Caitlin Kaluza@tendenci // tendenci.com
Caitlin Kaluza | [email protected] | @qcaitTendenci Open Source CMS | tendenci.com | @tendenci
Optimizing Your Tendenci Site for SEO
Caitlin Kaluza
SEM Team
Marketing Team
schipul.com/qcait
Caitlin Kaluza | [email protected] | @qcait
1. Automatic SEO in Tendenci
2. How to Customize Optimization
3. SEO Tips in Tendenci
What We’ll Cover
@tendenci | www.tendenci.com | blog.tendenci.com
Automatic SEO in TendenciWhat Tendenci Does for You
Caitlin Kaluza | [email protected] | @qcaitTendenci Open Source CMS | tendenci.com | @tendenci
SEO is “Baked In”
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flickr.com/photos/ykjc9/4419635330
• Meta Description & Title Tag Automatically Generated based on content (you can change these)
• Alt Tag Automatically Created based on image filename
• Primary Keywords
Front End
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Description & Keywords CreatedBased on Content
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Alt Tag Uses Image Filename by Default
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Primary Keywords = Primary Key Phrase Feeds in Throughout the Site
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Site Settings that Affect SEO:
• Site Name• Geographical Location• Primary Keywords• Secondary Keywords
Tip: Review Your Global Site Settings
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• Sitemap.xml automatically updated based on most recently updated content
• Robots.txt set up
• Redirects Module makes Redirects Easy
Back End
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Sitemap.xml
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Robots.txt
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“Normal” Tendenci robots.txt Other things you might see
Robots.txt Site Setting
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Located in Global Site Settings
Redirects Module
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tendenci.com/help-files/how-use-
tendenci-redirects-module/
How to Customize Your SEOWhat you can control
Caitlin Kaluza | [email protected] | @qcaitTendenci Open Source CMS | tendenci.com | @tendenci
• Meta
• Categories
• Alt Tags on Images
• URL Slug
Updates You Have Control Over
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Add Keywords in Meta Tags & Categories
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Available on: Pages, Articles, Jobs, Events
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• Focus on 1 to 3 keywords per page within your website
• Title• 64 Characters• Include your brand name last• Every title tag within your site should be different and relate to the content on
the page
• Description• 120 Characters• Include your geography
• Keywords• Keep it to around 3 targeted keyword phrases• Most Search Engines Ignore, but it doesn’t hurt
Meta Tips
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Incorporate Targeted Keywords Into:
• Alt Tags on Images
• Sub headings (Heading 1, Heading 2, Heading 3)
• Cross Links
On Page Edits
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For Images:Add Text to Title Text & Alt Text Field
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Think Like an OutlinePage Title automatically coded as a Heading 1 (H1), so don’t pick Heading 1 for text in the body
Use the WYSIWYG to Add Heading 2, Heading 3 Subheaders
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More: tendenci.com/help-files/preformatted-styles-change-font/
Tip: Edit Photos in Set
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• Fill out all fields• Tags• Categories• Description/Caption (can include HTML)• URL Slug
More on How To Optimize on YouTube:thesemblog.com/youtube
Rich Media is Powerful
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• Getting Started with Google Analytics + Tendenci: tendenci.com/help-files/getting-started-google-analytics
• Using the Keyword Density Analyzer:tendenci.com/help-files/using-the-keyword-density-analyzer
• All Tendenci SEO Help Files:tendenci.com/help-files/topic/59
Resources
@tendenci | www.tendenci.com | blog.tendenci.com
Questions?
Caitlin [email protected]@qcait
Tendenci Open Source CMStendenci.com@tendenci
blog.tendenci.com
tendenci.com/events
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• Follow the Tendenci Blogblog.tendenci.com
• Sign up for the Tendenci Newsletter Listtendenci.com/newsletter
Keep Up to Date With New Features
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