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Successful Men
Opportunities Unlimited
1
OPPORTUNITIES UNLIMITED
SUCCESSFUL MEN- WOMAN
ACHIEVERS
SUCCESSFUL CAREER
CASE STUDIES OF THEIR LIVES
LESSONS DRAWN
chances
Efforts –Trials- courage
BY
R. JAGANNATHAN
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Opportunities Unlimited-a strangeword for many youths who have graduated and waiting
for decent jobs and work environment. Except in IT-sector-Opportunities Unlimited
stands meagre chance in other fields-That is the assumption we make. I have come across
many bright people with adequate qualification waiting at the door in many countries
although this tendency is slowly changing in India and China.
Numbers in the developed countries measures success. This cannot be applied to
developing countries. Two-third of the mankind is in Asia. India and China alone
constitute the bulk of the population exceeding 200 crores.
How to become successful in this environment-be it in Industry or Business or Career?
The task of managing Industry, Business or one’s Career is not easy to day. Competition,
Copying, Fake products, fraudulent methods, political intervention, Godfathers, imitation
- are rampant to day. If any one visit main bazaars of leading cities– he can easily see the
truth in the statement. Can we able to evolve a successful strategy or principles in the
above circumstances?
There is tendency among young people to choose the jobs, which their colleagues have
chosen or which are popular at that point of time. Those jobs get saturated and a feeling
of desperation creep in their mind. Our Case Studies show that People are highly
successful in odd jobs.
Opportunity Unlimited present to these people the fields unexplored through case
studies of successful people - in fields like Arts and Crafts, Fine Arts, Construction,
Automotive Repair, Paint, Computer Field, Electrical and Electronics, Food Services and
Products, Tour Operation, Home Improvement and Repair, Music Lessons, Professional
Services, Sitting Services, Sports and Fitness Pet Care etc to give confidence and strength.
These men and women come from ordinary families. Their struggle, undaunted when
faced with disappointment and the measure of success they achieved will form the basis
or the Turning Point for this book. What should I do to succeed in Business or Industry
in countries like India and China? What should be the approach of Businessmen and
Industrialists to build up mass base in these countries?
We will analyze each case and try to evolve some common factors for success.
At the end of each chapter I have given quotation from Bhagavad Gita to inspire us and
give strength to face the challenges ahead of us.
R. Jagannathan.
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CONTENTS
Introduction. Page 2
Case Studies:
1. Unpaid Apprentice to Technical Director. (Technical) 4
2. Kitchen to Factory. (Industry) 6
3 Failed School Final Lad -Wellknown Publisher. (Small Scale) 8
4. Handicap Only the Body Not the Mind. (Disabled) 10
5. Alcoholic Anonymous. (Social) 13
6 The Nightingale Of India. (Fine Arts) 15
7. Embar the Musical Discourse Master. (Fine Arts) 17
8. Auto Riksha Driver to Boeing Mechanic. (Mechanical) 19
9. Parakalan- The Successful Tour Operator. (Commercial) 21
10. A Dream of 2 Young doctors turned to 50 Bed Hospital. (Health) 23
11. An Orphan Turned into Successful Priest. (Social) 25
12. Aswatha Turned Into A Carwasher. (Small Scale) 27
13. Viji- The Brave Woman. (Social) 29
14. Semmangudi- The Doyen of Carnatic Music. (Fine Arts) 31
15. Chief Chef Namakkal Srinivasan. (Food Products) 33.
16. Padmashree Malathi Hollar (Social) 35
17. Vishranthi Home (Social) 37
18. Swami Vimukathananda (Social) 39
19. Padmanabhan-With 6 Girl Children (Social) 41
20. Jaya- interesting baby Sitter (Social) 43
21. Famida the Wonder Girl (Social-Handicapped) 45
22. Jamal- Auto Collision Repairer (Social-Small Scale) 47
23. Rengappa- The Civil Contractor (Civil) 49.
24. Rashid – The Painter. (Civil) 51
25. Tanjore Painting (Art & Culture) 53
26. MTR- The Fast Food People (Food & Food Products) 55
27. VG- The Provision Stores (Provisions) 57
28. Horoscope Exchange Center (Social) 59
29. Thangamani- The Cottage Industry Girl 61
30. Brinda-Social Service Organizer. (Social) 63
31. G.D.Naidu-Construction for Destruction (Industry) 65
32. MU.VA to Dr. MU.VA (Education) 67
33. Vasundara- The Beautician (Small Scale) 69
34. Gayathri Shankar- Violinist (Fine Arts-Social) 71
35. THI.JA.RA- The Short Story Writer. (Social) 73
36. Pitchu Sasthrigal – The Astrologer (Astrology) 75
37. Shivaji Ganesan- the Jewel among Actors. 77
38. Tutorial Colleges. 79.
39. Three Ys’ and Prabhu Book Stores. 80
40. Amateur Dramatic Group. 82
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41. Indian Handicrafts. 84
42. People Doctor-Ranganathan. 86
43. B.P.Setty – Loyal to the core. 88
44. 4-Orphans and Folk Dances. 90
45. Temples of India-Source for Arts, Culture & Small Business. 92
46. Tributes to Practical Men- GK-The self-made man. 94
47. Tributes to Practical Men- Sridharan the Idealist. 96
48. Tributes to Practical Men- Raghuveeran in a Hurry. 98
49. Tributes to Practical Woman- Chithi- True to Indian Tradition. 100
50. Tributes to Great Masters- Adi Sankara 105
51. Tributes to Great Masters- Yathiraja Ramanuja. 107
52. Lessons Drawn from case Studies; A- Career. 109.
53. Lessons Drawn from case studies: B- Business. 126.
54. Lessons drawn from case studies- C- Industry. 137.
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Case Study 1. (Professional)
UNPAID APPRENTICE TO TECHNICAL DIRECTOR
(Jaga was born in middle-class family-one among five. He was an ordinary student in
High school and in Intermediate. Turning point came to him-after a stint in Electrical
Engineering-ended abruptly – when he decided to study Textiles. )
1950- the year is important in the career of Jaga. It was in that year that he got himself
admitted in P.S.G. Institute of Technology and chose Textile Technology. It was not a
well thought out choice-just a passing decision made due to frustrated experience at
Madras – Electrical Engineering was a tough subject for him - unable to cope up with, he
returned back to Trichy abruptly.
Although the conservative family circles were against his choice for fear of unknown
subject and chances of getting into Government Service being poor, he was very adamant
to try the new field.
This was the first Turning Point in his career. He came out first in the Diploma
Examination. But getting jobs in Textile Mills was very tough on those days. Mill-owners
believed that experienced Fitters and wrapping clerks are preferable than the diploma
candidates for the supervisory positions.
Family circumstances prevented him in sitting idle-he has to earn. He collected the
addresses of Spinning Mills in South-India and sent his application to them. Many mills
replied that there is no suitable position for him. At last a call came from a Coimbatore
Mill to join as Fitter Apprentice. To work as Fitter- a first class Diploma Holder? – Little
bit hesitation but decided to take up the job – a second Turning Point in his career.
A beginning was made for a strong foundation. He struggled to learn the intricacies of
erection of machines, settings and maintenance. He rose to the position of Shift
Supervisor in a period of 2-years.
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Getting bored with the same type of activities every day – he decided to try his skill of
preparing appealing applications. He saw an advertisement in The Hindu for the post
Spinning Master and applied-never bothered whether he is fit for the post. Surprisingly he
got a call from the mills to join as Assistant Spinning Master. This is the third Turning
Point in his career.
(Later he came to know that the opening was for a new Mills by Birlas and they wanted a
person experienced in erection and commissioning and also effective supervision of
production process)
After an uneventful career for more than 10-years- at the age of 40, fourth Turning Point
came to him. He had applied to a Box Number in the Hindu for the post of Spinning
Superintendent for a Textile Mills and completely forgotten about it. A year later, a call
came from the Mills to join for a New Mill to be started at Malaysia by Birlas. Delighted
with the offer he grasped the opportunity for the first overseas assignment.
Thereafter he erected a second unit in Malaysia, Spinning Mill in Sri Lanka, NRI Mills in
India etc. He was Technical Director for a number of Spinning Mills in India.
Analysis:
From a salary of RS. 1.50 per day to M$ 3000 per month in 1970 is a remarkable
achievement.
He had 4-Turning Points in his career and he effectively utilized all of them. Apart from
the above his decision to take up the Fitter position, thereby had a strong foundation in
erection and maintenance is the main point for his successful career.
The application writing is an art. He very effectively used them to get openings. Later
this factor-refined - made him to write many popular Textile Books.
Strong Foundation.
Effective utilization of opportunities.
Art of application writing and presentation.
Wise man to whom pain pleasure is alike and who is not tormented by these contacts
becomes eligible for immortality- Bhagavad Githa.
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Case Study-2 (Entrepreneur)
KITCHEN TO FACTORY
( Ramesh and Varadhan had acquaintance when working for a Multi National Abrasive
Company. They became close friends. Ramesh is a B.Tech in Textiles and MBA from
P.S.G College of Technology-Coimbatore. Varadhan is a M.Tech. in Chemical
Engineering. Getting bored with the present Job, they decided to start their own. )
Ramesh was working, as Marketing Trainee while Varadhan was Production Engineer in
the Multi-National Abrasive Factory at Bangalore. Two years they served the Company
well. They used to meet very often in Clubs, Canteen and Social gatherings and exchange
ideas. In one such meeting they discussed the idea of coming to-gether and start a factory
in a small scale to manufacture abrasives.
Varadhan is well versed in the Production Technology of abrasives and Ramesh is well
versed in Marketing and knows where the products can sell and the competitors in the
field. They decided that the product they manufacture should be import-substitution and
with very few competitors. They landed on Sponge Wheels (PVA- wheels) used by the
watch case manufacturers in and around Bangalore. This is the first Turning Point for
them.
An understanding was reached between them that one should quit the job and concentrate
in bringing the trial product out. Ramesh opted to quit with his parent’s approval while
Varadhan stayed-to help many obstacles to be faced in bringing out marketable abrasive
wheels. This is the second Turning Point.
They chose the Kitchen of Ramesh house-which was available at that time to conduct
trials and to manufacture the proto type PVA Wheels- instead of renting any building-
this is the third Turning Point.
After struggling for a year they succeeded in bringing out marketable product. They
decided to shift the Kitchen Factory to an industrial shed to start bulk manufacturing of
PVA wheels. The advantage of this unit was- hitherto Watch -Case manufacturers have to
import these wheels in bulk quantities from Japan. The imported wheel costed RS. 900/-
includes the shipping and other costs. Bulk of the finance went to import of these wheels.
Ramesh & Varadhan named the factory as METSHINE. An astute marketing man
Ramesh – is -priced the product at half the price of imported one and made arrangement
to supply monthly and at regular intervals. Quality being equal to that of the imported
wheels, Customers started switching to Metshine.
To day two third of the requirements of PVA-wheels is met by Metshine. Apart from the
main product, the Factory diversified into watch related products including Soaps.
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Ramesh & Co joined as partners of another company – watchcase-manufacturing
company. The partners of the watch case company needed fresh talents for the growing
watch case Industry and in order to enhance the capacity they wanted to invest additional
machinery
After an in-depth study of the deficiency of machinery in the Factory, they decided to
add automatic press-brought from Delhi. New designs were added using computerized
AUTO CAD software. At the same time there started revival of Watch Manufacturing
Companies like HMT, TITAN, WESTAR.
Orders started pouring in for this factory. This is the fourth Turning Point. To day one is
supportive of the other and the future is bright for these Entrepreneurs.
Analysis:
Providence made these youngsters to meet. They utilized the opportunity to exchange
ideas and the visions they had. It was a bold decision to quit a well-paid job in an MNC
company.
Decision that one should stay in the job and the other to concentrate in bringing out the
product was very correct. During the course of trials ready solutions were available to
them from various sources.
It was right decision to diversify into related products. Indian market is such that if one
succeeded with a particular product, skilled worker was whisked away to copy and make
money-thereby increasing the competition, pricing, credit etc.
Correct combination- one a marketing man and the other production man.
Bold decision to quit the well-paid job.
Correct choice of the product.
Right time to diversify.
Intellect is determinate and directed singly towards one ideal; whereas the intellect of
undecided wanders in all directions, after innumerable aims- Bhagavad Githa
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Case study-3 (Entrepreneur)
FAILED SCHOOL FINAL LAD
BECAME THE FOUNDER OF WELL KNOWN
PUBLISHING HOUSE
(Vanathi Thrunavukarasu – Well-known Publisher of more than 10,000 titles of famous
Authors in Tamil came from Nagarathar Community of Devakottai. At the age of 7- He
went to Burma in 1935 to stay with his father and study. He was forced to return back to
India due to the start of second world war- covering the entire 3000 miles by walk.)
He continued his study at Devakotai. He failed in S.S.L.C. Having lost every thing in
Burma his family were living middle class life –pinned their hope on this lad. Failure
shocked his mother. At that time Arasu took an oath before his mother that he will prove
himself a useful member of the family and create a name for himself. He wrote to his
friend at Madras- Soma Swaminathan (later this chap also became famous in the
Publishing field) requesting him to get a job at Madras.
Soma Swaminathan and other youngsters were friends – playing every day in the
morning Badminton and Arasu is one among them. This boyhood friendship became the
breadwinner for Arasu. Soma called him to Madras – this is the first Turning Point for
Arasu. Soma and Chinna Annamalai are all members of Tamil Pannai-later this pannai
produced famous Publishers and Writers in Tamil.
Arasu joined at Tamil Pannai –where Rajaji, Ma. PO. Si, Poet Namakkal Kavi wrote for
it and Papers were published in support of Independence -fully supporting Mahathma
Gandhi, Nehrus’ call for Total Independence of India from British Rule. To see and
watch their works were thrilling experience for Arasu
But this job lasted for only one year- all Devakottai people were sent out due to some
problem. This enabled these members to start their own business. This is the second
Turning Point for Arasu.
Arasu joined Sakthi Publication. Here he worked along with L. Ramanathan (He became
famous writer and Publisher- in the name of Tamil Vanan)
Both Tamil Vanan and Arasu joined later Kumudam – now the famous weekly magazine-
but Arasu left the same after few months due to difference with Tamil Vanan.
Arasu’s craze to start a Tamil Magazine enabled him to start children’s magazine- Jill-Jill.
Kalki-the famous Writer, Patroit, freedom fighter, Editor advised Arasu to go in for a
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Press. At the same time the now famous Kannadasan-who was unknown to the world also
started ‘ Thendral ’ maazine.
Jill Jill was priced at four annas at that time. This magazine produced many children
writers. The advice of Kalki was always the thought for Arasu-to start a Printing Press
and Publishing house. It was a blessing in disguise for Arasu to leave his dearest friend-
Tamil Vanan –since Arasu could concentrate on his own dream of becoming a Publisher
of his own. This is the third Turning Point for Arasu
After much trial tribulation finally the now famous Vanathi Publication became a reality.
The first publication of Vanathi is ‘ Ven Pura’ by R.S. Mani – a detective novel. There
was great demand for such type novels at that time. Later Vanathi published books on
self-improvement, historical novels, Social Novels, Aanmeekam-religious Books etc.
Rajaji’s Vyasar Virundu, Kalki Novels. Kanchi Acarya’s ‘ Deivathin Kural ‘ etc gave
very good name to Vanathi and Thirunavukarasu.
The people of Tamil Nadu and the Government recognize Thirunavukarasu. Writers
considered themselves recognized only if their works were published by Vanathi. Such is
the name created by the hard work and quality printing by Vanathi.
Analysis:
Undaunted by the failure in School final Arasu was determined to succeed. His boyhood
friendship helped him at crucial time. He stood firmly when ideas of his friend were
different to leave him to start his own. He was receptive of ideas and suggestions. He
wanted to peruse well-established principles in his business inherited from his father. He
adjusted his works according to the time and environment.
Failure is the stepping stone for success.
Friendship and brotherhood.
Noble tradion in Publication field.
He who is unattached to everything and meeting with good and evil, neither rejoices nor
recoils, his mind is stable. – Bhagavad Githa.
Case study- 4 (Commerce)
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HANDICAP IS ONLY THE BODY NOT THE MIND
(Struck by Polio the child - Varathakutty lost the sensitivity of both the legs. Undaunted
he crawled to School and came out first in his school in School final examination. He
continued his study and finished B.Com in first class. Due to his handicap-State Bank
refused him job in spite of his passing the interview. But he finished his C.A.He was
awarded Doctorate by Italian University and today he is well-known Auditor and Public
figure in Chennai)
Born in a Vaishnavite Iyengar family young Varuthu’s father –Sri T.P Srenivasachary –
was a scholar in Vedanta and working at Kanchi Vardarajaswamy temple. He and his
grand parents encouraged Varuthukutty to forget about his handicap and face the world
boldly by concentrating in his studies and make up the loss. Varuthu learnt the famous
Tamil Vedam-Nalayiram Divya Prabhandam by heart. His friends and brother gave him
helping hand. When he was studying for the degree course his friends did a yeomen
service by taking him in Electric Train to college and bringing back
Childhood passed normally for Varuthu-thanks to his families who were all very
sympathetic to him. They encouraged him to forget his handicap and move normally and
cultivate mental strength. His friends were also did the samething.
In spite of tall talks- Public still looked the handicapped persons at a low level only. But
Dr. Radhakrishnan-who was President of India at that time helped this boy to pay his
school fees from his own salary. Many people helped him to get scholarship upto his CA-
class. This is the first Turning Point in his life.
When he finished his degree exam- many private companies refused him job-pointing out
his handicap. Even the State Bank of India refused him the job in spite of Medical
certificate.
When he was knocking the doors of many Auditors in Chennai they all refused to take
him as their junior. It was Auditor P.V. Vijayaraghavan who boldly took him as his junior.
He gave lot of encouragement and hope for this young junior. This is the Second
Turning Point.
Varuthu got married in 1980 at Tirupathi. She helped him in his daily activities including
the Lion’s club in which he was Secretary and an important member. This is the Third
Turning Point
Now let us look what Varuthu has achieved:
He organized a procession of all handicapped persons to travel in their 3-wheeler from
Kanyakumari to Chennai and formed District level handicapped Association to lookafter
the interests of its members. This event created awareness among public that handicapped
persons are also human beings and normal in all other aspects.
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He helped to provide three wheelers to thousands of handicapped persons. He was an
important member of Exnora- a movement for Clean City-clean environment.
He was President of Rotary Club-District 3230 and also became the Co-Chairman. He
was appointed a member of the Government body of Handicapped Association and
Adviser for the rehabilitation of handicapped people’ organization.
The Chief Minister - Dr. Jayalalitha, awarded him the title of Change Makers.
Many titles poured in for Varuthu. Varuthu-not only well-settled in life but also helping
lakhs of handicapped persons to earn a decent living. He was selected as one among 100-
Achievers in this century by Dinamani – magazine. He is also editing the magazine for
handicapped persons- Udavikkaram.
Analysis:
Handicap is not a hindrance for anyone if he is willing to forget it and face the challenge
Boldly. Varuthu’s determination to study well and qualify to face the world with
authority made him to achieve his aspirations. His family members and friends helped
him in this task. They showed that sympathy is not only in words but also in action.
Varuthu – not satisfied with his own success- helped similar persons to earn decent living.
Handicap is not in mind.
Strong will and determination-path for success.
Help yourself and help others.
Sympathy not in words but in action.
Surely none can ever remain inactive even for a moment; for everyone is helplessly
driven to action by nature-born qualities- Bhagavad Githa.
Case study- 5 (Social)
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ALCOHOLICS ANONYMOUS
(Mr. A (name concealed at request) was a normal young man but was shy, He passed his
technical exam and was employed at Bangalore in a well-known Electronic Company. He
was the eldest child in a family of 5 and comes from very orthodox Iyengar family.
Liberated from the strict disciplinary life at home he found the freedom overtake him
soon by involving in drinks. He tells rest of the story himself. )
Srirangam is a well-known Vaishnavite Place. In 1940s people who lived around the
temple were all mostly employed in South Indian Railway. They belonged to Iyengar
community. I was born in one such family. I lost my mother at a very young age and was
brought up by my father-a very orthodox man under strict disciplinary conditions.
I was born - when my father was 45-years old. My school days passed on without any
significant events. After the death of my mother my father didn’t marry for some time.
Problem started when my father re- married. He was always afraid that if he is not strict
in discipline- his children might go astray. I did not like this attitude.
When I got a job at Bangalore I was very happy. I can lead my own life. This is the first
Turning Point in my life. Soon I found that the work environment is very conducive and
I became a Supervisor and also elected as the Secretary of INTUC-Labor Association of
the Factory. Slowly power started corrupting me. I started moving with elite circles
where Drinks moved freely.
Due to the style of living I adopted, I could not send money to my father-though I know
that the family needed my income badly. Helpless and guilty conscious I am -. I started to
drink with friends.
My father arranged my marriage. This is the second turning point. For some time my
marriage life went on smoothly. Once my wife came to know my drinking habits, trouble
started. She is a village girl. When she saw Bangalore life- she was carried away. But
things went on normally till I got my first child – a girl.
Needs of family grew so also my drinking. There was trouble with management and I
was forced to quit the job after a stint with a Company at Delhi, I joined a Company at
Chennai as Marketing Manager. I used to travel very often and stayed at Star hotels. Elite
businessmen visited for business and in their company my drinking habit grew fast.
I continued to drink in the house also. I took lot of leaves and stayed in the house to drink
and gave false excuses. Management took seriously my absence and I lost the job again.
Now I have become a drunkard. I started beating my wife suspecting her fidelity. My
family life was shattered and I did not know where to go.
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Left jobless and growing children at my side – I was praying God to save me. At that
time my Sister cameforward to rescue me. This is the third Turning Point in my life
Helped by my brother-in-law and sister I saw a New Hope. He took me one day to the
lecture of Chinmayandha. I was so captivated by his emotional spiritual appeal – I was
able to see a New World again. My brother-in-law took me to Alcoholics Anonymous –
an organization meant for people like me.
The President of AA used to address our gathering- starting-, as I am a drunk. He used to
tell as how God came to the rescue of desperate people like him when the whole world
was lost to them. That night I had a dream that Lord Venkateswara came and assured me
that good days are to come shortly. This is the Fourth Turning Point.
I started attending the lectures of Chinmaya. Gyana and Bakthi grew very strongly in me.
I wasted my life all these years. After making arrangements for the family I resigned to
be a sanyasin and joined Chinmaya mission and went to Rishikesh School to undergo
training in Veda and Yoga. I am now completely transformed.
Footnote: The family of A is now well settled. 2-Sons are in States and 2-daughters are
happily married.
Analysis: It was a misfortune some children deprived to get mother’s care when it was
urgently needed. Strict Discipline sometimes drives the children to extremism. There is
always hope for desperate people – only if they identify the demon in them and prepared
to face the challenge with courage. They will at the end succeed.
Some times strict discipline imposed on child will have the opposite effect.
Drink to a certain extent helps to conceal the deficiency in man but in the long
run it is a killer.
Drunkards should have a strong will and courage to come out of it.
Society has a responsibility to help such people to reform.
As the waters of different rivers enter the ocean; which full on all sides remains
undisturbed, likewise he in whom all enjoyments merge themselves attains peace; not he
who hankers after such enjoyments – Bhagavad Githa
Case study- 6 (Arts & Culture)
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THE NIGHTINGALE OF INDIA
(BHARAT RATHNA, The Nightingale of India, Singer of par-excellence- that is
M.S.Subulakshmi. Born in 1916 at Madurai in Tamil Nadu, MS-underwent her training
under her mother- who was famous Veena Vidhvamsini at that time. When she was only a
student, her first gramophone record was released. Her voice captivated the audience
and the record had record sales. Thereafter she had only ascendance. But it was
Sadhasivam who brought refinement in her singing and nurtured)
Nehru after hearing the singing of MS said that before this princess-he is only an ordinary
person. Gandhiji wanted to hear the bhajan ‘ Hari Thum Haro from MS and it was
recorded at Madras and flown to Delhi- that was way back in 1940s – when Air Travel
was not much in vogue at that time. The whole world knows her. MS sang at UN.
Audience was spell bound and listened her singing with rapt attention. What was the
secret behind her singing success and voice culture?
MS came from ordinary family. Her mother Shanmugavadivu though a famous veena
player at that time lived poor life. But she was bent to give her daughter proper training in
Carnatic Music. Childhood for MS was spent in playing and singing. She used to sing
along with her mother during festivals. She did not pursue her studies.
After her first gramophone record had record sales she was invited to Madras to sing
before Sabha audience. She met Sadhasivam while travelling to Bombay. That meeting
finally ended in marrying him. This is the first Turning point in her career.
Sadhasivam was a nationalist at core. Besides that he decided to carve out a unique path
for MS. MS underwent training under Experts like Musiri, Semmangudi, Rajagopala
Sarma, Papanasam Sivan and Hindi from Rabindra Rai. The practice will start in the
early morning around 4. O’ clock.
Before marriage MS acted in few pictures. Sadasivan wanted to utilize her talents by
making a film MEERA. In Meera MS emotionally involved with that character and
people who saw the picture later started to call MS as Meera- such was the impact Meera
Bhajans created in the mind of audience. Gandhi saw this picture at the instance of Rajaji
and was so overwhelmed – he made it a point to sing Meera bhajan at every prayer
meeting he held. This is the second Turning Point in her career.
MS totally devoted to her husband and left everything to him. Sadasivam played major
part in shaping MS and was responsible for her position to day. Before every concert he
made MS to practice in the house and arranged the sequence of songs to be sung in the
Sabha. He will study the type of audience and their taste and accordingly the Katcheri
will be composed.
He made MS ready and assemble one hour before start of the concert at the hall.
Punctuality was very important to them. MS name spread through out the continent. Both
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MS and Sadasivam donated the entire money to worthy causes. Gadhiji’s Fund
collections swelled because of MS. She made hundreds of charity concerts.
MS is a legend. 2-people influenced her life greatly – Kanchi Periaval-Chandrasekara
Saraswathi Swami and Sathya Sai Baba. Once when she was touring America – just a
few hours before a concert her voice created a problem. She was very much worried and
upset and thought only one person- Kanchi Acharya. Miracle does happen- her voice
cleared for the concert and it was a success.
MS was fortunate that her husband lived with her till his 90-years-thus helping her. The
exceptionally moral conduct that she built for her, her implicit obedience to her husband
and the perfect understanding between them are all the factors critical for her success in
life.
In her career wealth earned wealth well distributed. She has given crores of rupees for
needy persons and rehabilitated many destitute families. Kalki Gardens, in which she
lived, was an important place to which many distinguished visitors made it a point to call.
The Sun cannot be compared with any one. Its glory is unique. Its helping tendency is
unlimited to even a small little flower. So also MS- the legend.
Analysis:
An ordinary girl became a legend in her lifetime. God gifted her sweet voice through
which she enthralled millions of people. It is not fluke but hard work, disciplined life
coupled with unfailing loyalty to her husband moulded her into one of the finest Singer of
all times. There always some one behind one’s success and in her cases undoubtedly her
husband.
Opportunities present only rarely in a lifetime. Intelligent use of it will make a man or
woman great.
Gifted Voice.
Hard Practice.
Disciplined Life, unfailing loyalty.
Influence of great masters.
On earth there is no purifier as great as knowledge; he who has attained purity of heart
through a prolonged practice of Karmayoga automatically sees the light of Truth in the
self in course of time. BHAGAVAD GITHA
Case study- 7 (Arts & Culture)
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EMBAR- MUSICAL DISCOURSE MASTERIO
( Embar Vijayaraghavachariar is still the legend in Musical Discourse Field. Gifted
voice, extraordinary and in-depth knowledge in literary, cultural and religious fields –
He dominated the stage for more than 3-decades. He made the Musical Discourse as an
art. He formed the trio-Kirupanandha Variar, Sengalipuram Anantharama Dikshathar
and Embar-in 20th Century. )
Born in 1909 to Mr. Chidambaram Rengachariar- the then famous Musical Discourse
Master Embar inherited the rich tradition from his father and grand father. At that time
Music, Musical Discourse, Instrument Music etc were all called Oriental Studies. After
finishing matriculation Embar joined- the present Annamalai University- previously
Meenakshi College and passed the degree in Vedantam, Sahithyam, Grammer, Sanskrit
and Tamil literature.
Professor Dandapani Dikshathar was so impressed with the extraordinary knowledge of
Embar arranged to improve his skill further. Embar had his musical lessons from
Sundaram Pillai- father of the famous Singer Chidamabaram Jayaraman. Embar’s brother
was also well-versed in music. Thus the two joined together and carved out a path for
themselves- Sangeetha Katha kalakshebam or Musical Discourse.
Subjects flowed fluently for Embar- be it Vaishnavite or Saivite or about Thyagaraja or
Social. No distinction, no set of principles – all are equal for Embar- be it Ramanujar,
Swami Desikar, Ramakrishna Parmahamsa, Nandanar.
People sat more than 3-hours-spell bound when Embar discoursed. I was 16 when I first
attended Embar’s discourse. On that day the subject was- Drowpathi Vasthrabaharanam.
When Embar was enacting the scene of Drowpathi’s cries and her emotional appeal to
Lord Krishna- the entire crowd-more than 1000-people gathered cried and wept- such
was the impact of Embar discourse.
Embar’s repertory includes Story of Ramalinga Swamikal, 63- Saivite Nayanmars,
Naalayiram Divya Prabhandam and Sree Bhashyam by Periavachan Pillai,
Mahabharatham, and Ramayanam, Thiagaraja, Bhagavatham and other Vaishnavite and
Saivite literature.
Embar was awarded scores of titles by many organizations and Governments. Kanchi
Acharya conferred on him the title of Thiagamani.
Embar formed a team with his brothers Mr. Raghunathan and Mr. Narasimhan and
invariably they accompany him in his discourses.
Started as a schoolteacher in a School at Sirkazi- Tanjore Embar made the way as the
foremost exponent of Hari Katha and gave to this art the dignity and poise.
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Embar spent his wealth in renovating many temples in South India. He went abroad to
collect money for renovating the Tiruvarur Temple. To keep the tradition and protect this
unique art he trained many people under him.
To day Hari -Katha is helping many young people to have a decent living. Postgraduate
students have started spreading Hari-katha- thanks to the effort of Embar and the trios.
Analysis:
Hari Katha is an Oriental Art and is divine. Sage Narada is the exponent of this Art.
Embar followed his family tradion by sticking to this line. He enhanced its glory by
studying deep in the subject of Oriental Languages and mastered them. Along with
proficiency in languages he underwent training in Carnatic Music to make the Hari Katha
a successful career.
Family tradition is a valuable treasure.
Proficiency in Languages and cultures
Liberal at heart and partaking of wealth.
Exploiting the rare field.
He who is happy within himself, enjoys within himself the delight of the soul, and even
so is illuminated by the Inner Light; such a yogi (person) attains permanent peace-
Bhagavad Githa
Case study- 8 (Professional)
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AUTO RIKSHA DRIVER TO BOEING MECHANIC
( Patu came to Bangalore from his village as a raw stuff. His brother-in-law found him a
job at Mico as fitter. Day he worked at the factory. Evening he drove Autoriksha- to help
his family. Fortune smiled on him when he got a chance to work in Middle East as a
mechanic. Enterprising man he is he utilized the opportunity to join the American
Aircraft Company-Boeing)
A dropout from Military Patu spent his time idle in his village. Patu is the second in his
family of 8. Rest of 6 is all girls. Family circumstances forced him to move to Bangalore
at the invitation of his brother-in-law. This is the first Turning Point in his career. He got
an opening at MICO- a spark-plug company as Fitter-trainee. Unable to cope up with the
meager income he drove Autorikshaw in the evening to earn extra income.
Patu did not keep quite in the house. He joined ITI- course for Fitters and Mechanics and
got certificate to that effect. He would sleep only 5-6 hours in a day and the rest of the
day was busy for him. Slowly he started to feel confidence in him.
Often his father called him to solve the house problems. Be it was arranging marriage of
his sisters or settling disputes over land. Not much property behind him it was an uphill
task. He decided to break the family tradition and agreed to marry them to-whom so ever
ready to come forward – only condition he should earn and comes from respectful
family-irrespective of caste.
He himself practiced the same by marrying the Sister of her brother-in-law. People
critzised him. He was very firm in his conviction and worked in this fashion for few years.
He carved out his path on the lines of one of his close relative that went to Malaysia.
From that time he started to think of opportunity to go abroad.
At the job level in his factory due to hard work he was elevated to supervisory position.
Mico is a German Concern manufacturing automobile parts- Spark plug. It was doing
very well and demand for people from Mico grew.
In 1970s –Middle East started to look for Indian Technicians to man their Industries.
Opportunity came to Patu and he grasped the same. Thus he had his second Turning
Point.
There are some people who were very successful in living without family though married.
Patu was one. He was able to adjust his life. This enabled him to save much and send
home for the study of his children. Some People are fortunate toget reliable person to
look after the family in his absence. Patu got such person by way of his brother.
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Life was sailing well for him and his family. Another opportunity presented to Patu.
Boeing-the Aircraft Manufacturer offered him the mechanic job at Seattle- USA. It was a
golden opportunity and finally settled down at States.
He made it a point toget his family also by his side. It was not easy for him-since he was
only a Mechanic and temporary. He struggled for 15-years and finally in 1990s he was
able to get them. To day all his 3-daughters were all married and settled down at States.
He voluntarily retired from the Company. The compensation package made him to
purchase a flat and carve out a new career. He chose to be a Purohit-that is conducting
marriages, ceremonies, performing religious functions like SathyaNarayana Pooja at
homes, Astrology and Predictions, Santhi Homams etc.
Analysis:
Giving higher education alone is not a guarantee for a successful career. This lad passed
only the School final examination (some people question this also) But he had a vision-
amidst bleak future he should face the reality- that was hard work that required and he
was prepared for it. He had a Godfather-in his brother-in-law who was ready to provide
him shelters till he reaches a stage to look after him.
He educated himself along with earning- that was an asset, which got him the first
overseas assignment. He was looking for opportunities for betterment and grasped the
same when they presented.
Hard work.
Updating his skill.
Bold decisions.
One should lift oneself by one’s own efforts and should not degrade oneself; for one’s
own self is one’s friend, and one’s self is one’s enemy – Bhagavad Githa
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Case study- 9. (Automotive)
PARAKALAN- THE SUCCESSFUL TOUR OPERATOR
(Unable to bear the repeated beatings young Parakalan ran away from home to etch a
livelihood for him. Not much education to help him he joined as Bill Clerk in a Hotel at
Karur-TrichyDist. Not satisfied he became a bus Conductor. For well over 15-years he
worked as Driver, Conductor etc. Break came to him when he purchased a van)
52 year old Parakalan belongs to a well-respected family from Serangulam in Tanjore
Dist. He is the youngest among 6-brothers and 2-sisters. His Father –Mr. Ramanujam
Iyengar – a well known personality in Srirangam lived upto 92-years. Boyhood years
passed on normally for Parakalan. His mother brought him up. When he could not
complete his school final his brother called him to Srirangam.
At that time his family was passing through lean period. Since Parakalan is the youngest
he has to do all the household works. He had no time to continue his studies. All brothers
and sisters were living joint-family life. In Hindu joint family life preference is always
given to earning members. Parakalan was not fortunate to get that.
If he returned late he will get beatings. If he failed to do a particular job he will get
beating. Beatings, beatings all the way- Young Parakalan started to feel that it was all
because he was not earning. One day he decided to leave the house and look for a job.
Without informing to anyone he ran away from the house. His destination was to Karur
near Trichy. He heard that at Karur job opportunities were brighter. He took odd jobs like
bill-collector in a hotel, clerk in Provision shops etc.
Finally he landed as Bus Conductor in a Bus Company. This was the first Turning Point
In Parakalan’s life. He worked for 2-years. He used to get Rs.40 per month and inspite of
poor salary he will send half of the amount to his family. Such was his devotion to his
family. He earned the respect of his family. During this period he learned car and bus
driving.
His brother recalled him to Trichy. There he got a Bus Conductor job in a well-known
Private Company. This is his Second Turning Point. 15-years he worked as Conductor
and Driver. During this period he got married to Sumathi. Sumathi gave encouragement
and strength to Parakalan to think further.
He decided to go in for a second hand van to take employees to the nearby BHEL Factory.
BHEL later rented his van on monthly basis. This was his Third Turning Point in his
life. The company-on account of his sincerity and punctuality – helped him to purchase
2-more Vans.
Now Parakalan was Owner of a fleet of Vans. He decided that he has to work very hard
to fulfill his ambitions- to clear the loans towards the Vans and to educate his son and 2-
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daughters to highest level so that they don’t struggle like him. His wife stood behind him
like a rock.
In morning shift he would drive the van to take the employees to Factories. On holidays
he will take the employees on conducted tours to nearby famous Shrines. He not only
became familiar with all those places but also got experience as a Guide.
Life became now easier for him and his family. In 1996- he decided to try as an
independent Tour Operator. To be a Tour Operator is a tough job. He should be
familiar with the places and road map, he should carry Cook to look after the Pilgrims
food and coffee needs. He must arrange place for them to stay. The job requires perfect
planning, advance reservation and good public relation.
This was a first experience. By nature Parakalan is soft and good mannered. Added with
this he knows the taste of Pilgrims. By hygienic food and as a guide and van driver
himself – he soon started to attract people wishing to visit Temples of interest.
As on today Parakalan has conducted more than 100-conducted tours. People appreciate
him as the most trusted Person. They are perfectly satisfied with the food and place of
stay-apart from the main purpose of Dharshan of all deities to their hearts content- the
requirement of a successful Tour Operator.
Analysis:
Poor education is not a handicap if we are not brooding over it. For a man or woman born
God has carved out a path and only the person should click it to activate. For further
success – we need a good family environment understanding and learn the intricacies of
the job, good public relationship. Parakalan got all these qualities.
Failure is a stepping stone for success.
Grid and determination is the key for success.
Learn while you earn.
Good Public Relationship.
He who looks upon well-wishers and neutrals as well as mediators, friends and foes,
relatives and objects of hatred, the virtuous and the sinful with the same eye, stands
supreme – Bhagavad Githa
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Case study-10 (Medical)
A DREAM OF 2-YOUNG DOCTORS
TURNED INTO 50-BED HOSPITAL
(2-Young Doctors met at a Coffee Shop by chance. Both belonged to different specialties.
One offered his clinic run by him to the other. That was the starting point of a dream to
build a multi specialty Hospital at Bangalore. Their struggle for funds and innumerable
difficulties faced by them are all past episodes. To day Ananya Hospital stands
majestically giving succor to thousands of Patients. )
It was 1978. Young Balaji was offered a MBBS seat at Hubli. He was reluctant. He
preferred Textiles- his father’s specialty. But his father’s idea was different. He told him
that in his family’s tree there is no Doctor and insisted that he should join MBBS course.
That was the first Turning Point in his career.
He went on to complete his MD in Pathology. After a stint as a Lecturer in a Medical
College, he got opportunity to serve in a Hospital in Saudi Arabia. This is the second
Turning Point in his life.
After serving 4-years there he returned to India to serve as Associate Professor and Head
of the Dept at Rajarajeswari Dental College Bangalore and Consultant to some Hospitals.
On the other hand his friend and now the Managing Director Ananya Hospital- Mr.
Rajasekar took his MBBS degree from Bangalore and DLO from Mysore (ENT). He
worked 6-years in Kerala and later shifted to Bangalore to work as Consultant at
CHIKITSHA – an ENT Clinic.
In 2001 – both Balaji and Rajasekar met. At that time Rajasekar was having a Clinic. He
invited Balaji to join in his Clinic to man the Pathological Lab. This is the thirdTurning
Point for both of them.
There are some other famous Consultants in the place where these people were having
Clinic. Soon they became well acquainted with each other. Balaji and Rajasekar not
satisfied with the present work started to think loud- to dream for a 50-Bed Hospital-
dream because it will cost staggering 50-million rupees.
How to raise such an amount and how much each individual have to invest? A million-
dollar question.
Slowly this idea got attraction among his other Doctor friends.
Dr Ravi Prakash is a Pediatrician and having lucrative Practice.
Dr.Chavan is a well-known Surgeon and having his own Clinic
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Mr. Sharma-a friend – non-Doctor but is having popular High School and a well to do
man-got attracted to this idea.
A meeting was held among these 5-friends and it was decided that they should join as
Partners and explore the possibility of starting the Hospital- a fourth Turning Point
It was decided that each should invest around 12-lakhs and also to Approach State Bank
of India for loan. The initial cost of the Project was Rs.30-million.
To arrange Rs.12-lakhs by each individual was an uphill task since all of them belong to
middle-class family and were having commitment to their family. The Cause is a worthy
one-that is the positive factor to raise the money. Soon Friends and Relatives came
forward to help them.
After these people raised the required contribution, State Bank of India came forward and
approved the loan. Thus ANANYA HOSPITAL was born.
To day it is attracting many Patients and they return back well cured and satisfied.
Charges are very moderate. Patients are very happy and comfortable with all the Doctors
who pay personal care to them and very kind to them. One Patient was heard to say that
he had a rebirth in this hospital after losing the hope of survival.
During the course of running the Hospital, Doctors saw middle class Patients facing
difficulties in paying the hospital fees. To-help such patients they started a Trust-, which
will meet part of the cost of needy patients. The Trust is also having a Plan to start a
Nursing School.
Analysis:
Sometimes Dreams bring big fortune provided one is determined to work hard towards
achieving and making it a reality. In case of these young Doctors they had vision and a
noble cause to serve needy Patients. Sincerity of Purpose and hard work behind them
were their trump card to attract the attention of their Friends and Relatives.
The reward for their hard work, frustrated experiences, sleepless nights is the Ananya
Hospital- a succor to innumerable Patients.
Opportunities grasped.
Well prepared to face the challenges.
Healthy relationship with Friends and Relatives.
The mind is restless no doubt; but it can be brought under control by repeated practice of
meditation and by the exercise of dispassion –BHAGAVAD GITA
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Case Study-12 (Religion)
AN ORPHAN TURNED INTO
A SUCCESSFUL PRIEST
(KITCHA- alias- Krishnaswamy was left as an Orphan when his Parents died. His
relatives gave him asylum. Unable to educate him, he was left to find his livelihood by
doing odd jobs. He used to sell Calendars during festival days, Crackers during
Deepavali and so on. He used to assist houses where death occurred by bringing Priest
for doing last rites. On one occasion the Priest failed to turn. Kicha turned into a Priest
to complete the last rites and was rewarded. That is the starting point for a lucrative
Career)
When Krishnaswamy was 10-years old both his father and mother passed away and
Kitcha was left as orphan. His uncle took this boy but he too was very poor. He could not
educate him and left to earn his lively hood by doing odd jobs.
Kitcha worked for his neighbors by meeting all their requirements – going to Bazaar,
posting letters, going to laundry etc and whatever they offer- cash or food – he took
gladly.
But he had one ambition that he should come up in life and lead a decent life.
Towards that goal-he started working. In 1940s during New Year beginning calendars
and diaries would sell like hot cake. Kitcha was engaged by a Firm to sell their products.
He used to travel to places where festivals were held annually like- Thiagaraja Music
Festival at Tiruvaiyaru, December season at Madras, Vaikunda Ekadasi Festival at
Srirangam.
Calendar sales will be very brisk during these periods and Kitcha would get handsome
commission. This gave confidence in life. He soon started to work as Salesman. By
nature he is very active- only 6-hours sleep in night-rest of the period he will go on to do
something. With always smiling face-he became popular in his locality.
His parents belonged to Priest family. He learnt many Sanskrit slokas and customs in
Hindu religion and utilized his sparetime by going to wealthy families and doing
Lakshmi Pooja and earn extra income.
He got married in 1956. The girl belonged to a Pundit family. Unable to cope up with the
additional expenses Kitcha started to think further opportunities available. Soon he
realized that more than the marriages, People-especially Non-Brahmins like Chettiars and
Naidus find difficulties in getting Purohits and materials to perform the last rites of their
dearest souls passed away (like cremating the bodies)
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He found that he could work along with the Purohits and helps to procure the materials
needed. He got good commission. He started to get good income through this job.
On one such occasion he arranged funeral service for a wealthy man who passed away.
Relatives and family were waiting but the Priest did not turn up. Embarrassed Kitcha
decided to act as Priest. Since he knew the necessary procedures and mantras-it was not
difficult for him. All assembled persons and the family praised him and he was rewarded
well. That was the starting point for Kitcha to carve a career for him.
People heard the timely help rendered by him and soon he got calls from many families.
He decided to officiate only Death ceremonies- since People were very particular that the
departed soul should rest in sleep peacefully and won’t mind to spend any amount to that
effect. There were not many competitors in this field.
Kitcha decided that his sons should not suffer like him and educated them and one son
went to States and other son is working as Bank Manager. In spite of his sons asking his
father to retire, he is not stopping. You can see him at Ammamandapam officiating as
Priest to perform the rites to the departed souls. (Kitcha respects his Profession, which
gave him new lease of life)
Analysis:
No job is mean. Being born in a conducive environment alone you cannot reach
respectable position. It requires hard work both physically and mentally. In those days
people who work, as Purohits were looked down by the Society – more so who were
officiating the ceremonies connected with death. Kitcha broke that tradition and showed
the world that he can also be a respectable member of the Society.
Born, as orphan is not the end of the world.
All jobs are respectable and noble.
Good nature, habits, timely help and smiling face attract clients.
Know that all beings are evolved from God and God is the source of entire creation and
into Him again it disappears. – Bhagavad Gita
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Case study-13 (Automotive)
ASWATHA – THE CAR WASHER
(A Vagabond, aimless Lad with all unwanted qualities – That was Aswatha when he was
19-years old. He used to run away from house very often. He joined the company of
similar persons and was condemned by the family for his activities. Unable to bear the
scolding he left the house once for all. Providence landed him to a good Samaritan-who
took him in his fold)
I was living in rented house at Bangalore. The house owner was a lady. She had 3-boys
and 2-daughters and her husband was a Police Inspector. She lost her husband when she
was around 50. The elder son was employed in Postal Circle. The other 2-boys always
gave lot of problems. Education did not attract them. Irregular school attendance, Picture-
going along with bad circles, smoking etc attracted them.
I used to hear lot of quarrels among them. Their mother used to tell me that the boys used
to steal money for going to picture. On one occasion her jewelry was also stolen. They
have become headache for her and slowly she was sinking.
These boys did not care about what happening in the house and always they had what
they wanted.
The agony and pain finally killed their mother.
Unable to stand the questioning of their elder brother, the two boys decided to quit the
house once for all. The Elder among them went to a place-Bellary while the younger
Aswatha also went in the same destination.
Soon Aswatha found that life was not as easy as he had. No formal education at hand it
was very difficult for him to get even a petty job. He used to sell cinema tickets in black
market and somehow managed to etch a livelihood.
One day he was caught in this act and landed in jail.
Ramakrishna Mission came to his rescue. After he got released from jail, by chance he
heard the lecture of the Swamiji of RK-mission. This was the turning point in his life. He
approached the mission to help him to come out from the desperate situation.
Swamiji took pity on this lad and admitted him in the Technical School. There he learned
the basic mechanical skills. Apart from this he also learned to get up at 5.00 AM, attend
Prayers and doing social services as directed by the mission.
Aswatha became a new man- confidant to face the challenges. During his social service
work he came across a car garage. About 50-60 cars always stood there for washing. He
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approached the owner with the certificate of the mission and got the job as Car washer
using automatic machines.
At the beginning he used to get meager salary but soon his efficiency and skill were
recognized. He became the Chief Supervisor.
Not sitting pretty he approached the mission to get a loan for starting his own garage. The
mission agreed in view of his record with the mission.
He opened his garage with most modern car washing equipments in a good locality. His
efficiency, punctuality and the training he had with the mission soon attracted many
clients.
He is now happily married and living a decent life.
Analysis:
Good birth alone is not enough- one should be brought in good surroundings, healthy
habits and emphasis of character developments. Parents should not shower undue love
towards children-which will spoil them. Some missions are doing excellent service in
uplifting desperate people.
Opportunities are plenty to get spoiled.
Repentance and determination to lead a new life.
Equip with some skill to take off.
The unreal has no existence and the real never ceases to be; the seers of truth have thus
perceived the reality of both – Bhagavad Gita
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Case Study- 14 (Social)
VIJI – THE BRAVE WOMAN
(It happened when I was in America. I got a call informing the sudden passing away of
my brother’s son due to heart attack. All our thoughts went to Viji - the 28-year old wife
of Suresh. How she is going to face the future? How to console her. What way we can
help to reduce the shock)
Viji got married to my brother’s son Suresh in the year 1990. At that time Suresh was
doing business in Computer parts. Suresh was brought up in a strict orthodox Hindu
family tradition that he opposed from the beginning. His father’s wish were that he
should also join Govt. Services like him and lead a secured life.
Suresh ambition was different. He thought that doing business alone he could fulfill his
ambitions –to lead a life with Car, TV and so on. When the business was moderate he got
married to Viji.
Viji is the eldest among the 3- children – one sister and one brother. Viji’s parents come
from very orthodox family. His father is an accountant in TVS-firm. Viji was studying
Plus Two when his father was looking alliance for her- that is when she was 18-years old.
The alliance clicked with Suresh. Viji is a shy girl, well brought up in Hindu tradition.
Always smiling she was able to adjust with my brother family and at the sametime
helping her husband both at home and to some extent at office.
Soon they had one son and one daughter.
In the meantime Suresh built up his business-utilizing the economic boom prevailing at
that time. He was successful in some adventure, which gave confidence to plunge more
vigorously in business. One Bindu Madhavan met him and gave a very rosy picture about
coal business.
Bindu Madhavan’s association was a turning point in Suresh life. He changed his life
style when money started flowing in coal business without realizing it is only temporary
and lot of risk involved in it. Bindu Madhavan was a clever fellow. Without investing
anything, he dragged Suresh to invest large amount of money by taking credits from bank
and other sources.
The wind sailed smoothly for sometime. One fine morning Bindu Madhavan showed his
color and deserted Suresh. But Suresh was confident that he can handle independently
and did so for sometime. During this period he fulfilled all his ambitions- a car, AC, and
so on and that of his family.
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Then came the recession and his outstanding receivable soared to 1.8 million rupees so
also his debt. Worry started to grip him resulting severe heart attack and he succumbed to
it.
On Viji’s part she lived very happily with Suresh for 10-years. He fulfilled all her desires
when fate suddenly struck her severely on April 2002. She was dazed and felt suddenly a
vacuum around her.
She realized that acceptance of what has happened is the first step to overcoming the
consequences of any misfortune. 2- courses opened to her. One is to wind up and go
along with her parents and the other to stay with her in-laws and take over husband
business, educate her children, look after the aged in-laws.
She opted the second course- a bold and brave decision.
She passed her B.Com during the period when her husband was alive. Her husband used
to involve her in his business. Her Father-in-law decided to work along with her - inspite
of his health and age. All these factors gave confidence to her. Soon she attended the
STD-business and added X-rox machine. She closed down the Coal business and her
father-in-law helped her to recover the dues.
She fulfilled her husband’s wishes by admitting her son in a Central School, her daughter
in the best school. She also joined both of them in music school and both of them are
doing fine. She is now the tower of strength to her parents-in law. -Who also suffered
severe shock in loosing their only Son.
She developed a deep driving desire to conquer worry. She understood that life is too
short to be little. She concealed her sorrow within herself so that it should not affect her
parents and in-laws. Only course open to her is to concentrate her husband’s business and
develop it. She did.
Analysis:
Some time over ambition kills the foundation itself as in the case of Suresh. There are
crooks who should be identified and cast them away-which Suresh failed to do. Viji
understood very early after the loss that she should accept the inevitable and in the
interest of her children should rise up to face the challenge ahead of her. Success comes
to those who are bold and brave.
In business there are ups and downs.
One should be prepared to face both.
When confronted bold and brave decision pay.
Watch the crooks in business.
There is no quick way to be success in business.
Just as boyhood, youth and old age are attributed to the soul through this body; even so it
attains another body. The Wiseman does not get deluded about this –Bhagavad Gita.
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Case Study- 15 (Fine Arts)
SEMMANGUDI- THE DOYON OF
CARNATIC MUSIC
(From early age I am always fascinated and attracted towards Carnatic Music. I
attended The Thiagaraja music festival at the age of 12. At that time a young man with
tuft used to accompany and sing along with his Guru – Maharajapuram Viswanatha Iyer-
that is Semmangudi Srinivasa Iyer. Both would make the audience spell bound with their
enthralling music of par excellence)
Semmangudi is no more to day. I heard the sad news of his demise. (1-11-03) He of
course lived a full life of 95-years. But the Carnatic Music world lost one of its illustrious
sons. Sangeetha Kalanidhi, Doyen of Carnatic Music, Pithamaha among Carnatic Music-
the title goes on and on. Our successful Men will not be complete without this Patriarch
of carnatic music.
To-day much younger generation is learning Carnatic music and adopted it as their
profession. To all of them Semmangudi is role model.
Semmangudi started his first gurukula training under his maternal uncle- violin Krishna
Iyer then under vidwan Sakharama Rao and finally under the famous Maharajpuram
Viswanatha Iyer. Gurukula method of training requires lot of patience, strict adherence of
purity and tradition. It requires immense effort in voice culture, early morning practice
etc.
It was under Maharajapuram that Semmangudi got refined and lustre added to the
alapana and swaram. Semmangudi followed his master wherever he sang and joined him
in singing. Maharajapuram encouraged this lad to carve out his own path without copying
his style. This advice did marvelous effect in Semmangudi.
Some people are fortunate to have golden voice but Semmangudi did not belong to this
category. This handicap requires immense effort to make a concert popular and imbibe
the satisfaction of the rasikas and Semmangudi effortlessly fulfilled their admiration and
longings.
Semmangudi was fortunate to get recognition at a very early age from both audiences and
from Senior Vidwans. He was clubbed along with many eminent maestros – Ariyakudi,
Maharajpuram, Madurai Mani Iyer, and GNB.
I attended one of his consorts at Tiruvaiyaru. He sang Salakalalla in Arabi – the
masterpiece of Semmangudi. The entire audience listened with rapt attention and at the
end of the song he got prolonged ovation. Even to day that song is ringing in my ear.
Semmangudi was invited by the Travancore King to be the Principal of Swathithirunal
Music College at Trivandrum. This became a turning point in his career. He noted and
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edited the compositions of Swathi Thirunal for publication and popularized them at the
stage.
Semmangudi trained a legion of disciples belonging to three generations. The famous
M.S.Subulaxmi was a disciple under him. It was he who enriched her style and repertoire.
He used to captivate the audience from the very first song- be it – Vathabi Ganapathim
or Ellalo or Sree Laxmivaraham.
Semmangudi used to say that a lifetime is not enough to explore what we have inherited
from our ancestors. This advice is hold good for the younger generation to day. Why
knock at the door of saturated professions. Here is a field vast open for you. The deeper
you go into this journey the more endless it is and you can unearth new treasures.
Semmangudi’s lifetime saga is a lesson for to-days youngsters. At a very early age if you
deduct the inner talents in you and try to bring it out – the probability of success is in
your side.
Analysis:
Old Gurukula System is still the best in some fields like Oriental Studies. Oriental culture
– Music, Compositions and Dance are unexplored fields where your hard work and
efforts are the assets.
Hard Practice.
Good Guru.
Good voice.
Good repertoire.
The soul is never born nor dies; nor does it become only after being born. For it is unborn,
eternal, everlasting and ancient; even though the body is slain, the soul is not.
Bhagavad Gita.
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Case Study: 16 (Food Service)
CHIEF CHEF- NAMAKKAL SRINIVASAN
(I remember Namakkal Srinivasan- He was the Master Chef during my marriage. His
name was so popular in ester years that marriage without Namakkal was only ordinary
marriage. Rich People sought after him for any function. He made Food Preparation and
Catering as Art)
To day the Madras Institute of Hotel Management and Catering Technology is training
Youngsters for degree in that course. Star Hotels employ these people with fat salary.
Some People start their own Fast Food Chain. There is heavy demand for these people
through out the world.
My mind goes back to 40s and 50s. Among the Chefs in those times Namakkal was
standing as towering personality. He was an Institution himself. People who worked
under him became famous Cooks and there were many such people who are still living to
day to cherish his memory.
Before India obtained Independence and some time after also Oriental Culture, Fine Arts
and many other fields were given boost and nurtured by Kings, Mirasdars, Rich People,
Madathipathis, and Temples. Occasion like Marriages and Temple functions became
showpiece for them to maintain their stature among them. Tanjore and Trichy Districts in
Tamil Nadu are famous in this respect.
In all these houses- Namakkal was well known and patronized. What was the secret
behind his success? - I enquired many people who were intimately connected with him.
Namakkal style was carved out for each occasion. Here is an example.
In those days marriage was conducted for 5 –days. Guests will be treated with feast of
food, music and dance and also fire-works. If Namakkal was the Chief Chef invariably
Ariyakudi would be the Singer; T.N.Rajarathnam Pillai on Nadaswaram and Kumari
Kamala was the Dancer.
Here is the Namakkal menu for each day.
On all the 4-days one sweet, Idli, Vadai and Pongal would be the breakfast.
Noon meals would comprise of Sambar, 2- Kari, one kootu, one Pachadi, Chips, Rasam,
Applam, Payasam, one sweet and Curd bath.
Each day Sambar, Rasam, Kari, Sweet and Payasam will be different.
Planning for the items would be done meticulously by Namkkal 15-days before the
marriage.
Only the best of Vegetables, Rice, Ghee, Milk would be selected under personal
supervision of Namkkal. Namakkal would have his own team of Assistants and Caterers
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who knew the Guests’ taste and for all of them their appreciation was more important
than the amount they get.
A Question may be asked why this field is given attention when people are crazy over
Information Technology and Computer Science. Time is changing and so also is the
attitudes and preferences. Cooking and Catering Technology has become a privileged
sector to day. It is a 3-year course today.
Namakkal hate the word contract. He considered that Food and Catering is an art and
should be treated as such. But today this is vanishing; people want to give contracts and
never bothered about taste or quality.
Analysis:
Even before the M.I.F.C. Institute was established to train Master Chefs, Namakkal was
the institution himself- there are hundreds of person trained by him spread over Tamil
Nadu, Andhra and Karnataka. Food and Catering Technology has been given an honored
place in our academic curriculum.
Simplicity of approach.
Perfection in work.
Willing to share the experience.
Patronized by Society.
I am the pure odor in the earth and the brilliance of fire; nay I am the life in all beings and
the austerity in men of ascetics. Bhagavad Gita.
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Case Study: 17 (Social)
PADMA SREE MALATHI HOLLER
(I met this lady at Syndicate Bank, Bangalore. Malathi Holler – A Shining star of what
firm determination and immense efforts can lead to overcome handicap and succeed in
life. Having lost the senses below her hip due to Polio at the age of 2 and was left at
Andhra Mahila Sabha without any hope of recovery – Malathi overcame her handicap by
doing everything by sitting in wheel chair including car driving. A Star par excellence)
When Malathi received her Padma Sree award from the President of India in wheel chair
there were standing ovation from the distinguished guests. Behind this highest honor
there is a saga of hard struggles, frustrations, trials, disappointments and at last success.
Born at Bangalore Malathi had a very high temperature at the age of 2 and lost the
sensitivity below the hip. It was too late to cure (Many parents failed to give polio drops
to their child immediately after it was born and it was left to the child to face the
consequences of their negligence). Having failed to all types of treatment she was left to
the care of Andhra Mahila Sabha at Madras- a Social service Organization for women.
17- years she lived there. She faced 25- operations. During her stay at the Mahila Sabha
she realized that she has to live with the handicap and determined to accept and overcome
it - The first turning point in her. She learned to move in – tri-cycle wheel chair. She
vigorously practiced Yoga and movement therapy. She emotionally used to tell that she
gave her body untold suffering- by operations, exercises and so on –.
She returned to Bangalore in 1975 to study at Maharani College for Women and took her
degree. Although she used to feel about her handicap, she was determined to drive away
that feeling and wanted to do achieve something. She consoled within herself that she has
every right to live happily and normally. She took the first step in joining Sports.
She took part in 100-meter, 200-meter race, discus throw, Javelin throw, Shot put and
swimming. She won 153 Gold medals, 18 Silver and 8- bronze medals in All India
Competitions. She is the National Champion since 1981.
Syndicate Bank gave her Job at Bangalore under Sports Quota and with degree
qualification at her side – She is a respected Officer of that Bank. Ever smiling and
helping the needy Malathi is an asset to that Bank.
Malathi used to get up at 4.30 AM. The day starts with one hour warm up exercise. Then
One hour Swimming. After returning from Office visit to the Handicapped Children
Home to cheer the boys and girls.
Malathi feels there is no Coach in India for the handicapped (Paraplegics Games) In her
case she had to practice herself. She participated in International event in 1988 at Korea.
She came at 8th rank. She won 2-gold medals at Denmark in 1989.
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She got Arjuna award in 1996, women of the year award from U.S.A in 99, Dasara award,
Rajyostava award from Karnataka Govt, Margatharisi award, Ekaliva award, Prathibha
Sree, Pathibha Rathna and so on.
Malathi is staying with her brother- who helped her in all her personal needs till she was
able to do herself. She has not married.
Malathi says that her handicap is God’s gift to her – otherwise she will be one among the
millions and her life will be UN-noticed.
She says that it is important to achieve something in life- to achieve that it is immaterial
whether you are walking or running or in wheelchair.
She regrets that unlike in Foreign Countries- there are no separate lanes in the markets or
in Public Places and Wheel Chair facilities or Rest rooms for handicapped persons.
Analysis:
In an earlier article I pointed out that handicap is only the body not the mind. Malathi
proved that handicap is not also in the body-provided you are willing to forget it and
effectively used it to do whatever it can. Grim determination to succeed under adverse
conditions and used the success and fame to help similar people is noble qualities, which
are rare even in normal people to day.
Life without achievement is a waste.
Accept your handicap, forget it and proceed.
Prepare to help similar persons.
The mind is restless no doubt and difficult to curb, but it can be brought under control by
repeated practice of meditation and by the exercise of dispassion – Bhagavad Gita.
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Case Study: 18. (Social)
VISHRANTHI HOME
(Old Age is inevitable in our life. Some are fortunate to have loving children to take care.
But in many cases it is not so. For the size of the population we have Old Age homes are
only a drop in ocean. Practically there are no such homes in rural areas to cater to the
needs of people who are below poverty line. Savithri Vaidy is an exception)
An ordinary woman from a middle class family- Savithri Vaidy without any political
contact or financial support from multi-nationals is able to built and run successfully
Vishranthi Home is a matter to be deeply thought off by today’s educated class
searching for job opportunities.
Savithri started her career humbly in Social service. She learned her lessons from daily
happenings around her. She has to live a hard life to achieve success in her endeavor.
During her formative period she practically saw Elders thrown out of house by their
children, in some other cases there is no issues to care of them, in other cases people
squandered their wealth, left with nothing and on the roads.
My son due to pressure from his wife cunningly got transferred my properties and
thrown me out- cried one lady to her.
My only son led an unprincipled life with all the vices and finally succumbed to
them- I am left alone cried another lady.
We both are working and we are unable to look after the needs of aged parents during
the period when they are in office- lamented the working couple.
These are from urban areas. In rural areas the story is different.
Mostly the aged people are small farmers living in thatched hutments. I visited one such
hutment. The state of affairs is very pitiable. There is no person to attend their needs
since both men and women go to the fields early morning itself and return very late in he
evening. No nutritional food and for days they have not bathed.
Old age is bound to come in one’s life. It is inevitable. In western countries both the Govt
and people in general understand the difficulties and made safeguards to look after them
kindly. Here the question of numbers does not arise. It is only attitude, compassion and
awareness among Political leaders that are required. Even 0.5% of the budget is set apart
for for Vishranthi Homes millions of people will be benefited.
What Political leaders failed to do so- people like Savithri Vaidy are doing – What we
can do to her is to help her by liberal donations, gifts etc.
Savithri says that her home is for people who can afford and also for pay and utilizes.
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Here we can see people given shelter for temporary people- who can stay for one or two
months when their children go abroad, for some delivery of their daughter.
There is a section Nursing Care where aged-people who cannot walk or restricted
movement. Medical attention is given to them. For this section Help Age India is helping
Section Shadow caters to the needs of young girls who are having problems in their
homes; husbands left them in lurch etc.
Section Malarchi educates orphaned children.
You can imagine how much Savithri might have struggled to establish and develop the
above institutions. She says it is beyond description.
We need such homes in every nook and corner of the country. There is tremendous
opportunity for educated people to enter this line and do service to the society.
Analysis:
Savithri’s efforts are worthy for emulation by us. If a middle class woman can do so
much people who are more fortunate than her can do wonders and transform this country
for old people to live with dignity and self-respect.
Educated class should enter this line and Public awareness should be created. Political
Leaders should help such an effort.
Efforts towards Noble Causes are bound to succeed.
Old aged People are honored Citizen of this Country.
Give them your love and affection which they need more than money.
What is action and what is inaction? Even men of intelligence are puzzled over this
question. Therefore I shall expound the truth about action, knowing which you will be
freed from its evil effect (binding nature) – Bhagavad Gita.
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Case Study: 19 (Moral Science)
SWAMI VIMUKTHANANDA – HEAD OF
VIVEKANANDA YOUTH WING
(Ramakrishna Mission is doing immense service for the causes of down trodden and in
the field of education and Social Service. Swami Vimukthananda speaks about the youth
wing and its aim and achievements. He says that there is fire in every young person –only
thing it is sleeping and we have to rekindle it. Once it is done it will release enormous
energy – when channeled – surely that country will prosper)
Tiruppalathurai – a place on the Trichy – Karur route in Tamil Nadu. There stand the
imposing buildings of Ramakrishna Ashram. Hundreds of destitute children learn and
stay there and the Ashram has provided roof for them- otherwise they would have been
left on the road.
Children get up early morning at 4.00 AM. 5-minutes prayer and they go for bath. They
wear spotlessly clean wares. After morning breakfast attend the School. In the evening
they are taught and encouraged in Sports. After a brief discourse or moral lessons they
take night food and recede to bed.
It is not a regimented life for the children. They are encouraged in Fine Arts, Drama,
Music, Drawing, Sports and vocational courses in mechanical, electrical, computer and
other professions. They are taken on excursions to various historical places and are
encouraged to participate in national and internatioal levels.
People studied in this Ashram are spread over throughout the world – working as Doctors,
Engineers, Scientists, and Administrators. Swami Vimukthananda is the Head of the
Vivekananda Youth Wing. Swamiji explains the aim of the youth wing. He says that
every young man should live for a noble cause. He should carve out a path that should
make him as an Adharsha Purusha.
He should rekindle the fire in himself to devote his time apart from office and family
works to worthy causes in 1. Aanmeekam (Virtues as adorned by GOD) 2. Education and
3. Social Works.
The day should begin with a Prayer to the Lord- thanking him for given an opportunity to
be in this world and take a vow that he will make this day a useful day. He should share
the fruits of his prayer with others.
The Youth wing arrangements for regular meetings of new members. The first week is
devoted in bringing out the hidden talents in him. Each member should place a Quotable
Quote, which he liked and explains why he liked it.
The second week is devoted to Person whom the member liked the reason for it and the
benefit he got from such persons.
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The third week is devoted to the Social life- the things good he saw in his surroundings
and the fourth week some of the worst and bad situations he faced.
By such interactions with members he is fully aware about the happenings in and around
him and makes him to think and contribute to solve problems.
Can we not do it independently? Why such an organization?
Today’s Youth wanders without any aim. There is no one who can guide. He involves
himself in a closed circuit- with 2 or 3 of his close friends. He should come out from this
closed circuit and understand that there is so much he can do – which will be useful to
him, his family and to the Society at large.
Society and the Government should understand the aspirations of youth and give them a
helping hand. Youth energy is like an untamed river. Once it is tamed and channeled it
can do wonders for the prosperity of the country- Says Swami.
Analysis:
It is quite true that our country has not exploited the enormous energy and talents of
Youth. In our country more than 40% of the population is Youth. Their energy and
talents should be recognized and utilized and what the Ramakrishna Ashram is doing is
well-timed, noble cause. There should be hundreds of such organizations- not connected
with politics in every corner of the country.
Youth Power is a powerful force to reckon with.
If released it can generate enormous energy.
Channalize it – the result will be marvelous.
Treating alike victory and defeat, gain and loss, pleasure and pain, get ready for the fight,
then; fighting thus you will not incur sin – Bhagavat Gita
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Case study: 20 (Social)
PADMANABHAN- THE COURAGEOUS
FATHER OF 6 GIRL CHILDREN
(Padmanabhan was Typist in revenue dept of TN-GOV- with a meager salary. God gave
him a gift of 6- children- all girls. Born in strict orthodox family- a man with 6-girl
children would be doomed to suffer. Marrying them would be a Hercules task. Even a
king under such situation will be poor man. Padmanabhan determined that he would
work hard- 20-hrs in a day to give a decent life to her daughters. )
Padmanabha Iyengar was born in a poor middle class family and is the second son to his
parents. His father could not educate him much. He stopped with SSLC and learned
shorthand and Typing. People with Typing and Shorthand qualification will easily get
Government Jobs in 50s and 60s.
As per customs he got married to Janaki- who also come from poor middle class family.
In those days salary for typists will be poor. Unable to cope up with the poor salary
Padmanabhan worked part time with Advocates.
His day starts with getting up early morning. He will work with Advocate-1 from
morning 7.0 AM to 9 AM, then go to office. In the evening he will work with Advocate.
2 from 6.0 PM to 9PM.
God always tests only people like Padmanabhan. One by one he got 6-children- all girls.
The 7th child is only boy.
Society always looks upon people like Padmanabhan in a lower order. It will not keep
quite with that- it will also give its own share of troubles and watch his progress.
Padmanabhan determined that he should give the best education to his daughters. Wealth
may not be in his hand but he can educate them by working hard and earn. He also asked
his wife to study HINDI and she passed Visharat and got a job in a school as Hindi
Teacher.
Fortunately Padmanabhan’s daughters were fair. They were very intelligent and studied
well and got scholarships. This to a great extent eased Padmanabhan worries.
Post-graduate with good personality of the daughters attracted the attention of some good
and rich families and there was no difficulty in getting his first two daughters married.
His Sons-in-laws came from good families and they helped other daughters to get good
jobs.
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Padmanabhan, on the advice of his friend invested some savings in Infosys shares long
time before. He got them at par. During the boom period, these shares swelled to Rs.12,
000 per share.
He never dreamt that his investments of Rs.10, 000 will soar to Rs.12 – lakhs now. It is a
God sent help for him. When his 5th daughter got medical seat, he decided to sell a few
shares. Thus he was able to fulfill the ambition of his daughter.
His son like his daughters is also very intelligent. He decided that he should get a seat in
IIT by merit. Towards that goal he prepared himself from SSLC on wards. The boy did
get a seat in mechanical engineering and came-out with distinction. American University
offered him M.S seat with Scholarship.
The boy studied and took Ph.D. and is employed in States. He got married-of course
(arranged marriage) and both are earning.
Padmanabhan and his wife used to visit States once in 3-years to be with their
grandchildren. In spite of his son calling them to come to States and settle with them,
Padmanabhan preferred to stay at Srirangam alone with his wife. He feels that what he
got today were all Lord Renganatha’s blessings.
To day Padmanabhan – aged 80 lives along with his wife peacefully. His daughters’ well-
settled in life will visit them in rotation and give company.
Analysis:
From humble beginning Padmanabhan was able to manage during the formative period
because of his hard work. He understood that it is the only the asset he had and utilized
every minute to earn. His parents did a good thing to educate him in Short hand and
Typing. It is a saying- God will test a man to maximum but at the same time indirectly
help him- in Padmanabhan’ case – fair and intelligent daughters and son- who understood
their father’s hard struggle to educate them.
Hard Work.
Intelligent and fair daughters.
Helping Son-in-laws.
Devotion to God.
When one thoroughly dismisses all cravings of the mind, and is satisfied in the self
through (the joy of) the self, then he is called stable mind – Bhagavad Gita.
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Case Study: 21. (Sitting)
JAYA- INTERESTING BABY SITTER
(Recently when I had been to the States I had many interesting experiences. Some of them
will be very useful to our conditions. I went to my relative house. There I met my relative
who is a housewife cum Baby Sitter. She earns substantial amount to pay the house rent)
Our relative invited us for a Dinner. We asked why dinner? She gave the reason that in
daytime she is going to a Doctor friend house to look after their 2-year old daughter. Both
husband and wife are doctors working in different places and hence the necessity for a
reliable lady. Since Jaya is their Client – they preferred her. The work starts at 8.0 AM
and ends at 5.0PM.
It all happened to Jaya by chance. She went to States as housewife only. In India she
studied up to SSLC only. For first 2-years she remained in the house only. When she had
heavy fever she went to this Doctor. This Doctor couple came from Andhra. This contact
grew further and they became family friends. Jaya’s husband used to officiate as Priest
and conduct Satya Narayana Pooja and other functions in their house.
In the meantime Doctor Couple had a daughter. When the daughter attained the age of
two- Wife of the Doctor- who is also a Doctor wanted to go for work. She asked Jaya
whether she could look after their daughter. The child also very much attached to Jaya
and her husband. Jaya agreed- thus started the career of Baby Sitting for Jaya.
Morning she cook and keep ready breakfast and meals for her husband and her husband
leave her at Doctor house. Evening he will pick her. There was not much difficulty in her
job since the girl is intelligent and attached towards them. The Doctor paid her 1000
dollars per month.
A similar case I heard in Madras. Sundari was working in a private company before her
marriage. After marriage she stopped going for work. Her husband is an executive in a
private company. He has to leave at 7.0 AM and will return only late in the evening. They
have only one child. Sundari studied BA.
In course of time they purchased a house near vandalur. During a social meeting they met
their neighbor- they are Doctors (Husband and wife) They have one boy-2 year old. They
approached Sundari whether she can look after their child. They will drop the child with
meals and can pickup him in the evening.
Since Sundari also is having similar child of the same age group, she accepted. Soon
other neighbors came to Sundari and what started in small way grew in to regular Baby
Sitting Center. She was paid decently by her clients.
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Many such centers are there in metropolitan cities. What required is physical work, good
and kind approach to the children under there care. Education is only secondary.
Opportunity knocks at the door of housewives living in remote areas in the city and they
can earn while remaining in their house.
Latchu was a brilliant boy-stood first in School final, rank in plus 2 and was to join in
MBBS course. Unfortunately he was given paid seat only. He had to pay nearly 2-lakhs
per annum for fees and other expenses, which his family could not afford. By chance he
saw an advertisement in paper for a caretaker for handicapped boy.
Latchu met the Parents of the handicapped boy. The boy was completely paralyzed below
the hip. He should be lifted and placed in wheel chair or for toilet. The boy is a grown up
one-aged 18-years. His father is a Director of a Paper Mill and earning very well. They
agreed that Latchu will lookafter the boy after attending the medical college. In addition
to that he agreed to coach the boy for taking degree in native medicine.
In return the boy’s father agreed to meet his entire fees and also when he is in the house
his boarding expense. This arrangement worked for the benefit of both of them. Both
completed the degree, later Latchu took his MS and is well settled. He never forgot the
timely help rendered by the boy’s parents and the boy also became a Doctor in
Auyurveda and is able to stand on his own.
Analysis:
The three examples are from different walks of life. Even if you are not having money-
still you can come up in life provided you look insight. In all the above cases the capital
invested is hard physical work which every one is having. Some use them and are
rewarded.
Capital invested is hard physical work.
Timely thinking and acting upon it.
Providence’s help.
The truth about action must be known and the truth of inaction also must be known; even
so the truth about prohibited action must be known. Action is always mysterious. -
Bhagavad Gita
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Case Study: 22. (Arts and Crafts)
FAMIDA- THE WONDER
(Born to a Doctor Couple Famida was weighing less than 2-kilos. Not only that- she can
sit or walk and cannot speak. Her Parents though very much upset decided that they
should help her daughter what is humanly possible including the best medical attention.
Since both are Doctors they started physio- therapy treatment within few days. They
appointed a Teacher for Physio-theraphy for speech. The result in due course of time
paid rich dividends. - Famida soon won many gold medals in Dance, Painting and
Sports.)
When Dr. Rashida heard that the child that she delivered her beautiful girl is weighing
only one and half kilos and that she is mentally impaired, cannot crawl, sit or walk she
was dazed.
Dr Rashida was doing birth control operation to a patient – when she felt some pain. She
was carrying and passing through 7th month. She was admitted in a nearby hospital where
this thing happened.
Soon she recovered from the shock, both she and her husband also a Doctor decided that
they should give to this child the best things in life including best medical attention both
by themselves and by external agencies. There is no point in crying and desperate- they
thought and realized that it is going to be a challenge.
Physio- therapy exercise started for the child Famitha from one month onwards through
an experienced Specialist. The progress was dead slow. At the age of 1- they saw a slight
progress. They saw movement in the leg whenever some songs are played.
It took 5-years- when the girl started to walk. She started to eat using her hand at the age
of 6. At 9 – she was given dancing excersises. Seeing the interest of the girl in dancing
she was taught regular dance. The parents saw some drawings the girl made and admitted
her to Arts and Painting Institute. The girl was given Physiotherapy in Speech. The girl
responded well.
The hard efforts put by the parents and the girl did not go as waste. Soon the girl started
to win and bring prizes in painting, dancing and in sports. During this trying period the
parents saw the determination, courage and intelligence of their daughter. Like them the
girl also took up the challenge and ready to face the world as normal girls are doing.
The girl started to speak and write. She passed Aerobics and Drawing examinations. At
the age of 21 the girl took up teacher job at the Institute of Mentally retarded and hearing
impaired. She started to learn Cooking from her mother. She is able to dress herself
suitable to particular occasion.
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Famitha’s efforts drew the attention of the Govt of India and she was awarded President
medal for best Achievers in 2001. She performed dance program at Kansas City, USA.
She participated in Special Olympics at North Carolina- USA and won many gold medals.
She also won bronze medal in World Poster Competition. Her achievements are
continuing.
When interviewed the girl’s Parents told that they realized that their responsibility is
greater than the child to make is progress is. They were not ashamed or disheartened.
They allowed the child to mingle with other normal children by inviting them at regular
intervals for a party. They made them to sing and dance and give them presents through
the girl- thereby creating a bond of love and affection.
Never they critizesed the girl for bad performance or for acts not normal They took the
girl to cinemas, music and dance performances and created a feeling in the mind of the
girl that she is as normal as any other girl. This attitude of the parents created tremendous
impact on the girl. The Girl to day acknowledges the tremendous efforts put up by her
Parents and with tears the girl say that they are her God.
Whenever I used to go to Madras I often meet similar girl residing in the same compound
of my brother-in-law’s flat. I used to narrate the examples of girl like Famitha to her and
her parents. I told them that apart from prayer and other physical efforts some more
efforts are needed for the girl to become normal. Recently when I visited Madras I saw
very good progress of the girl. Famitha has really done wonders not only for her but also
for others.
Analysis:
In many of my case studies I am emphasizing that handicap is not the body but mind.
Famitha’s case confirms my conviction. It is misfortune that some people face such
situations. Instead of brooding over it they should work hard along with the girl to put her
in normal course. God will reward such people with hidden talents and Parents should
bring them out.
World is not lost by misfortune.
Parents need redoubled efforts.
Conducive environment must be created.
Talents within must be appreciated and encouraged.
I am the source of all creation and everything in the world moves because of me;
knowing thus the wise, full of devotion, constantly worship me.
Bhagavad Gita
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Case Study: 23 (Automotive)
JAMAL – AUTOMOTIVE COLLISION
REPAIRER REFINISHER
(When I was very much worried as to how I can renew my Luna license- which according
to RTO to be condemned, my friend directed me to go to Jamal. Jamal garage was full of
damaged cars and two wheelers. Hardly with two boys the deft hand of Jamal removes
the dent, weld, repaint and so on. Jamal tells the story as how came into this line. )
When I met Jamal with my two wheeler he immediately recognized me as his father’s
boyhood friend. He welcomed me and phoned his father whom I met 40-years before. We
studied from Primary class and unto pre-university and left in different directions.
Bhasha- that is Jamal’s father came immediately and we both emotionally surcharged and
immensely happy to meet after nearly 40-years.
Bhasha narrated his story. Pointing to Jamal he told he is well settled in life because of
this young man whom he thought would not come up in life.
Bhasha family consists of 4-sons and 6 daughters. Bhasha could not finish his
undergraduate course due to family reason, soon joined as Government servant working
in RTO office as lower division clerk. He wanted that both his sons and daughters should
study well and unlike him should become Advocates, Doctors and Scientists.
Jamal had different idea. For him mathematics was a stumbling block. From very early
age he was fascinated over cars and two wheelers. He used ride his friend’s scooter. On
one occasion he took his friend’s scooter and went on a trip. To his ill luck his scooter
was hit by a bullock cart and was damaged. Both the rear and front portion mudguards
heavily dented.
Jamal instead of brooding over it brought the scooter to his house. With few hand tools
he sat and slowly worked on removing the dent. Throughout the night he worked and
finally he brought the scooter to its original condition. For the painting he had a novel
idea. He purchased the Ferrari Sticker and pasted over that portion.
When he returned the Scooter to his friend-who is a Ferrari lover- was immensely pleased
with the new look of the Scooter. This was his first experience for Jamal. Bhasha was
watching his work and decided that there is no point in compelling Jamal to study and put
him in a nearby Garage.
Natural inkling towards Automotive soon made Jamal to learn repairing and
reconditioning of of all types of vehicles. His father was working in RTO office. Both
Jamal and Bhasha thought that there is gold in damaged cars repairing.
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With Rs.10, 000 as his investment Jamal started his garage. He specialized only in
repairing accident involved cars and two wheelers. Mostly he worked on Tata-Sumo
vehicles and was very successful. Soon his customer base swelled and money was
flowing.
Jamal did not forget to fulfill his father’s ambition. He educated his brothers and Sisters.
They are Advocates, Doctors, and Engineers. Sisters are happily married and well settled
in life. Bhasha proudly recollected the story of his son Jamal.
In many of my case studies I am emphasizing that no Profession is mean. Jamal case
again proves that. In America Universities are offering courses on Auto Collision Repair
and Refinishing. The course consists of many specialties – Structural Damage repair,
Structural Auto Welding, Collision repairs Updated, Computerized measuring, Mix and
apply paint, Defects-causes and cures, Preparation and Spot Painting, Mix and adjusting
colors, Letter, Stripping and designs, Refinishing Updates and so on.
Damage estimating and Computerized estimations are very popular and many students
become proficient in software specific computerized automotive damage-estimating
programs.
When I saw my Luna with new look and new registration certificate I cannot but admire
the deft hands of Jamal.
Analysis:
In 50s and 60s there were very few cars and two wheelers on the road. Today the
conditions are different. India’s production of cars and two wheelers stands third in the
world. Middle class families invariably posses atleast two two wheelers and higher
income groups with cars. Hence people like Jamal can have permanent jobs on their hand.
Talents must be spotted and encouraged.
Total devotion to the work is vital for success.
There is gold in automotive field.
He who sees inaction in action, and action in inaction is wise among men: he is a yogi,
who has performed all actions- Bhagavad Gita.
Case Study: 24 (Civil Contractor)
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RENGAPPA- THE CIVIL CONTRACTOR
(When I returned from Malaysia I wanted to construct first floor to my house. My friend
strongly recommended Rengappa. Rengappa at that time has turned into Civil Contractor
from Head Maistry. Un assuming, always punctual, humble and perfectionist- that was
Rengappa. There is no wonder that what I earned in Malaysia, he earned much more that
in India)
Rengappa, the strong, hefty man as he was - started his career as Mason. With not much
education behind him but hard work as his asset he soon attracted the attention of Civil
Contractors. Rengappa learnt quickly the mixing technique of cement and sand for
various applications from his father who was also a mason.
Rengappa used to accompany his father when he goes to purchase bricks, wood for doors
and steel rods for the roof. Thus he was able to identify the quality of these products.
He used to sit along with his father when estimates for the building were prepared- thus
slowly picking up the very important requirement for a contractor. His father taught him
that he should not be over ambitious in this field. Moderate profit is more than enough-
his father used to repeatedly imbibe on the minds of Rengappa.
Another thing he learnt that on every Saturday his father would settle the wages of labor
working under him- whether he was left with something or nothing. This attitude helped
his father to get good labor and loyalty.
His father was very amenable to his client. If the client - not satisfied with particular
work, he would do it again without charging any thing. Rengappa molded himself on the
model of his father.
My first contact with Rengappa was in 1970s- when I wanted to construct first floor to
my building. Rengappa took me to few buildings he has constructed and I was satisfied
with his work and gave the contract. I used to travel very often; hence I left everything to
him. Believe me- he finished 10-square building within 3-months and handed over it to
me.
He charged me moderate amount and the construction was really good- equal to that of
any multi-national company’s work. Apart from the quality of work, his public
relationship was excellent. He never gave any problem to my neighbor. He instructed his
workers that my neighbor's compound should be cleaned every day before they leave so
also that of mine.
The material that he uses for the work will always Standard ones and the selection of
wood – that is so vital for any building – would be well seasoned.
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Wall Finishing and painting is a specialized work. However strong the construction may
be it is the finishing that ultimately enhances the beauty of the house. Although Rengappa
has not studied much in this regard but he appraised him with all latest techniques and
will apply the same.
Another notable feature in Rengappa Construction is the utilization of space. In
metropolitan cities like Bangalore the land cost is very high. Aware of this factor
Rengappa – would give all the facilities to his clients within the space available.
One day I asked Rengappa – what savings he has made for his family. I was surprised
when he showed some buildings and shops that he owns and the rent he is receiving out
of them. I was astonished that what I have toiled to earn in assignments abroad he was
able to do much more than that by remaining in his own place.
Analysis:
Civil Engineering is a field where there is great opportunity to build a lucrative career.
Both qualified and non-qualified persons have places in this field like Rengappa. Only
thing for success is again your hard work, updating with latest developments, quality of
workmanship and above all good public relationship.
Learn, practice, and master the intricacies.
Quality should be the byword.
Good behavior, Respect and modesty – the key to success.
He, who has mastered his senses, is exclusively devoted to his practice and is full of faith,
attains Knowledge: having had the revelation of Truth, he immediately attains supreme
peace – Bhagavad Gita.
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Case Study: 24 (Painting)
RASHID- THE PAINTER
(When I met Rashid at Madras Airport I was very much surprised. He immediately came
and paid his respects. Noticing my surprise he told me that he has come from Dubai on
vacation and returning back. He is working there as Painter. He gratefully acknowledged
my initial help and chance given to him to become a successful Painter. )
Way back in 70s I used to give my house- painting job to one Anthony. Though slow he
was doing job to my satisfaction. But on one occasion I had difference of opinion with
him and was looking for alternative.
One day this young lad of hardly 18-years knocked at my door and requested me to give
him the painting job. The house was also due for painting. I was hesitant first but decided
to give him the job inspite of his little experience in this field. The factor weighed in me
was – I used to use Plastic Emulsion – which can spread and adjust evenly if the brush is
used by inexperienced hands.
Since he is quite raw in the field I went along with him to purchase the materials. When I
visited the Shop I was astonished to know that Painting is an art. Right from the choice of
suitable colors, brushes and preparing the house for Painting – Painting is a full time job
and a good Profession.
Since Rashid was doing the Painting independently for the first time I decided to assist
him. He brought two youngsters along with him to assist him in his work. The total area
to be painted was 20- squares. That had to be done without disturbing our daily activities
–cooking, sending children to schools etc.
Rashid was a very active young man and He wanted to do every thing himself – like
lifting the table or rearranging the articles to make way for painting. He trained his boys
also to handle glass items, radios and TVs gently. He used to cover things so that paint
will not damage them. These qualities impressed me.
First I asked him to scrap the old painting and fill up all the cracks. We sat together and
selected the colors to be painted for different rooms. I asked him to paint the bedroom
first since even if it is not even – we can pass it on. The first wall he painted looked raw. I
gave him encouragement to try second quoting and finally he was able to do the job well
in third quoting. Once his hand is able to adjust the brush to give required pressure, then
there was no difficulty to progress further.
It took one week to complete the painting work. At the end all ended well. Both Rashid
and also people saw the work was satisfied. Immediately my neighbor called him and
gave his house painting work. The boy progressed well.
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I had a brief discussion with him at the airport about his overseas work. He said that he is
working for a multi-national company as Painter. He is the team Leader. The company
has annual contract to pain offices, shopping complexes, Flats. He is provided with
modern equipment like compressor, painting spray guns, automatic ladder etc.
Each divide the work on area basis and finish the work within stipulated time. For good
work they get encouragement by way of additional cash. One time meal is free. He says
that he enjoys the work and by the grace of God he is able to maintain his family in India
very well.
He profusely thanked me for giving opportunity to paint and the initial trial and error
experience.
In States and other Western Countries Painting of Offices and other important buildings
are left with Professionals. There are many companies who exclusively engaged in this
work. Perfection from start to end is the byword for these companies. In India also
metropolitan cities are adopting this method. There is great demand for people like
Rashid through out the world.
It is high time that in India Vocational training is given in this field so that many people
can find employment.
Analysis:
Timely encouragement brings forth hidden talents. First experience may not be fully
satisfactory but given time and help these people will be useful to the Society. There are
similar jobs like this- Plumbing, Electrical wiring etc. They should be given periodically
orientation course so that they can up-date their knowledge.
Raw stuff is easier to mould.
Encouragement and tolerance vital for bringing hidden talents.
Systematic approach and orderly work will enhance reputation.
Offering the fruits of action to God, the Karma Yogi attains everlasting peace in the
shape of God-realization, whereas, he who works with a selfish motive, being attached to
the fruits of actions through desires, gets tied down – Bhagavad Gita
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Case Studies: 25. (Arts & Culture)
TANJORE PAINTINGS
(India’s Arts and Culture is unique. It has place for every type of skill. To exhibit these
skills there are various forums like Temples, Palaces, Art Galleries. There were
Maharajas to patronize such arts. The famous Ravi Verma- the Master Artist came from
Prince family of the then Travancore. Like wise Tanjore Paintings were encouraged by
the kings- who ruled the Chola Nadu. Rich in color and colorful beads and ornaments
these paintings find unique place in India’s heritage)
I was ignorant about the beauty and cost of Tanjore Painting. I used admire the paintings
of Ravi Verma – whose paintings are Hindu Gods and Goddesses which we will keep in
our pooja rooms or hang on the main halls. My Friend in Sri Lanka asked me to get one
Tanjore Painting.
Thus started my acquaintance with Tanjore Paintings. I was guided to go to Srirangam
where I can see such paintings. I was able to locate the shops and came to know that there
only very few people who knew the secrets of Tanjore Paintings. Original Tanjore
Paintings cost Rs.6000 and upwards.
When my daughter wanted to get trained in Tanjore Painting – my interest and
knowledge about this unique art grew. I went in search of a Master who can teach this Art.
Finally I located one Mr.Ramanujam. Ramanujam has got lot of collections and also has
done many paintings himself.
I spent sometime with him. Elaborate preparations are required for this Art. Selection of
base, cloth, conditioning of cloth, selection of drawings for sketch, selection of gum,
selection of colors, beads and articles of jewelry to be pasted, gold foils etc forms the
main items.
He says that he has clients all over India and the demand for Tanjore Painting is growing.
There is lot of foreign buyers. He says your creative mind can enhance the beauty of the
painting. Educated girls and housewives can easily learn this art and can earn substantial
amount in their sparetime.
My daughter admitted herself in the course. It took her one month to learn and comeout
with a painting- Lord Krishna along with gopies. That painting hangs on the walls in my
house.
There is good demand in countries like Sri-Lanka, Malaysia and USA for such types of
Painting. Initial effort in procuring the materials may be time consuming but once you
have all of them ready you can prepare 8-10 paintings in the course of one month. You
can treat it as hobby or full-time job if you are serious. - The choice is yours.
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The beauty of Tanjore Painting is it’s three-dimensional effect plus the liberal use of
colored stones, pearls and beads. In olden days they were using vegetable colors but now
they use postal colors. Gold foils are used for both painting and the frames.
You can see Tanjore Paintings in Tanjore Art Gallery or Srirangam Temple. In variably
in every house you can see atleast one Tanjore Painting. It is a prized possession.
Analysis:
I am emphasizing in this book that opportunities are unlimited in fields like Art, Culture,
and Painting. Tanjore painting unlike other paintings is different and unique art. If
anyone master the technique he or she can have a profitable career plus immense
satisfaction in the creations.
Unique artistry.
Solid effect.
Life presentation.
Beautiful appeal.
The senses are said to be greater than the body; but greater than the senses is the mind.
Greater than the mind is the intellect; and what is greater than the intellect is He (the Self)
Bhagavad Gita
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Case Study: 26 (Food and Food Products)
MTR- THE FOOD PEOPLE
(When you visit Bangalore you will not miss Mavalli Tiffin Room near Lal Baug. The
first time I visited this place was way back in 1960s. It was and it is still famous for its
Rava Idlis. You have to wait for more than half to one hour to get a place there. Its
growth is remarkable. They maintain the same standards even to day though generation
has passed. )
MTR is a shining example of how people are successful in odd jobs. Through out in India
and abroad MTR means food products, ready to eat foodstuff, instant foods etc. I know
these people and the younger generation that are manning this company for the past 45-
years.
One Chan Sheriff took me to this hotel at Bangalore. He also ordered Rava Idlis –famous
and specialty of this hotel. I was very much impressed with spotlessly clean hotel and the
waiters who are very kind and active. They specially bake the Rava paste, which contains
ingredients like pepper, coriander leaves, green chilies, coconut pieces etc. Plenty of side
dishes are also served with the main item like Chutney Powder, ghee, Chutney and
specially prepared sambar.
All tables order only Rava Idli- such is the taste and the stuff. No wonder MTR-means
Rava Idli. It is not only this item this hotel is famed for but also the personal care they
take in serving delicious foods to the taste of Clients. I was told once they were supplying
Coffee in Silver Tumbler.
The growth of this undertaking is phenomenal. They understood that it is not only the
hotel that can attract Clients but the House- Wives should be attracted. They wanted to
make their work easy by supplying them ready to cook items. Initially they introduced
Gulab Jamoon Mix.
This found immediate response from all homes. Sweet Preparation is little bit time
consuming and also to get the correct taste you have to try several recipes. When Guests
are invited invariably our custom is to serve sweet item first. MTR- Gulab Jamoon Mix
found to come to the help of housewives.
Thus started the ready Mix items. Tamarind Rice, Channa-Masala, Kari Powder, Sambar
Powder, Mysore Rasam Powder and so on occupied in all Provision Shops and
departmental stores through out India and also in USA
MTR- started in 50s, as a moderate Tiffen Center now is famous for its food products.
Recently they hit upon the idea of ready Ice Cream kiosks- to supply at incredibly low
price of Rs.5/- per cup. They designed the machines for this and you can see these
machines in every city in India.
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They not only supply the machine and products but also impart training to young and
needy persons in preparing ice creams. Many people are gainfully employed and earn
decent return.
What is the secret behind the success of people like MTR, Kamat Group of Hotels and
similar brands? It is their ways of understanding the Clients tastes and offer effective
solutions to reduce the time and energy.
Every thing is going fast in the present day environment. The Housewife is burdened
with sending the children to School-with something to eat. Next She has to lookafter her
husband. The core starts from morning 5.30 AM to night 10.PM. She gets tired. Any
relief given to her is welcome to her. Here MTR and other companies come to the relief
of these people. No wonder then, they are popular.
Saravana Bhavans, Shanti Sagars, Kamats, MTRs are and innumerable Fast Food Kiosks
serve that section of Society where both husband and wife are employed and where
people want change.
Analysis:
Fast Food is becoming the order of the day in all metropolitans cites. The School timing,
Office timing etc make Fast Food Centers a necessity but important part of middle
income group These kiosks not only supply tiffin but also used as outlet for fast food
products. Many people are gainfully engaged in this line.
Clean healthy stuff.
Conducive environment.
Quick and fast service.
Client taste fully respected.
Of these the best is the man of wisdom, ever established in identity with Me and
possessed of exclusive devotion. For I am extremely dear to the wise man and he is
extremely dear to Me – Bhagavad Gita
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Case Study: 27 (Provision Stores)
VG – THE PROVISION STORES
(Well known for more than 40-years in Bangalore – VG is synonymous with Quality and
always cheaper by 5-10% than other Provision shops. Affectionately called the Kaka
Shops – they are manned by Keralite Muslims. I used to admire the efficient and quick
service it offers to customers. Articles purchased in this and similar shops are cheaper
with assured quality. No wonder then it is ever popular among customers)
Housewives will be angry in Bangalore if we for convenience sake purchase few articles
from outside instead of VG Stores. There is reason behind their anger- they are not
assured of quality or price. From a small safety pin to Rice or wheat in bags – every thing
is available in this shop.
From first to 15th every month there will be minimum of 20- customers waiting to
purchase and take home few articles. There are others who give a list and ask them to
deliver at their doors. No body will be waiting for more than 15-minutes – their list will
be ready to take home.
Likewise you fix the time; your articles will be promptly delivered at that time. If you
don't like a particular item it will be taken back, exchanged or cash returned – what the
Super markets in America are adopting – these people without any neither management
study nor education offer to Clients.
Simple People- these Kakas are very kind to Customers, speak their own language-
though it is foreign to them and mingle with them in all social activities. Both VG and I
are familiar faces in our area. I used ask them what is the secret behind their success
compared with innumerable provision shops.
It is very simple sir! The owner told me. We open the shop promptly at 6.00AM. Our first
act is to offer prayers to God- to help them in satisfying the Customers and give them
good health to serve them.
We have specialized our jobs. There are 2-people who take care of purchases. They have
got three wheelers and cycles. They will go to whole sale markets, select the best quality.
We note down the articles, which we are not having - but are required by Customers
every month, and immediately we stock them.
There are 2-people sittings in cash counter to facilitate quick disposals. There are 4-
people who keep ready the Customers list and 4 for taking the same and deliver to their
house.
There are 6-people who attend to the needs of customers.
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All these people are provided with dormitory accommodation, food and salary. Mostly
we pick them from our own areas since we can trace them if there is any problem with
them.
Have got very special scheme for this people. Apart from regular salary we pay them
certain % on the sales they have done in a month (or maximum customers they have
attended) these make them very attentive and attract Customers and attend them very
quickly.
During festival times they are offered extra cash incentives and one a year they are
offered with new cloths.
Inspectors before check every item and after they are purchased for adulteration,
duplicate inferior quality and so on. These Inspectors are rotated so that no underhand
dealings are allowed. Thus Customers get consistent quality Provisions. No wonder then
for the rush of Customers to this shop.
Similar Policy is adopted by Saravana Bhavan in Chennai. Prices are incredibly low with
well-packed quality stuff. You can return if you don’t like or want to exchange. Recently
there is spurt for these shops and new educated people are entering this line- a welcome
change.
Analysis:
Though you can not see many shops like VG or Saravana Bhavan it is a welcome change
for Customers. Departmental Stores concept and private shops like VG are different.
People like VG are part and parcel of the life of their clients where as departmental stores
are on commercial basis-where no attachment to the Clients. Customers need both.
Quality Products with less price.
Prompt and quick attention of Clients requirements.
House delivery.
Return if you don’t want with money back guarantee.
He who sees Me present in all beings and all beings existing within Me, never loses sight
of Me, and I never lose sight of him. – Bhagavad Gita
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Case Study: 28 (Matrimonial Bureau)
HORESCOPE EXCHANGE CENTER
(Wanted bride for X- PGD in Industrial Management, Fair Clean habits- Job at WIPRO:
Requirements Employed girls with BE/MCA, Age below 25, Good looking, good family
background – Such advertisements are regular features in many leading Papers and
Private Exchange Centers. Horoscope Exchange centers are very popular in Chennai
and other metropolitan cities)
When I was seriously looking for a boy to my daughter the first thing I did was to get one
printed form available in all places, filled it and sent to few matrimonial exchange
bureaus.
I promptly received few horoscopes. Like wise many people who are having sons or
daughters of marriageable age approach these people and invariably it clicks. Almost
every Hindu marriage is settled on the basis of horoscope concurrence. In 50s and 60s
individual person was handling this and he was paid handsome commission.
From 80s onwards full time people are involved and specialized centers are opened
exclusively for exchange of horoscopes. DOT.COMs also have come up. Computerized
horoscopes are very popular. Even Girls and boys exchange particulars and photos
through computer, discuss threadbare before tying the knots.
I met one of my friends whom after retirement has entered in this field. He has opened
big ledger like books A, B, C and State wise, Boys and girls horoscopes and kept all
particulars of eligible boys and girls. A minimum registration fee is collected from clients
and sends once in 15-days brief letter about boys and girls.
From the list the parents have to select and their horoscopes are sent for matching.
Further action is left with respective parents. He says as an average of 30-40 horoscopes
is registered and about 30-40% cases alliances are getting settled.
If they are happy he is invited for the marriage and gets some presentation. More than
those wider contacts are established which are helpful to him. He says on an average of
Rs.6000 to Rs.10, 000 he gets after meeting all the expenses.
Apart from marriage alliances these people keep Xerox machines STD Booth and
Stationary items to boost the income. Recently they have added Ice cream vending.
If the Customer wants they act as agent for advertisement in leading Newspapers and
magazines. A typical advertisement is like this:
Vadoolam vadagalai tiruvonam B.Com. ICWA final 23/153 cm Bank employed bride
seeks professionaly qualified fair grooms below 29 well settled at Chennai only
vadagalai Box No. O43.
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Another advertisement reads like this:
Alliance invited from vadagalai non-bharadvajam bride for boy 27/167 thiruvadirai,
Engineering graduate working in US. Reply with horoscope and family details to Box
No.75.
The climate in this field has changed dramatically after the Information Technology
boom. Now both boys and girls are working abroad and both are earning well. Hence the
demand for people working abroad has got premium- they prefer alliances among them.
Recent survey shows that demand for brides have outstripped and girls have choice to
suit them unlike in earlier days. Another trend noticed is inter-caste marriages. Nowadays
these are very common. Previously marriage among widows or divorcees is very rare.
The trend has changed. Today these Marriage bureaus help through advertisement and
personal counseling is very successful in such type of marriages.
In general Matrimonial Bureaus are having good business. They act as contact men,
counseling and middlemen.
Analysis:
In India arranged marriages are invariably done after horoscopes consultation and
matching. Majority of these marriages is successful. Even divorcees find good partners.
Matrimonial bureaus have become part of our Society.
One man shows.
Should have pleasing personality.
Reliable and respectful persons are preferred.
Of all embodied beings that appear in all the species of various kinds, Prakriti or Nature
is the conceiving Mother, while I am the seed-giving Father- Bhagavad Gita.
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Case study: 29 (Cottage industry)
THANGAMANI- THE COTTAGE INDUSTRY GIRL
(When my doorbell ranged – I saw Thangamani standing. Uncle do you want Idly, Dosa
for breakfast? Time is morning 7.00; Uncle- I am having all types of pickles; in the
evening- Sir-Phenyl, Agarbathi, washing soap and so on. I used to admire such type of
people. Life to them is a walking industry)
For the last 5-years I am seeing this young lady catering to the needs of bachelors, office-
going people and some time relieving the house wives from the boredom of daily routine
cooking jobs with breakfast, noon meals or night tiffin.
Thangamani is the 6th daughter for her parents-who- now no more- were very poor. At
the age of 20 she was married to a person-whom she found a drunkard and spent-thrift.
He was working as assistant to a Cook-Contractor. Unable to cope up with this person,
Thangamani left him to stand on her own legs.
She took a one-room tenement in a cluster of houses and began her life helping
neighboring housewives by assisting them in kitchen or washing cloths etc Life used to
be very hard for her.
One day she met a new comer in that area. Like other people Thangamani started to help
her also. She was the President of Lady’s wing of Lions Club. Seeing the plight of this
lady she came forward to help her by suggesting this type of cottage industry. She also
arranged venture capital from Lions Club.
At the beginning there was Luke warm response. Undaunted she worked herway.
Experience taught her to prepare the food products according to the taste of Customers.
For instance for Idly- she started to offer Chutney, Chilly Powder, Onion Sambar, Chilly
paste, Onion paste etc. Business started to pick up- from mere 10-idly sales to soon 50-80
idylls.
Life started to look bright to this girl. She got the requisite encouragement. She was
prompt in repaying the loan. Hence the Lions Club was prepared to help her further.
Though she studied upto 10th standard, her hard physical effort prompted her to explore
other areas connected with her present business.
Some housewives suggested to her to prepare-Vadam –made out of rice paste. In South
India this type of side item is very popular especially in marriage parties, as side dish to
patients recuperating from illness. To make it requires hard physical work. Preparing the
paste itself is highly technical. Next small small quantity of the paste should be made into
a round thin layer on a plantain leaf and baked.
The baked- Vadam- as it is called is to be removed from the leaf and Sun-dried. It is then
packed- 50 or 100 in numbers.
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In marriage parties it will be fried in oil and served. For Patients who are recuperating
this will be roasted sans oil and served.
Initially Thangamani found the process very tough. Many people returned the item
rejecting it as not according to their taste. But slowly she learnt the art of preparing the
paste. In course of time her clients appreciated this item and now it is her regular business.
Not stopping with the above items she started other items which are of daily requirements
to housewives like:
Dal Powders: like red-gram; coriander; curry-leaf etc
Pickles: Mango, Lime, Onion etc.
For People like Thangamani there is always hope to live with respects through this type
of cottage industry.
Analysis:
For persons like Thangamani- the asset is her physical energy. If you are prepared to use
it there are various sources opened to her -–This type of cottage industry belongs to
consumable items and there are always demands for these items. If quality is maintained
with consistent competitive price you are on the move.
Solid Physical effort.
Support of housewives.
Lions Club helps.
Eagerness to learn.
He alone who is able to stand, in this life before casting off this body, the urges of lust
And anger is a Yogi; and he alone is a happy man. –Bhagavad Gita
Case Study: 30 (Social)
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BRINDA SUBRAMANIAN-THE SOCIAL SERVICE
ORGANIZER
(When I see young street urchins and rag pickers I used to get emotionally surcharged.
Even after 50-years of independence we are unable to solve the child poverty problem.
But some voluntary organizations are doing their best to give them helping hand. One
such organization started by Brinda Subranaian is doing yeomen service to uplift such
children)
For the developing countries like India and China Children protection and care have
assumed important problem to be solved. As population increases this problem is
growing in the same proportion. 40% of the children are undernourished and below
poverty line. More than 60% of them have not gone to school.
There is no time for any Government to come to the rescue of these people. Of course
laws are passed, funds are allotted but still the problem remains as it is. Social Service
Organizations are doing good services but they can be counted in a vast country like
India.
Brinda Subramanian enters here. With her organization – Makkal Sahaya Vani – she is
able to do much to the cause of destitute children, children run away from parents,
children being tortured by their employers.
Makkal Sahaya Vani is a voluntary organization. The main aim of this organization is to
protect the child and make them live respectful life. This is done through counseling,
direct help and with the assistance of various similar organizations.
Phone No 1098- Bell Rings. Brinda answers with kind voice. On the other end a mother
cries- that her child has not come home from School. Immediately message is conveyed
to all Police Stations in that locality. Voluntary organizations are alerted. In a matter of 2-
hours the child is located in a park weeping. Brinda takes care of the child and hand him
to its parents.
The work does not stop there. She goes to the root of the problem and through counseling
point out the mistakes of the parents. She visits periodically that house- that all is well
there.
1098- Bell Rings- Police hand over a child whom is the victim of rape. Brinda acts
immediately and send the girl to her friend’s organization for medical attention,
counseling and her stay. Like this many problems concerning the children are attended
quickly.
Brinda used to visit Railway Station to find children- who ran away from homes and are
stranded, pick them up and do all the follow up measures-like contacting their parents,
advises and accommodate them till their parents take them home.
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There is strict law in States that Parents should move with their sons or daughters in
friendly and sympathetic approach and should not beat or torture them. If the children
complain to the Police, they act quickly – punishing the parents with jail sentence or
taking away the child to be handed over to Caretaker homes.
I vividly remember one incident happened in California when I was there. A young girl
was found missing and when her parents complained to Police- they moved swiftly in all
directions. Helicopter was roaming to find any clue. More than 40 volunteers started
searching the nearby areas.
In a matter of 6-days they found that the girl was raped, murdered and kept on treetop 7
KM away from her house. Police also found the murderer-who was none other than their
neighbor. He was sentenced to death and executed in electric chair.
Any children living in America can contact the Police if they found any trouble and
Police render excellent service to redress their grievances including counseling the
parents and the children.
Analysis:
We need organization like Brinda’s in every city and more and more volunteers should
come forward to assist such organizations. Government should help these organizations
by providing building, vehicles, mobile phones and financial assistance.
Bold and voluntary effort.
Selfless service.
Coordination with other similar organizations and their help.
Police Support.
Constantly chanting my names and glories and striving for My realization, and bowing
again and again to Me, those devotees of firm resolve, ever united with me through
mediation, worship Me with single minded devotion- Bhagavad Gita
Case Study: 31 (Industry)
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G.D.NAIDU- CONSTRUCTION FOR
DESTRUCTION
(When I was studying at Coimbatore, I used to pass through the building at Avanashi
Road where G.D.Naidu housed his Research Laboratory. Prominently displayed-, which
you can even, see to day the word - Construction for destruction. Born in a poor
agricultural family in 1893 Doraiswamy left the school in the 3rd standard itself. He
became famous Industrialist by sheer hard work and deep thinking power. )
Doraiswamy Naidu belonged to agricultural family. When he was studying 3rd standard
he decided that this education is of no use to him and quit the school. For next 10-years
he worked along with his father and assisting him in agricultural work. During this period
he enriched his knowledge by reading Tamil books, newspapers and magazines.
When he saw some empty medicine bottles thrown from medical stores- he found by
selling Painkiller drugs to nearby villages he can earn money. Through the help of a
Teacher he wrote to the English Company requesting to give the agency of this product.
Thus started his experience in business.
One day an Englishman was passing through his village in motorcycle. His cycle gave
problem and asked Doraiswasmy to bring some old cloth and kerosene. The boy saw how
the Englishman was repairing the motorcycle. He admired the skill and decided that he
should also learn and do similar repairs.
After 4-years of toil Doraiswamy purchased the same motorcycle and dismantled all the
parts and reassembled the same. It gave immense pleasure for him and also valuable
experience. His interest in Automobiles grew and he joined in a bus company owned by
an Englishman as Driver cum Fitter.
He earned the good will of the Englishman. Appreciating the interest and skill of this lad,
the Englishman gave a bus to him and asked him to use for his livelihood and also gave
some money on loan. Doraiswamy was plying this bus between Pollachi and Palani. Thus
he became an Entrepreneur in a young age.
A novel idea struck him- why not collect Bus drivers and Conductors and form a Union
and purchase buses and ply in Coimbatore. Thus born the United Motors Service- the
famous name- UMS Service. He was the founder and himself was driving the bus. He
became very popular among his colleagues. He not only shared his profit with them but
also helped some of them to start their own services.
Ordinary Doraiswamy soon became Transport Owner. He traveled widely abroad-
particularly to Japan, Russia and States. He was so impressed with the developments
there he decided to offer quality products from Indian markets.
He wanted to prove that we are not inferior to them in manufacturing Industrial Parts and
started his own workshop to manufacture automobile parts. He developed a new type of
shaving blade that will last any number of shavings- far superior than 7`o clock blades.
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He was the father of present day automatic shaving razor. Many European companies
tried to secure the patent from him. He developed UMS-Radios, Clocks and other
products, which were either imported or manufactured with Japanese collaboration. He
started manufacturing small electronic items and motors required for Tape Recorders.
GD. Naidu was not born rich. When he wanted to purchase the motor cycle- he toiled to
earn and was working in hotels as server. It took 4-years for him to save Rs.400/- to
purchase the above cycle.
When he encountered heavy losses in Cotton ginning business- he never sunk – he
wanted to work hard and apply his ideas to reality. The same case when all motor
companies faced bleak feature- he made drivers and conductors owners and turned the
tide.
Many times I saw him demonstrating before audiences new products and before them he
used to break them. At that time I could not understand why he was doing this. Many
people like me also thought like this and some used to call him – eccentric. But he was
not. He wanted to impress that unless the products are destructed you cannot master the
technology and you will be able to produce either a new product or improve the present
one.
Analysis:
Naidu proved to younger generation that you need not have money to achieve your ideas
and dreams. If you prepared to work hard towards that goal- money problem will
automatically solved It is sheer will-power and undaunted courage that propel you to
achieve some thing tangible. Industrialists are not born but are made.
Learn even the minute details while learning.
Do the job yourself.
Use your hands and brain.
Think not that you are inferior.
Yoga is difficult of achievement for one whose mind is not subdued; by him, however,
who has the mind under control, and is ceaselessly striving, it can be easily attained
through practice. Such is My conviction. – Bhagavad Gita.
Case Study: 32 (Education)
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MU.VA –TO DR. MU.VA
(M. Varadarajanar –affectionately called Mu-Va in Tamil. He was also born in an
ordinary family with meager resources. He started his career as lower division clerk in
Government. Salary was very poor and working time longer. But he resolved that he
should study while earning and took Tamil. He passed several examinations in that
subject and took his Doctorate in Tamil Literature)
Is it possible for any one to raise from lower division clerk to Vice-Chancellor of
University? Yes! That is Dr. Mu.Va. Born in an ordinary family with poor resources,
MuVa could not continue his studies from School level. He has to earn to keep his family
going.
He joined as LDC in government department. For LDC the salary paid on those days was
very much less- below Rs.40 per month. The working hours was also long and who ever
above him calls he has to come to the office. Right from sweeping the floor to dusting the
tables the clerk is expected to do.
MuVa underwent all these ordeals. Very often his health failed. For any other person
such situation would have wrecked him but MuVa was not molded in such category. He
visualized that if he has to rise then he should study. In those days all people will prefer
English since if you know English you can raise to highest position.
MuVa followed a different path. He took Tamil and went on to pass on many
examinations. This landed him to Teacher position. As Tamil teacher MUVa created a
new path for himself. He started to read many novels in both Tamil and English and soon
started writing short stories, which received warm reception.
MuVa trained many students who are later become famous in many fields. As Teacher he
did not stop- started research in Tamil literature and came out with rare findings. This
earned him Doctorate in Tamil. He became Professor and later became Vice- Chancellor
of Madras University.
What propelled him to this position? With failing health on one side and work on other
side it was not easy for any one to study higher studies at home. For any thing to achieve
you require a set of goal-vision and you have to work hard to reach it. Obstacles will be
there but you have to surmount them- under no circumstances you should leave your
effort abruptly-MUVa used to tell his students.
I attended one such meeting when he visited our college. I never expected that this man is
so simple, he sat with me and discussed some of the present day dilemma of Students.
They are crazy to go to Engineering and Medical when there are treasures in our own
language.
It is no wonder that Government and People honored him with many titles. MuVa’s
novels are based on common man and his life. Hence they became popular among people.
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Besides earning MUVa helped many people financially- since he himself suffered and
know the suffering of people. During his term as vice-chancellor he did a yeomen service
to Tamil. He was responsible for conceiving separate Tamil University-, which is now a
reality.
Analysis:
MuVa showed to this world especially to our younger generation that you could earn
reputation and also wealth from any field. In MuVa’s period to study and choose a career
in Tamil was very risky. The life history of Bharathi, Thiru VI Ka and others lived poor
life though they earned fame. Mu VA fully understood the shortcomings in such career.
His approach was different- he did not stop in writing novels and stories but also worked
hard to read and qualify in higher studies.
Study while you earn.
There is no limit for studying.
Set before you a vision.
Work to achieve your vision.
Having subdued his mind and body, and given up all objects of enjoyments, and free
from craving he who performs sheer bodily action does not incur sin – Bhagavad Gita
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Case Study: 33 (Beauty Parlor)
VASUNDARA- THE BEAUTICIAN
(Is Beauty Parlors are meant for rich people only? No-says Vasundara – who is a very
popular Beautician in Chennai. It is also a Profession like any other field. In To-day’s
world time is very precious especially for office going people, college girls and business
people. These Parlors cater to the needs of such people. These Parlors are no longer a
luxury but part of present day life)
When I was young my grandmother used to drag me, asked to sit before her. I was having
long tuft at that time. She would apply Gingelly oil all over my body and my head. She
would gently apply pressure by tapping all over my head and pour oil in my eyes also.
Though it may be irritating I used to enjoy this process. Weekly 2-days- Wednesday and
Saturday is oil day for every child in our house.
Not only the physical application but also Diet control also applied. On such days only
Pepper Sambar and Rasam are allowed. Monthly once we have to take 2-spoonful of
Castor oil to clear our stomach. From time immemorial these practices are applied. But
today they have been neglected and given a go by.
Here enters Vasundara and people like her. This popular Beautician says- in olden day’s
only men was earning and mostly ladies were only housewives. Today education has
spread to women and also 55% of the population is opposite sex. Both men and women
are earning to lead a contented life.
Working life is different. There is no time to do all such things adopted before. Necessity
makes them to visit beauty parlors. Not only massages are applied, any facial corrections
are required they are attended. Customers are allowed to relax while the work goes on.
Experts do massages in scientific manner. Customer gets a feeling that she is in a
different world. Her tension and pressure are reduced and when she comes out from the
parlor fully a refreshed lady.
Vasundara says in olden days people hub each other. Till you attain age you are helped
and hugged and in various other methods your body gets a touch feeling. It is a sort of
touch therapy. By such action pleasant shock is experienced which is very good for the
body development.
But today people think such actions are uncultured and bad manners and frown away. In
Parlors you get such feeling when elderly girls apply shampoos and other medicinal herbs
to your body and face. Facial massage imparts new energy and vitality.
When I was young my grand mother would call me and ask me to apply pressure to her
foot, and toes using my legs. I observed that she gets pain relief and bless me.
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In modern day Parlors call this as Pedicure. When you are being massaged in points like
hands and leg you get the same feeling as my grand mother got.
I have seen in States parlors exclusively for Nails trimming and beautifying. In India
almost all girls visit Beauty Parlors just on the marriage day reception to get new
hairstyle and facial beauty enhancement with new looks.
Parlors have become a vital place for metropolitan cities. They are no more luxury. It is
just like visiting Doctor for medical check up. Vasundara says that present daygirls lacks
harmones like Melodeon which keeps the body young. To compensate new medicines
have come and you can get treated in Parlors.
Analysis:
Beauty Parlors are no more luxury. It is a Profession. There are Institutions in India and
abroad to get special training in this art and start a useful career. People like Vasundara
are very popular because the present day girls feel visiting Parlors is a must to improve
their look and also get the vital relaxation from pressure of work.
Beauty Parlors are necessity.
It is a Profession.
A relaxation center.
He who looks on all as one; on the analogy of his own self, and looks upon joy and
sorrow of all with similar eye – such a yogi is deemed the highest of all- Bhagavad Gita
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Case Study: 34 (Music)
GAYATHRI SHANKAR- THE VIOLINIST
(Handicap is not the body but the mind- instead of treating them as one of our own
normal person and give encouragement and appreciation we feel pity. This is wrong.
Handicapped people have achieved for more success than normal persons have. One
such person is Gayathri Shankar – born without vision. Today she is a renowned Artist
both in vocal and violin)
There are People who inspire us by their courage, conviction and undaunted pursuit
towards excellence. Many depressed persons raise up on seeing and hearing their
experience and carved a path for themselves. We are fortunate to have person like
Gayathri Shankar.
Born without eyesight this young girl worked her way to success. We can imagine how
her parents and herself would have felt about the handicap. But Gayathri and her mother
did not see it in that light. There always an Inner Light which is always bright and take
you to the path of glory.
Gayathri and her mother found this light in Music. Her mother determined that her
daughter should set her goal to become a musician. Right from the age of 4 she taught her
music lessons. She herself an artist in All India Radio, natural instinct helped both mother
and daughter to make the job easy.
Unfortunately Gayathri lost her mother at a very young age. But her mother was reborn in
her Sister-in-law who took Gayathri under her care, gave full support and help in
pursuing music. She had training under various vidwans like Someswara Rao. Her first
appearance on stage was at the age of 8.
She joined Kalakshetra- Adayar and was encouraged by Rukmini Devi-the Founder.
Seeing her interest in Violin also, she was put under Violin Masters. Lalgudi Jayaraman-
the Violin Masterio took her as his disciple – a turning point in her career.
Due to practice of music Gayathri lessons from the age of 4 she did not join in any school
till the age of 15. She realized that education is vital for her growth and studied using
Braille, passed her BA Degree.
Marriage to a normal girl is itself an experience for parents. In such circumstances will
there be any one who can come forward to marry handicapped persons? Yes- Gayathri
got a loving husband in Shankar
Shankar resigned his job and decided to help Gayathri in her pursuit for excellence in
Music. He accompanied her to Music Sabhas and also attended all her needs. He used to
encourage her and help her in household duties.
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Soon Gayathri Shankar got recognition as good singer and violinist. Many Sabhas invited
her for concerts. She participated in the Government wing of Music and Fine Arts
Academy `s Yuva Utsav and was awarded Elam Thendral.
Titles started pouring for young Gayathri. Madras Lions club awarded her Isai Chudar
title, Shanmugananda Sabha Bombay awarded Gana Kokilam and so on.
Gayathri sang for Disabled Persons mingled with them and shared their aspirations. She
set herself as an example of how people like her can overcome the shortcomings and live
like a normal person. What they need is encouragement of their talents without
enlightening their shortcomings.
We need hundreds of such Gayathri`s to become beacon light for this Society.
Analysis:
Some are born with silver spoon but not all. With ever increasing population and less
than 40% of them below poverty line, under nourishment – disability and shortcomings
are natural. Normal People have bounden duty to come to their help. What they need is
not charity but recognition of their talents and treated as normal persons.
Vigorous pursuit of the Goal.
Undaunted Courage.
Helping Hand by close relatives.
Encouragement of Masters in their field.
I am the supreme goal, supporter, lord, witness, abode, refuge, well wisher seeking non
return: origin and end, resting place, store house and imperishable seed.
Bhagavad Gita
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Case Study: 35 (Short Stories)
THI.JA.RA- SHORT STORY WRITER
(Short Story Writing is an art. Many People have built lucrative career in this field. Thi
Ja Ra alias T. Janakiraman was a well-known writer in this field. Besides employed in
All India Radio as Chief Officer – Educational Broadcasting Section, he has contributed
many popular short stories and novels to Tamil literature)
During my college days I used to read lot of Tamil Novels and short stories. Magazines
like Ananda Vikatan, Kalki and Kalai Magal have enriched Tamil literature by
encouraging young talents in this field. Some well-known People were Devan,
Chandilyan, Laxmi, Thi JA RA, Kalki Bunkim Chandra Chatterjee, Sarath
Chandra Chatterjee and so on.
Originally known as Thiagaraja Sasthri – Thi JA RA has carved a unique path in Short
Story writing. Born in Tanjore District, he started his career after finishing his college
education as Teacher at Kumbakonam and Tanjore. He used to contribute short stories to
college magazines from 1943 onwards. Thus it continued till his end.
Bengali Novels in our time are very interesting and thought provoking. Apart from it they
are closely linked to Bengali life. They are gems in our culture and literary field. Thee JA
Ra felt that these novels should be translated into Tamil and made available to Tamil
People. The result is what we such novels among us.
Thee. JA. Ra wrote in several popular magazines - short stories, novels some of them are:
Novels: Amrutham (1944), Malar Manjam (1961), Moka Mul (1964), Semparuthi (1968),
and Nalapakam (1983)
Short Stories: Kottu Melam (1954), Akbar Sasthri (1963), Kamalam (1963), and Sakthi
Vaidiyam (1978)
He got Sahithya Academy award and Prize for his short story Sakthi Vaidiyam.
Thee JA RA works are based on the life and style of Cauvery Delta People. Tanjore is the
seat of Carnatic music. No wonder then Thee JA RA’s works encircled this divine music-
example Moka Mul.
He set his own style, which is appreciated, by the Tamil literary world. Any short story or
novel writer should be able to understand the deep relationship in middle class family and
reflect their sorrows and joys, their emotions and Thee JA Rae novels reflected these
fully.
Thee JA Ra died in 1982 but his name is living among us. After reading the short stories
of people like Thee JA Ra we many times felt that we should also attempt to write. We
leave our effort abruptly unable to know how to start.
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Writing and reading are an art. Some people like Devan are gifted people to whom they
flow effortlessly. But we can also be successful if we follow some hints given by
wellknown people like Thee JA Ra.
You must have a small notebook with you. You note down interesting happenings in that
day. Short stories should not exceed more than 6-8 pages. The start itself should attract
the readers to go through the entire story. For instance one short story started like this:
Am I politic? Asks the host of Garter Inn in Shakespeare’s Merry wives of Windsor;
Am I subtle? Am I a Machiavel? (Short story about Machiavelli: The Man and the
reputation by Ernest O. Hauser- Reader’s Digest selection)
Start like this creates deep interest of what we are going to learn about this man who is
blue print for aggression and dictatorship. The center point is about Machiavelle and the
entire episode revolves around him. Many stories will have an end but some are left to
the readers reasoning. Thee Ja Ra’s stories will start like the above creating deep interest
of what he writes. Thee JA Ra live with us through his novels and short stories.
Analysis:
Opportunities unlimited are presenting one more interesting career to the readers. Short
Story writing and novels are a unique field not exploited fully. Today scores of
magazines are on the stand and these magazines need good writers. If you have interest
and talent you can build a successful career.
Short stories and novels are part of our life.
Start to write.
Be authentic.
Imbibe dignity in the story.
Avoid vulgarity.
Whatever celestial form a devotee chooses to worship with reference, I stabilize the faith
of that particular devotee in that very form- Bhagavad Gita
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Case Study: 36 (Astrology)
PITCHU SASTHIRGAL – THE ASTROLOGER
(Whenever we are in trouble we rush to Astrologer to know what sort of future we have to
face. Astrology has become part of our life. Ptolemy system written in Greek reached
India around 500 AD - it was adopted after combining with local customs as the
backbone of faith. Though Scientist will dismiss Astrology – yet even Western World
believe in it. No wonder then People like Pitchu Sasthrigal left his traditional job and
involved in Astrology)
It was around 1964 I went to Pitchu Sasthrigal at Bangalore to consult him regarding my
father-in-law’s health. After seeing the horoscope of his elder son Sasthri told us that the
end is approaching and advised us to perform Mrithyunja Jabam – but the chances are
dim. After few days my father-in-law died.
There were few more incidents like this which made me to approach often Pitchu
Sasthrigal and his predictions came true. To quote one such incident- I left my job in
anger without alternative job on hand. Very much worried I rushed to Sasthri. After
studying my horoscope deeply he told me that within a week I am getting a job which
proved correct.
In his room he kept Almanacs as old as 75 years. You go to him for writing child
horoscope or your past, present and future or matching horoscopes for marriage- you
name it – he would sincerely work on it and keep ready the same.
His job did not stop with it; he would offer suitable remedy, which in most cases helped
to ward off the crises. You have to wait an hour or so for him to attend your work.
Always I used to see 4 or 5 people sitting to place their problems and hear from him the
position.
Originally Christianity and Islam rejected Planetary influence as offensive to God’s
omnipotence. But modern Astrology reborn again. USA is investing lavishly in Astrology.
President Ronald Reagan became a regular client of Hollywood Astrologer- John Quigley.
Moor’s Almanac sold 4,00,000 copies in 1803. France produced 200 Authors on
Astrology between 1850 to 1943. Germany was devoted to Astrology during 1930s.
India’s independence struck at midnight- an auspicious time fixed for power transfer.
In this troubled world, emotionally charged people need some strength to bear the
pressure and reduce the same. If we know the future to a certain extent- we can readjust
our life according to it or well prepared to face the same. Here Astrology comes into
picture. Astrologers used to say that if predictions are to be correct you must know the
exact time of your birth. The planetary positions will change if we cannot give the date of
birth correctly.
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Pitchu Sasthrigal used to devote long hours to calculate the correct time and date of birth.
Once he is satisfied then only he will write the horoscope and predictions. I have seen
many Politicians visiting him, many renowned persons approaching to perform
Navagraha Poojas etc.
There is an exclusive magazine devoted to Astrology- Astrological Magazine of India
coming from Bangalore edited by B.V.Raman – renowned Astrologer which is very
popular all over the world.
Prof. NR Tiruvenkatacharya- Scientific Astrologer says: Life is no accident in space. It is
ordered by laws. So we can plan to meet events by an appreciation of these laws. God
gifts man with intelligence, the power of activity and capacity to enjoy the fruits of action.
Mutable signs endow the persons born under their domination with gift of intelligence.
The cardinal signs confer on him the ability to act. Fixed signs are the sources of man’s
capacity to reap the fruits of his past Karma.
Astrology is a field still not exploited properly. Opportunities exists for educated people
in this line provided you get experienced and read hundreds of horoscopes and their past
and present positions and be sincere and honest in your approach. Pitchu Sasthrigal was
one such person whom many people approached because his predictions were close to
happenings in life.
Analysis:
Astrology is a technology, which made the facts of life inspiring, mysterious and
practically useful. The movements of planets and their effects in one’s life create
astonishing effects. For instance the Saturn’s effect in every stage of one’s life can be felt
so also the star of wealth. Human tendency is such that if they cannot decide, they turned
to something completely outside their normal lives and in many cases to Astrology.
Astrology is a Profession.
Astrology gives hope.
Predictions are useful but not always hundred percent correct.
He who is happy within himself, enjoys within himself the delight of the soul, and even
so is illuminated by the Inner Light; such a Yogi identified with Brahma attains Brahma-
who is all peace – Bhagavad Gita.
Case Study: 37 (Cinema)
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SHIVAJI GANESAN- JEWEL AMONG ACTORS
(It was 1950s when Parasakthi picture was released. At that time I was studying at
Coimbatore. Crowds thronged to the theaters to see this picture. It was for one man
whose fire brand oration in Tamil that kept the crowd spell bound. The Picture ran for 2-
years continuously. Shivaji Ganesan – the name to reckon with in Film World)
Born in a poor family Ganesan did not study much. He worked in Drama troops in sundry
jobs. Attracted by Dravidian ideals he worked for Dravida Kazagam. This organization
believed that Hinduism is based on illogical superstitions, irrational and archaic ideas that
are not relevant in the present day world.
Many youngsters like Ganesan were attracted to this movement mainly to CN. Annadurai,
M.Karunanidhi and EVR. Anna and MU.KA are brilliant Orators in Tamil. Drama and
Cinema are two wings of DK and they made full use of both to propagate their ideology.
Soon Anna and Mu.Ka found Ganesan a useful Artist. Anna saw the drama in which
Ganesan worn the mantle of Shivaji. He was so impressed with the role- from that day
onwards Ganesan was called Shivaji Ganesan.
It was Parasakthi that gave breakthrough for Shivaji. Added to the lyrics of Karunanidhi,
Shivaji dominated the picture as restless youth who want to free the Society from doing
cruelty to women in the name of God. His rendering the long lyrics-full of fire- of
Karunanidhi that propelled him to Stardom instantaneously.
Similar Pictures appeared for few years but Ganesan soon found that such pictures have
no feature, turned to character acting. Now matured and refined he left the DK- later
DMK- to set his own path. This followed some memorable performances in the pictures.
Shivaji Ganesan studied the stories deeply and involved in the character given to him and
portrayed it true to life. Acting came to him spontaneously. As he progressed he reduced
the long oration and converted into expressions.
Take the picture- Thillana Mohanambal – He turned into Nadeswara Vidwan- the way
he held that instrument- the way his lip movement and bodily movements – all created
lasting impressions to the crowd. No wonder that this picture became popular.
In Rajapart Rangadurai – Ganesan reflected the joys and pathos of a Drama Actor who
found that time is changing to the disadvantage of Stage Acting.
In the mythological picture Karnan – His portrayal of Karnan brought dignity to that
character.
In Pasa Malar - subtle thread between brother and sister and the emotional relationship
between them was well defined by Shivaji - It was a memorable performance.
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As he grew older his acting ability also grew and he readjusted himself. In every picture
he acted there were distinct stamp of Shivaji. He was compared with Marlon Brando. Be
it a middle class Brahmin – Vietnam Veedu or Devar Magan Shivaji displayed varied
talents.
Four decades of acting and still retaining the power- Shivaji created a place in Indian
cinema which cannot be fulfilled in the years to come. He was a simple man. Fame never
corrupted him. Always punctual to the shooting, adjusting with young aspirants and
helping them – Shivaji lived among them.
Cinema is a field many young people are aspiring and it is a good Career. But you must
be careful in chalking out a role for you- not necessarily acting. There are Institutes to
train in all aspects of Theater. For example in States you can obtain diploma or degree in
Theater.
Syllabus runs like this: 1) A glimpse into the exiting world of theater from the point of
audience, the actor and the man or woman behind the Screen. 2) An introduction to
acting methods and exercises. 3) A lecture course surveying the history, theory and
techniques of motion picture with emphasis on form, content and social impact of each
medium.
Analysis:
Indian Cinema is fully matured and is attracting people from all walk of live. In 30s and
40s Actors and Actresses were frowned by the Society. With the advent of TV educated
people enter this line boldly and find useful employment- both full time and part time.
Apart from acting there are other fields like News Reading, Anchoring, Voice
Substitution etc need talented people.
Luck plays initial part in entering Cinema field.
Once entered talent substitute to retain the place.
Other fields like Photography, Editing, Graphics are open.
I am gambling among deceitful practices, and the glory of the glorious. I am the victory
of the victorious, the resolve of the resolute, the goodness of the good- Bhagavad Gita.
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Case Study: 38 (Education)
TUTORIAL COLLEGES
(Two pioneers evolved the concept of Tutorial education for failed candidates in
Matriculation and degree courses in India – Trichy Tutorial College by Raman and
Parthasarathy Tutorial College by Parthasarathy. Both quit as Lecturers and boldly
started Tutorial education. Students admired the printed colored question and answer of
past examination papers and the notes on each subject. )
To day we are seeing around us scores of Tutorial Colleges in every small town. Apart
from these colleges Private Teachers are taking classes for SSLC and Degree Courses
and students throng to these places. They are not necessarily failed candidates but want to
improve some particular subject to earn good mark.
Institutes are there for coaching students for competitive examinations like common
entrance test for engineering and medical courses, Bank Officers Examination and so on.
In olden days students taking tutions were considered below average and were frowned
by parents. That concept has changed. Frequently there are complaints now that in
regular classes teachers are not teaching lessons properly and asked them to take tuition
at home.
Whatever may be the reason Tutorial Education has opened lucrative career for this
generation. Students find Mathematics and Science subjects very tough and Teachers
coaching in these subjects earn good income.
I vividly remember my meeting Raman of TTC (in 50s) He first worked as Lecturer in
National College- Trichy (In those days St.Joseph College, National College and Bishop
Heber College were the only 3- colleges in Trichy and students from nearby Districts
thronged to these colleges) Slightly limping Raman was brilliant in English and was very
popular among students.
Unlike these days scoring marks in public examinations were very tough and Failed
students percentage was more than passed. Failed students were dark about their future.
To whom they can go to improve their shortcomings? Raman came forward to fill up this
void and started the Trichy Tutorial College in a rented building.
In all aspects the college looked as regular college with a difference- the students had
printed materials before hand and it was easy to follow the Lecture. Apart from this
Raman judged that most of the questions were repetition of past 10-years papers. He
prepared guides with answers for questions of 10-year papers. No wonder the results
were astonishing. The success rate was more than 90%.
Following the success of TTC- Parthasarathy also resigned and started PTC. Both
occupied the center stage for more than a decade and many students who studied in these
colleges occupied important positions in Government. Tutorial education has come to
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stay and they are doing well. In recent years there is subtle change in this concept with
the advent of boom in Information Technology and Computer education.
Many students who are studying in Degree courses take Computer and Information
Sciences by private study to get additional qualification. Institutes like TTC conduct them
and the popular one is NIIT. Unlike in olden days for really hard working students there
are various courses available for specialization.
Pioneers like Raman and Parthasarathy who are founders for Tutorial Education are being
remembered even today. Their efforts to uplift average and failed students are well
rewarded today by the number of institutions in all cities doing their job.
In States there are institutions to teach English and Mathematics for non-American
students particularly Asian. Kumaon is one such institute founded by Japanese. Here the
students from 2nd standard to 8th standard are coached in English adopted by America
(Slightly different than English-England - both in pronunciation and spelling). May be
they are off springs of Raman and Parthasarathy concept.
Analysis:
Tutorial Education is another wing of college education. It is equally important one and
for really hard working teachers and lecturers there is career here to earn additional
income. It is meant not only for failed students but also to improve your knowledge in
particular subjects and score high marks and ranks. For competitive examinations these
institutes are doing useful services.
Raman and Parthasarathy are Pioneers in Tutorial education.
A beacon light for average and failed Students.
To improve your rank and marks.
To come out successful in competitive examinations
Constantly chanting My names and glories and striving for My realization, and bowing
again and again to Me, those devotees of firm resolve, ever united with me through
meditation, worship Me with single-minded devotion. Bhagavad Gita.
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Case Study: 39 (Education)
THREE YS’ AND PRABU BOOK STORES
(When I started my career at Bangalore, on Saturdays and Sundays I used to visit the
second hand booksellers at Majestic Circles- the main purpose was to find out any
Textile Books. I was very much benefited by such visits since I was able to find many
useful textile books, which built my career on sound footing. In later years I used to visit
Sabna Stores, Gangaram, International Book House and Higinbothams. But the rise of
Prabu Book House in my area attracted my admiration. It is a model for young people to
enter into this business)
Three brothers, who were studying along with my sons at National English School,
Bangalore after completing their School Final decided to start a small Bookshop in our
area. Higher education did not attract them. They come from average middle class family.
Their parents were having already a Flour Grinding Mill in our area.
These boys would attend the Mill in turn and were very popular because of their pleasing
personality and attending quickly the customers. Indirectly- without knowledge they have
built good clientele.
They approached the Principal of National School and explained their wish. The
Principal on account of they being Old Students promised to help them. He supplied the
list of books required by the School and directed the Students to get the book from these
People. Thus born the Prabu Book Stores.
Soon due to hard work of these youngsters Prabu Book Stores built good customers.
They assigned their duties in such a way that one man would remain in the shop on all
hours taking a turn. One will visit the nearby Schools and canvass orders, the second will
go to Bazaars to purchase books at discounted prices and the third will look after the sales.
For nearly 9- months in a year the books and stationary sales will be brisk and the
business was doing well for these people. What need appreciation about these boys is
their timely additions they make according to prevalent conditions. They added Rubber
Stamp making, Xerox machines, spiral binding etc needed for Project works of university
students. These additions paid rich dividend.
They found the shop was too crowded to manage all these things. They were also
growing. Hence they decided to take another shop to exclusively for Computer,
Electronic Typing, Color Xerox, Spiral binding etc. This change improved their business
tremendously.
The Elder among them decided to enter a different field. He took the agency of Nilgris
Products and opened another shop by name Sweet Chariot. Dealing mainly food
products, cakes, pastries, Breads and allied products, Sweets and branded goods in chips
and other items – this shop caught the imagination of Office going people, birthday
parties, Christmas parties etc.
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Now three brothers, three shops each independently managed by each of them – all are
doing well. What I saw 25 years before – the same smile and courtesy are still found in
them. Age made no difference to them – all united yet independent they pull together.
Books- shops are very popular in every city. Second hand books are still very popular and
you can get very rare books which are not available in regular shops. Many people have
made fortunes in them. It is a good business and many educated youths can think of taking
this career.
Recently - seeing the success of people like Prabu Book Stores, many Schools directly
purchase the books from Publishers and sell to their students thus depriving the business
of these small business people. We find that they are much more costly and not a desirable
trend.
Education is now reaching to the masses. More and more publishing firms are coming out
with books to help the Students and this field is expanding rapidly. There is plenty of
scope for Shops like Prabu Book Stores and the future seems to be bright.
Analysis:
When three youngsters are able to achieve success in a new field the present generation is
fully equipped with talents to start such business without depending on Government or
private employment. There is gold in second hand books and only they need exploitation.
Books are going to be the Teachers of tomorrow.
Book selling is a good business.
Timely additions are important to sustain the growth.
Second hand books have good market.
Built up clientele is very important to stay in this field.
On earth there is no purifier as great as Knowledge; he who has attained purity of heart
through prolonged practice of Karmayoga automatically sees the light of Truth in the self
in course of time. Bhagavad Gita.
Case Study: 40. (Drama)
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AMATUER DRAMATIC GROUP
(Humor in life is the biggest vitamin tablet in this fast moving world. Both children and
elders enjoy Charlie Chaplain pictures even today. In India there is no picture made
without comedy – interwoven with the main theme. With the advent of Cinema Drama has
been pushed back. Inspite of the success of Cinema some devoted people still conduct
Dramas and are highly successful. There is career here for adventurous youngsters. )
We can 50s and 60s as the golden era of drama in India. There were many renowned
groups who staged successful dramas and elite crowd thronged to see them. Mention can
be made of Cho Ramaswamy, Manohar and YGP.
I had occasion to see the drama Lankeswaran at Trichy in which Manohar acted as
Ravanan. It is a story of Ramayana differently told. What Manohar could not get
recognition in cinema he got here as the best drama artist- no wonder this drama was
staged every corners of South India and in Madras it ran 100 days.
Another notable person who contributed to theater art is Cho Ramaswamy. His drama
Mohamed Bin Tuglak received similar ovation from Public and saw more than 100 days
run at Madras.
Prior to the advent of this renaissance in Drama – the themes for dramatic groups were
based on metrology like Mahabharatham and Ramayana. It was MR. Radha and NS
Krishnan who adopted Social themes for Drama. Dramas like Ratha Kaneer and Nalla
Thambi became very popular. But Professional Drama started to wane by 60s.
Some young men decided to give life to theater art. They decided instead of full time in
drama field they could perform as Amateur artists. While remaining in service these
people conducted dramas on Saturdays and Sundays. One such group was Amateur
Dramatic group founded by the Y.G.Parthasarathy.
YGP as he is affectionately called was working as as executive of India coffeehouse and
later in All India Radio. Through the efforts of YGP and Pattu Amateur Dramas became
very popular. YGP decided that People need relaxation and hence gave priority to humor
and social themes rather than serious mythological themes. This brought dramatic change
in the attitude of People.
Some of the memorable dramas staged by this group were- Under Secretary, Kannan
Vandhan, Paritchaikku Neramachu, Arthamulla Mounangal, Flight 172 and so on. Like
this he produced more than 100 dramas some of them became famous in Cinema.
YGP group introduced many new people and they became famous as Cinema Actors and
Actresses. Some of them are YG-Mahendran, Mouli, Nagesh, Srikanth, Ragini, Cho and
Sandya (Mother of Jayalalitha- the present Chief Minister)
YGP and his wife Rajalakshmi have done yeomen service to Amateur Drama field and to
education. Padma Seshadri Bala Bhavan at Chennai is a standing monument for their
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work YGP is considered as father of Amateur Dramas. Govt. recognized his service by
awarding him Kalai Mamani title.
A Wing of this institute- Bharat Kalachar traveled throughout the world with young troop
and conducted dramas portraying the glory of India’s culture. YGP acted in Cinemas also
and some of the characters caught the attention of the public.
YGP started a school for Drama and theater arts for youngsters.
Analysis:
YGP is a shining example for youngsters that by remaining in Government service you
can still achieve success or by joining such group you can build up a good career.
Opportunity Unlimited presents one more field that has not exploited fully. There is
plenty of scope for humorous dramas today.
Drama is the stepping stone to become a good Actor or Actress.
Amateur Drama has got a unique place.
Humorous dramas relieve tension and give relaxation.
Whoever offers to Me with love a leaf, a flower, a fruit or even water, I appear in person
before that disinterested devotee of sinless mind and delightfully partake of that article
offered by him with love. -–Bhagavad Gita.
Case Study: 41 (Handicrafts)
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INDIAN HANDICRAFTS
(Recently I visited my village in connection with Rathothsava (Chariot) festival. I saw the
decorations made on the car (Ratham) New colorful cloth hanging – 15 to 20 feet high on
all four sides (Thombai), domes made with well designed Hindu religious motifs in
bright colors attracted the attention of all. I enquired where these are made. I was
astonished to learn that there is one family in Madurai who alone can make this type of
works)
Opportunity Unlimited wanted to present the Readers with variety of jobs and ideas that
are not fully exploited. One such field is Indian Handicraft. Indian Murals and motifs are
5000 years old- one study points out. Mostly theme for them is our Puranas particularly
Ramayanam and Maha Bharatham.
There is plenty of Handicrafts industries in all States of India each State has got its own
style and art. Temples are the main encouraging factor for the development of Handicraft
industry. Idol making in metal and stones stands unique in our Country. Metal idols from
Swamimalai near Kumbakonam, Tamil Nadu can be found all over the world.
Stone idols from Mamallapuram near Chennai can be found in most of the temples in
India and have traveled all over the world. Temples also encourage Kumkum; camphor
industries, flowers and garlands, Cloths, oil, ghee industries and innumerable products
and thousands of people find useful employment.
One Product that attracted me very much is the Cloth hangings ( Thombai) as they are
called- with attractive and colorful motif on it used on the Car of the Car festival. I was
surprised to learn that one family who alone makes such hangings for all the temples. He
is Mr. Subramanian of Madurai. They make decorated Umbrellas for temple; Hangings-
studded with Pearls and different colored glass beads.
Subramanian says that his entire family is involved in this business. The secret of making
is passed on from generation to generation right from Nayak rules. He says that his
forefathers were treated on the same footings like the King’s ministers. They were
awarded many titles and prizes for their works.
To make Hangings for the Cars are very delicate affair. There are different sizes of Cars
used by Temples. They are not uniform- the height ranging from 20 feet to 50. Hence
measurements have to be taken on the spot. Then they draw the designs in paper. Next
they cut Silk and Cotton clothes according to the designs. No paint is used and all the
designs are made of colored cloths only.
The designed Paper is pasted on the cloth and using the colored threads they stitch the
cloth. Designs and Pictures are chose according to the deity of each temple to which these
are made. While stitching they use disinfectants on the threads so that moths will not
damage the cloth and the life will be longer. It may take 2-3 months to complete the order
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for one chariot. Apart from Hangings Shamianas for marriage and other festivals,
Umbrellas for temples and 5-star hotels- are other products being made by these people.
Similar to the Thombai craft another rare craft is the art of Garland making. At
Madras- Chinthathripet is very famous for this art. Normally flowers like roses; jasmines
are used for making garlands. But the lives of these garlands are very short. Innovations
are made in garland making. V.I.P garlands are made using sandal wood beads,
cardamom and Badam. These garlands will cost from Rs.500 to Rs.5000.
Life size garlands are made for Super Stars in Cinema field and political leaders by their
fans. Garlands ordered for marriages are designed with sandal beads and the couple’s
name inscribed with beautiful designs. Garlands are made for special occasions. Garland
Business is growing very fast and one field where educated people enter.
Analysis:
Cottage Industries are making good progress in India. For dynamic person with
innovative skill – this field is very ideal. There are number of rare items that can be made
and there is export potential for such items. Educated class should enter in this field and
develop the same using modern technology.
Thombai craft is ancient.
Like wise Garland making.
This field is wide open.
Of the mighty I am the might, free from passion and desire: in beings I am the sexual
desire not conflicting with virtue or scriptural injunctions. – Bhagavad Gita
Case Study: 42 (Medical)
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PEOPLE DOCTOR- RANGANTHAN
(In our long history after Independence there are many People who contributed their
might to improve the common man’s life. Their contributions are selfless and
spontaneous. They never bothered about publicity. Their works remain in the memory of
common man even today- when statues are raised for much less important persons. One
such man was Dr. Ranganathan of Trichy.)
I had many occasions to meet Dr. Ranganathan – in one way he was my relative. My
brother-in-law was suffering acute stomach pain and local Doctor advised him for
operation for ulcer. He came to me for advice. I asked him why not we have second
advice and confirm. I took him to Dr.Ranganathan- my family Doctor. He received us
with a smile. No operation is necessary my boys- take this medicine you will be all right.
He was hundred percent correct and the pain never repeated.
Do you know how much he charged? Hardly Rs.5/- Everyday morning there will be not
less than 25-30 people waiting to see him for different ailments and all will return home
highly satisfied with the treatment. He will not charge for most of them.
At sharp 10’o clock you can find him in the Trichy Municipal Office. He was Chairman
of Trichy Municipality for more than 3-terms. Any one can walk into his room to get
redress. Every one whether poor or rich will be attended. Back in the house another 25-50
patients will be waiting.
A fragile man with shriek voice attending multifarious of duties was really astonishing.
He was not only a Doctor but also a Politician- he worked for Congress- very honest and
uncorrupted leader of the masses.
Dr. Ranganathan did yeomen service to improve Trichy. Many health centers were
opened by the Govt. at his behest. He improved the main Library and added many
newspapers and books. Many temples were renovated by his effort. Particularly the now
famous temples- Samayapuram and Gunaseelam.
Wearing simple Gandhian Cloths Dr. Ranganathan did not keep any car for himself and
lived in a rented building provided by St.Joseph College authorities. He will attend all
marriage functions without fail if invited. Kamaraj and other political leaders respected
him for his services to the poor mass.
I vividly remember one occasion – my brother got ill with high fever. Worried we took
him to Dr. Ranganathan- it was midnight. With out grumbling with the same smile he
came out, opened his dispensary, and gave injection and medicine. Next day he visited
our house and enquired about my brother. This was not because he was my brother. He
will bestow the same attention to every one.
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I used to see him every day at the house of another Congress Leader Mr. Arunachalam.
Arunachalam was a chronic Asthma patient and was my neighbor. His first act will be to
check his health, then only Politics.
Rarely a personality can be seen in these days - A Doctor combined with Politician doing
justice for both the roles. Rarely can be seen an honest persons in Politics. Shaw wrote
that Politics is dirty and fit to be called as dirty drain. That is true even today. Yet there
are persons like Dr. Ranganthan who are different.
Unfortunately their names vanish once they leave this world. But their lives are roll
model to young persons who want to enter politics.
Analysis:
A Doctor and Politician doing justice for both roles are rare but worthy of emulation.
Redressing the ailments and at the sametime attending to the civic needs of common
citizens is the best service any one can do and Dr. Ranganathan was fortunate to have
such opportunities in his life. We need many more persons like his Doctor.
A Doctor and Politician role model for present young generation.
Honesty and Simplicity gain respect from masses.
Shun Publicity- you are elevated.
The Karmayogi, who is contented with whatever is got unsought, is free from jealousy
and transcended all pairs of opposites (like joy and grief) and is balanced in success and
failure, is not bound by his action. – Bhagavad Gita.
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Case Study: 42 (Technical)
B.P.SETTY- LOYALTY TO THE CORE
(I was very fortunate to work under this young man- Padmanabha Setty. He was General
Manager of Davangere Cotton Mills and Chandrodaya Mills at that time. He gave me
opportunity to work under him as Manager of Chandrodaya Mills. Sharp at 9.0 clock he
will enter the Mills, take thorough round of all sections along with me, then and there
solve my problems and cheerfully will leave to attend his other works – a fine gentleman
and for the Mills a loyal worker. )
In a fit of anger I resigned my job at Bangalore – newly married and not knowing where
to go. I was praying God to show me a way. In came a call the next morning from Mr.
Padmanabha Setty to meet him at Bangalore. I was very much surprised since I did not
know him and never approached him for a Job.
When I met him- he was a lean man almost the same age of mine. He explained that he
was looking for a good Manager for his sister Mills and his friend recommended my
name and hence his call. What a coincidence- nay the Grace of God – a very timely call
which influenced my career to a great extent.
Every day he will visit the Mills. He will never utter a single word during the round.
Many workers wished to talk to him but he will ask them to meet me and discuss. Later
he will call me to his office and ask me the problems and my advice. In 99% he will
uphold my views and gave me full freedom to implement my ideas.
I was fortunate that I got opportunity at the earliest to show my skill. New German
machine came; it was the latest with advanced technological features like unit system of
joints, photoelectric stop motions etc with 4-fold production capacity. German Erector
was supposed to erect and hand over the machine. Due to pressure of work he was not
available for 4-months and management was very much upset.
I approached Mr.Setty and asked permission to take up the erection work myself. There
were objections from the office side. Mr. Setty discussed the matter with me and asked
my plan and ideas of the machine. Just prior to the arrival of the machine I got complete
catalogues of latest machines from Germany sent by one of my friend. I found that this
new machine was also included.
Impressed with my explanations and procedures Mr. Setty took full responsibility on him
and asked me to proceed with the erection. I was able to complete the erection and when I
took the trial run he was with me. The trial run was highly successful. His prestige
enhanced and I was able to live up to his expectation.
There were several occasions when I have to face resistance from my colleagues and on
all occasions he stood behind me. In the course of 6-months production increased by
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more than 40%, quality improved and our yarns were fetching premium price in the
market. On his recommendation I got 4-increments.
During my tenure as Manager I learnt a lot from Mr.Setty. Electricity cost per Kg- both
that day and progressive and norm; labor cost per Kg – both that day and progressive;
stores cost that day and progressive, packing cost that day and progressive- are some of
the items that gave grip for effective management.
After 3-years of best service I left Mr.Setty with good will to take up new assignment at
Malaysia. We used to correspond often and one day I received the sad news of his murder
at the Mill premises by errand workers while on duty. It was a shock and personal loss for
me - since I owe many positions because of the training I got from him.
I used to wonder why such bright people were snatched away by cruel fate. But young
people can learn lot of lessons from people like Mr.Setty to improve their career.
Analysis:
Many more Settys’ are required for industrial development of each State in India. Selfless
and loyal to the management to the core people like Padmanabha Setty has contributed
lot for good governance. For this cause they have to shed their life. Such dynamic
persons strengthen management Principles.
Brilliant Personality.
Loyalty to the Core.
Scientific Management Principles.
Encouragement to youngsters.
Innovation and Refinement.
Just as boyhood, youth and old age are attributed to the soul through this body; even so it
attains another body. Wise man does not deluded about this- Bhagavad Gita.
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Case Study: 43 (Folk Artist)
4-ORPHANS AND FOLK DANCES
(India is a land of Culture with its varied languages and customs. Hidden behind this
canopy are hundreds of tales depicting heroism, love, affection, pathos and joys. 56% of
population belong to rural India. They have created Folk Dances and Dramas to
entertain simple rural folks during festivals. Four orphans decided to peruse their career
in this field)
Sevashrams in India are doing excellent services by providing shelters for orphans and
old age homes throughout India. I had occasion to visit some of the ashrams. In one such
occasion I met one Mr.Gopalaswami. He was about 80. I was attracted towards him
because of his Bhagavathar hairstyle.
We sat near a Banyan tree and Mr. Swami recalled his youthdays. He did not recollect as
to how he came to this Ashram but he grew along with it. When he was about 25- he
started to think that he has to contribute to the Ashram which has looked after him so
well all these years. 3-like minded persons were also thinking like him.
They decided to form a troop and stage a musical folklore during the marriamman
festival. They prepared a script-helped by a folklore artist of the village. They selected a
theme from Ramayana. They approached the Matron of the Ashram and appraised her of
their desire. The Matron agreed to help them.
To stage folklore drama during festival and in rural surrounding you need lot of items.
The dress should be gorgeous, you need swords, artificial jewelry, Headgear with
embedded stones etc. This will cost considerable money. The next is the script and songs.
The lyrics should be powerful and to the taste of the common people.
Gopalaswamy can sing and also utter the dialogue crisply and forcefully. Among other 3-
one can don Sita’s role. By nature shy and feminine face he was ideally suited. So also
another man for Rama’s role. Rural people will appreciate animals and their mischief.
Hence Hanuman will invariably introduced.
Gopalaswamy recalled how nervous they were. The D-day approached. They staged their
first folk drama. Loud music accompanied with drums like Tharai, Thambattam and
Thavil – Sampoorna Ramayanam play was staged. Throughout the night the drama
went on and about 500 people watched the drama and at the end they got standing
ovations. Gift of Rs.100/- was presented to them- on those days 100 was very big amount.
When they handed that amount to the Matron, she accepted the same with happiness and
pleasure. Sweet was distributed to all the inmates. Gopalaswamy said from that day they
staged more than 100 dramas. He recalled that his colleagues all passed away one by one
and he alone remains.
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Gopalaswamy says that there is still life for Folk Arts and Folk Artists. All over India
Folk Dramas are staged and mostly the themes are from our puranas. N.S.Krishnan- the
ester years comedian tried to introduce Social themes but after him it stopped.
In those years you should have loud voice to reach to all gatherings since there was no
mike at that time. For light Petromax light was only available. To travel from one place to
another bullock carts was the mode.
During festival days they used to get from RS. 2000 - 3000. But today everything has
changed. Mike is available, colorful light to enhance the visual appearance, play back
singing all make easy to stage dramas. But the support from people is declining lamented
Gopalasawamy.
I have seen Peacock dances, horse dances etc by Folk Artists which are very interesting
to watch. Puppet shows are also popular in villages. The themes for all the folk arts are
invariably mythological. Street Shows (Theru Kuuthu) are very popular in both villages
and small cities. After the introduction of TV- these arts are declining. For people who
want relaxation and free air – these dramas can fill the gap. Will our educated youths
work for renaissance of these arts?
Analysis:
Street Dances and Village Shows are the cultural heritage of India. But this unique Art is
declining. With some modifications and renovation these arts can be revived. There is
plenty of scope for educated youths to enter in this field. Using computerized graphics we
can make these shows attractive and can draw Foreigners.
India lives in villages.
These shows belong to Villagers.
New ideas and innovations can stop the declining of these arts.
I am the subduing power of rulers; I am righteousness in those who seek to conquer. Of
things to be kept secret, I am the custodian in the shape of reticence; and I am the wisdom
of the wise. – Bhagavat Gita.
Case Study: 45 (Small Business)
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TEMPLES OF INDIA- SOURCE FOR ARTS
CULTURE AND SMALL BUSINESS
(Recently I visited about 90 temples in South India. It was an inspiring, educational and
at the same time a pilgrimage visit. The Architecture, the Paintings, Contribution for
ecology, encouragement to Indian Arts like Dance, Discourse, encouragement to Small
business like Pooja Stalls, Potteries, Pandals etc are shining examples of how India’s
ancient Seers have worked out the Life Style of their disciples)
One American admired that India is built around its Temples. It is true. Right from the
days of Indus Civilization Temples are the center focus and around them the development
of Commercial activities.
Architecture: There is distinct difference in the Temple Architecture between different
regions. For instance Kerala Temples are cone shaped with Single Khalasas on top where
as Tamil Nadu Temples are Gopuram Style with 5 to 7 Khalasas on top. Kerala Temples
are plain with no deities or dolls on the Gopuram structure whereas in TN we can see
different deities with rectangular Entrance of each tier at the front and back.
In variably Kerala Temples are Square Type with Verandah on all four sides. Two
entrances- Front and back - and a tank at the back entrance or at the side can be seen. On
both sides of the main entrances a broad street is formed with houses on both sides.
Adjacent to the main entrance is row of shops.
In contrast is Tamil Nadu Temples. If we enter the main Gopuram entrance you can
observe first the Bali Peetam and Dwajasthambam. Next you can see a small temple for
Garuda or Nandi or Vinayakar. It leads to a long corridor or hall with pillars and another
entrance for the Sanctum Sanctorum in which the main deity is installed. Around the
Main Mandap will be open space on all four sides. Four walls cover the temple.
Adjacent or opposite side of the main Gopuram will be a long street with houses on both
sides called Agrahara in which people belonging to the temple live. Adjoining to the
walls will be Shops.
Eco Friendly the temples grow flowers around the temple to be used for Pooja Purpose.
In many temples Gosalas or Cowsheds are there to maintain Cows. Apart from flowers
plantain trees and coconut trees are also grown.
The Temple is outlet for oil industries, ghee, camphor and many other items. It provides
employment to various categories of workers like Tailors, Carpenters, Metal industries,
Painters, Masons, small food stalls etc.
Temples provide temporary residence for Visitors and also source of encouragement for
Oriental arts like Bharatha Natyam, Musical Discourses etc. Instrument music like
Nadhaswaram find permanent place in Temples.
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On festival days children enjoy rides on giant rotating Wheels, horse chairs –raatinam –
as it is called and scores of interesting entertainment items. Brisk sales of food items,
Bangles, make up items; towels, Toys and scores of house hold items are the regular
features during the festival days.
Hospitality to the guests by providing shelters and food is a notable practice during the
festival days. Temples provide permanent lively hood to many people. In addition
agricultural products find a market here. Arts like Kolam, Pandals, Flower decorations
and above all Social service find outlet here. Temples are not only heritage of India but
also a useful provider of job opportunity.
Analysis:
Our Ancestors carefully planned for future generation a sound and constructive path for
the developments of various sections of our Society through these Temples. They provide
for place for Social gatherings and marriages, fillip to Arts and Crafts, Music and Dances
and other innumerable activities. Young generation should maintain and develop these
heritages.
Temples are the center of activities for various Sections of our Society.
Commerce is strengthened.
Arts and Culture is given a fillip.
Music and Dance is encouraged.
Backbone for Handicraft and vintage Arts.
If there be the effulgence of a thousand Suns bursting forth all at once in the heavens,
even that would hardly approach the splendor of the Mighty Lord- Bhagavad Gita.
Case Study: 46 (Social)
MOHAN- THE WATCHMAN
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(When I moved into my new flat – Mohan whom I knew for the past 5-years approached
me for a job as watchman. This man’s story is little bit different from other regular
security persons. He was involved in an accident resulting in head injury and was
operated. Sometimes he will behave very curiously and violently- otherwise a very
reliable person. As a result of this behavior he lost the job when he met me)
With the advent of multi-storied buildings and flats security assumed important matter for
the residents. Sensing the upsurge many organizations sprang up in all cities. Mostly
retired military personnel and police persons are employed. Some time’s private person
whom the residents know well is also employed.
Usually they are full time employees with a small room to stay along with their family
and the salary will range from Rs.700 for part time to 4000- full time depending upon the
number of flats contained in the building. Their main duty is switch on the borewell
motors according to the schedule and the common lights, to safeguard the vehicles parked
inside and restrict the entry of outsiders.
Mohan’s service is a part time job- from 8 PM to 8AM. In morning he used to work in
the Temple restricting the entries and orderly movement of devotees. The job requires no
skill but regularity of attendance and timing of works is very important. Since he used to
float these things - he was finding difficulty in getting jobs elsewhere.
Our building is a small one containing 18-flats. We cannot afford to contribute heavy
maintenance charge and we restrict the work with Single watchman whose main duty is
to close the doors at 11 PM and open around 4 AM for the milk vendors. He has to switch
on the pump in night and morning.
Mohan ideally suited for our work. Though he is married he never stayed in his house. He
preferred to stay in our flats only. We never objected this since many times he will attend
in day also. Apart from this we used to get entry in the temple quickly on crowded days
when he is attending duty there.
What made curious to include him in this study is- his mental problem at times? A well to
do person suffering with this problem, unable to find useful employment in Govt. or
Private enterprises and live like any other man.
Many times he used to get depression and in that mood he will quarrel with the residents
and they wanted to remove him but next morning he will forget about the incident so also
the residents. On such occasions I used to pacify both parties. Otherwise he is sincere,
honest and helpful to all the residents.
I studied deeply about his personal life. Poor man he did not get any compensation out of
the accident. Many political parties utilized his services but after the elections are over he
will be back to nil.
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In temple also- though he was working more than 5-years he did not get permanent job.
But with all these inequalities he is cheerful and faces this world boldly. I used to admire
his devotion to God and the Employer. Every year he will take Alagu Kavadi to Lord
Murugan on Sashti Day. He will hang on from moving pole by chain hooked on his body.
It is one of the toughest offer to Lord and for this you should be pure –refrain from all
acts not liked by God- such as smoking, drinking and sexual acts. We used to see him
afresh with renewed vigor after fulfilling this vow.
Analysis:
There is scope for every one to live honorably in this world if he is sincere and honest.
God will show a way for depressed people like Mohan to earn and Society also should
look after such people with kindness and forgiveness.
God looks after simple folks.
Society has a responsibility to mentally depressed people.
Honesty and Sincerity pays.
I am the beginning and the middle and the end of of all creations. Of Sciences I am the
science of the soul, or metaphysics: in debutantes I am the right type of reasoning.
Bhagavat Gita. Case Study: 47 (Social)
RAMANUJAM- THE DONOR
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(On the recommendation of my relative I employed Ramanujam in my shop. He stopped
with school final. A very fair looking boy he worked sincerely for a year. One day he
came to me to request me to relieve him since he got employment elsewhere. I completely
forgot this man. After 15 years he came to me to spare some amount. I was shocked to see
him- very thin, graying. He told me that he has donated his kidney for want of money and
that he is broken)
Ramanujam is the 6th child to his parents. Education does not attract him. He tried his
hands in various fields for some years but could not find satisfaction. His marriage
brought ruin. While his other brothers are well off this man on account of indecision and
wavering type went down.
He donated blood several times to earn some money. Unable to cope with burden of
family he started to get money through appeal. He registered for donation of organs.
One day he got a call from the hospital to rush in. A family was returning from
pilgrimage tour by car. Near Hosur was hit by a lorry and all people travelling in the car
got severe head injuries. The family belonged to wellknown liquor merchant of
Bangalore. Ramanujam met the Father of the boy who was seriously injured – this boy
needed urgently a kidney to survive.
His father was crying. He recalled that his son wanted to become a famous cricketer like
Gavaskar and later wanted to work in Space station like ISRO. When he saw him in a
pool of blood he was dazed- added to his woes the kidney failure. Holding Ramanujam’s
hands he cried to save him.
Ramanujam saw the boy. His eyes were wide open, seemed to be alert with some
movement. Ramanujam thought about his family. While coming out from the house his
youngest son wanted new uniform, his daughter wanted to join in dance class and he has
pledged all the jewels of his wife. Sensing that her husband is going to do something she
cried not to take any hasty decision.
On one side he needs money to fulfill the desires of his family and on the other side the
cries of the boy’s father to save his son. All along he was leading a wretched life without
use to any one. The biggest blunder he made is not studying – atleast trades course to
develop his skill.
Ramanujam thought that this is the best opportunity to do a useful service and agreed to
donate one kidney. It was a momentous decision. You should have courage and
conviction to sacrifice since the society in which he is living is not so advanced to
appreciate such acts of bravery. Even his wife would not permit him.
As he lay after the operation on the table - pale but with some satisfaction on his face.
The parents of the boy whom Ramanujam donated his organ stood silently tears rolled-
here is a man who has saved their son from sure death- what they are going to do in
repaying – no amount of money can buy such act of bravery and sacrifice.
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After recouping Ramanujam tried to do some odd jobs but people who heard his story
instead of sympathizing with him started looking him down. He was not successful in his
attempts and after some time he was back to the old stage. His health also started
deteriorating. The parents of the boy whom he donated his kidney turned him back when
he approached them for help. They said that the chapter is closed after onetime payment.
I felt pity on this man. A man very fair, sincere and honest unable to thrive in this world
because of lack of education. Society also forgot this man’s sacrifice and spurned him
away as if he is untouchable.
We must learn lesson from western world in the matter of appreciating and helping
persons doing supreme sacrifices to save people on the verge of death. They are our
assets. Add love to such men- you produce hundreds of such brave men. Add justice to
such men- they will be ever grateful to you. Put them altogether you have a new society-
transformed into New Hope and vision.
We need hundred such Ramanujams for saving many people.
We need a Society to help such Ramanujams to be rehabilitated.
Analysis:
Organ donation is a good and noble act and should be voluntary. It should not bait poor
people by showing money power. Ramanujam lost many jobs because firstly due to
neglecting education when his family was in a position to provide- Secondly his
switching jobs frequently. His sacrifice is overshadowed by all these qualities but Society
should not forget the spirit behind such sacrifices.
Education is vitally important when you can afford.
Organ donation is a noble act to save somebody.
Society should help the donor to live honorably.
Men possessing a demoniac disposition know not what is right activity and what is right
abstinence from activity. Hence they posses neither purity nor good conduct nor even
truthfulness. Bhagavad Gita
Case Study: 48. Social.
TRIBUTE TO PRACTICAL MEN- 1
G.K – THE SELF MADE MAN
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(When I lost G.Krishnan- affectionately called GK –I cursed this world. Why some people
we dearly love are snatched from us by cruel death? Soon I overcame the depression by
looking insight. Life is never just a being- it is relentlessly flowing on through our parents
first, then we live through our children and so on. The beauty that men like GK created
cannot be dimmed by death. He lives through his grandsons. )
It was Jan 1995. I received greetings from my close friend and relative GK for the New
Year. He informed me that his Son has come from America on vacation after completing
his MS. I imagined the joy and strength he got with the arrival of his son. He was about
to undergo Angio-plasma surgery for enlarging the blood vessels to the heart. He assured
me that it is only routine and nothing to fear. What a courageous man he was!
On 10th I got the shocking news of his death- succumbing to this treatment. First I was
dazed unable to believe- only 2-days before I saw him hale and health. I know that at
every stage of life people sustain losses- and grow in the process. I felt acute pain for this
loss because personally I was very much benefited by his association. He looked after my
family when I went to Malaysia to earn.
He looked after the publication works of my Textile Books and many of my interests- all
with affection towards me without expecting any return. Apart from the above he created
in me interest in our religion. I observed his progress at close quarters from his child
hood.
Unable to continue beyond his matriculation due to family circumstances he studied
Shorthand and Typewriting. After serving few firms he joined BEL at Bangalore as
Typist in account section. Promotions in public sector undertaking are invariably given to
degree holders. Krishnan realized that he should get his degree first. After Office hour he
studied at evening college and took B.Com degree. The hurdle for promotion was over.
Next he thought about family. If he want to give good education to his offspring he must
marry a working girl and he married a girl of his choice from BEL. Life was very smooth
sailing for GK He associated with Guruvayoor Temple Mandali of BEL and saw a
Temple built for Guruvayoorappan at BEL. He made me to involve in the functions of
this temple.
He used to take family and me to tours to various pilgrimage centers in South India. His
meticulous planning and arrangement for stay and all that participated in these tours
appreciated food and the comforts provided. To cheer up he will conduct Bhajan or
singing devotional songs during the journey thus making the journey enjoyable.
Pilgrimage trips were regular features mainly because of his association. What I
wondered and got inspiration from him was his every year visit to Sabarimala. In 60 and
70s- Ayaappa pooja and visit to Sabarimala were very tough. For 45-days you should
observe strict control of your senses, diet restrictions and totally devoted to Lord Ayappa.
The process will be complete when with Erumudi by visit to the Temple in Kerala-
Sabarimalai. You have to walk all the way from Pampa- to Sabarimala - 14 KMs.
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GK visited Sabarimalai number of times. He used to consult me on important personal
matters and on one occasion I asked him whether he would settle down at States with his
son? Emphatically he said no. I will always be here doing Bhajans, Poojas and working
for the welfare of the Association members- he said.
Simple with clean habits, morally very strong with selfless service GK lived for a
purpose. Younger generation should emulate the qualities of this Self- made man.
Analysis:
GK understood his limitations and worked hard to improve it by higher studies instead of
wasting his spare time. This gave opportunity for promotion to Deputy Manager level in
a Public Sector Undertaking. He utilized his time for propagation of Bhakthi within
himself to purify himself first. His life history is a lesson for people who look forward a
guide to improve self.
Understand the limitation.
Work for improving.
Set your thoughts towards higher ideals and work towards them.
The unreal has no existence, and the real never ceases to be; the seers of truth have thus
perceived the reality of both. – Bhagavad Gita
Case Study: 49
TRIBUTES TO PRACTICAL MEN-2
SRIDHARAN- THE IDEALIST
(Tragedy struck me again in 2000 – I lost my younger brother- hardly 58-years old. I
cannot call him my brother but a close friend and well - wisher. At the time of his death
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he was occupying highest post of Deputy Chief Engineer in Tamil Nadu Electricity Board.
I was not able to bear this loss. He taught me- why should we seek beauty when beauty is
evanescent?)
Just one month before this tragedy we met each other at Egmore railway station- at his
request. The long absence of contact between us pained both of us and we wanted to
come close again. I saw him look a different man-absence of Tilak at his forehead, with
visible Grey hair, little bit worried but with the same smile and wit.
This boy- I can say emphatically grew on my lap. I used to rush him to nearby Doctor
when he used to suffer convolutions (Mantham) when he was a child. When he was
studying at high school I was away from house but he opposed irrational things
vehemently. No particular attachments to religious customs he grew in totally secluded
surroundings. But he was a bright student.
It was during his college career that we came closer. He was suffering with acute pain
and Doctor diagnosed it due to hernia and advised immediate operation. He pleaded for it
with household people but nobody took it seriously and opposed it. Finally he came to me
and I arranged the operation at Madras. From that day onwards he treated me with
reference and respect. My word was final for him.
There were various incidents that cemented our ties closely. I was following his progress.
He entered the services early - having obtained his B.E. Degree in Electrical Engineering
in 60s. His punctuality, ability to solve complex problems, attention paid to Consumers
and above all obedience and respect to higher officers earned him very good name in the
Board. Promotion was a natural phenomenon.
Officially though he earned good reputation, personally he was very wavering type. He
could not make any decision quickly and even after deciding he used to brood over it
whether he made correct things or not. Perhaps this indecision took heavy toll of his
health in later years.
In the middle of his career I saw in him a sudden change. From atheist in nature he turned
into ordent devotee of Lord Narayana. He learnt Divya Prabandam and Vedam and every
day he visited the Satyanarayana Temple and participated in all religious activities. What
made him to change? Some said that the premature death of his child might be the cause.
For more than 10-years he lived like the above. At the fag end of his official career he
turned a full cycle and left all religious activities, concentrated on meditation. He joined
one mission at Madras - which advocates such course. This mission eschews all Hindu
rituals including the age-old practice of Tilak on your forehead. His entire family joined
in this mission.
I met him twice thereafter. I found that he was passing through enormous tension within
himself – Whether what he was doing is correct or not. He conducted his second
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daughter’s marriage at the Mission –casting away all the religious activities associated
with Hindu Marriage.
Thereafter there was complete silence from his end. I received one day a sudden call from
him. I jocularly asked whether he remembers us. Emotionally charged he replied that
how can he forget for all the help and service I rendered to him and wanted me to meet
him at the earliest. I observed that he was passing through some strain.
I met him as I said earlier at Egmore Railway Station. We had long chat-exchanging
information and incidents of our younger days and also about cricket. He came to me a
worried man but left cheerfully. That was the last time I saw him. I rushed when I heard
his sudden death. I saw his face- complete with peace and calm-no signs of tension and
pain.
A flower has withered. I was not able to control myself. It is a saying that a man comes to
this world with his fist clinched but when he dies his hand is wide open. When the flower
was blooming we responded with love- and now that beauty faded a love that waned.
Analysis:
I feel that the art of living is to know as to when to hold fast and when to let go. In case of
Sridharan- he understood this concept late and by the time he was just coming out from
depression death has overtaken him- probably he let it go earlier. Life goes on for rest of
us and I understood that we have to make the best use of it.
His life totally loyal to his Employer.
Austere and Clean habits.
Steadfast adherence to principles.
The soul is never born nor dies; nor does it become only after being born. For it is unborn,
eternal, everlasting and ancient; even though the body is slain, the soul is not-
- Bhagavat Gita
Case Study: 50 (Social)
TRIBUTES TO PRACTICAL MEN-3
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RAGHUVEERAN- IN A HURRY
(Adi Sankara said that – death and birth is a cycle - we are left with little time -use it to
sing the glory of Govinda- the path for salvation. But we are human and we use it to
uplift ourselves. What we suffer at young age we want to compensate when we start
earning and in this process we never set a boundary – the result is loosing the asset itself.
Raghuveeran succumbed to this process at very young age of 38.)
When I heard the death of this young man at the age of 38 – I was stunned. It is not fair I
cried. A brilliant businessman suddenly put an end to. What a cruel fate for otherwise a
very healthy person just making a career in big business.
Raghuveeran’s earlier stint at College was not that success as his father wished to be. As
a young boy his mind was restless. He wanted to enjoy all the best things in life.
Education and studies did not attract him. His ideas were different. Somehow he finished
his B.Com.
Thereafter he worked as Medical Representative for sometime. He was always restless
and wanted to do something. His aim was to follow his uncle as role model. His uncle
was working at that time in Malaysia.
The strict discipline at home was frowned by him and he wanted to come out from this
circle to carve a separate path. The Period from 88 onwards was Computer age. He
wanted to enter this field- not as learning computer language but as Seller of Computer
accessories.
He started this business in a small way at the house itself-which was in the Bazaar itself.
He stocked Computer ribbons, diskettes, Stationaries etc and supplied to Banks and
Public Sector Undertakings. Initially he was over ambitious – that led to wrong business
tactics – later he corrected himself.
The business was growing well and money started coming. Next he wanted to try his
hand in interior decoration- a field unknown to him. He was a failure in this job. A
turning point came to him around 1998- When he met one Mr. SM. SM by that time
poked his nose in many fields like Cloth Merchant, Whole Sale Merchant etc and finally
landed in Coal business.
SM is a clever fellow- he will not shed a single pie from his pocket but revolve round
other man’s money. Raghuveeran was attracted towards this man because his style of
living. Impatient and over ambitious to become a rich man in a short period-
Raghuveeran fell to the trap of SM.
SM gave rosy picture of Coal business and the luxuries it can buy for him. Importing
Coal from Indonesia and sell the same to Paper Mills and Sugar and Cement business – a
very simple and effortless way of earning – that in a nutshell the coal business explained
SM. He induced RV to arrange bank loan to plunge into this business.
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On his advice RV purchased Maruthi Van, accommodated SM into his business, and
reorganized his office. Now Computer business looked very small one for him. Coal
business paid very well for sometime. They enjoyed luxury life for some time. They
never expected the bear period of Indian economy.
SM was a cunning businessman. He felt the depression that is coming and left RV-
leaving him to face the situation alone. RV was also confident that he can handle this
business alone and in fact he was successful for short period. Soon his customers failed to
pay the bills and the debt started mounting.
For sometime he kept the worry himself but soon it started to work on him. Just one
month before his death he took one insurance policy for Rs.5-lacs for his children – a
Pointer of the impending tragedy.
I left for US for a 6-month stay. I met him before I left. He was cheerful and promised to
look after my interests during my absence. It was the last time I saw him. He used to
share with me all his troubles and successes but in this coal business he never consulted
me.
Had he survived he could have built a good business house. But fate has overtaken him.
He was in a hurry to achieve something but hurriedly left us. At times we quarrel with
our fate but it is useless because it is not subject to negotiation, change or compromise.
The spirit that he exhibited at a very young age will carry the younger generation forward
for a better future.
Analysis:
The logic of business success rests on careful step by step process. There is no short cut
to success; it has to be earned in a hard way. If some body achieves otherwise it is only
fluke or temporary phenomena or mirage. In Reghuveeran case he did achieve but could
not sustain it and fate has overtaken him.
In 100 experiments even one is success it can bring fortune.
You should set a limit as to how far you can go in business.
Measure every step and its limitation.
We do not even know which is preferable for us- to fight or not to fight; nor do we know
whether we will win or whether they will conquer us – Arjuna in Bhagavat Gita
Case Study: 51 (Social)
TRIBUTES TO PRACTICAL MEN/WOMEN
CHITHI- TRUE TO INDIAN TRADITION
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(For more than 65-years this lady – we call her as Chithi - served her family with
affection and total loyalty. Married at the age of 17 as second wife to a 45-year man, she
began her career with 4-children ready to welcome her to the home. From that day
onwards it was a saga. Never she showed tiredness in bringing these children and her
own son- no distinction between them. When I saw her face at the time of her death - no
signs of strain, peaceful and with satisfaction that she has done her duty- a True Indian
woman.)
Alamelu – from a lower middle class family - was a second daughter to her parents- born
in a village in Tanjore District in the year 1922. Her father was working in a temple in the
village. Due to family condition she could not study much but her parents taught her all
things required to be a house woman.
In those days there was a practice in Brahmin families to have second wife even if first
wife is alive or if first wife died early- to look after the children left by first wife. In
variably the girl is chosen from poor families and the girls were also ready to do so
irrespective of the age of the man.
Alamelu was one such girl. She married Gopalan of 45-years old and it was an arranged
marriage. Gopalan lost his first wife 2-years before. He tried to manage to bring up the
four children from first wife. He was a Railway employee and could not cope up of both
duties-office and at home. He found a simple, innocent girl in Alamelu.
Thus when she entered the house 4- children waiting to welcome her. Present day women
would have turned back in such a situation but Alamelu was molded in a different cast.
She knows her responsibility and willing to forego the comforts for the sake of her family
and the children.
It is not the aim of this book as to how she suffered and the ordeals she faced by her in
bringing up the children but how she took up the challenge as a young girl and in the end
succeeded in her mission. She loved the children and attached herself with the children so
much- the children never saw their mother’s face but treated Chithi as their real mother.
We all know to create such an environment in a house requires lot of skill and ability and
adjustments-which even highly qualified women may find very tough – but this simple
village girl was able to do – speaks volume about the Society in which she was brought
up.
In course of time Alamelu had also one son. In many cases we have seen that once you
have your son- you will loose interest with other children. But in case of Alamelu it was
not like that. Even her own son will call her only as Chithi. She never showed partiality
and treated all the children alike. For the children sake she got beatings from her husband
several times but she bore all such things cheerfully. She became part and parcel of the
house.
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Hospitality is the byword of Hindu Tradition. As head of the house you are required to
look after the guests, relatives and host of others whom her husband has got close
relationship. In addition ceremonies have to be attended. The cores in Hindu Joint Family
system keep busy all the time and you have no time to attend to your personal life.
Besides that you have to sacrifice many things in life including jewelry at times of need.
The system calls for loyalty, adherence of strict discipline and control of your passions
and ambitions.
Chithi fulfilled all that are required of her from the age of 17. Her busy schedule did not
end with the passing away of her husband. She helped many families and many times
looked after my family also. She never complained about anybody including those who
did injustice to her.
Humanity needs people like Chithi- an ideal of caring and kindness extending to all and
every age and every living being. Their memories will live in the midst of simple and
innocent people and there are hundreds of such people living in the remote villages of
India-serving the humanity silently.
Analysis:
Women hood in India is a symbol of tolerance, perseverance, patience and above all total
loyalty to the family. This is more pronounced in the case of those who are second wives.
They have to bear additional responsibility in bringing up the first wife’s children. Every
action of theirs is watched by the Society. This put enormous strain on them.
Sober and Patience is the byword to succeed when confronted with a family of
children.
Every step you make- you should place it firmly.
Looking back-you have achieved more than what you dreamed.
Absence of pride, freedom from hypocrisy, non violence, forbearance, straightness of
body, speech and mind, devout service of the preceptor, internal and external purity,
steadfastness of mind and control of body, mind and the senses- they are close to Me.
Bhagavat Gita.
TRIBUTES TO GREAT MASTERS
ADI – SANKARA
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(At one point of time we need to revitalize our energy- especially when we grow old. To
help us in our search two Acharyas- Adi Sankara and Ramanuja have shown us the path
for our salvation. Adi Sankara was not only a great thinker but also an inspired
champion of Hinduism and foremost missionaries in our country. Born at a time when
humanity was faced with several attractive philosophies Sankara brought his life-giving
philosophy of Advaita-Nondual Brahman of the Upanishads)
Whenever I am troubled or idle I used to go through my book collections. At one stage
they were Textile Technology books but as I grew I found interest–in managerial,
detective novels and magazines. Later I found solace in - religious, philosophic and other
social books. I fixed timings for the subjects. I fixed morning hours for reading religious
books along with prayers.
At one point of time we need to revitalize our energy- especially when we grow old. To
help us in our search for peace, prosperity and success Our Teachers have shown a path.
Of them two Acharyas- Adi Sankara and Sri Ramanuja are outstanding.
It was a vast program that Sankara had to accomplish in a span of twenty two effective
years; for at the age of 32 he had finished his works in this world and folded up his
manifestation among the mortals of the world. One such work is Bhaja Govindam, which
always stands as guide to me whenever my mind goes astray and seeks solace.
The musical rhythm in the stanzas of Bhaja Govindam makes it easy even for children to
remember and repeat. For us these poems can remove all our delusions. These slokas are
addressed to seekers as a book of instruction to help them walk the path straight to their
goal. In nutshell - Bhaja Govindam enunciates:
At a point of time- after you got educated, entered the job, married, bequeathed children
and their life are well settled- you get a period of vacuum – a Question will arise –
For when death comes to erase you out of existence in this world- of what use is your
science to you? Of what use of the money you earned all along?
Of what charm is the art that you have mastered? Will it come to your help in reducing
your suffering?
Of what helps is the knowledge of grammar then- you learnt? Is it going to avert the
impending death?
While living our endeavor is to understand and master the secret of life, the reality behind
them and gain his true identification with it. He must be able to meet death not as a
moment of annihilation but as a springboard to propel into the land of God-, which is
eternal, peaceful and filled with joy.
The great Acharya was both erudite scholar and commentator of the three foundational
texts of Vedanta but also founder of six matas or devotional modes of Lord. These maths
known as Sankara Maths are doing yeomen services in the field of Spiritual, Educational
and Health to common man.
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You may ask me a question as to why you have drifted your objective of Opportunities
unlimited and landed on Spiritualism – which is out of context. In order to achieve
success in your effort you may sometime caught into fatigue and suddenly you will feel
that all your efforts are going into waste. That is the point of time Spiritualism will give
a helping hand. - Especially the meditation aspect.
Meditation if properly understood is a synthesis and harmony in which diverse
conflicting tendencies are brought into one epicenter and slowly they vanish and in its
place a bigger form assumes – that form – you call it – as Brahman –the primal energy.
When it is inactive it is called Brahman- when it is active it is called Sakti. Meditation
harmonizes the Sakti in you. (KUNDALINI)
Adi Sankara showed us the way to come out of depression and suffering. Pen alone or
Army alone is not enough to win a war you need moral courage and Sankara showed
himself to be a great organizer, farsighted diplomat, courageous hero and tireless servant
of common man.
Selfless and unassuming this Great Man is a colossus among great masters. We are proud
that Bharat produced such a gem in our midst and we pay our humble tribute to this
Master.
TRIBUTES TO GREAT MASTERS
YATHIRAJA RAMANUJA
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(120-years of eventful life with service to all the people of all castes with revolutionary
ideas and offering simple form to attain eternal bliss- Saranagadi – to the Ultimate a
votary of Sri Sampradaya, Propagator of Vishishtadvaida – philosophy – Sree Ramanuja
stands tall among the Saints and Philosophers of Bharat. A brilliant administrator and
very keen intellect Ramanuja introduced Temple reforms to see that all temples function
to the benefit of the devotees. Above all he opened the gates of temples to all castes)
Dale Carnegie- in his book- How to stop worrying and start living quotes: –
The turbulent billows of the fretful surface leave the deep parts of the ocean undisturbed;
and to him, who has a hold on vaster and more permanent realities, the hourly
vicissitudes of his personal destiny seem relatively insignificant things. The really
religious person is accordingly unshakable and full of equanimity, and calmly ready for
any duty that the day may bring forth.
Immanuel Kant said, “ accept a belief in God because we need such belief ” Why not we
link with the inexhaustible motive power that spins the universe.
From time to time Bharat produced gems that kept her high- decidedly different – leading
the nations in Spiritual renaissance and awakening. Adi Sankara, Ramanuja , Madwa
and Caitanya –all appeared when decadence crept in Society. It was in such chaotic
intellectual atmosphere People like Ramanuja brought life-giving philosophy, which is
understood by common man.
Any nation which is morally stand high along with development of Science, Technology
and Industries need not worry about the calamities, wars, hunger, threats and other form
of destructive tendencies. The same applies to its people. To achieve moral development
we need Spiritual development. To attain such development – The above Acharyas
appeared on the stage.
It is a not a coincidence that both Ramanuja and Sankara born on Panchami Day. They
supplemented each other in instilling Spiritual awakening among us- One a great intellect
and the other with great heart. Ramanuja felt for the down trodden and initiated simple
ceremonies and form of worship. He opened the door to the highest spiritual worship for
all castes.
Ramanuja was a great reformer and it was he who liberated the down trodden who did
not have the privilege and opportunity to study the Vedas and follow the rituals
prescribed for liberation by invoking the Narayana Mantra for salvation of all these
people.
Philosophy, theology, ceremonies and rituals are several means of achieving certain
results for the benefit of the Society and Ramanuja tried to reform if some became
hindrance. To Ramanuja - God is full of love, grace and beauty. He thought that God
needed men and men needed God. The individual soul according to Ramanuja made by
God out of his own essence, returned to Him ultimately and lived in full communion with
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him –but was always distinct (Vishishtadvaidam) Jeevathma and Paramathma are
separate, jeevathma under the control of Paramathma and Paramathma is Supreme.
Whole-hearted surrender to the Lord is a simple form (Saranagadi) suggested by
Ramanuja to the mankind to reach Him and ultimately He will absorb you in Him.
Several times I faced challenges in my life- personally and officially. On those times I
sincerely prayed to Him to show me a way out. He never let me down. (Saranagadi)
What makes a man - Hindu, Christian or Muslim to be true religious? It is not his
intellectual acceptance of the doctrines or the conformity to certain rule but loving God
with all his heart and his neighbor as himself. This is the essence of Ramanuja’s teaching.
Many people in their anxiety to come up in life stuck up in the middle, unable to move
forward- sometimes think to put an end to this wretched life. To them Ramanuja’s
message is- the blackest moments we live through can only last a little time- there
will be brightest moments waiting to come in.
Ramanuja traveled widely, tried all doctrines, and practiced them before finding an
answer to his search. Finally he is able to establish the philosophy of Vishishtadvaida –
The Supreme Being (Almighty) and Jeevathama (His creations).
LESSONS FROM CASE STUDIES
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A. 10- COMMANDMENTS- CAREER
We have presented to you the case studies of 50- persons drawn from various walks of
life. These persons belonged to ordinary families - thus they truly represent India. It is
possible that you may fit in any one of them. Each individual’s saga of struggle is briefly
analyzed and the salient points are pointed out.
It is just possible that every individual can find useful employment in many untapped
Sectors like Small Scale Industries, Sports, Arts and Culture, Pets, Baby Sitting, Floral
Arts, Astrology, Horoscope Exchange Centers, Social Service, Painting, Automobile
Repairing, Fast Foods, Book Shops and Stationary, Provision Stores and so on.
What are the basic qualifications that are required to achieve success in these fields? The
answer is simple-
Leadership with difference: We will give examples from our studies to prove our points.
Leadership with difference:
Take the case of the Youngsters in Kitchen to Factory. These youngsters were not
satisfied with building a career in Multi-National Company like Grindwell – Norton –
instead wanted to be entrepreneurs themselves. Choice of Partners is vital for success of
any enterprise. In this case one is a Technologist and other a marketing man.
Their approach is one of abundant caution- first in a small scale they tried and made the
product, then after actual trial in various places and perfectly satisfied about the quality
equal to Grindwell Norton they decided to move into the Factory and till then only one
was working.
In the case of Tirunavukarasu of Failed School Final Lad to Well-known Publisher it
was promise to his mother that motivated him and propelled him to be an independent
Publisher- but before that he worked hard in various publishing firms and understood the
business thoroughly before entering the field.
In case of Parakalan of Successful Tour Operator it was the urge to earn without being
burdening the family that landed him to learn driving and he used the experience to carve
out a career for him.
It was combinations of talents of Three Ys’ again that made Prabu Book Stores a
popular bookstores in Bangalore. Here education has nothing to do but initiative and
Leadership that counted. Condemned as useless boy Aswatha showed remarkable power
of resilience to take up the job of Car Washing. Affluent Society in Bangalore needed
such a man and he grasped the opportunity presented to him.
Our first factor for Success is Leadership with difference.
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2. Use your insight and Skill:
The next important quality for success is understanding, developing and maintaining your
skill. Every person born has got his own skill. For instance the newborn baby
automatically search for his/her mother for breast milk. A little grown up turn up the
feeding bottle to the correct position before it starts sucking the milk.
As you grow the skill does not grow automatically. You must search insight, find,
identify and develop the same. Take the case of Semmangudi- the Doyen of Carnatic
Music – At the very young age he showed keen interest in Classical Music. Though his
voice does not suit he decided that his career lies in this field and devoted wholeheartedly
in learning and practicing.
Similarly Tanjore Painting. You have to learn, practice, practice this Art from scratch
and once you learn the rudiments of this art and master the technique then this field is
wide open for development and innovation. You must understand the taste of Art
Lovers and adjust yourself to the times. For instance Calendars previously lacked the
appealing power but with the dawn of lamination and digital camera real life size pictures
are incorporated in this field. This concept can be applied to Tanjore Paintings also.
Insight allows seeing beyond the present. Astrologers develop this line to cast horoscopes
and predict our past, present and future like Pitchu Sastrigal. This is the Art of
Observation. A Person’s true nature cannot change with situations. It will be totally
consistent. The better you know that person you can accurately predict as how he will
react to the situation. So also the Stars and their positions.
Insight calls for wide opening of your senses. This process requires watching, observation
and listening. Once you develop this skill you can become the best anchorman in TV-
Shows. Kushbu in Jaya TV-serial- Jackpot -Quiz program- watch her as how she
closely observe the participants reactions – represents the model of our above statement
It is not only observations alone that will make your career success but also should be
closely centered on the subject you watch. My Grand son came from States to stay with
me for vacation. He was so attracted to the Title song of Sahana – with in a few days he
was able to sing that song exactly. I saw him observing and listening that song keenly
before attempting to sing. I can call this Aggressive Observation. You develop this skill-
you will reach a measure of success.
In understanding your skill you have to develop suitable environment. For instance if you
want to be successful as a Singer- you must leave your involvement in other fields like
playing football or cricket and visit Music Sabhas, listening Audio Cassettes of great
masters and study the literatures connected with music. Total Devotion to the subject is a
must for successful career.
Insight and developing your skill are key factors for success.
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3. Grasp the Opportunity when presented – do not let it go from your hand.
Every one will get one or two opportunities to push through in life. This may come at any
time in the life cycle. If it comes when you are young- you are lucky. In most cases it will
come. Wise men will grasp and hold it. Invariably they succeed in life and with their
success they are able to provide all the comforts the family needs.
Take the case of Jega- from Apprentice to Technical Director. Although he was well
off with Manager position at Kota, when call came him to serve in Malaysia he readily
accepted. He weighed the option. The salary was 3 times higher and the tag, as Foreign
Returned- all will enhance his reputation. To serve 3-years at Malaysia is to serve 9-years
in the present Company in India. What will be the management attitude for 9 years- will
they be consistent? Will he maintain the same result all those years? It is doubtful. But 3-
years-definetly yes.
Pattu in Auto Rickshaw Driver to Boeing Mechanic was leading a hard life at
Bangalore. Day he was working in Mico, night driving the Auto Rickshaw - A very
tiresome schedule. He wanted to give best education to his daughters and was looking for
an opportunity. The Middle East boom presented to him such an opportunity and he
grasped it. He did not stop with that- from there he moved to States to serve in Boeing
aircraft Company. He was able to provide all the comforts to his family. Besides that he
was able to get jobs for all his daughters in States.
Correspondence is one of the most frequent opportunities you have - to present yourself
to the outside world. Presenting your bio-data- prepared to catch the eye with out any
spelling or typing error – not long or short but at the same time not missing the essentials-
is one important tool you have to create strong impression. In case of Jega this skill
earned him the job at Malaysia.
Impression is another key factor to attract opportunity. It may not produce immediate
result but once you leave the place it will make the other man to think about you and soon
you will get a call. This has happened to me many times. I applied a Consultant Job in a
Textile Mills at Madurai. I met one Mr. Ramachari- owner of the Mills. At the end he did
not give any assurance. But within a week I received the call from him asking me to take
up the position.
Luck is yet another factor to get opportunity. Luck will not come automatically- you
have to work harder for it. K.K. Birla is the son of GD. Birla. They have built Industrial
Empire in India and abroad. I was working in his group in Malaysia. It was their first
overseas Textile Mill venture. He was very particular that it should be the best in that
country. As head of my section I wanted to impress upon him that we could also produce
the quality yarn as good as Japanese yarn
We worked very hard to erect all the machine in time took trial run. In some machines the
automatic controls did give problem. I advised my assistants to stand near the control and
turn the mechanical control immediately if they face any problem. When Birla took round
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all the machines were working and turning good quality materials. He was highly
impressed and that impression got me the Manager Job later. Every one of us was aware
that some machines the automatic controls gave lot of trouble. Here luck was invited –
not came automatically.
The same case is with Jega. If he has not applied to the advertisement calling Spinning
Master Post he would not have got the A.S.M. Post. The luck for him existed in his
application.
There is a story in Hindu mythology about the luck. A Rishi fed up with the life of
Minister in the Kingdom wanted to leave the job to do penance in forest. He realized that
the king would not leave him unless he creates a situation, which will anger the king.
When the durbar was going on the minister sitting by the side of the king suddenly rose
and kicked the head - gear of the King. For a while the king got wild but in a few minutes
all saw a serpent came from the headgear. The king wondered the foresight of the
minister and for saving him, the minister was rewarded with Chief Minister post – how
luck plays its part even though you are not interested.
Legitimate Flattery: Often this tool will bring luck. Legitimate flattery is the one that
makes the person you are flattering look good and at ease with you. It will open up free
conversation between both and achieve the purpose for which you met. I wanted to get a
job for my Doctor Son at Saudi Arabia- at that time Saudi Jobs was very attractive. I
collected all the addresses of the Agents. I gave a ring to one Agent by name John -
praised him for securing good jobs, lauded his service and told the purpose. My son
received a call from the agent with in a week to attend an interview at our place itself.
3. Grasp the Opportunity when it was presented- does not let it go.
Tools: Correspondence, Impression, luck and legitimate flattery.
4. Hard work and Practice:
There is a saying that there is nothing equals hard work associated with practice to
succeed in life. This is true in most cases. M.S.Subulakshmi – The Nightingale of India
became famous on account of her hard practice of Music in her house. Her husband Sri
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Sadhasivam was very particular about this. Before every Performance he will sit with her
and the practice session will go on 2-hours.
In the case of Malathi Hollar – She practiced yoga daily for 2 hours, joined sports and
with continuous practice won gold medals in spite of her handicap. She underwent 25
operations and acknowledged that she gave untold suffering to her body before realizing
that she has to live with the handicap. Even after successful career, she used to practice
yoga after returning from office and with a visit to Handicapped Children Home to cheer
them.
Padmanabha Iyengar realized that with 6-girl children his salary is not sufficient and
worked in his spare time as typist with an advocate. He realized that hard work is the only
asset he is having and utilized every minute usefully.
In case of Famida- the wonder girl – Her parents have to put very hard effort to bring
up the child born mentally impaired. She cannot crawl, speak or move. She has to
undergo physio-theraphy treatment from one month onwards. After nearly one year of
struggle the child started little movement. She has to undergo Speech therapy to speak.
Ultimately the hard efforts put up by the parents and Famida paid dividends. Famida won
gold medal in Painting and recognition.
In all the above cases people turned the crises into opportunities. They never dealt the
position in terms of disasters. Instead they turned the misfortune into opportunity to
redouble their efforts to come out of the situation and stand erect and taller. Viji did not
sunk when her husband died of heart attack but decided to face the challenge boldly.
When earthquake destroyed all their homes during Gujharat Earth Quake – People of
Kutch faced the situation gallantly. They swept into action, arranged temporary shelters
and camps, removed the debris and rebuilt their homes in short period.
Shed fear of Failure to succeed. Many people loose all hopes of survival and swept
away by fear. I can quote two well-known examples as how fear killed 2- Great Actors of
Easter years- N.S.Krishnan and Thiagaraja Bhagavathar. Public knew both of them.
They earned enormous money between 1940-46. Involved in Laxmikanthan murder case
they were sentenced to life imprisonment.
They came out after independence and after hard fought out legal struggle. While NSK
realizing the changed conditions, adjusted himself to the new situation but MKT
succumbed to the situation and died after failure of his films. Fear of failure is common
but those who take advantage and harness the energy released from such failures are able
to move up the ladder easily.
Cast away upsets by small things. It is very important for hard work to cast away
small upsets by small things or despise and forget them. When I was offered unpaid
apprenticeship while my colleague was paid I was upset but I determined to work hard
and accepted the post on the hope that I can learn the rudiments of erection and
maintenance of machinates.
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Every body will be worried- my poor pay, my inability to purchase a good house with
garden and lawn, my inability to purchase a car, my wife is not attractive and so on and
they continue to live on forever with the above worries. If you think they are trivial and
small things to worry – you will be propelled to do great things in life. In many places
our case studies have shown this clearly. Aim for big things you will land up on
something that will give satisfaction to you.
Pattu never thought that he will go to America to earn and become American citizen
but he relied on his hard work and willingness to work long hours.
Parakalan never worried about his level of education but relied on his hard work and
willingness to undertake any job to earn which landed him as Owner of Tour
Operator.
Mu.Va started his career as lower division clerk but work hard to pass many
examinations in Tamil, moved up to Teacher and then Professor and finally got
Doctorate and vice-chancellor.
G.D.Naidu never went up to middle school but became well known Industrialist by
his hard work and ability to face failures boldly and turn them as tool for success.
Our Fourth Key Factor for Success is Hard Work and Practice. The tools for them
are:
Turn crisis into Opportunities.
Shed fear of failure.
Cast away upsets by Small things.
5. Appreciate other Men Talents, Pick the best from them but be yourself:
Many People will ask me as to how I got interest in writing so many Textile Books. I will
let you know the secret. I am having habit of collecting booklets and printed catalogs
from Machinery Makers to understand about their machines. When I was studying my
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Textile Technology course I purchased one old book- Textile Mechanics by Taggard-an
Englishman.
Later when I entered the job I found that the book was outdated but very useful. I was
having lot of upto-date materials on the subject, which if published on the line of Taggard
would be useful to all. I was not having required money to do so. At that time
Taraporewala & Sons were famous Book Publishers and Distributors. I approached them
with my manuscript. They readily agreed to print it. The book was appreciated by all in
the Textile Industry. For me- Taggard was my Guru.
Take the case of the famous Play back Singer TMS (T.M.Soundarajan). He initially set
a pattern of Singing like Thiyagaraja Bhagavathar – soon he attracted the attention of
Cinema world but later set his own style.
Ravi Verma – The Artist Prince of Kerala is held in high esteem by all over the
world and many Artists follow his pattern but many variations from it.
Tanjore Painting is providing job opportunities to many people but many variations
from it.
Many firms are having roaring business of Fast Food Products like MTR.
You can find in all Metropolitan Cities - small business like Thangamani’s thriving.
Gandhiji appreciated MS song Hari Tum Haro so much it was flown by air to him.
The Point I wish to stress is that you should use their talents or skills to your advantage
but be yourself. MLV- followed the pattern of GNB in singing but is herself and was
highly successful. Sudha Raghunathan of to day follows the pattern of MLV but she is
herself and she is highly successful.
In every action of you-while you appreciate or set the model along – the one point is take
the best of them but modify to suit your originality – never copy the style since success
comes only to your talents. Life’s biggest failure is that people don’t do what you want to
do and how to control the impressions of you.
Key Factor- Appreciate and Take the best from others but be yourself.
6. Struggle, Struggle, Relax, and Struggle till You Achieve Your Goal.
Most of us have a tendency to leave our efforts in the middle if we find the same difficult.
We start some other and leave the same. Such people will always find darkness and
frustration.
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Ask these Questions.
Should I really fight this or not?
What are the Consequences of this fight? And the result it will produce?
Am I prepared to be honest?
Once you are sure begin your struggle. Brinda Subramanian did this. Brinda- The
Social Service Organizer. She established the Makkal Sahya Vani to take care of
destitute children, children run away from home. It was hard struggle but ultimately she
succeeded in her effort. Scores of Children are living here, having good food, cloth and
education – otherwise they would bee street urchins.
Rashid – The Painter was able to succeed in Middle East on account of the hard work
he put when he was provided with an opportunity.
Gayathri Shankar- for Gayathri - born without sight– her mother set her goal to
become Musician. Right from the age of 4 music lessons were started. At the age of 15
she passed her matriculation and continued to study and obtained degree. In addition to
oral music at Kalakshethra she learnt Violin and specialized in this field. Titles came to
her automatically- because of the hard work and struggle she put.
I will give you few tools that will make to work and achieve results.
Learn skills that will help you to move higher.
Aswatha- the Car Washer –was a spoilt boy but one day he got a chance to wash a
car and he was paid good amount. He realized his skill and started to make the same
as his profession.
Thi-Jha- Ra –was highly successful as short story writer and found useful
employment in All India Radio and rose to very good position.
Avoid-Bad Habits that interfere with your work.
Learn to control the anxiety of the job and concentrate.
Relax in the middle.
Step-1: Take deep breath through your mouth, hold it for sometime, then release it
through your nose slowly. This you can do at any place, at any time and in the
middle of your work.
Step-2: Don’t sit in one position for longtime and always in erect posture. Just
change your posture with some movement.
Step-3: If you are tired or worried –just recollect the happy incident on that day and
dwell on that for sometime.
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Step-4: Study the exercise and see what amount of relaxation you get and modify if
necessary.
Step-5: When you do the exercise make sure that you are alone and close the door.
Step-6: When - ever I get frustrated I always turn to God. I used to ask- why this
incident or happenings to me. I will pray sincerely to him to bring me out of this situation.
This inward prayer has given me enormous strength to move forward. In Karma Yoga of
Bhagavad Gita Lord Krishna says- Do your duty honestly and sincerely and leave the
rest to me. This has helped me in my career to succeed.
Why does religious faith bring us such peace, clam and fortitude?
The answer is simple:
1. Prayer helps us to put into words exactly what is troubling us.
2. Prayer gives us a sense of sharing our burdens, of not alone.
3. Prayer makes us to act.
Once you are released from your trouble new energy fills in you driving out the old just
like new blood replaces the old in our body in a continuous manner.
Finally- do not give importance to unjust criticism and worry about it.
7. Don’t Say YES when you want to say NO:
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I read a very good book by Herbert Fensterheim and Jean Baer on the above subject,
which fits apt for us. Normally we are very shy and accept anything in order not to offend
the other person. Many times it lands us into very embarrassing situation.
Many people used to approach me for job in Textile Mills as if I am running Employment
Bureau. Sometimes many influential people also come to me. Feeling delicate I used to
promise them. This quality used to create in me enormous tension and take away most of
time without any fruitful results. After reading the above book I started to be assertive. I
have not lost any friendship on account of this change- in fact I was appreciated for my
forthrightness.
Take the case of G.D. Naidu. All along his life he was assertive. This quality in later
years helped him to float a Transport Company, establish modern workshop, to produce
high quality blades.
Eswaran of Easun Eng. Co –was able to establish an Engineering Co to recondition
Machine Tools on account of this quality.
Shivaji Ganesan – was able to create an everlasting impression by characterizing this
quality in various roles he played.
There are some ways of travelling through life: 1) Obey 2) To bargain the best possible
deal for life 3) To shut all doors and concentrate only on yourself 4) In search of
knowledge.
The type- Obey – dances to the tunes of others – Their chances of success of these people
will be average.
The- type-Bargain – will always be successful in life.
The type- Shut all doors- will be isolated and their chances of success will be less than
20%.
The type-Search for Knowledge- will create everlasting impressions in life.
If you want to say: Don’t say Yes when you want to say No – you must shed your fear
first. People, who fear for every thing cannot take decision, cannot assert themselves and
cannot command. We have seen in many of our studies as how bold people have
achieved their goal – Jaya- the baby Sitter, Viji-the brave girl etc. by asserting what
they feel correct.
Once you start to cultivate the above habit slowly you will see that you are transformed
into a positive man prepared to take the risks in your life. It is said that those who are not
much worried about their birth or caste or the past but stand erect, depend upon his skill
and boldly say Yes when he is correct earns the respect of the Society.
Gandhiji admitted his weakness and that of his wife. This gave chance for him to correct
himself. He became world famous.
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Tools for this Key Factor:
1. Learn to be sober in excercising your assertion. Earn the respect.
2. Don’t hurt the feeling of other man when you say No.
3. Once you said Yes - work to make your word correct.
4. At every point of time evaluate the result achieved – if the result is on the positive
side, proceed- if negative – analyze and change.
5. Evaluate your present position, study the options and set your goal.
People in all my case studies possess such qualities and hence they are successful.
Take the case of Chief Chef- Namakkal. He used to assert himself in preparing the items
for the occasion and work hard to present the same to the taste of the guests. He never
compromised on the quality.
The same cases of MTR- the Fast Food people. Even today they maintain the quality of
Rava Idli the same as it was 50-years before and people throng to them.
Three Ys’ – Prabhu Book stores maintain the same hospitality and service even today.
8. Dream for Bright Future- before you go to bed- work hard to make it realize.
The one quality that gives immense relief and satisfaction to me that is - once I start
trying to sleep I always dream about many good incidents happened that day. If I go to a
discourse like Embar and if I am attracted I used to think that I am the hari-katha
exponent and dream about it before I get sleep.
If I am moved emotionally by MSS songs I think that I am a good singer and start to
think about it- I will get excellent sleep.
Many times my sons used to blame me that I have not utilized the wealth that I earned – I
could have purchased a bigger house and other amenities. My grand- children also used
to feel that I have not provided garden to the house, play ground for them to play.
Whenever I go to bed I used to dream that I have provided all these things to them and
very soon I will be on the way to a good sleep.
Take the case of 2- Young Doctors – Their Dream for 50 bed Hospital. They dreamt
for this hospital worked towards it and succeeded in establishing this hospital at
Bangalore.
Andal (One of 12 Vaishnavite Saints) dreamt that she will marry Lord Renganatha and
she did marry Him.
Raghuveeran dreamt to earn in as much as possible in short period and provide all the
comforts to his family and he did achieve.
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Pattu dreamt to go to States and wanted to take all his children and provide them
comfortable life- he achieved it.
Dream is one form of relaxation and removing worry from your mind. In a way it is a
stimulus to revitalize your nerves to face the future boldly. Pleasant dreams are always
welcome change. It helps to forget the bad things happened to you.
Joe- the 11-year old boy – hit by a car – 2-months in traction with broken thy bone –
dreamt that he wants to be a Pilot, play football and base ball worked hard with all
handicaps and achieved all that he dreamt. Many of our case studies dreamt to achieve
their dreams and they did achieve them.
Bharathi- the wellknown Poet of South India dreamt so many things for India and atlas
part of them are realized. I never dreamt that I would be able to visit States- except that I
have visited many other countries but at the age of 73 - I got the opportunity to visit-
thanks to my daughter.
Dream for pleasant things- work hard to make it true.
9. Cultivate Friendship and try to win over them:
What is the most valuable possession one should have? I asked my Swamiji.
Emphatically he said Friendship. He quoted the friendship between Lord Krishna and
Arjuna – as a result we got the priceless Gem- Bhagavat Gita.
The friendship between Rama and Guha, Rama and Vibhishana, and Rama and
Sugriva is the epicenter of Ramayana.
To cultivate Friendship with some one is not that much easy as it appears. We have seen
that childhood friendship stops when we grow old. High School friendship stops when we
come out of the school and so also the collegiate. What remains with us at the end is very
few.
To make it everlasting and beneficial to us we have to work hard on it. There are certain
principles that can attract people to you. You may ask me the question of what use it will
be to me? There is lot.
Pandavas were able to recover their land because of the friendship of Krishna.
Rama was able to win the war because of the friendship of Sugriva, Guha and Vibishana.
The friendship of America, Britain and Soviet Union enabled them to win the Second
World War.
In all the above cases we see a thin cord running- a) One appreciates the other man’s
talent and recognize it. b) Mutual criticism is avoided and c) Common approaches to
solve a problem.
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In all our case studies we see this thin cord running. Without the Public appreciation no
performance will be successful. MSS, Semmangudi, Shivaji Ganesan respected and
cultivated the friendship of all and hence they stand taller.
When I was in States, when I go out in the morning I used to receive a friendly Hallow!
from whomever I meet on the way. This made me to be at ease and begin my day in a
friendly note.
In my first overseas service all my Assistants came from different parts of India- a
Bengali, a Sindhi, a Maharashtrian, a Marwari and a Kannada. To create a well-knit team
to make our tasks successful I should first get their loyalty not by compulsion but
emotionally and wholeheartedly. To achieve this at the initial stages I arranged the
weekly get together in rotation.
Whenever I was successful and praised by the management I shared the success with
them including the monitory benefits.
When they committed mistakes I took them on me and never shown to higher
management. These all are only small acts but they created confidence in me and total
loyalty and a cohesive team.
While I was serving at Malaysia I used to cultivate friendship with my counter part Mill
Managers- Chinese and Japanese. This friendship has helped me in many ways officially.
Our finishing machines didn’t arrive in time and I have urgently to deliver our yarn to
one important potential customer. My friendship with my friend-Chinese Manager helped
me to solve this problem.
Take the case of G.D.Naidu- He offered shares of his company to all the drivers and
conductors and this act made his company a highly profitable one at the time of
depression.
The pleasing personality of Vasundara- the beautician –and her friendly suggestions
attracted lot of customers to her parlor.
Though Thangamani marriage was a failure- she was able to stand on her own leg
because of her vast customers base.
VG-Provision Stores-is able to attract large customers because of their friendly approach,
honest and sincere service.
Uneducated Rengappa was a successful Civil Contractor because of his total
commitment to satisfy his Clients.
Jaya’s friendship with Doctor family earned her the baby-sitting job.
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Friendship cultivated in hospital has helped to save a life. My son fell down from first
floor in between a narrow 3 feet lane and I rushed him to an orthopedic hospital. He was
admitted as an in-patient. Daily we will visit the hospital. My son cultivated very good
friendship with the Doctor attending on him
At that time a patient was admitted with serious blood injuries and lost lot of blood on
the way. He needed blood of very rare group. Fortunately the Doctor attending my son
requested my son who is having the same blood group to spare blood and the life of the
Patient was saved.
Cultivate Friendship and develop it.
10. Keep your energy and spirit always up:
Every one of us believes that our heart is working continuously and if it stops we will be
dead. This is not medically correct. Actually our heart works 9-10 hours only out of 24
hours- the remaining period is rest period for the heart. (The rest is not long one but short
and intermittent)
In my official career I will take compulsory nap for an hour in the after noon after food.
This rest will boost my brain to tackle any difficult problem. For 3-days I was struggling
to process Polyester in my mill but in one section the material failed to come in the form
it is required. I solved this problem by mixing combed cotton-, which is the ultimate
mixture - before carding stage instead of after carding. This idea struck me after a good
nap in the afternoon.
Dale Cornegie suggests the same in his book- How to stop worrying and start living.
He says Rockefeller lived 98-years- the secret behind this – his habit of taking a half-hour
nap in the office every noon.
Henry Ford looked fresh and young even at the age of 80-because of his habit of regular
nap and rest.
Our forefathers have provided a system to preserve the energy and relaxation by all
people irrespective of all castes- they have given us temples, mosques and churches.
Always these temples are constructed with specific design and place. Temples will
invariably at one end of the village and inside the temple with big open corridors
(Praharams) on all four sides.
The approach is one of scientific outlook. People will have to walk certain distance to
reach the temple and by taking the walk along the corridors. This gives very good
exercise to the body and fresh air. Invariably this walking is fixed after the dharshan of
the deity.
There is certain secret in this system. Once you enter the sanctum sanctorum of the
temple, you forget about your worries and pressure and concentrate on the presiding deity.
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The presiding deity will be decorated with flowers and ornaments giving sweet smell and
the presence of various metals create some healthy waves inside the room. The lighting
of lamps and camphor, agarpathis produce healthy smokes - which if inhaled will cleanse
the bad odor.
In order to produce healthy air plants are cultivated and developed around the temples.
Another lesson the temples teach us is cleanliness – not only the body but also the places.
You have to enter the temple only after you take a bath. You cannot liter, as you like
inside the temples – thus teaching an orderly life-giving importance to relaxation,
cultivating friendship and off loading all your worries.
Over populated country like us needs such a system to reach the common man and people
below poverty line.
I have seen many people telling me that they are now relaxed and peaceful after visiting
the temples, mosques and churches.
Dale Carneige also suggests “ Let’s fill our minds with thoughts of peace, courage, health
and hope for -our life is what our thoughts make it ”
Many times I used to brood over the injustices done to us by many people. I observed
that whenever such thinking arises I invariably suffer in health-some ailment creep in. I
also found that time was running fast and I was unable to perform certain duties. I
decided I should banish all these thought from my mind and take things easy. I saw
marvelous change in me- no health problem, plenty of time to fulfill my tasks and
cheerful.
My brother lost his life at the age of 58 because of worry only. While he was very
confident of himself at the office, he used to worry on many things at home.
Raghaveeran lost his life because of the set back in coal business.
MK. Thiagaraja Bhagavathar died early because of the lost reputation as Actor.
N.S.Krishnan similarly died because of the worry.
It is therefore vitally necessary to banish worry to get renewed energy. For every problem
there is always a solution. By worrying and brooding over it- is not going to solve the
same.
10- COMMANDMENTS FOR SUCCESS
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CAREER
1. Leadership with difference.
2. Use your insight and skill.
3. Grasp the opportunity when presented- does not let it go.
4. Hard work and Practice.
5. Appreciate Other Men Talents- Pick the best but be Yourself.
6. Struggle, Struggle, Relax, and Struggle till you reach your goal.
7. Don’t say YES when you want to say NO.
8. Dream for a bright Future – Work hard to make it realize.
9. Cultivate Friendship – Try to win over them.
10. Keep your Energy and Spirit always up.
LESSONS DRAWN
B. BUSINESS
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Indian business and Industrial scenario is entirely different both in look and concept.
Even among them there is distinct difference between rural and urban. Different castes,
different languages and customs make it even harder to evolve successful solutions to
common problems. Apart from the above religion takes precedence over all other things.
Villages: Villages in India are small conclaves having about 100 to 200 families mostly
centered around temples or mosques or churches. They are mostly caste based. Only
essential items are sold like Provision, Vegetables etc. Information technology is
spreading fast in every village- changing this scene and medical and cloth shops are
springing up.
Next Small Towns: The above scene is much improved in Small Towns. Apart from
Provision, Vegetables and one or two cloth shops - in small towns we can find cluster of
the above shops and in addition medical shops, Hair cutting saloons, Electrical and
electronic shops and repair shops, 2-wheeler repair shops, Cycle rental shops, Shoe mart,
slaughter house, stove repair shop etc are invariably present.
These towns will have population ranging few thousands.
Mostly these shops will be located in tiled buildings and tea stalls in thatched sheds.
Business community is not bothered about the look or get up of the shops but concentrate
on items sold. Mostly these shops are attached to the houses so that the family can
participate in the activities in turn.
Business is based on tradition and caste system but this is slowly changing with the
spread of education and technology.
Capital is pumped only on items sold and limited credit system is in force.
In small towns business is done on rented shops with attention paid on look and
appearance on moderate scale.
B. SUCCESSFUL BUSINESSMEN
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1. Get Experience first before you start any business.
My own case is an example for the above. While I was working as Mill Manager I
wanted to be a Mill Owner by starting a small Spinning Plant. At that time License for
Mills is very difficult to get – License Raj was running in India and only influential
people corner the same.
The urge in me to start something my own never subsided. I got an opportunity to start a
small business –a Temple in a nearby place constructed 4-shops and selection was made
by chits. My name appeared first. I thought this is a God sent opportunity and wanted to
do something. I started a petty shop business.
Simultaneously in another street I started a Coffee works to provide employment to my
relative. For sometime both were working very well. Since I was employed as Mill
Manager I had no time to visit these shops constantly only a casual visit in the evening. I
discovered the person that I employed- brought from my village – shifted his loyalty to
some other person and many things were stolen from the shop. Before things go out of
my hand I closed this petty business.
The area in which I started the Coffee shop was already having 3-shops started long back
and they were having very good clientele. My People could not win over them and the
sales were poor. Apart from this we were ignorant about the Coffee trade- powder for
hotel, powder for house, powder for marriages etc. Finally I was forced to sell the
business.
In later part of my career I tried my hand on Yarn Twisting. Due to general economic
slump in 90s this attempt also failed. All these failures are due to inexperience in the lines.
Apart from this- there is the general tendency in the Society that Brahmins are not fit to
do business resulting lack of encouragement from the community. When we earn good
salary and enjoy the benefit of good life- why takes risk in business? This is the tendency
among this community. We start therefore with handicap and one or two failures kill the
urge – we stop our effort.
As against this – Kitchen to Factory – people succeeded because they tried in a small
way in the kitchen. Only after one year of hard struggle and fully confident that their
product is equal to the well-known Company they released it to the Market. Family also
stood behind these people.
G.D.Naidu before venturing into business first purchased the old motor-cycle,
dismantled and reassembled – thus gaining the first hand knowledge in mechanics and
automobile.
Iswaran of Easun Engineering Company started a cycle repair shop and worked himself
and later started reconditioning of machine tools.
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TVS – the wellknown automobile giant started in a humble way. TV-Sundaram Iyengar
first started a cycle shop at Madurai and started a small transport company with one or
two bus only.
People will argue that you require luck in business. They show many examples to prove
their point. Of course Yes but it will not come of its own accord and we have to work
hard to get it. If we wait for luck without doing anything- nothing will happen.
Mr. Naidu was also having along with me a petty shop doing coconut business. It was
fetching average business only for him. While I closed my business, Naidu continued
because of necessity- he has not studied much and his family was in business. He was a
hard worker and used to go by cycle to purchase coconuts at whole price and sell in retail.
He found that there is good business in plantain leaves and started in a small way. Luck
cheered on him and he got good orders from hotels and marriage parties and soon unable
to cope up with one shop he took another shop exclusively to sell plantain leaves. Here it
is his hard work plus luck made him a successful businessman.
After I returned from Malaysia I published a Book on Polyester Blends. The book was
moving very slowly. At that rate even after 3-years it will be difficult to get my
investment back. I thought that it is better to give a sole selling agency to some one in the
field. Luck cheered on me and I got one and within a year all my copies were sold.
This agent became a close friend of mine and through him I was able to publish many
Textile Books. Like-wise I wanted to write Tamil books about Computer. I prepared my
manuscript and with it I met Vanathi Publishers. Again luck played its part and they were
so impressed – they readily agreed to publish.
1. Get Experience first before you start any business.
Luck plays its own path but work hard to get it.
No business is trivial –wealth is hidden in every one.
2. Choice of Business:
There is plenty of business available in populated country like India for all level of
people. But every thing will not click for every one. First we should decide how much
each business is going to cost, how much we can invest and what amount of capital we
can bring in from outside sources. What is the skill required?
We should categorize them into:
A. Low Cost business.
B. Medium type.
C. High Cost.
A. Some Low Cost business:
1. Grocery Shop.
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2. Beetle Leave Shop.
3. Newspapers stalls.
4. Book Lending Library.
5. Electrical Appliances repair
6. Two-Wheeler repair shops.
7. Plumber.
8. Spectacle watch repair shops.
9. Display board Painting.
10. Second hand Paper buying.
11. Pooja Articles.
12. Bangle shops.
13. Plantain leaves.
14. Coconuts.
15. Fruit stalls.
16. Cool Drinks.
17. Ice Cream Vending.
18. Snack stalls.
19. Tailoring shops.
20. Flower shops.
21. Book Binding.
22. Mutton stalls.
23. Bags repair shops.
24. Retail Rice Merchant.
25. Hair cutting saloon.
26. Sweet meat stall.
All these businesses are
One man business with
One or two helpers.
The investor should
know the skill of the
trade and should himself
handle or do the work.
Mostly manual labor
oriented.
Choice of place is
important.
Good business ethics and
customer service is
important.
Source of supply is very
important.
Good relationship with
neighbor essential.
Quality of work is
important.
Time Factor vital.
Requires low capital
Banks are helping to
meet any fixed
expenses and also
floating finance.
Profit margin is low
Borrowed Finance
should be of very low
interest.
Repayment should be
timely.
Medium Size Business:
1. Clothe Shops. 2. Fashion wares. 3. Ready made Garments.
4. Provision Stores. 5. Fast Food. 6. Sweet meat stalls.
7. Hardware shops. 8. Oil merchants. 9. Whole Sale merchant.
10. Commission Agent. 11. Grains Merchant. 12. Electrical shops.
13. Electronic Shops. 14. Automobile Accessories. 15. Computer accessories.
16. Browsing Centers. 17. Book Stores and Stationary. 16.
Big Business Houses.
1. Furniture Mart. 2. Jewelry Shops. 3. Hotels.
4. Lodging Houses. 5. Petrol Bunks. 6. Car Dealers.
7. Two-wheeler Dealers. 8. Sari Houses. 9. Cinema Halls.
10. Kalyan Mandaps. 11. Bars. 12. Idol Making.
13. Rice & flourmills. 14. Tiles & Sanitary Wares. 15. Timber Merchants.
16. Printing Press. 17. Publishing House.
Unlike developed countries Business strategy in India is different. Mostly business is
caste based – Chettiars for Hotels, Provision stores, Pawnshops: Brahmins- Hotel; Jains –
Pawn shops and Jewelry; Pillai and Naidu- Cloth, hardware etc. But this picture is slowly
changing.
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In big towns recent additions are Computer education, STD and Xerox shops, Photo
developing centers and browsing centers.
In the succeeding pages we will try to present some basic things to make the business
successful in our environment. These concepts are taken from our case studies, also from
our culture and religion.
3. People and you.
Suppose you want to open a General Stores in a small town in Karnataka. You must first
understand the people first. Kannadikas are religious people and have faith in
Satyanarayana Pooja. It is better to perform the opening ceremony with Satyanarayana
Pooja, inviting the surrounding people to attend the ceremony and offer a token gift of
Lord Satyanarayana.
In Tamil Nadu People prefer to do pooja for Vinayaka to remove all the impediments
coming in the way. In Andhra they prefer Balaji. In north they worship Hanuman to give
strength and wisdom.
The next thing is to know the crooks in that area. I remember when I started a small shop
that a Netha (Leader) used to visit all the shops and collect extortion money from us. By
ignoring him it will be very difficult to do business.
There are preconceived people who even before you start your business they will write
off you and your business. Your own kith and kin will discourage you and prefer easy
going with Govt. job.
Reading people is very important aspect of any business. It makes you to know what is
around you that can be used as advantage. You must observe closely on matters that
affect your business and should have a vision and farsightedness. Take the case of
Ambani of Reliance Industries. When he started his career in business he was only a
merchant selling cloths.
He understood that to develop his business he should share the fruits with common public
and offered shares to them. He employed persons who can reach to the public, speak to
them and very sincere to keep up his promise. He had a vision and plan for next 10-years
and strive hard to reach.
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10- commandments in Business
a. Listen to People who want to say some thing: People tend to tell you lot more if
you show some interest. For instance in case of Raghuveeran – Tributes to
Practical Men – He was advised against taking Sethu Madhavan as Partner and even
the coal business which involved lot of risks. But he never listened – costing his life
itself.
b. Observe at close quarters: If you visit Sari Shops- ladies while selecting the saris
will usually speak out the latest trends and prices. They will also tell the latest fashion
and colors and if you are a shrewd businessman you can learn lot from them and
improve your business.
I know one businessman who started a Petty Shop adjoin a Fast Food Restaurant.
First he was dealing only biscuits, chocolates, sweets and cigarettes. People used to
ask him whether he is having Surf Excel Rs.1.50 packet. Next time he stored the same.
Then came Paan Parak, Candles, Nescafe small pockets, tea pockets and so on. From
a mere Rs.50/= per day sales it went up to 200 to 300 per day. All due to his close
observation of People of what they demand.
c. Shrewd Businessmen will talk less: Businessmen should talk less and listen to
customers with smile. I know a case –Parakalan the Auto Driver. People will always
go to him first for Auto though 4 or 5 Autos will be standing. It is because of his
positive approach. He will talk less; never bargain for the charges but at the end will
appeal to the senses of the people who traveled. He always got more than others.
d. Act don’t React: Nowadays we find lot of young people visiting all houses for sales
of many articles, newspaper and so on. I saw many of them returning empty handed
and some unable to answer the questions of potential customers. This is because when
the client opened the door they start talking about their products. If they have listened
a few minutes the interest of the client much time could have been saved and perhaps
they might have got some business.
Example- 1: One Salesman approached my neighbor with a product of Vacuum
Cleaner. He persisted him to listen him. This neighbor has got no carpet, Sofa
Sets or much furniture and a middle class family. He thinks that Vacuum Cleaner
is a luxury item, which will be idle for most of the time. The Salesman wasted his
time for half an hour returning empty handed. He never listened. My neighbor
always closed the door when Sales People visited his place because of this
experience.
Example- 2: A Salesman approached me with a 3 in 1 item- Automatic Lighter
when power failed, a radio and cassette Player. I was looking for one such item
since recently my auto light item went out of order and getting it repaired is a
waste. I know the market Price of this product (around Rs.2000/-) this man quoted
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Rs.2500/- but after bargaining I purchased this for Rs.1800/- both of us were
benefited – a successful businessman!
This man approached me at right time, talked less, demonstrated the utility of the
items and got away with the deal.
Example –3: In my area there are plenty of Provision shops but only in one shop-
V.G. Stores - there will always be rush at all times. The reason is very simple.
The workers in that shop talk less, attend to customers immediately and
reasonable price- 5% cheaper than other shops with assured quality.
e. Don’t involve in Politics:
Indian Politics of late is wrought with criminalization and unwanted elements
have entered. The Chief Election Commissioner himself has made such a
statement. In India there is a tendency that business community is deeply involved
in Politics for the purpose of lobbying for the benefit of the community. This is
not a healthy trend. Business and Politics are at opposite poles.
Discretion is better part of valor. If you are away from politics – you must create
such an environment to the Public – people belonging to various parties will be
your customers and at times of crisis all will come to your help. If you belong to a
particular party there is every chance that you get the wrath of other parties.
I remember a case where two of my friends got different treatments at the time of
an agitation of a Political Party. They wanted implementation of a particular
language at all levels –shunning English. They started pulling down English name
boards and ransacked the shops. One friend belonged to a particular party; the
other not involved in Politics. While the former shop was ransacked the later one
escaped the wrath.
f. Be Discreet:
The success of a business depends upon how discreet you are in choosing the
place, your potential customers and the business itself. Take the case of
Vasundara – the Beautician. She opened the business at a vantagepoint in
Chennai, chose the Beauty Parlor business, understood the necessity of giving
relief to office going women folk. She is now very popular.
Jamal- the collision repairer- chose this business because for the last 10-years
Auto sales in India touched the peak and there are more vehicles than men
walking on the roads. Accidents also increased along with the development. So he
is assured of business.
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g. Sincerity, Honesty, Integrity- Pay and attract Customers:
While I was in States I went to Ralph’s –the biggest Supermarket in America to
purchase few items. When I went home I found that I have left my purse
somewhere. It contains about 100-dollars- fairly a big amount. I was very much
upset. I decided to go first to Ralph’s. When I approached the Manager, he
promptly gave the purse and asked me to count. I was very happy and admired the
sincerity and efficiency of this big store and its people.
My wife and her friend went to Majestic Circle to purchase some jewels in
Avenue Road, Bangalore. While returning my wife’s friend left her hand bag with
the jewels she purchased in the Auto Rikchah -, which they found after returning
home. They were very much upset and lost hope of getting it back. They took a
chance to contact the Majestic Police Station. The Inspector informed that the
Auto Driver has just handed over the bag and asked them to collect it –This Auto
Driver is very popular in Bangalore because of his honesty.
There is lot of persons in our case studies who came up in life because of these
qualities. Rashid- the Painter; Parakalan- the Tour Operator; Varathakutty-
Handicap is only the body not the mind: Viji- the Brave Woman; Chief Chef-
Namakkal; Rengappa- the Civil Contracter; Thangamani and so on
In business these qualities will pay in the long run.
Recently I purchased a night light from a shop in Trichy. The Owner told me that
the transformer used is having one-year warranty. For about 2-months it worked
well but suddenly it went out of order. My relative checked and told that the
Transformer has gone. I stopped using the above for 2-months.
I wanted to take a chance - to take this light to the shop. I was having only his
visiting card-no bill, no warranty card. I doubted whether he would accept it for
replacement. The owner is a young boy of about 24. To my surprise he
immediately accepted and within half an hour he replaced and that light is
working even after a year. I thought that this boy has bright future ahead.
I wish to recall one incident: The Nightingale of India- MSS. She was touring
US. Her consort was fixed in New York before elite audience. Just before 2-hours
she found that her throat gave trouble and was afraid about the performance. She
prayed to Kanchi Sankaracharya sincerely. To her surprise half an hour before the
consort her throat cleared and she gave a memorable performance and at the end
received standing ovation from the gatherings.
My friend purchased one Air Cooler from a firm, which boasted itself as the best
business house with branches in several cities. The cooler is a wellknown brand
with 2-year warranty. It gave trouble with in 3-months – The moving apron did
not rotate and cool never came. He phoned several times to the Firm and there
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was no response from them. He visited in person – then they sent one man to
check. He came checked and said that the motor driving the apron should be
replaced. The firm refused to replace the motor and wanted to charge for the
motor. My friend was very angry. What is the purpose of warranty? This incident
spread among his neighbors and the firm lost many potential customers. Here the
integrity of the firm is in question.
As against this my experience is different. While I was in States we purchased a
tube light in a Supermarket. We have to assemble and fit the same. Out of 2- one
worked and the other failed. We took the same to the firm. They immediately
replaced. Like wise - one leg of a chair purchased a year before was broken. We
took the chair to the firm with the receipt. It was immediately replaced with a new
one.
Customers are treated with respect and each customer is treated as individual –
not clubbed together. Integrity in business is very important and once this
impression is created it will go a long way to attract customers. In India we lack
this quality resulting loss of business.
h. Customer Satisfaction:
There is a famous Jewelry Shop in Trichy- Gopaldas & Co. I used to visit this
shop along with my grandfather for purchasing. The way the Owner (Elderly man)
used to receive us is a lesson for many young people. First he will ask us to sit on
the carpet; he himself will sit along with us. He will enquire about the welfare of
all our family members and make us comfortable before talking the purpose of
our visit.
This Gopaldas company has got clients spread all over India in thousands. If you
ask a client as to why he prefers this company –he will say that they are golden
touch people – any jewel purchased from them will bring prosperity – such is the
impression it has created
This quality is the basic thing any potential business people must learn. Next by
gentle talk know the Customer background. Offer him what he want and if you
have alternate thing –better than the item – suggest him- don’t thrust it –
I have seen that many business people think that they are more knowledged
people than the Customer and show it to the customer. Once I visited a cloth shop
to purchase a dhoti. I am a Textile man and understood that the particular variety
is a mixture of cotton and polyester. The Shop Owner argued that it is 100%
cotton. Later when he learnt about my background- he was very much ashamed.
There is some business people who at the first sight itself impress the customer.
My friend used to go often to Bangalore to stay with his sons. While going he will
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always take 2-kgs of butter. He will always purchase the item from one particular
shop when there are few more shops adjacent. I asked him why this preference?
He said that the first time when he took the item due to heat the butter got melted.
Next time the Shop Owner voluntarily offered to pack it with the dried leaf of
Plantain stem. The butter was in tact. My friend appreciated this gesture. Once
satisfied, the customer is always satisfied.
Take the case of V.G.Stores in our case study – people thronged to this shop for
purchasing Provisions and other house hold articles because of complete customer
satisfaction- quality products, correct weight and quick disposal.
MTR-The Fast Food people – maintain the same quality for years, their clean
habits and environments and innovation. Hence Customers visit this place and
always you have to book the table in advance.
I visited in States – 99 cents Shop. Any article kept there is priced only 99-cents-
from toys to kitchen towels: from wallpaper to cotton swabs; Film rolls to
Stationers – anything is charged 99-cent only- a True innovation in selling. Such
shops exist in every city in States.
i. Passion for Excellence:
Once you cultivate this habit- I only stock the best at affordable price – no matter
my margin is less- soon you will realize that there are elite circles to visit your
shop and will be a permanent customer. Why Lays-Potato chips are popular- they
are very crisp, no over fried or color difference- same quality always.
Once Customers were invited to this factory and asked to pick less or over fried
chips from where they are made- they could not find one- such is the passion for
excellence they maintain – no wonder then they are very popular.
Customers are aware for one original popular item there is one duplicate item and
once if they find that your shop is dealing such items- you stand to loose your
business in very short time.
To create and sustain Superior performance- take exceptional care of your
customers. This is what Saravana Stores in Chennai is doing. Anything you
purchase they are much cheaper, quality well maintained and new new items are
introduced to meet the demands of customers.
Take the case of Kamat Group of Hotels in Karnataka. They maintain the same
standard in all the branches- is in big towns or small towns. To verify this
statement I tasted Masala Dosa at Yathra Niwas at Bangalore and Kamat
Restaurant near Ramnagar- on way to Mysore. The quality was the same in both
places.
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Visit the Raymond shops in any place in the country- the price and quality will be
the same so also Reliance. People like the above have got passion for excellence
How to achieve this? First the main man who makes or purchase should be well
versed and well trained. When at work his mind should be free from other worries
and be healthy, totally devoted to the task. The Owner should take care of his and
his family and he should be a permanent member of the team.
Second the articles purchased to make the item should be very good quality and
from reliable source. At every point strict check for quality testing introduced.
Never mix spoilt items with good ones. Be consistence in quality. Be prepared to
take back if the customer complaints and refund him the full amount.
Listen carefully the suggestions offered by the Customers. Try in small measure
and assess its impact before adopting in bulk. If successful don’t fail to reward the
Customer.
Always think of improving to reach- the Passion for Excellence goal.
j. Wooing the Customer:
If you visit the bazaar in a city there are many medical shops but only in one or
two shops only there will always be crowd. Take the Ranganathan Street in
Chennai. There are many cloth shops but in two or three shops only there will
always be crowd. Why? These shops know the art of wooing the Customers.
In my flats daily many people visit to cater breakfast. But Customer prefers only
one or two. Why?
There are plenty of Provision Stores but we visit one particular shop to cover our
monthly requirements why?
We place order for jewelry to one particular shop always during occasions why?
The reason is simple. These people have created confidence in you. The items you
purchase bear the stamp of quality, reasonable price and excellent customer
relationship.
Wooing the Customer is an art. All Children Food Products like Horlicks,
Ovaltine, Viva etc periodically attach free gifts like Table Tennis Bat, Ping-Pong
balls, Net etc to attract Children and through them their parents.
Some Companies announce if you purchase one, you take another free. While I
was in States I saw many Customers carry Lays Potato chips – 2 packets – If you
purchase one, another is free.
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Bubble-gum brands always carry stickers to attract children.
If you purchase a Sari, blouse piece is attached with it.
Bata many times offer School Bag for purchase of some articles.
Indian Companies are adopting various methods to woo the Customers. Prizes are
announced which include cash, cars, TVs, DVDs and gold coin. These are one
time attraction. In the long run to build your business on sound footings you need
permanent Customers. Gopaldas, Sapna Book Stores, Vanathi Publishing,
Saravana Stores, MTR and many others are having such customers. What make
them to attract such customers?
It is their integrity, honesty and respect given to the Customer. They become part
and parcel of the family of Customers and participate in all their functions
whether it is marriage or death. This bond is carried forward by the succeeding
generations.
We gave you some factors for success in Career. We now sum up some factors
for success in business.
1. Get experience first before you start any business.
2. Choice of your business.
3. People and You.
4. 10- Commandments in business:
a) Listen to people-their view.
b) Observe at close quarters.
c) Talk less.
d) Act – do not react.
e) Don’t involve in Politics.
f) Be discreet.
g) Sincerity, honesty and integrity.
h) Customer Satisfaction.
i) Passion for Excellence.
j) Wooing the Customer.
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C - Success in Industry
(We have seen many case studies in career and business and the factors leading to
success and evolved some common factors for success. They are very simple and basic
but success in Industry is little different and complex since Men, Material and
Management is all involved.)
Not all people are successful in Industry. Industrialists are a class themselves. But there is
no harm in attempting if you have willed. Take the case of Bill Gates. He was an ordinary
student but he did not complete his studies. He along with his friend Paul Allen spent his
full time in Computer- the result is Microsoft. He turned his passion for computer into a
giant company.
1. Where there is a will there is a way. Bill Gate is an example.
G.D.Naidu was an ordinary man coming from poor agricultural family. He did not study
much but he became famous, as Industrialist- his passion for innovation was responsible.
I know many Naidus who were owners of many Textile Mills in Coimbatore. They were
my well wishers. Their forefathers have carried bags of cotton and struggled before they
became Mill Owners themselves.
TVS- the well-known Group started with one or two buses only before they became
Owners of fleet of buses and lorries.
Dhirubai Ambani started the Reliance with second hand flat knitting machine in a rented
shed at Ahmedabad.
Ford of Ford Motors was working in a Company before he invented the engine to run on
gasoline, which revolutionized Automobile Industry.
TV-Ramasubbaiyer- the Founder of Dina Malar Tamil Daily struggled hard to establish
this paper at Trivandrum first to protect the interests of Tamil people of Kanyakumari and
Nanchil Nadu.
The list goes on. All of these people have one common quality- Will Power. Although
they earned well in those days- wealth did not corrupt them. They shared with others. I
remember very well one incident in my life.
I was working as paid apprentice in Balausbramania Mills, Coimbatore whose owner is
one Krishnaswamy naidu. While appointing me he told that he would not gave the
salary to me but will send the same to my parents every month. My boarding and lodging
and pocket expenses will be paid by the company- such is the value he attached to family
life.
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In the middle Deepavali came. I wanted to take a token purchase of cloth but no money
and did not approach the management. To my surprise just a few days before Deepavali,
Mr. Naidu called me and handed a bag containing cloth for my parents and me. I wept
before him- such great hearts were in our country. Compare this with another case.
Mercantile Credit Corporation. Many poor and middle class people put all their
savings in this company - 50-years old and a reputed one at that time. There was no
problem till 1998 and people went on renewing their deposits. There were some internal
problems with the Directors and suddenly this company collapsed. Lakhs of people were
deprived of their hard-earned savings and many families were ruined.
Where is Krishnaswamy Naidu and where are these cheaters like Vadivelu?
The first factor for Success is strong will.
2. Change, change-not the Industry but your style of management:
I was attending the first International Fair on Information Technology and Software
development at Bangalore in 1998. While visiting the stall of Infosys Technologies LTD
I participated the conference meeting addressed by its Chairman- N.R.Narayana Murthy.
Mr. Murthy was comparing the ATM facilities introduced by Citi Bank, ICICI Bank etc.
with the normal banking system of Cash withdrawal by manual system.
One of low-income colleagues of Infosys was using the ATM facilities installed by the
ICCI bank at the Electronic City campus. Mr. Murthy asked him the benefit of such
facility. After all the wellknown features he said that the machine did not discriminate
against him unlike in manned counters by showing preference towards his elegantly
dressed software Engineers.
It did not show any fatigue in transaction even after 24-hour working. The cost of
transaction of withdrawal from manned counters is Rs.50 as against Rs.12 at ATM, while
through internet it is only Rs.5/- If the bank pass on the benefits to customers, they can
spread banking business to rural and village areas for the benefit of poor people.
Most of Taxi Drivers are from UP. They are so far away from their native place they
used to meet after many years. A Video conferencing pilot project was arranged between
these drivers and their families at their villages so that they can see all the relatives chat
with them and spend happy moments. Both sides were so elated-distance is dead for them.
Once the internet spreads the nook and corner of Indian villagers, the Govt. takes
seriously to use it at all level- then the Poor people of India need not go to city to get the
basic services like - filing applications for land transaction, loans and certificates which
the IT -kiosks can handle from the village itself.
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Thus it makes us to change for better, adopt better techniques, reduce the cost improve
the product and so the cycle goes on. I tell you a pipeline Story:
One hundred years ago in America it was virtually impossible for average person to
become a millionaire. In 1900 the average wage in America was 22 Cents per hour. The
average worker earned between 300 to 400 dollars per annum. Only 6% of Americans
graduated from high-school level. 8000 cars only were on the road and 144 miles of
paved roads. 80% of American earnings were spent on food, shelters and clothing. Life
expectancy is only 45%.
After 100 years- (2001) the average American earning is $45,000 dollars per annum.
There are more cars in that country than the people. Every house has 2-TVS, cell phones
and Computer with Internet connection. Life expectancy is 75%- more disposal time,
more career options and so on. This is the fact and the impression but inside in all – a
startling truth is revealed- Most of the nation’s families are living paycheck to
paycheck.
Remove the assets like car and furniture the average family has zero assets.
Unlike America Eastern and Asian countries value fixed assets like house, land and
jewelry. The real wealth of the Nation lies here. To achieve this the average people
should be a millionaire. Is it possible? Yes. In India and other Asian and Eastern
countries this is actually happening.
For the last few years wealth is distributed to all the 3-sections of the society- Rich,
middle class and poor people. Great social changes are taking place and how this is made
possible?
1. Dramatic increase in the middle income group with increase in rich drop in poor
income group.
2. Wider dispersion of disposable income.
3. Synthesis of East and West by Globalization.
3. Use your brain and two hands:
This is exactly Indian Software industries are doing for our Country. From half a billion
per annum in 1993 it has exceeded 5- billion today and slated to grow to 50 billion in
2008. We get revenue of 35000 dollars per employee while we spent 5000 dollars per
employee.
Now similar industry is with us- biotechnology. To day it is in infant stage only. Our
Ancient Seers have made tremendous researches and have kept the secrets somewhere-
either in palm leaves or in some homes. Bring it out- go hunt for them and you will be a
millionaire.
Bright ideas come from home:
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Two fresh MBAs from J.L.Kellog Graduate School of Management at Northwestern
University in USA set up ethinicgrocer.com on line grocery shop that sells more than
30000 ethnic products. The idea came to Parminder Singh through his Sister-in-law who
went on complaining that she has to travel all the way to purchase from shops in Pioneer
Street in Los Angeles.
Parminder 29, Subhash Bedi met at business school and dreamt of starting out their own.
They worked on grocery idea and studied the Indian grocery chain market and how the
goods reach the consumers. They pooled their savings and with loan from Bank leased a
ware house with the bar code technology they made a perfect distribution operations. The
venture was a highly successful one.
Recently I went to a small town in Cuddalore near Pondicherry on pilgrimage tour. Since
the temple opens only at 4.30 PM after lunch we found a hospitable couple offering their
residence to have some respite. I saw bundles of gloves piled up in the room and two
girls were stitching gloves using 2- sewing machines. I asked my host about this.
He was working with Anglo-French Textiles in Pondicherry and after retirement doing
this business and his customers are Whirlpool, TVS and others. He purchases wholesale
dyed knitting cloth from Tirupur in Coimbatore and make free size hand knitted gloves.
He said that his elder son is employed in marketing this product while his younger son
handles the accounting. What a brilliant idea! They owe one maruthi van and employs
network of people in surrounding towns.
If you visit Bangalore’s Fabmart – an Internet based company. There are 10,000 CDs,
audiocassettes and more than 4000 books- a virtual shopping mall. You can play enjoy
and take the CDs of your choice and the books, daily 20-30 items are sold and the peak
touches 150. These people resigned their well-paid job in Wipro and started their own
Dot.com.
4. Work hard and welcome suggestions and help:
I was advising one Textile Mills in Bangalore. The present owner took the management
from previous person and wanted to improve the operations to prevent sustained losses
and my job was to assist the management in these tasks.
For nearly 2-years we toiled hard since the machinery installed were low productive
machines and the cost of labor and raw material were steadily going up. At last we were
able to see no profit no loss situation when suddenly the Owner decided to sell the mill-
at a very disadvantage price- the land alone – in the heart of Bangalore is worth millions.
Inspite of my repeated request he was firm on his decision.
After 2-years I met this gentleman at Singapore – he said that he made terrible mistake in
selling the mills against my advice - the new owner sold one acre of land for multi-story
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building and got handsome amount. Using the amount he changed all the machines to
latest high production machines- thus improving the quality and productivity.
This gentleman still could not establish any Textile Mill in India because of ill advice
and failure to welcome suggestions.
Take the case of GD.Naidu- He welcomed suggestions from co-drivers and conductors
and was able to run the best transport service at Coimbatore.
Easwaran of Easun Engineering company always listened the suggestions of his workers
and awarded bonus for profitable suggestions.
Before you become a boss of your organization you must look insight- how much hard
you can work and your work habits.
My friend established a workshop to manufacture automobile accessories. The place is
little away from his residence and to avoid delay in opening the shop in time he handed
over the keys to one of his workers. Taking advantage of the Master's’weakness this man
took his own time to open the shop resulting poor turn out
Like wise in many establishments for lack of direct supervision productivity suffers and
unwanted elements take advantage of the situation resulting in the failure of the
enterprise.
It is therefore vitally necessary to know your capacity for hard work and your weakness
before you think of doing something. For instance I will be very active in the morning
hours- can solve any difficult problems but as the day passes it will be tough for me to
think unless I take a nap for 2-hours in the after noon.
5. Organize your work and don’t make your employee feel tired:
I have worked under Indian, British and American management systems. All these
systems have got many flaws in dealing with their employees. One is very suspicious; the
other depends on few individuals and the last hire and fire policies. It is not possible for
any single individual to shoulder the entire responsibilities of his organization on his head.
You have to collectively work with others. In doing so you should not always after them
and watching their works.
I was working in a Textile Mill at Bangalore. Three brothers were managing the affairs of
the mill- Rama, Lakshmana and Bharatha (names concealed). Early morning around 6.00
AM Lakshmana will take a round of the mills when I should be present. Next around
10.00 AM Bharatha will take a round of the mill when I should be present. The same
questions and the same answers.
After 4.00 PM Rama will call me for discussions over a cup of coffee and snack and the
discussions will go in till 9.00 PM – when Rama leaves for home.
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Even Sundays are working days when the management will invite outside Consultant to
check our technical and other problems. How long you will be able to carry on like this.
No wonder then staff migrations were always very heavy in these types of mills.
There is another type of management:
I was working as Consultant for a Textile Mill and monthly 4-days I used to visit the
mills. I will be at the mills exactly at 9.00AM. My job was to go through the production
and quality records and offer suggestions to improve them and in the evening to meet the
managing Director for discussions- if he calls.
Here the Managing Director is the Supreme Authority and without his instruction nothing
should be done even in Technical matters- the Manager has to take his instructions only.
Power has not been distributed - even to his Son. Sometimes I used to meet him in the
evenings at his request but many times that I returned without meeting him. Progress in
such mills will always be poor- there is no confidence of the management on their staff.
It is vitally necessary for you first to organize your work in systematic manner and even
if you are not present the show must go on. Every employee has got his own talent
whether he is educated or not – learn to appreciate the same make him comfortable and
work in healthy surroundings.
6. Imbibe in every employee the spirit of loyalty to the organization:
Loyalty to the organization is more important than to an individual. Individual may come
and go but the organization will remain forever. In dealing with your employee this
aspect must be given top priority. I failed in my first business venture because my
employee instead of showing loyalty to the business chose to be loyal to individual.
Instead of supporting me – against selling the Spinning unit at Bangalore, the General
Manager and Resident Director were loyal to an individual resulting the loss of most
valuable property for the Individual.
Instead of loyal to the business some people want loyalty to them. I know a well-known
case of a popular Textile Consultant in Ahmedabad in did 60s. He used to advise some
mills in South India and some Mill Owners were very crazy over him as if he is going to
bring windfall to them.
This gentleman had a habit of shifting important staffs from one mill to another. He never
bothered about the talents of local mill people. In most cases he was a failure and after a
year he will be removed from consultancy and along with him the entire staff brought by
him. He wanted loyalty to him-not to the organization.
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When I took charge of my overseas assignment I had under me important staffs brought
from various regions in India- Sindi, Bengali, Marwadi, South Indian, Maharashtrian etc.
Their culture, language and customs were different. In the first meeting I told them that
they should forget their background and think they have come to establish themselves as
Spinning Experts equal to Japanese. Technical excellence is the only religion that should
bind them. This had telling effect and we proved ourselves as the best pick up from India.
When G.K.Devarajulu Naidu of the famous Lakshmi Mills at Coimbatore joined the
organization at 18-years his father wanted him to work as apprentice and he has to be in
the mill at 7.00 AM and attend night shifts. He should take food only in the canteen along
with colleagues. Such is the discipline in which he was brought up.
These qualities later made him to establish various Industries and were a very respected
man in the industrial map of India.
7. Manage with Confidence, Delegate what you can:
A Successful Industrialist or CEO is the one who extracts the best from his employees
and reward whenever they deserved. He will not take credit for what has been achieved
but pass on the same to his employees. Always his table will be clean with no pile of
papers or files.
I remember how Mr. Krishnaswamy Naidu owner of Balasubramania Mills was
managing the affairs of the Mills. All daily routine regarding the administration was left
with the Office Manager. All mill affairs were left with the Mill Manager. Every day in
the evening both Managers will meet him and take instructions regarding financial affairs.
As against this there is another type:
This Managing Director never delegated his authorities and every thing he should decide.
The Mill Manager cannot act individually- not even a minor setting. Like wise even if
you have to spend Rs.100/- you have to take his permission. No wonder then he has to
look every year a Manager.
Delegation is the process of building up people. It takes a very confident person to be a
good CEO or Mill Owner- confidence in the people- confidence in him and his capacity.
I know one Managing Director who wanted to go through every individual letter coming
to the mills, initial it and send to the Manager- in most cases he himself decides- what is
the use of the Manager in such organization?
Mr. Ranganath Somani was managing a Mill in Kota- Rajasthan remaining in Bombay.
He delegated the authorities in such a way that all Technical affairs of the mill were
looked after by the Mill Manager, all Financial affairs by the financial Manager and only
in exceptional cases they have to take orders from him. He used to call all the executives
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to Bombay once in a month to discuss with him on matters requiring his intervention. The
Mill was showing excellent results.
FINAL COUNT DOWN
We have gone through several successful case studies – Career, Business and Industry
and also tried to analyse the factors leading to their success. This is not a closing chapter
but the beginning to all of us irrespective of age or gender. Man has to pass through
different stages in his struggle for survival and he needs a string to get the required
strength and this book tries to be his side.
You have got a Power of your own- no matter how poor you are or how rich. Harnessing
that power into a potential energy is within yourself Search, search – you will find it out.
Don’t be afraid to take risk- failures will be there but try for one or two times and if it
costs too much look for alternative.
Carry the people along with you- you can not be a lonely traveller.
Believe in the capacity of other people- shun egoism and encourage wherever they
deserve
Accept criticisms if they are genuine- but be firm if you are right.
Live for a cause and do something that keep your name in this world – all other things
will be forgotten including your name itself
Life is to live peacefully and gracefully.
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