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Oracle Cloud, Cloud Applications and
Strategy
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Safe Harbor Statement
The following is intended to outline our general product direction. It
is intended for information purposes only, and may not be
incorporated into any contract. It is not a commitment to deliver
any material, code, or functionality, and should not be relied upon
in making purchasing decisions.
The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole
discretion of Oracle.
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Agenda
• Cloud Overview
• Application Services
• Other Cloud Services
• Product Strategy
• Cloud Operations
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CLOUD COMPUTING REVOLUTION
SPENDING ON SOFTWARE-AS-A-
SERVICE IS PROJECTED TO
DOUBLE BY 2014.
SPENDING ON PLATFORM-AS-A-
SERVICE WILL TRIPLE BY 2014.
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On-premise Applications
US $97.9B $110B
Growth 2.3% CAGR
Enterprise Cloud Apps
US $12.1B $21B
Growth 11.65% CAGR
Consumer Cloud Apps
US $6B $12B
Growth 15% CAGR
Packaged SaaS
US $9.4B $16.5B
Growth 11.93% CAGR
Custom Cloud Apps
US $2.7B $4.5B
Growth 10.75% CAGR
Consumer Cloud Apps
US $6B $12B
Growth 15% CAGR
Market Size and Growth
Sources: Gartner, Asymco, UBS Report, Internal Analysis
Oracle Cloud Play – Applications + Platform + Social
Cloud Applications Market Opportunity CY 2010 - 2015
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National Institute of Standards and Technology definition:
– Cloud computing is a model for enabling convenient, on-demand network access to a shared
pool of configurable computing resources that can be rapidly provisioned and released with
minimal management effort or service provider interaction.
What is “The Cloud”?
Cloud Layers
• Applications
• Platform
• Infrastructure
Deployment Models
• Public Cloud
• Private Cloud
• Hybrid Cloud
Key Characteristics
• It’s a service - Opex vs. Capex
• Speed of deployment and extensibility
• Pay as you go, minimum upfront
costs
• High elasticity
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Greater Agility Lower Cost More Innovation
Cloud Changes How IT Impacts The Business Delivering Not Just Low Cost, But Agility and Faster Innovation
Faster Deployment and Responsiveness to Changing
Business Requirements
Focus on Core Competencies, Differentiation and Innovation
Lower Costs, Greater Efficiency and Utilization
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COST
SAVINGS
53%
REALIZED CLOUD BENEFITS, SO FAR
FASTER
TIME TO MARKET
44% MORE BUSINESS
FLEXIBILITY
35%
Top Cloud Benefits: Surveyed OAUG Members*
*“Cloud at the Crossroads: 2012 OAUG Survey on Application Delivery Strategies”, Unisphere Research, April 2012
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Consolidation of the Cloud Market
Oracle SAP
• Rightnow
• Taleo
• Vitrue
• Endeca
• Fatwire
• Inquira
• Collective Intellect
• Involver
• SuccessFactors
• Ariba
SFDC
• Radian
• Rypple
• Buddy Media
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Different Cloud Deployment & Service Models
Your Site
Manage Your
Own Cloud
Partner
Manages Your
Private Cloud
Partner’s Site
Dedicated
Private Cloud Virtual Private
Cloud
PUBLIC
CLOUD
Dep
loym
en
t
Mo
del
Serv
ice
Mo
del
HYBRID CLOUD SERVICES
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Oracle Cloud Business: SaaS $1 Billion Today
Application Services Platform Services Social Services
Common Infrastructure Services
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Not all Clouds are created
equal
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CAUTION!
First Generation Cloud Issues
87%
Loss of visibility/control and vendor lock-in* 62%
40%
Security Concerns^
Cloud silos/integration*
*Source: “Cloud at the Crossroads: 2012 OAUG Survey on Application Delivery Strategies”, April 2012
^Source: IDC Enterprise Panel, 3Q09
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Cloud Without Compromise!
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MORE CONFIDENCE MORE CHOICE MORE POWER
Most complete, best-of-breed
cloud processes
The cloud any way you want:
public, private, or hybrid
Integrated cloud stack optimized
and secured from apps to disc
Oracle’s Enterprise-Grade Cloud Applications The Cloud Without Compromise
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What Problem Are We Solving? Oracle Delivers on the Full Promise of Cloud
Greater Agility
Lower Cost
More Innovation
+ The Benefits of Cloud
More Power
More Confidence
The Power of Oracle
More Choice
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Oracle Enterprise-Grade Cloud Applications
More Power
• Rich business functionality spanning complete processes
• Consistent and optimized cloud user experience
• Integrated information and reporting across systems
More Choice
More Confidence
The Benefits of Cloud plus The Power of Oracle
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ORACLE DELIVERS MORE POWER
BEST
PRACTICE
PROCESSES
& PLATFORM
IN THE
CLOUD
Customer
Relationship
Management
Human
Capital
Management
Cloud Platform
ERP
Global
HR Payroll
Sales &
Marketing
Customer
Service Live Help
Financials Order
Orchestration Procurement
Project Portfolio
Management GRC
Social Network Java Database
Workforce
Management
Talent
Management
Data
Services
Customer
Hub
Oracle Enterprise-Grade Cloud Applications
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Easily Configure and Extend Applications
Changes. Without IT.
Personalize Build New
…That Are Upgrade Safe.
Modify
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Oracle Enterprise-Grade Cloud Applications
More Power
More Choice
• Deploy and consume applications anyway you want
• Portability between clouds and on-premise without lock-in
• Easily extend and integrate with #1 open, standards-based platform
More Confidence
The Benefits of Cloud plus The Power of Oracle
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Oracle delivered as private &
public cloud services
ORACLE
PUBLIC CLOUD MANAGED CLOUD
SERVICES
Oracle delivered as managed
cloud services in a private cloud
Oracle delivered as
subscription-based services
HYBRID CLOUD
COMPLETE CHOICE
Cloud Applications Anyway You Want Oracle Delivers More Choice
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Choose Degree of Control and Adoption Speed
TRADITIONAL
ON-PREMISE
MANAGED CLOUD
SERVICES
ORACLE
PUBLIC CLOUD
Speed of Adoption and Agility
Level of Customer Control
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Complete, Standards-Based Integration
3rd Party Cloud Applications
Cloud Applications
LDAP/SSO Enterprise
Databases
Oracle Cloud Integration Services #1 Open, Standards-Based Integration Platform
Applications
3rd Party
Applications
In-House Cloud Applications
3rd Party Providers (Payroll/ Benefits, etc.)
Social Networking
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Oracle Enterprise-Grade Cloud Applications
More Power
More Choice
More Confidence
• Enterprise-grade performance and scalability
• Unified cloud visibility, management, and control
• Defense, In-depth layered security
The Benefits of Cloud plus The Power of Oracle
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GLOBAL OPERATIONS CENTERS STATE-OF-THE-ART
DATA CENTERS ENGINEERED SYSTEMS
• 15,000+ service experts globally
• 27 languages
• Ops centers and data centers around the globe
• Embassy-grade physical and logical security
• 24X7 systems monitoring and optimization
• Uninterruptible power supply and cooling
• Powered by Oracle Exadata and Oracle Exalogic
• Extreme performance for the most demanding businesses
Enterprise-Grade Performance and Scalability
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Oracle Cloud Services
Complete Management
Delivered Globally
• 15,000 cloud experts
• Serving 5.5 million users
• In 27 languages
Upgrade Safe Extensibility
Dedicated Staging and Test Environment
Hardware and Software included
Automated Backups
Cloud-based Identity & Access Management
Always Current Release
System Maintenance
Disaster Recovery
Performance Tuning
Resource Provisioning
Enterprise Social Collaboration
Pervasive Mobile Capabilities
Enterprise Content Management
Enterprise Grade Performance
Enterprise Grade Security
Enterprise –Wide Functionality
Embedded Business Intelligence
Enterprise Grade Scalability
Enterprise Grade Connectivity
Enterprise Grade Reliability
Global Presence Your Cloud includes
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• Transparent Data
Encryption & Data
Masking
• Data Vault - Privileged
User Controls
• Multi-Factor Authorization
• Activity Monitoring and
Audit
• Secure Configuration
• Monitor and Block
• User & Role Based
Access Management
• Access Management
• Virtual Directories
• Rights Management
• Identity Governance
• Comprehensive
Compliance Mgmt.
• Centralized Policy
Administration
• Access Management
• Track and Audit Content
and Usage
Infrastructure Security
• Hardware Accelerated
Encryption
• Secure Key Management
and Storage
• Strong Workload Isolation
• Secure Service Delivery
Platforms
Infrastructure Applications Middleware Databases
Information Database Security Middleware Security Applications Security
Oracle Cloud Security: Inside Out
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Oracle Enterprise-Grade Cloud Applications
More Power
• Rich business functionality spanning complete processes
• Consistent and optimized cloud user experience
• Integrated information and reporting across systems
More Choice
• Deploy and consume applications anyway you want
• Portability between clouds and on-premise without lock-in
• Easily Extend and Integrate With #1 Open, Standards-Based Platform
More Confidence
• Enterprise-grade performance and scalability
• Unified cloud visibility, management, and control
• Defense, In-depth layered security
The Benefits of Cloud plus The Power of Oracle
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Data Center
Commodity Hardware
Data Center
One Vendor, One Solution = Lowest Risk
Database
Integration Services
Optimized Hardware
Platform Services
ERP, CRM, HCM
Mobile Applications
Common Infrastructure
Services
Platform Services
ERP, CRM, HCM
Mobile Applications
Social & Insight
Services
Competitor Cloud
VS.
Social & Insight
Services
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Application Services
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Application Services: Key Features
• Broadest applications offering – enterprise customers
• Built on industry standards – Java, standards-based middleware
• Service-Oriented Architecture – simplifies integration
• Self-service control for business users – configure, extend
• Built in business intelligence, social and mobile
• Complete data isolation and flexible upgrades
• Modern user interface – Web, mobile, HTML5
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Application Services: 100+ Cloud Applications Complete Suite, Best-of-Breed, Enterprise Grade
Human Capital
Management Talent Management Sales & Marketing
Financial
Management
Procurement,
Sourcing, Inventory Project Management
Customer
Experience
Governance, Risk,
Compliance
Common Infrastructure Services
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Application Services ERP Services
• Manage your business effectively
• Planning and budgeting
• Financial accounting
• Project management and accounting
• Procurement and sourcing
• Costing, inventory, and products
• Financial and transactional controls
• Management and statutory reporting
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Application Services HCM Services
• Manage your workforce effectively
• Global Human Resources
• Global payroll
• Workforce lifecycle management
• Compensation
• Benefits
• Network@Work
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Application Services Talent Management Services
• Source, recruit, develop, retain the
most talented employees
• Candidate sourcing
• Recruiting
• Learning and development
• Talent reviews
• Goal management
• Succession management
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Application Services Sales & Marketing Services
• Maximize your company’s revenues by
optimizing sales and marketing
• Installed base
• Sales prediction
• Multi-channel marketing
• Territory management
• Leads, opportunities, forecasting
• Partner Relationship Management
• Quotas and incentive compensation
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Application Services Customer Experience Services
• Maximize your company’s revenues
with great customer experiences
• Web and mobile self-service
• Contact centers
• Knowledge management
• Chat and co-browse
• Email management
• Support and innovation communities
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Platform Services
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Oracle Cloud
• Deliver a complete & functionally rich Suite of Platform Capabilities
– Database, Java, Web, Documents, Sites, Reporting, Analysis, Integration, Social, & Mobile
• Designed to be adopted modularly but engineered to work together
– Customers can use individual services but get more value when using them together
• Designed to easily & productively extend SaaS Applications
– To attract Oracle’s Applications eco-system & extend the value of Oracle’s Applications
• Designed to access, publish, & socially mash “social” Cloud Services
– Across Oracle’s Public Cloud, Other Clouds, On-Premise Applications, & Social Networks
• Delivered on a highly proven, mission-critical Infrastructure
– To provide Performance, Reliability, & Security Enterprise customers expect
Platform Services (PaaS) - Summary
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Social & Insight Services
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Oracle Cloud
• Seamlessly blend “Applications + People + Data + Devices” – Transforming SaaS Applications with Data Services & crowd-sourced “Social Insight”
• Aggregate Data from SaaS Applications into Data Service – Aggregate, Standardize, & Organize Data into Key Metrics & Benchmarks
• Enrich SaaS Applications with crowd-sourced information – With a comprehensive Social Marketing, Sales, Commerce, Service, & Intelligence Platform
• Organize information into a comprehensive Business Directory – With Highly Enriched & Qualified Information from Data Service, SaaS, Social Platform
• Deliver mobile mashups of Social + Data Insight within Applications – By making it simple to assemble applications that leverage these capabilities together
• Extend Oracle Public Cloud Service with Partner Solutions – By browsing, procuring and using the solutions from the Application Store
Social & Insight Services - Summary
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Oracle Cloud Operations, Service
and Support
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5. Get Credentials 6. Use and Manage
2. Select Plan 3. Configure Service
4. Submit Request
cloud.oracle.com
1. Pick Service
Oracle Cloud Extremely Easy-to-Use
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Oracle Cloud Manage Your Own Services
Provision your Cloud
cloud.oracle.com
Request Your “Virtual
Environment” with a
click of a button
Manage your Cloud
Cloud Manager
Upload Your Data, Deploy
Your Applications, Modify
Configuration
Monitor your Cloud
cloud.oracle.com
Monitor Your Uptime,
Service Levels, and Usage
Statistics
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Product Strategy
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Applications Strategy
• Offer significant functional value with easy to uptake Applications
Unlimited releases and provide a clear roadmap with Apps Unlimited in
each area
• Fusion Applications are now very real, can be adopted in a modular
fashion alongside Applications Unlimited, and offered as a SaaS suite
• Continue to differentiate our Applications by exploiting Oracle
Technology capabilities – Engineered Systems/In-Memory, Mobile, and
Social
• Provide specialized Line of Business Applications and transformative
industry processes via the GBU Applications
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Trends Driving the Future of Cloud Computing
• Complete Enterprise Suite
• Contextual Driven Navigation
• Mobile Access
• Cloud Delivery
• Social Collaboration
• Real-time and Predictive Analytics
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LOOK BACK AND LOOK AHEAD Oracle Fusion Applications 11g
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Fusion Applications 11g Built for Rapid Innovation
INITIAL DELIVERABLES
RAPID INNOVATION RELEASES
- CUSTOMER ENHANCEMENTS
- CONTINUED INNOVATION
REGULAR RELEASE CYCLE CADENCE
- ADDITIONAL MODULES
- FOCUSED VERTICALIZATION
- CONTINUED INNOVATION
Release 1 Release 0 Release 2 Release 3 Release 4 Release 5 Release 6 Release 7
2012 2013
Release 8
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More
Mobile
More
Localization
More
Industries
Oracle Cloud Applications Release Framework Roadmap to the Future
More
Configurability
More
Power
>
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CO-EXISTANCE Oracle Fusion Applications 11g
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Fusion Talent Management On Demand Co-existence with Applications Unlimited Human Resources
Performance Management
Compensation Management
Profile Management
Core HR Payroll Time & Labor
Benefits
Fusion Talent Management On Demand
Talent Review Goal
Management Network at
Work
PSFT/EBS Human Resources Solution
Full-featured talent suite, leveraging industry-
leading best practices and the latest technologies
Benefits
Gain immediate business value while minimizing
upgrade costs
Identify talent strengths, development opportunities
and succession risks
Increase collaboration and alignment
Integrate with Fusion Applications or existing HR
systems
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Fusion Incentive Compensation Co-existence with Applications Unlimited CRM
Solution
Add-on or stand-alone module for
managing sales compensation
Benefits
Align business objectives and sales
personnel performance
Attract and retain talent with
competitive remuneration and faster
dispute resolution
Reduce the time and effort to set and
communicate comp plans to sales reps
Dispute Management
Payment Monitoring
Fusion Incentive Compensation
Compensation Planning
Siebel/EBS/PSFT CRM
Lead
Management
Opportunity
Management
Order Capture
& Sales Credit
EBS/PSFT Human Resources
Core HR Payroll Compensation
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Fusion Accounting Hub Co-existence with Applications Unlimited Financials
Solution
Unprecedented Financial Control,
Reporting & Analysis Platform
Benefits
Deliver consistent, timely and
accurate information for both
management and external reporting
Deliver continuous insight directly to
business managers and decision
makers
Journal
Entries
Balances
Financial Reporting
Ad Hoc Analysis
Account Reconciliation
Analytical Dashboard
Financial Reporting &
Analysis
Enterprise Performance Management
Financial Consolidation
Planning & Budgeting
Fusion Accounting Hub
PSFT FIN
Journal Import
Journal Post
Allocation Engine
EBS FIN JDE FIN
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Fusion Shared Sourcing, Contracts & Spend Co-existence with Applications Unlimited Procurement
PSFT/EBS Procurement
Solution
Complete support for shared services
Sourcing, Contracts & Spend Analysis,
Sourcing, and Contract Management
Benefits
Gain visibility to spend across a
heterogeneous procurement environment
Reduce costs and ensure the best sources
of supply
Reduce risks and ensure contract
management best practices
Procurement Contracts
Sourcing Spend
Analysis
Fusion Shared Services Procurement
PSFT/EBS Procurement
57 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Fusion Project Portfolio Management Co-existence with Primavera
Solution
Complete end-to-end Enterprise Project
Portfolio Management solution
Benefits
Implement common, consistent processes
Achieve timely insight into validated project
costs
Reduce cost of ownership by removing in-
house build and maintenance
Support standardization with sharing of
global definitions
Fusion Project Portfolio Management
Project Costing
Project Billing Project Control
Project Integration Gateway
Project Performance
Reporting
Primavera Project
Management Project
Scheduling
Project Analytics
Fusion Project Analytics
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Fusion Distributed Order Orchestration Co-existence with Multiple Order Capture and Fulfillment Systems
Solution
Centralizes the “orchestration” of orders
across heterogeneous order capture and
fulfillment systems
Benefits
Improved order visibility across
heterogeneous demand and supply
Lower exception handling and inventory
costs
Improved order promising accuracy
Faster time to market for new products
Improved leverage of existing systems
Fusion Distributed Order Orchestration Order
Decomposition Order
Orchestration
Distributed Inventory
Order Workbench
Data Transformation
SAP Siebel,
EBS/JDE
EBS JDE Legacy
3PL Service
Heterogeneous Fulfillment Systems
Business Process Management
Business Activity Monitoring
Legacy
Heterogeneous Order Capture Systems
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Fusion Sales Planning Co-Existence with Siebel CRM
Territory Management
Quota Management
Incentive Compensation
Fusion Sales Planning
Siebel CRM
Lead Management
Opportunity Management
Order Capture & Sales Credit
Solution
Integrated territory management, quota
management and incentive compensation
solution to maximize sales potential
Benefits
• Increase revenue by anticipating future
sales opportunities and optimizing territory
coverage
• Reduce cost and time to deploy territories,
quotas and incentive compensation plans to
sales force
• Increase forecast accuracy and proactively
adapt to plan deviations and changing
conditions
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Fusion Customer Hub Co-Existence with Apps Unlimited and Fusion Modules
Fusion Customer Hub
Siebel CRM Solution
Leading customer master data management
solution to serve as single source of truth
Benefits
Serve as source of clean customer data for
the enterprise
Reduce risk and achieve compliances
Optimize operational decision and
transactions
Reduce operational cost
Achieve single view of the customer
Sales DOO ERP
Data Consolidation Data Governance &
Quality
Data Access & Collaboration
Data Publishing
Fusion Suite
EBS JDE PSFT SEBL
Applications Unlimited
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oracle.com/cloud
www.facebook.com/OracleCloudComputing
@OracleCloudZone Hashtag: #oraclecloud
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