Opportunities from around the world?

John ModdDirector, Mail

Triangle Management Services

Volumes and mix: some UPU data

2010 survey of the 20 leading posts, mostly Q2 2010 over Q2 2009

Domestic mail - 2% (lowest point -12%)Express Domestic Mail + 8 Express International Mail +27%International Parcels + 6%International Letter Mail -17%Items per kilo 12.48 versus 14.6

Contrasting dataUSPS• volumes down from 213bn pieces per annum 2006 to 150bn by 2020

Singapore Post• Mail volumes June-November 2010 up 30% year on year• Parcels volumes November 2010 on November 2009 up 90%• Ceased Saturday collection and delivery Royal Mail trials to improve delivery flexibility• Trial of mail order/e commerce evening delivery• Later opening hours for delivery offices (8.00pm Wednesdays)

Ownerships and relationships

• TNT separation• Royal Mail privatisation • China Post express flotation and joint ventures• Japan Post reversal• La Poste new status• Austria Post/Swiss Post international JV• Poste Italiane co-operation with Russia Post

Direct Mail

• Over 30% of B2B mailers in Europe and the US are using Transpromo

• Hong Kong extends its reach into Mainland China

• USPS offers Summer Sales and Simplified Addressing

Digital developments (1)Digital platforms

• Secure Pay (Australia) • Comparison Shopper Retail Website

(Canada)• nugg.ad (Germany) • Local Information Services (New Zealand)• E-commerce fulfilment (Royal Mail)

Digital developments (2)Email security

• .post from the UPU• Net Posti from Itella• E-Postbrief from Deutsche Post• Swiss ID from Swiss Post

Digital developments (3)• Apps. tracking postcodes post office locations prices • Digital Postage • Personalisation Greetings Cards Indicia

The wider digital world (1)Social Media

• Explosive growth in social media • Impact on brand communication (good and bad) • Increasingly regarded as an alternative to e mail • Need for integration: brand evangelist

“..as social media grows, email will become less interesting or more of an inconvenience than a Twitter update…”

The wider digital world (2)Mobile telephony

• 5m mobile phones for a global population of 7bn• One third of Facebook users are focused on mobile: 200m people• Accessing e mails ‘on the go’ via mobile rather than laptop or PC: apps. and

mobile friendly websites.• Messages must be crisper and less content heavy• Huge increase in mobile marketing: eBay sold $1.5bn worth of goods through

mobile commerce in 2010• Supports localisation of marketing messages• Google quoted as putting “mobile first” in all its product developments“…we have to rethink how we use images and not have content-heavy email

campaigns…” with the risk of “consumers being overwhelmed by information overload….”

The wider digital world (3)Mobile retailing

• Ocado: 5% of orders via transactional mobile services. “By launching an app. we let users update their shopping lists when they are travelling in places like the Tube.”

• M&S went to transactional mobile to attract a younger clientele

• Tesco includes a barcode scanner in its App. enabling users to scan the barcodes of products they have just run out of to add to shopping lists.

(Thanks to Marketing Week for the information contained in these three slides.)

Conclusions

• Mail survives and parcels thrive • Posts continue to search for new ownership and

partnership models • Most innovation is in areas related to the

internet • Is the marketing world moving beyond direct

mail once and for all?