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AUSTIN@PetRelocation | @RachelTruair
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@PetRelocation | @RachelTruair #MMT14
Leading the PackAchieving Growth Through Authentic Connections, Conversations, and Content
Rachel Truair
Chief of Staff
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@PetRelocation | @RachelTruair #MMT14
?
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@PetRelocation | @RachelTruair #MMT14
2006
2008
2010
2012
$0$1,000,000$2,000,000$3,000,000$4,000,000$5,000,000$6,000,000$7,000,000$8,000,000
Tail-wagging
growth
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@PetRelocation | @RachelTruair #MMT14
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@PetRelocation | @RachelTruair #MMT14
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@PetRelocation | @RachelTruair #MMT14
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@PetRelocation | @RachelTruair #MMT14
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@PetRelocation | @RachelTruair #MMT14
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@PetRelocation | @RachelTruair #MMT14
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@PetRelocation | @RachelTruair #MMT14
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@PetRelocation | @RachelTruair #MMT14
LanguageSportsFood
Dress Music
Beliefs Myths
The Cultural Iceberg
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@PetRelocation | @RachelTruair #MMT14
LoveExcitedEager
Proud Hopeful
Unsure Afraid
The Marketing Iceberg
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@PetRelocation | @RachelTruair #MMT14
Create connections, not just clicks.
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@PetRelocation | @RachelTruair #MMT14
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@PetRelocation | @RachelTruair #MMT14
Authentic connections have value.
keywords
368
in Top 3
keywords
806
in Top 10
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@PetRelocation | @RachelTruair #MMT14
Conversations, not just conversion rates.
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@PetRelocation | @RachelTruair
Ask the Pet Travel Experts
#MMT14
!
800Ask the Experts
Questions
Answered
14KUnique
Keywords Used to
Find Content
?
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@PetRelocation | @RachelTruair
Ask the Pet Travel Experts
#MMT14
11.4%
Ask the ExpertsVisit to Lead
3.8%AverageBlog PostVisit to Lead
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@PetRelocation | @RachelTruair #MMT14
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@PetRelocation | @RachelTruair #MMT14
Answers to 10 Common Pet Crate Questions
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@PetRelocation | @RachelTruair #MMT14
Answers to 10 Common Pet Crate Questions
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@PetRelocation | @RachelTruair #MMT14
Experiences, not just expertise.
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@PetRelocation | @RachelTruair
Customer Experience Stories
#MMT14
403Customer Stories Generate
d
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@PetRelocation | @RachelTruair
Customer Experience Stories
#MMT14
13.5%
Customer Stories Lead to
Customer Rate
4.0%AverageLead to
Customer Rate
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@PetRelocation | @RachelTruair
Customer Experience Stories
#MMT14
10%Without Stories
Email Win Rate
25%With
Stories Email Win
Rate
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@PetRelocation | @RachelTruair #MMT14
Employees Drive Evange-lists
Customer StoriesEmployee Upward Mobil-ityCustomer Sat-isfaction
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@PetRelocation | @RachelTruair #MMT14
Old marketer.
New tricks.
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@PetRelocation | @RachelTruair #MMT14
Connect below the surface of your marketing iceberg.
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@PetRelocation | @RachelTruair #MMT14
Create authentic conversations.
BOW WOW
WOOF
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@PetRelocation | @RachelTruair #MMT14
Involve employees in inspiring evangelists.