelo, Angelo Zein and Reghina Zein
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HORECA LEBANON 2013
LIVE LEBANESE DISH
Silver Ahwak, Johnny Kassis and Jihad DiabBronze La Plage Dirwandi,Mahmoud Mehyo and Ramy SaadeBronze Leila, Ziad Hamawy and Mohammad IbrahimBronze Phoenicia Hotel Beirut,Mohamad Tarnini and Ali AudiBronze Saida Rest House,Abdallah Suleiman and Mohamad OtrokBronze Crowne Plaza Hotel,Walid Ghalayini and Fares Andary
Live Lebanese Mezze
Silver La Plage Dirwandi,Georges Debes and Ramy SaadeBronze Ahwak, Abdel Wahab Haffar and Iyad MekhBronze Sofil Catering, Nabil Fayad and Elias Abi Khalil
LIVE LEBANESE SANDWICH
14. Gold Phoenicia Hotel Beirut,Ribal ArzouniBronze La Plage Dirwandi,Mohamad AnoutiBronze Le Gray Hotel, Hassan Ala EldineBronze Phoenicia Hotel Beirut,Raed SharafelddineBronze Zaatar W Zeit, Joseph Jassous
LIVE LEBANESE SWEETS
15. 1st Gold Refaat Hallab 1881,Abdallah Achrafi and Mohamad Osman16. Gold Al Tom Brothers, Firas Ziad Chami and Rami Mohamed El Tom17. Gold Hallab 1881, Rabih Bakir Kassem and Alaa Omar Abboud
Live Meat Dish Competition
Silver Phoenicia Hotel Beirut,Marwan Moughabghab and Ziad El Haber Bronze Shtrumpf Restaurant,Georges Abou Anni and Najib HayarBronze Le Gray Hotel, Jad Mrad and Wassim HannouchBronze Movenpick Hotel &
Resort Beirut, Ihab Nassar and Alaa Masri
LIVE PASTRY COMPETITION
18. Gold Momo Restaurant, Fadi SabaSilver Phoenicia Hotel Beirut,Hassan Remmo Silver Le Royal Hotels &
Resorts, Marie-Therese Jean El KassisBronze Moulin D'or, Jad Ghanem
LIVE SEA FOOD DISH
COMPETITION
19. Gold Momo Restaurant,
9 10
13 14
16
18
15
17
19
11 12
Hospitality News ME | Issue 88 | Jun - July 2013 | 33
Hassan Chkoudra and Elia BassilSilver Phoenicia Hotel Beirut,Jessica Daaboul and Rouba AhmadiehBronze Le Gray Hotel, Ali Hejazi and Ali HachemBronze Casino Du Liban, Elie Samra and Tony NakadBronze Movenpick Hotel &
Resort Beirut, Yehya Rawwas and Dany Tabet
LIVE SENIOR SANDWICH
MAKING COMPETITION
20. 1st Gold Shtrumpf
Restaurant, Mahmoud Jalloul21. Gold Sofil Catering, Nazir Younes22. Gold Le Gray Hotel, Hamza Haj Hassan23. Gold Moulin D'or, Jihad Abi Rached24. Gold Phoenicia Hotel Beirut,Ali AudiSilver Ahwak, Wissam El GhoulSilver Intercontinental Mzaar
Mountain Resort & Spa, Michel SalamehSilver La Cuisine Healthy Food,Pascal KhairallahSilver Shtrumpf Restaurant,Henry FahedSilver Shtrumpf Restaurant,Antoun NaimSilver Shtrumpf Restaurant,Rawad FarhatSilver Shtrumpf Restaurant,Charbel Abdel NourSilver Le Gray Hotel, Mustafa SoujoudSilver Phoenicia Hotel Beirut, Ali FakhereddineSilver Phoenicia Hotel Beirut,Mohamad IsmailBronze Safir Heliopolitan Hotel,
Hussein SalamehBronze Gefinor Rotana, Kifah Mwafak
LIVE JUNIOR COOKING
COMPETITION
25. 1st Gold University Of
Balamand, Flavia El Khoury and Rachelle Abi Jaoudeh26. Gold Lebanese International
University-LIU,Abed Ali Bdeir
and Mohammad AbassiSilver American University Of
Science & Technology- A.U.S.T,Ahmad Alsayed and Christian HannaSilver Institution Mgr Cortbawi
Congregation Des Saints
Coeurs Tourisme-Hotellerie ITH,Rudy Saadeh and Sandra IshakBronze Arts, Sciences &
Technology University - A.U.L,Ihab Nassar and Ahmad MonlaBronze Arts, Sciences &
Technology University - A.U.L,Yehya Salha and Abdullah GhemrawyBronze Centre International Des
Sciences Techniques-C.I.T., Marc Hajj and Rodolph Bou ChahineBronze Ecole Hoteliere
Ajaltoun- ETA, Charbel Zougheib and Layal MasriBronze Institut Technique-
Zgharta, Oscar Bou Mehrez and Ahmad BeyrouthyBronze Lebanese Amercian
University- LAU, Kamel Ismail and Baqer JerioBronze Notre Dame University-
NDU, Rachel Bado and Gilbert El KhouryBronze Notre Dame University-
NDU, Tony Jabbour and Firas Merhej
20 21 22
25
26
24
23
Maroun Chedid, Charles Azar & Joe Barza
| Hospitality News ME | Issue 88 | Jun - July 201334
HORECA LEBANON 2013
LIVE JUNIOR PASTRY
COMPETITION
27. Gold American University
Of Science & Technology-
A.U.S.T, Ahmad Alsayed and Sara AlameddineBronze Centre International Des
Sciences Techniques-C.I.T.,Marc Hajj and Antoine HarbBronze Ecole Hoteliere
Ajaltoun- ETA, Christian Haddad and Elia SulbanBronze Institution Mgr Cortbawi
Congregation Des Saints
Coeurs Tourisme-Hotellerie
ITH, Marc Mahfouz and Sami KaddoumBronze Notre Dame University-
NDU, Anthony Esper and Carlo Abi Aad
LIVE JUNIOR SANDWICH
COMPETITION
28. 1st Gold Universite Saint
Esprit De Kaslik USEK, Datevik Othanian29. Gold Universite Saint Esprit
De Kaslik USEK, Gaelle Rbeiz30. Gold Universite Saint Esprit
De Kaslik USEK, Pamela El Hajj31. Gold Arts, Sciences &
Technology University - A.U.L,Wissam Ammoun32. Gold Ecole Hoteliere
Ajaltoun- ETA, Lara MassoudSilver American University Of
Science & Technology- A.U.S.T,Ahmad AlsayedSilver American University Of
Science & Technology- A.U.S.T,Christian HannaSilver Institution Mgr Cortbawi
Congregation Des Saints
Coeurs Tourisme-Hotellerie ITH,Joseph SaabSilver Institution Mgr Cortbawi
Congregation Des Saints
Coeurs Tourisme-Hotellerie ITH,Joe Khoury Abdel MassihSilver Notre Dame University-
NDU, Jad SacySilver Notre Dame University-
NDU, Chantale Abi JaoudeSilver Notre Dame University-
NDU, Raymond AkilBronze American University Of
Science & Technology- A.U.S.T,Racha Abou ChahineBronze American University Of
Technology - A.U.T, Mansour Issam FakhryBronze Arts, Sciences &
Technology University - A.U.L,Alaa ItaniBronze Centre International Des
Sciences Techniques-C.I.T., Marc HajjBronze Ecole Hoteliere Ajaltoun-
ETA, Georges NohraBronze Ecole Hoteliere Ajaltoun-
ETA, Roland KhoueiryBronze Notre Dame University-
NDU, Sara BaydounBronze Notre Dame University-
NDU, Edwin Harb
27
29
31
28
30
32
Award Ceremony
Christophe Marguin,
Guillaume Gomez & Elie Karach
Hospitality News ME | Issue 88 | Jun - July 2013 | 35
33. Gold Shah Lounge, Fabio ChehirehSilver Phoenicia Hotel Beirut,Rawad MakaremBronze Signor Sassi, Hussein Zaiter
This year saw the return with a vengeance of this popular challenge
Lebanese bartenders competition
Extraordinary bartending talents met once again for this heated master mixologist showdown to create a concoction of cocktails, some with a level of prior thought and preparation and others on the spot.
More than 20 skilled bartenders competed for the title "Best Bartender in Lebanon" in front of a proffessional jury panel.
The Lebanese Bartender Competition were judged by Francois Akiki service, beverage and bartending instructor Sagesse University & Dekwaneh Hotel Management Institute, Andrea
Fidora beverage innovation director Monin MEI, Elie
Maamari Ksara œnologist - export manager and instructor at Notre Dame University, Najib Moutran
owner and general manager Terroirs Conseils.
33
The awards go to:
Award Ceremony
Participance selecting their ingridients
Rawad Makarem Hussien Zaiter
| Hospitality News ME | Issue 88 | Jun - July 201336
HORECA LEBANON 2013
Senior Service Competition
Silver Le Royal Hotels &
Resorts, Zakhia BoueirySilver Movenpick Hotel & Resort
Beirut, Georges AmmounBronze Phoenicia Hotel Beirut,Wadih Kosba
Junior Service Competition
Silver Notre Dame University-
NDU, Stephanie NoujeimBronze Notre Dame University-
NDU, Nathalia Abi Jaber
This year a new competition was introduced to include the service section of the industry
Art of Service competition
It aimed to propel the quality of foodservice to new heights. Working professionals vied for glory in the Senior Competition, whereas hotel management students joined the race for the gold in the Junior Competition.
The Art Of Service Competition were judged by Francois Akiki
service, beverage and bartending instructor Sagesse University & Dekwaneh Hotel Management Institute, Elie Maamari Ksara œnologist - export manager and instructor at Notre Dame University, Najib Moutran
owner and general manager Terroirs Conseils. Georges Ojeil
executive assistant manager I/C F&B and corporate food & beverage director Le Royal Hotels & Resorts Beirut, and Simon
Saade food & beverage manager and hotel operations at the Phoenicia Hotel Beirut
The medalists are:
Award Ceremony
Zakhia Boueiry
Wadih Kosba
Nathalia Abi NaderStephanie Noujeim
Georges Ammoun
Hospitality News ME | Issue 88 | Jun - July 2013 | 37
More than 50 extra virgin olive oils countrywide were featured in a series of tasting sessions
National Extra Virgin Olive Oil Contest
34 35 36
In the National Extra Virgin Olive Oil Contest the judges from Lebanon were agriculture engineers Faten Adada and Hussein Hoteit, olive oil organoleptic assessment specialists Georges Feghali,Robert Hajj and Hiyam Sinno
and agro-economist Tamim El
Takach and Roland Andary head of olive oil departement, Rene Mouawad Foundation. National Council for Olive Oil Tasting chairman Jamal Al-Batsh came from Jordan and agronomist Alberto Dragotta from Italy.
And the Best Label and Bottle jury included Lebanon’s Soha
Atallah LibanPack director and UNIDO national coordinator, Fadi
Aziz senior designer at Mercury, Christiane Saab Haber group head at Impact BBDO and Mazen
Moussawer managing director at Aspired State Advertising Agency.
Prizewinners were:
BEST EXTRA VIRGIN OLIVE OIL
34. Gold Atyab sarl, Tony Maroun35. Gold Sarkis Moussa
Silver The Chadra Agriculture
Cooperative, Samir el ZirBronze Willani, Joseph Khoury
BEST LABEL AND BOTTLE
36. Gold Ardouna sal, ArdounaSilver Oliver Maki sal, Oliver's TableBronze Greenpack for Lebanese
Agroindustries sarl, Sidonia
Award Ceremony
Food writers from the "Taste Lebanon" tour
| Hospitality News ME | Issue 88 | Jun - July 201338
HORECA LEBANON 2013
A deliciously unique event where international chefs unleashed their talent
Visitors took part in tasting sessions on a defined cooking or product theme. Atelier Gourmand, once again, was animated by Barbara Abdeni Massaad, author, photographer and food consultant, who hosted the atelier and engaged in live cooking sessions.
Atelier Gourmand
Barbara Massaad & Francois Pozzoli
Pierre Caillet
Ibrahim Hannawi
Jean Francois Deguinet
Ludovic Chesnay
Tony Youssef
Tarek Ibrahim
Maya Kanaan
Pierre Hanel Chady Karam
Giovanni Damato
Hospitality News ME | Issue 88 | Jun - July 2013 | 39
Chairmania took to the stage for its inaugural show of distinctive chair models for the hospitality industry by designers and design galleries. And the much-awaited Floral Symphonies Competition was in full bloom.
Hospitality and food service leaders gathered in a series of conferences, enlightening workshops and cutting edge round tables to discuss hot topics, share knowledge and provide valuable insight on the latest consumer and product trends influencing the industry.Hospitality Consultants Association (HCA) in Lebanon was launched during HORECA.
The cozy Librairie Gourmande corner at HORECA wet appetites for gastronomy knowledge and presented hot off the press books as well as the best from the world of culinary publishing and hosted guest appearances by celebrated authors.
Design took a front seat at HORECA this year – and in more ways than one
Chairmania & Floral Symphonies
AnnualHospitalityForum
Librairie Gourmande
Experts CornerBy popping into this area, trade professionals rubbed elbows with hospitality and foodservice industry experts and consultants who conveyed their invaluable advice so that entrepreneurs can develop their concepts and propel their businesses towards success.
The ME job site, Bayt.com, was HORECA’s strategic career partner this year and managed the Recruitment Zone. With over 13 years of experience in the recruitment field and a database of more than 10,500,000 job seekers and over 40,000 employers from across the MENA region, Bayt.comoffered visitors a wide array of services to help them better understand the market’s needs and recruitment processes.
HORECA 2013
Celebrated 20 years
THANK YOU TO ALLOUR PARTNERS AND SPONSORS
See you next year at HORECA 2014, 1 to 4 April
horecashow.com
Hospitality Consultants Association celebration