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Optimizing Mobile Marketing and Advertising for Vietnam
Nguyen Anh Tuan
Managing Director
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“I always laugh when people ask me about rebounding techniques.
I’ve just got a technique. It’s called just go get a damn ball.”
Charles Barkley Former NBA basketball player
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Traffic is good… but order is crucial
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Our 1st campaign together
Almost 1,000,000 sessions on Google Analytics
Less than 100 orders measured
Conversion rate < 0.01%
1,000,000
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Mobile Shopping Behavior had not been formed
They saw the ad on Zalo but bought
on Lazada PC version
No incentive to keep them on Mobile
Đại giảm giá - chỉ 1 ngàyShop ngay deal khủng
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Our 2nd campaign results:
1,000,000 traffic
3,000+ orders
Exclusive
promotion code
for Zalo Users
PC/ WAP/ APP
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The 1st
EmotiCokecampaign
in the world
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Introduce
the 1st Personalized Stickerin Vietnam
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Introduce
the 1st Personalized Stickerin Vietnam
…and of course,
we don’t want something
like this to happen
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Personalized Stickers
1,200,000+ downloads
What behind
the number?
Exclusive on
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What behind
the number?
Speed Behaviors
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Speed
Low-end Android users
Zalo Message targeting to Users
with available Wifi connection
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Behaviors
Too new to users (especially to users in rural areas)
3 simple steps with maximized UI/UX design
Online tutorials
Friend sharing
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ONE MORE THING …
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Partnering with Scan to download
TET INSIGHT
And many more to come in 2016
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THANK YOU